Competitive Intelligence for the Global ... - Kline & Company

NOW AVAILABLE
Competitive Intelligence
for the Global Lubricants
Industry, 2006-2016
Year Five of a Continuing Analysis
A comprehensive assessment of the global markets
for finished lubricants and the suppliers that participate
in them.
Published: July 2007
www.klinegroup.com

Competitive Intelligence for the Global Lubricants Industry, 2006-2016
The lubricants industry is well on its way to becoming a global business. Major international
firms like ExxonMobil, Shell, BP, and Chevron are getting even larger and account for an even
more significant market share of the global lubricants business, which is estimated at 38.5 million
tons in 2006. Most of these major suppliers are now also managing their lubricants business
on a global basis. Clearly, some regions will enjoy significant growth while others will
decline. From a volumetric standpoint, the Asia-Pacifc region is expected to continue to show
the most robust growth.
Against this backdrop, economies of scale are an advantage that the leading players seek in
this very competitive market. This has led to erosion among the midsize and "me-too" players
and increasing polarization—that is, a move toward large and very large marketers on the one
hand and small niche suppliers on the other. Competition is therefore no longer limited to local,
regional, or even national markets but is increasingly becoming global in nature.
Altogether, more than half of the world lubricants market has been part of such a concentration.
Industry consolidation continues to have a major impact on company market share and
ranking, on manufacturing and business economics, on base oil supply positions, and on the
competitive environment. Therefore, it has become even more important to monitor the market
shares, strategies, positioning, advertising and promotion budgets, supply chain synergies, and
outlook of these players on a global basis.
Competitive Intelligence for the Global Lubricants Industry, now in its fifth edition, is a
comprehensive continuing analysis that will provide accurate, in-depth, and independent
answers to critical questions regarding the global lubricant industry and its participants.

Competitive Intelligence for the Global Lubricants Industry, 2006-2016
Table of Contents
1. YEAR IN REVIEW
Market size drivers and restraints
Role of OEMs
Technology and products
Distribution channels
Blue-sky-gazing factors (fuel cells, GTL, etc.)
Mergers, acquisitions, consolidations, and their
impact
Supplier developments and trends
Regional profiles
– Size and growth potential
– Role of OEMs
– Competitors
Market shares
Market developments
Appraisal and opportunities
FutureView Scenario Forecasts
Subscribers can select a combination of 10 profiles
from the supplier and country profiles listed in
Tables 1 and 2.
2. SUPPLIER PROFILES
Each supplier profile contains the following
information:
Background
Organizational structure
Financial performance
Recent developments
Basestocks
Additives
Finished lubricants
Distribution and marketing
Appraisal
3. COUNTRY PROFILES
Each country profile contains the following
information:
Country Overview
– Political and economic background
– Barriers to trade
– Vehicle population and manufacturing
activities
– Basestock manufacturing
– Additives
– Overall lubricant demand
Commercial automotive lubricants
Consumer automotive lubricants
Industrial Lubricants
For each of the three lubricant segments, the following
is covered:
Applications
Performance specifications
Demand
Synthetics
Maintenance practices
Purchasing practices
Major suppliers
Channels of distribution
Market developments
Outlook

Competitive Intelligence for the Global Lubricants Industry, 2006-2016
Table 1
LIST OF SUPPLIER PROFILES
FOR SUBSCRIBER SELECTION
BP
ExxonMobil
Fuchs
LUKOIL
Petrobras
Shell
Sinopec
Total
Table 2
LIST OF COUNTRIES FOR SUBSCRIBER SELECTION
North America
Asia-Pacific
– Canada
– Mexico
Latin America
– Brazil
Western Europe
– China
– India
– Indonesia
– Malaysia
– Pakistan
– The Philippines
– Thailand
– France
– Germany/Austria/
Switzerland
Eastern Europe
– Russia
Middle East/Africa
– Saudi Arabia
– South Africa
– Egypt
– Turkey
– UAE

Competitive Intelligence for the Global Lubricants Industry, 2006-2016
Program Features
Subscribers can choose 10 profiles from the list provided
in the Tentative Table of Contents. Subscribers
will receive reports in hard copy and online format.
Scope
Geographic regions
North America
South America
Europe
Asia-Pacific
Rest of the world
– Middle East, Africa, and others
In addition, the performance of leading players in
these six regions is explicitly analyzed, and profiles for
the leading lubricant consuming countries are provided,
as described in the Table of Contents.
Products
The following products are analyzed in this study.
Industrial oils and fluids
– General industrial oils (hydraulic oils, gear oil,
compressor oils, refrigeration oils, turbine oils,
other general industrial oils)
– Metalworking fluids (removal oil, forming oils,
treating oils, protecting oils)
– Industrial engine oils (natural gas engine oils,
aviation piston engine oils, marine oils, railroad
oils, stationary engine oils)
– Industrial greases
Consumer automotive
– Passenger vehicle engine oil (2T/4T oil)
– Automatic transmission fluid
– Gear oil
– Grease
Commercial automotive
– Heavy-duty engine oil
– Hydraulic and transmission fluid
– Gear oil
– Grease
Synthetic, synthetic blend, and conventional lubricants
are all analyzed.
Suppliers
Refer to the Table of Contents for a list of companies
profiled in the study.
Methodology
As the leading global consultancy covering lubricants
and functional fluids, Kline & Company has developed
an approach based heavily on primary research (field
and telephone interviews). This approach has a proven
track record as the most effective and reliable in analyzing
the lubricants business and in identifying business
opportunities.
Competitive Intelligence for the Global Lubricants
Industry, 2006-2016 leverages our contacts in the
industry and employs the use of primary research to
capture insights and information available from a wide
range of industry experts and opinion leaders.
Although primary research is by far the leading source
of information and insights provided in the study, our
analysis is supplemented by secondary research. This
secondary research includes: 1) a review of suppliers'
product literature and price lists; 2) a search of recent
trade and technical literature; and 3) an examination
of statistical data from government agencies, industry
organizations, and trade associations.

Competitive Intelligence for the Global Lubricants Industry, 2006-2016
The project team for this analysis consisted of consultants
from Kline's Petroleum & Energy Practice and its
Research Division who are experienced in researching
and analyzing global and regional markets in the lubricants
industry. (See the list of related previously published
studies under "Credentials.")
To fully address the global scope of this project, the
team members included resources from Kline's international
affiliates as well as consultants based in the
United States. The project team worked under the
direction of Geeta S. Agashe, Director of the Petroleum
& Energy Practice.
Reasons to Subscribe
This program will help senior executives, strategic
planners, competitive intelligence trackers, marketers,
sales, and other professionals in the finished lubricants
business assess the markets for their products
and understand their competition on a global basis. It
will also be of interest to basestock and additive suppliers
who provide raw materials to this industry.
Specifically, this market research study and industry
analysis is designed to provide business executives
with reliable and timely insights that will assist them
in:
Subscription Terms and Privileges
Competitive Intelligence for the Global Lubricants
Industry, 2006-2016 is available only by subscription.
In order to maximize the value and usefulness of this
report to each subscriber, the following privileges and
services will be made available:
One day of in-person consultation with members
of the team at the Kline Group's offices in
Little Falls, NJ, or Brussels, Belgium, to be used at
the client's discretion within six months of the
receipt of the report. This meeting can be used as
a work session to help each subscriber obtain
maximum value from the program. Expenses related
to any travel made at the request of the subscriber
are to be reimbursed by the subscriber.
Hard copy, online, and pdf versions of each
final report ordered. Additional hard copies or pdf
versions of the reports will be made available for a
nominal fee.
Details regarding subscription options and rates are
described in the attached subscription agreement. To
subscribe now, please complete the subscription
agreement and forward it to our offices. To obtain
more details regarding the study, please contact us at
any of our locations listed on the back cover.
Analyzing the leading companies that are active in
the global marketplace
– For raw material suppliers, analyzing these
companies' current and future raw material
needs and buying patterns
Evaluating opportunities for mergers, acquisitions,
and alliances
Accurately estimating the current size of the global
lubricant market by geographic region and product
Predicting demand growth and drivers for each of
these geographic regions and products in the
future
Identifying where, when, and how to focus capital
expenditures on these current and emerging business
opportunities
Identifying barriers to growth and developing
strategies to overcome them

The Kline Group
Credentials
Kline & Company is an international business
consulting firm offering a broad range of services
to the oil, gas, petrochemical, and related
chemical-based industries.
Established in 1959 as a specialist in the
chemicals field, Kline has evolved over the
past four decades to provide consulting services
and syndicated market research reports
across the entire value chain. We help management
solve practical problems in marketing
strategies, acquisition and divestiture programs,
and the appraisal of new technology.
Kline provides clients with facts, forecasts,
and recommended solutions to business problems,
based solidly on the realities of the market
as well as modern strategic principles.
Through our Petroleum & Energy Practice,
Kline has attained a leadership position in
providing consulting services to the lubricant,
basestock, and lubricant and fuel additive
markets. Our firm has developed in-depth
expertise in these areas by tracking and analyzing
the U.S. and international markets for
these and other petroleum-related products
for more than 30 years.
Over the past three decades, Kline has established
itself as an authoritative source for market
research in fuels and lubricant components
and finished products. A list of representative
reports Kline has published recently
and those currently under consideration is
provided below:
Opportunities in Lubricants North America continuing
industry analysis
LubesNet Global Lubricant Database annual service,
2006-2016
Global Opportunities and Threats in the Petroleum
Wax Business, 2006-2020
Global Synthetic Lubricants, 2007-2017
Business Opportunities In The Emerging Lubricant
Markets of South Asia, the Middle East, and
Northern Africa, 2005-2015
The Global Business Outlook for Bright Stocks,
2005-2015
Business Opportunities in the Chinese Lubricants
Market, 2004-2009
GTL Specialties: High-Value Threat or Opportunity?
Volume I: Basestocks
GTL Specialties: High-Value Threat or Opportunity?
Volume II: Waxes
Global Business Opportunities in the Lubricant
Basestocks Industry, 2004-2020
Business Opportunities in Metalworking Fluids
Asia-Pacific 2006
Global Business Opportunities in Metalworking
Fluids, 2001-2003: North America, Asia-Pacific,
and Europe
Lubricant Basestocks 1999-2004: The Americas
Business Opportunities in the Latin American
Lubricants Market 2000
Lubricant Additives North America, 2002-2007
Lubricant Additives 1998
Synthetic Lubricants and Functional Fluids, 1999-
2004
Global Opportunities in Fuel Additives, 1999-2004
Metalworking Fluids Asia-Pacific 1997
The Changing Face of the Lube Oil Basestock
Business 1996
Metalworking Fluids Europe 1995, 2001
Lubricant and Fuel Additives 1994, 1990
Metalworking Fluids USA 1994, 1998

Competitive Intelligence for the Global Lubricants Industry, 2006-2016
Subscription Agreement
Please enter our subscription to your comprehensive study COMPETITIVE INTELLIGENCE FOR THE GLOBAL
LUBRICANTS INDUSTRY, 2006-2016. The standard subscription includes one hard copy of the report, online access
to the report contents via KlineOnline.com, pdf files of the report sections, and one day of consultation time to be used within
six months of publication of the report. Expenses related to any travel made at the request of the subscriber are to be
reimbursed by the subscriber. Additional hard copies are available for a nominal fee.
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Y533d

SUBSCRIPTION OPTIONS AND RATES
Competitive Intelligence for the Global Lubricants Industry,
2006-2016
Year Five of a Continuing Analysis
Subscription price $75,000
Additional hard copies: ______ @ $500 each =
Subtotal
7% sales tax (NJ only)
TOTAL
NOTE: All prices in U.S. funds. To purchase individual profiles or the
Year In Review section, go to www.klinegroup.com/reports/Y533D.asp
Y533d

PROFILE OPTIONS
Competitive Intelligence for the Global Lubricants Industry,
2006-2016
Year Five of a Continuing Analysis
SUPPLIER PROFILES
Asia-Pacific
BP China
ExxonMobil India
Fuchs Indonesia
LUKOIL Malaysia
Petrobras Pakistan
Shell The Philippines
Sinopec Thailand
Total
Middle East/Africa
COUNTRY PROFILES Saudi Arabia
North America South Africa
Canada Egypt
Mexico Turkey
UAE
Latin America
Brazil
Western Europe
France
Germany/Austria/Switzerland
Eastern Europe
Russia
Y533d

The Kline Group
USA
Kline & Company, Inc.
Overlook at Great Notch
150 Clove Road, #410
Little Falls, NJ 07424-0410
Phone: +1-973-435-6262
Fax: +1-973-435-6291
E-mail: consult@klinegroup.com
EUROPE
Kline Europe, S.A.
1 Avenue Gribaumont
B-1150 Brussels
Belgium
Phone: +32-2 770-4740
Fax: +32-2 770-9440
E-mail: consult@kline-europe.com
JAPAN
Kline Japan Ltd.
Phone: +81-3 3242-6277
Fax: +81-3 3242-6278
E-mail: consult@klinejapan.com
CHINA
Kline Asia
Phone: +86-21 5382-6677
Fax: +86-21 5383-3889
E-mail: consult@kline-asia.com
INDIA
Kline India
Phone: +91-124 454-6100
Fax: +91-124 454-6122
E-mail: consult@kline-india.com
BRAZIL
Factor de Soluçào
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+55-11 30790792
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www.klinegroup.com
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