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Н.А. Зелинская ENGLISH-SPEAKING COUNTRIES

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Convenience culture includes food from around the world<br />

The influence of other countries' foods and dishes is particularly obvious in<br />

where we choose to go out to eat and what takeaway and convenience food<br />

we buy.<br />

The UK, as with many other countries, has a convenience food culture –<br />

our lives are getting more busy and hectic, meaning that we often have to<br />

eat quickly. This is matched by the availability of ready packed and<br />

takeaway meals, most of which have their origins in cuisines from around<br />

the world – Italian pasta and pizzas, Indian and Pakistani curries, and<br />

Chinese dishes are perhaps the most popular, followed by Mexican, Thai<br />

and Japanese.<br />

Where do we buy our food?<br />

We also like convenience when we are buying our food – the so-called ‘big<br />

five’ supermarket chains in the UK now account for about 70% of the food<br />

retail market here. This isn’t surprising given that on average a store such<br />

as Sainsbury’s offers tens of thousands of different items on its shelves.<br />

Sales of convenience food were worth £11bn in 2001 in the UK and are<br />

estimated to grow by 33% in the next ten years. Customers are also offered<br />

incentives such as reward schemes, easy parking and long opening hours<br />

(in large cities 24 hour opening is common) to fit in with busy lifestyles.<br />

Local shopping<br />

However, the other 30% of the market is made up of local shops such as<br />

Farmers Pride in Longsight, Manchester. They offer a good range of fresh<br />

fruit and vegetables, cured hams, cooked meats, and Irish groceries –<br />

Longsight has an Irish community dating back to immigrants coming to<br />

work on the Manchester Ship Canal and so some of the customers of<br />

Farmers Pride are older people who are very loyal to Irish products.<br />

The owner Paul Gregson has been in the food business since 1972 when he<br />

started working for a local Manchester chain of supermarkets called<br />

Liptons. Since then he says that the variety of foods available has increased<br />

tenfold and there has been a disappearance of seasonal food – now fruit and<br />

vegetables can be imported at any time of year.<br />

When asked about competition from supermarkets Paul said that small<br />

shops have had to specialise in order to keep their customers and get new<br />

ones and the quality of the food is often better as a result. This doesn’t<br />

mean that customers get a more limited choice – on the day the picture was<br />

43

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