Toolkit for School Library Media Programs - American Library ...

Preface
You may be a school library media specialist who works
in a school library media center or a teacher-librarian
who works in a high school library or a librarian who
works in an elementary setting. With so many different
labels within one profession, how do we speak in one
voice to let the public know who we are and the crucial
role we all play in impacting the bottom line—student
achievement?
The answer is in your hands.
The American Library Association (ALA) in partnership
with the American Association of School Librarians
(AASL) has developed a national campaign to support
school library media specialists in delivering a strong and
clear message. This campaign addresses several key
issues. These include how to:
● Increase awareness of and support for the role
of school library media programs;
● Build understanding and appreciation for the
value of school librarians;
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● Help school librarians to market their programs;
● Position school librarianship as a dynamic career
opportunity.
Tough economic times and advances in technology have
raised questions about the role and value of school
library media programs. In this toolkit, you will find
marketing, branding and other communication
strategies to support you in addressing these and other
concerns.
By speaking out—and reaching out—with shared
messages and strategies, you will help to build visibility
and support for school library media programs and
professionals nationwide.
To download the new print-ready graphics for school libraries, go to
www.ala.org/@yourlibrary, click on School Library Campaign, and then Graphics.