Toolkit for School Library Media Programs - American Library ...

● providing messages, tools and resources to promote
their value;
● sharing “best practices” in library marketing and
public relations.
Partners
Thanks to a partnership with the International Federation
of Library Associations and Institutions (IFLA), a
Campaign for the World’s Libraries is reaching the
international library community. To date, more than 20
countries have joined the world campaign by signing
international trademark agreements. These include
Armenia, Australia, Azerbaijan, Belarus, Brazil, Bulgaria,
Canada, the Caribbean, Georgia, Iceland, Italy, Japan,
Kazakhstan, Korea, Mexico, Moldova, Nepal, Nigeria,
Portugal, Serbia, Singapore, Turkey, and Venezuela. The
@ your library ® logo is being translated into all of these
countries’ respective languages. Artwork, informational
materials and a consumer-oriented video have been
translated into Spanish, as well.
Founding partners of The Campaign for America’s
Libraries include 3M Library Systems, the Center for the
Book in the Library of Congress, the International
Federation of Library Associations and Institutions (IFLA),
Major League Baseball, Morningstar Foods Inc. (maker of
Hershey ® ’s Milk), the National Aeronautics and Space
Administration (NASA), Wells Fargo Home Mortgage and
Woman’s Day magazine.
New Tools and Training
@ your library ® Toolkit for School Library
Media Programs
Use this toolkit to develop or enhance a marketing
communication program for your school library and to
build on the success of the American Library Association’s
(ALA) national Campaign for America’s Libraries.
Talk About It
AASLPR, a new discussion list for school library media
specialists, is an opportunity to share ideas and ask
questions about promotion and marketing. To subscribe,
send a message to subscribe-aaslpr@ala.org with your first
and last name as the subject. Leave the body of the
message blank.
4
Ready-to-Print Graphics
New graphics are available using the @ your library ®
brand to help you promote your library and the national
ALA/AASL School Library Campaign. Templates, as well
as other artwork, are available for use on ads, bookmarks,
brochures, flyers and more at www.ala.org/
@yourlibrary under School Library Campaign. Click on
Graphics.
Sharpen Your Marketing Skills
3M Library Systems, a founding partner in the @ your
library ® campaign, and AASL have put together a
package of materials to help school library media
specialists prepare multi-year marketing plans using the
@ your library ® brand. Materials are in moduals and can
be used to train others to lead discussions or can be
used in your own library. The following materials are
available:
● Strategic Marketing for School Library Media
Centers Facilitator Guide
● Strategic Marketing for School Library Media
Centers Facilitator Slides
● Strategic Marketing for School Library Media
Centers Train the Trainer Slides
● Strategic Marketing for School Library Media
Centers Participant Manual
If you are interested in becoming a trainer or sponsoring
or attending a training session, please send e-mail to:
aasl@ala.org. Training materials can be downloaded from
the 3M Library Systems Web site at www.3m.com/us/
library. For more helpful materials for promoting and
advocating for school libraries, see “More Tools” on
page 39.
Wanted: Your Good Ideas
We encourage you to to share how your library has used
the @ your library ® brand on our new database at
www.ala.org/@yourlibrary under Participating Libraries.
You can use the database to learn what other libraries
have done. Search by state, type of library, outreach
and/or communications effort. More than 47 outreach
categories can be searched, including outreach to
students and faculty, promotion of electronic resources,
special events and School Library Media Month.