The Innovators - Planters Development Bank

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Worth Reading
Technology Matters
Innovation can make your business stand the test of the time.
By Pam Brooke A. Casin
Here’s the truth: Businesses have always depended on technology (not
just the gadgetry or gizmos we use per se) but on constant innovation,
on being able to come up with cutting-edge ideas and strategies, and
on the ability to apply know-how vis-à-vis real-world obstacles. Of
course, a few “techie” tricks up your sleeve won’t hurt, too.
To help you achieve your business potential whether through
strengthening your presence in social media sites or through
changing your working pattern due to paradigm shifts or through
creating solutions to situation-specific problems, here are some reads
you might want to check out.
Business Owner’s Guide to the
Internet: How to Build a Strong
Web Presence for your Business
(Paperback)
Hugo Barreca and Julia K. O’Neill
Php 699
It’s essential to let people know that your
brand is out there in the World Wide Web,
especially now that the public is glued to their
Wi-Fi-capable smartphones, laptops, and tablets more than ever—
looking to understand what your business is all about.
The Business Owner’s Guide to the Internet provides you critical
information on how to use the Web to your advantage. Here,
authors Barreca and O’Neill dishes out how you can build and
register your website, select and request your domain, register your
copyright, develop customer relationships, attract visitors to your site,
and sell your products and services online.
Sustainable Excellence: Future of
Business in a Fast-Changing World
(Paperback)
Aron Cramer and Zachary Karabell
Php 699
In Sustainable Excellence, Cramer and
Karabell examine Coca-Cola, Nike, Starbucks,
and other companies that are continuously
transforming and reinventing themselves due
to various paradigm shifts in the business
landscape—scarcity of natural resources,
technological advances, and change in consumer expectations,
among others.
The book sheds light on how other businesses can follow these
companies’ initiatives as well as let entrepreneurs know it’s okay to
change one’s way of doing business to keep your company afloat.
Idea Stormers: How to Lead and
Inspire Creative Breakthroughs
(Hardcover)
Bryan Mattimore
Php 1,199
Businesses need fresh and new ideas to
survive, but bosses and managers can’t just
force themselves to brainstorm with their
team and hope for the best. According to
Mattimore, “ideation” is both a science and
an art and “when group ideation processes are well-designed
and well-facilitated”, anyone can produce new creative and
implementable options for the company.
Drawing on his work at over 300 organizations, Mattimore gives
different techniques and lays the groundwork on how to “ideate”
and how to apply these methods for your business. It’s a practical
and smart guide for developing solutions to even the most
difficult creative roadblocks.
The End of Business As Usual:
Rewire the Way You Work
to Succeed in the Consumer
Revolution (Hardcover)
Brian Solis
Php 1,123
Doing business today means having the
mobile web and social media at your
disposal. In The End of Business As
Usual, Solis lets us in on the intricate “information revolution”
happening now and how it has changed the face and future
of business, media, and culture. Solis also tells that companies
have to lead and embrace this change to be successful in their
endeavors and transactions.
The book is an invaluable guide to entrepreneurs—a veritable
source of ideas on how to win the hearts and minds of customers
with new media experiences in order to survive this new era of
“digital Darwinism”.
(Source: www.fullybookedonline.com)
ALL BOOKS AVAILABLE AT FULLYBOOKED.
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