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The Innovators - Planters Development Bank

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in productivity and farm incomes,<br />

especially for small farmers.<br />

NEDA wants to use the sector’s potential<br />

as growth driver and source of poverty<br />

reduction in pushing for this policy<br />

change. At the same time, it hopes for<br />

the National Food Authority (NFA) to<br />

improve its efficiency in production,<br />

trading, and marketing of rice. This<br />

requires substantial improvement<br />

on productivity and increase of farm<br />

incomes, especially among small farmers<br />

and landless workers.<br />

<strong>The</strong> upgrade, nonetheless, is expected to<br />

increase entrepreneurial opportunities,<br />

contribute to job generation and overall<br />

economic stability.<br />

PTTC and SSC tie up to offer<br />

franchise management course<br />

<strong>The</strong> Department of Trade and Industry<br />

(DTI)’s export and micro, small, and<br />

medium enterprise’s training arm, the<br />

Philippine Trade Training Center (PTTC),<br />

and St. Scholastica’s College of Manila<br />

tie up to provide a program that focuses<br />

on Franchising Management.<br />

<strong>The</strong> course will be offered to new<br />

franchisors, high-growth business<br />

owners, existing franchises, and possible<br />

purchasers of franchise business.<br />

Franchising has become one of the<br />

biggest means to expand enterprises.<br />

From a 5% contribution to the industry,<br />

it has increased to 35% retail output.<br />

This makes for a substantial reason to<br />

provide learning courses for those who<br />

wish to have their own franchise and<br />

find out more about the business model.<br />

<strong>The</strong> PTTC and SSC designed a<br />

Graduate Certificate and Diploma in<br />

Franchise Management approved by<br />

the Commission on Higher Education<br />

(CHED), and to be presented by reliable<br />

resource persons like renowned<br />

franchising experts, experienced industry<br />

practitioners, and the like.<br />

This course will lead to a Master of<br />

Science, assuring enrollees, such as<br />

new franchisors, high-growth business<br />

owners, existing franchisees, and<br />

possible purchasers of franchise business<br />

their money and time’s worth.<br />

Courses and schedules are as follows:<br />

• Graduate Diploma in Franchise<br />

Management (Marketing of Branded<br />

Business on June 4-5, 2013, Financial<br />

Leverage for the Franchisor/Franchisee<br />

on June 26-27, 2013, Management<br />

of Human Resources for Franchise<br />

Business on July 2-3, 2013, and<br />

Business Systems <strong>Development</strong> in<br />

Franchising on July 9-10, 2013).<br />

How Competitive Are We?<br />

Philippine Competitiveness Ranking<br />

Philippine Competitiveness Ranking<br />

65 of 144<br />

43 of 59<br />

136 of 183<br />

138 of 185<br />

107 of 183<br />

97 of 183<br />

2012 World Economic Forum<br />

2012 International Institute for Mngt Dev’t<br />

2012 Doing Business Survey<br />

2013 Doing Business Survey<br />

2012 Heritage Foundation<br />

2013 Heritage Foundation<br />

SME | 7

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