Project presentation A case-study of ZARA Project ... - UPV

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30 The Webpage of ZARA • Online Catalog • New products • Fashion News from all over the world, tailored to the particular needs of ZARA • Motivation of the consumers to buy someting • Information about the nearest shop • Customer service (exchanging of products, ordering of customer cards…) The Slitherers - IPYGO 2009
31 Possibilities of e-commerce • Online shop ▫ Guaranteed actuality ▫ Customer Relationship Management • User accounts • Newsletter • Feedback forms • Online shipment tracking • Cost savings ▫ Less personnel ▫ Possibility of locating the warehouse in cheaper areas The Slitherers - IPYGO 2009
Page 1 and 2: ZARA Project presentation A case-st
Page 3 and 4: 3 Inditex Group • First Zara stor
Page 5 and 6: 5 Inditex Group Timeline First Zara
Page 7 and 8: 7 Inditex Group Timeline First onli
Page 9 and 10: 9 Competitors • Mango • El Cort
Page 11 and 12: Products and services delivered to
Page 13 and 14: ZARA Quality management Task 3 •
Page 15 and 16: 15 Scatter Plot 3000 • The Scatte
Page 17 and 18: 17 Customer comes into store Flow C
Page 19 and 20: 19 Process strategy • Chosen stra
Page 21 and 22: 21 Equipment and technology used
Page 23 and 24: 23 Environmental sustainability •
Page 25 and 26: ZARA Technology and its benefits Ta
Page 27 and 28: 27 • Use of computers to interact
Page 29: 29 • Less time for development of
Page 33 and 34: • What is twitter? ▫ Online rea
Page 35 and 36: • Pros ▫ Saves time: • non re

Project presentation A case-study of ZARA Project ... - UPV

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