MAY/JUNE 12 - HBIA

PP38 1667/00255
The official journal of the Hairdressing and Beauty Industry
MAY/JUNE 12
Issue
79

President’s message
Recently we had the opportunity to submit to Fair
Work suggested changes to the hairdressing and
beauty award. We await information regarding the
next stage moving forward and will keep you informed
of the outcomes.
As always, I greatly value the feedback from industry
on what we are doing so please feel free to contact
me via the HBIA office any time. There is always room
for new ideas and improvements so feel free to give
any ideas regarding services or the industry in general.
We have many entries coming in for the competitions
scheduled for 20 May I am sure it will be another
great day and we will witness some wonderful work.
Following the competitions we will be accepting
nominations for the HBIA Awards. This is a great
General Manager’s message
Welcome to Salon Update. In the coming weeks
we will be staging the HBIA competitions as
well as our student awards evening. You will find
information regarding the event in the following
pages as well as our meet the judges night which
was a great success last year.
We will be sending out nominations for our awards
night in the coming weeks so please if you have an
outstanding apprentice or student can you please
nominate to HBIA.
I hope that you have all been receiving you
e newsletters which does provide up to date and
latest information and really is an easy way to keep
informed. These will continue as will the Salon
Update. If you are not receiving the e newsletters
please call HBIA offices and ensure we have the
correct details. We have also been delighted at how
many have been joining us on facebook and keeping
up to date with all of our news.
It was disappointing the see the decision by the
Government to withdraw funding of the industry
training boards. HBIA have been associated with
The official
journal of the
Hairdressing and
Beauty Industry
Association
event and I am always heartened to see the wonderful
young people we get to meet via this awards process.
I look forward to being a part of it again.
I was saddened to hear of the recent passing of Frank
Burgemestre. Our thoughts and prayers to Anne
and the Family. Frank was a wonderful part of this
amazing industry and will always be remembered.
Regards
Andrew Woodward
President HBIA
our industry training board since it commenced and
are saddened that the Government can be so short
sighted in withdrawing support for what has been an
independent voice for industry.
Service Skills Victoria was formulated with a bi
partisan approach meaning it had salon owners,
union and industry organisations involved. The path
it followed was often difficult but it had always been
able to present to Government the real story without
bias. It appears the Government may not want to
hear the real story and hence feels there is no longer a
role for such an organisation. I will report to you in the
next Salon Update the result of this action.
We are sincerely appreciative of our major sponsor for
2012 American Crew.
Regards
HBIA
Pacific Tower, 737 Burwood Road
Hawthorn VIC 3122
Tel: 03 8862 6521
Fax: 03 8862 6600
Sandra Campitelli
General Manager HBIA
General Manager:
Sandra Campitelli
Editorial Content:
Cathie Sellers
Email: info@hbia.net.au
Disclaimer: This magazine is published as an information service and without assuming a duty of care. It contains general information only, and as such,
it is recommended that detailed advice be sought before acting in any particular manner. The materials included in this magazine by third parties are
not attributable to the HBIA and are not an expression of the HBIA’s views. The HBIA is not responsible for any printed expressions or views in any third
parties’ inclusions. Any enquiries regarding inserts, advertisements or articles placed by these third parties should be directed to them.
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Coming soon to HBIA Members…
The HBIA will shortly release its Member Benefit Card 2012/ 2013.
HBIA has developed an extensive benefit
program for members so that you can take
advantage of great deals in an expanded range of
products and dynamic services. Simply use your
personalised member card with any of the program
partners listed below and enjoy the special deals on
offer to HBIA members.
Some discounted services and products include:
(Some conditions apply)
• Blue Pod coffee Machine –
Free machine offer and
50% off Lavazza
Cups &
Saucers
• Instyle
Magazine
– Free one
year magazine
subscription
• American Crew –
10% off educational
training
• Ross Campbell
Photography –
Discounted professional
photo shoot
• The Iconic – Discounts for
online shopping
• Spa Fresh Web Design – 20% off
web design
• Hair and Beauty Furniture – 20% off all stock
• Salon Mart – 10% off products
• Countrywide Insurance – Industry specific
insurance rates
HBIA Apprentice, Student & Educator Awards
25th June 2012
Held at Leonda by the Yarra
Staged on an annual basis, the
HBIA Apprentice, Student and
Educator Awards recognises and
celebrates the outstanding students,
apprentices and educators working within
the hairdressing and beauty industries.
The HBIA Apprentice, Student and
Educator Awards provides an opportunity
for today’s industry leaders to recognise
the RTO’s and young achievers in industry
and encourage all who enter the industry
to strive for excellence.
Naturally, the industry awards are of
significant importance to apprentices,
students, Registered Training
And more…!
HBIA members will also receive
a booklet summarising the
benefits our business
partners are offering
along with a personalised
member benefit card.
It’s never been better to
be a HBIA member!
HBIA Apprentice, Student & Educator Awards
Organisation’s, salon owners,
employers and the wider industry.
The HBIA distributes nomination
criteria to all Registered Training
Organisations (“RTO’s”) and salon
owners, inviting them to nominate
their outstanding apprentices,
students and educators at each
level.
Save the date:
25th June 2012
Nomination forms and invitations
will be coming soon.

Top Social Media Tips for Salon Owners
Facebook is one the fastest growing social media
network and its users are increasing by thousands
every day. Due to its vast base of users, it takes no
effort to acknowledge its influence and any company
will jump on the bandwagon to utilize Facebook
because it allows them to boost their brands or
products also in the same time engage with possible
clients. It is convenient for a company to create a
Facebook page, publish their profile and products
however, setting up a Facebook page that receive
many “likes” and a huge fan base is never an easy task.
Creating a social media strategy and plan helps
Salons reach their members, tap into new markets and
generate greater public awareness, all with minimal
effort and cost.
Make time: Unless you can find an intern willing to
plan your media campaigns for free, cultivating a
Facebook presence doesn’t have to be a full-time job
nor something that eats up all your free time. Try to
set aside an hour a day to work on your business’s
page, post updates and communicate directly with
customers and fans.
separation away from the people who are already on
your friend list. These folks are the first people you
want to invite to become fans of your business’s page.
Have one-on-one conversations: Send a thank-you
message right after someone clicks “like” on your
page, and make a point of responding to messages
and wall posts within 24 hours. Pay careful attention
to whatever fans tell you on your page, and try to
respond to their needs.
Don’t spam: People have gotten pretty tired of mass
messaging and excessive numbers of posts filling up
news feeds — don’t contribute to this noise and fans
will appreciate it. When you have something to say to
your followers, put it on your wall, not in their inboxes.
Post cool status updates: Make your profile work
for your page by posting witty status updates that
encourage your friends to engage with your business
page. Apply that same sense of wit to the goal of one
post per day to your page’s wall. If you can phrase it
as a question, so much the better, because that will
inspire responses from your community.
2012 HBIA
Hairdressing Championships 20 MAY
RUNNING TIME START TIME JUDGING TIME
1. Female Photographic Competition – Open 10.00am
2. Female Photographic Competition –
Apprentices & Students
10.00am
3. Men’s Black & White Photographic – Open 10.00am
4. Ladies Styling Iron Awards –
1st & 2nd year Apprentices & Students 40mins 10.00am 10.45am
5. High Fashion Make-up – Open 45mins 10.00am 10.50am
6. Ladies Design Cut –
Apprentices & Students
11.00am
7. Men’s Design Cut – Open 45mins 10.55am 11.45am
Learn as much as you can: Take notes based on your
experiences with Facebook’s pages and other business
services — at the very least, write down questions
about things you don’t understand so you can make
a note to look them up later. You’ll find just about
anything you’re curious to know within the site’s official
help centre. Make a habit of reading as much as you
can on this part of the site, without overdoing it.
Create a page, not a profile: Don’t open a second
account on the social network to make a profile
for your business. Not only does that go against
Facebook’s rules but it also moves you one degree of
Happy 85th Birthday to HBIA!
Established in 1927, the Hairdressing and Beauty
Industry Association (HBIA) takes pride in being
the consultative body for the hairdressing and beauty
industry to both the State and Federal Governments
and various Training Boards. We also participate in
Industrial Relations, Employee Relations and other
Government Tribunals.
We influence the legislation that influences you.
Importantly, we have first-hand industry experience
and truly understand the needs of the salon owner.
The Hairdressing and Beauty Industry Association
(HBIA) understands your passion and what makes the
industry dare to be different! Running a day-to-day
salon can quickly smother your creativity and easily
make you feel overwhelmed with the complexities of
running a modern workplace. HBIA has a strong voice
in protecting and developing the hair and beauty
industry. We help individual businesses by:
Create coupons and promotions: Discounts for firsttime
customers really work toward generating repeat
business. But don’t limit the promotions to the first
time someone engages with your company, lest they
lose interest. Periodically put things on sale if you can,
in order to keep people coming back.
Encourage check-ins: Wherever your business
operates, that counts as a place on Facebook. Make a
point of checking in to your place of work every day
you are there, even if you’re operating out of a home
office. This will put your company’s name into people’s
news feeds every time you punch in.
• Unlimited employment law telephone advice
• Public holiday trading hours and wages
• Annual leave and sick leave information
• Keeping you up to date and informed of changes
that impact on your business
• Helping to minimise and resolve staffing and
employment issues
• Award information and advice
• Assistance with the development of workplace
agreements
• EEO policies, procedures, training and claims
• OHS advice and information
• Representation in unfair dismissals cases
• Discounts on seminars and events
• Industry representation to the government
And so much more.
8. Men’s Design Cut –
Apprentices & Students 45mins 11.45am 12.35pm
9. Ladies Design Cut – Open 45mins 12.00pm 12.50pm
10. Braiding of Today – Open 1.15pm
11. MTV Inspired Total Look 2012 –
Apprentices & Students 40mins 12.50pm 1.35pm
12. Fashion Colour – Open 2.00pm
13. Blonde – Open 2.30pm
14. Vintage Inspired DIVA – Open 40mins 2.20pm 3.05pm
15. The BOB – Open 3.20pm
16. Beautiful Brides – Open 3.45pm
17. Runway Artist Award 4.15pm
MEET
To secure your attendance to ‘Meet the Judges’,
please ensure you RSVP to Cathie Sellers either
via email c.sellers@hbia.net.au or call (03) 8862 6521.
Are you curious as to how the HBIA Championship events are judged?
Have you read the Events and Rules Booklet for 2012 and need some
further clarification and questions answered? This year you have the
opportunity to ‘Meet the Judges’ and ask for expert advice and tips
regarding each of the events you are entering.
When 2nd May 2012 @ 7.00pm
Where Ozdare Academy
Address 8 Goldie Place, MELBOURNE
RSVP to c.sellers@hbia.net.au

CAST CULTURE-INCENTIVES-MOTIVATION
Founded in 1997, CAST is one of Australia’s leading
salons. CAST’S reputation has been built upon
technical precision, artistic flair and talent in enhancing
each client’s unique, individual look.
Under Creative Director and Founder Freda Rossidis,
CAST has been awarded more than 200 international
and Australian hairdressing awards including HBIA
Salon of the Year in 2007, 2008, and 2010. The salon
of choice for Australia’s most important red carpet
occasions including the AFI Awards and the Logies,
CAST’S work is often featured in fashion and beauty
magazines including Grazia , Madison, Marie Claire and
Noise. The CAST team also regularly works among
the world’s best at New York, London and Australian
fashion weeks.
CAST is committed to being at the forefront of the
hairdressing industry, providing a dynamic salon with
highly experienced and personable hairdressers whose
talent and passion will exceed client’s expectations –
again and again.
CAST has two salons located in inner Melbourne’s
Fitzroy North and South Yarra
Freda Rossidis, Director, CAST.
For over 20 years, Freda Rossidis has dedicated
herself to the hairdressing industry. Through excellence
and leadership Freda has built her business, Cast,
into a highly successful and respected salon that
has achieved over 200 awards both in Australia
and internationally. Forever striving for new ways to
evolve personally, creatively and technically, Freda has
directed many high-profile editorials and advertising
shoots and has become a regular participant in fashion
weeks in Australia and the US. As an educator, peer
and mentor, Freda’s contributions to the local industry
are significant, with two highly regarded salons locally
and her talents increasingly in demand internationally.
Cast’s culture is built on Honesty, respect, loyalty,
passion and commitment that goes both ways.
“I believe I have the best team I have ever worked with.
They are extremely talented, motivated, and passionate
and bring a great energy to the salon every day.”
We set realistic targets and have great incentives for
them to achieve. For example, I have offered staff trips
to New York Fashion Week and London Fashion week
to further develop their skills and get inspired.
I have introduced a four-day week, for staff members
that have been with the salon for a minimum of four
years. This means 4 longer days but gives the staff
more flexibility and three days off to themselves.
Another incentive is having Saturday’s off to help keep
staff motivated and happy.
Thank you Freda for the insight into your thoughts
and Salon. HBIA will be profiling more salons in future
editions; we hope you had some understanding of what
goes on in other salons and what you could implement
in yours!
SALON MELBOURNE 2012, KNOCKOUT
SPECTACLE OF AN EXPO!
Salon Melbourne opened its doors to Victoria on
Saturday 31st March, offering the most specular
program to a record number of visitors (up 16%
from 2011). Industry professionals, salon owners
and students filled the expo floor, which was laden
with the industries most in demand brands, newest
product launches and latest trends. The main stage
and seminar rooms continuously drew packed
crowds throughout the weekend, where visitors were
mesmerised by the crème de la crème of talent from
the industry.
Crowds gathered to witness Caterina DiBiase as she
showcased stunning looks fresh from L’Oreal
Melbourne Fashion Festival. Her Fashion Week
Translated show included the raw and edgy stitched
fish braid, a pearl encrusted ‘wet look’ up do and Alex
Perry’s long and lean flick. Caterina then took the
crowd through a 40’s inspired look that embraced a
‘Blade Runner’ edge, created by painting on gel to wet
hair. Her two toned pony with silver leafing was a stand
out along side the final reveal of her Taiwan Fashion
Week look ‘Red Queen’, which she recreated on stage
within minutes.
Caterina and the team from Heading Out Academy
brought fashion forward hairstyles to this years’
Catwalk Parades. Winter Blooms saw an edgy take
on the traditional braid with a fishbone style and
nonchalant flyaways, Gothic Romance channelled a
sleek and sexy bun finished with metallic pieces and
netting, while Enchanted Evening embraced wet look
textured hair donned with pearls.
Tag team Jules Tognini and Lauren McCowan gave
their main stage Gen Y Style crowd more than just
a taste of their modern edgy style, sharing their love
for hair, products and people. This dynamic duo is all
about breaking the rules, and encouraging stylists of
all ages to challenge themselves to push beyond the
norm. “This is our craft and experimenting is how we
really begin to get to know ourselves as stylists and
expand our skill sets”, Lauren says. In her eyes, it’s
time to ‘fearlessly experiment’, a trait these two have
no qualms showing live on stage. Jules got to work in
cutting an edgy 90’s grunge look with plenty of texture
and strong lines with an undercut. Meanwhile, Lauren
created her ‘Hairspray Queen” incorporating a slicked
back top which she dressed up into a sharp wedge
locked into place with hairspray. To finish it off she
popped a hand made hair hat in place, while Jules sent
his model down the runway with some crazy glasses
laced with long plaits.
Precision work made a come back in the highly
anticipated All About the Cut with industry heavy
weights Joey Scandizzo, Frank Apostolopoulos and
Damien Rinaldo. The sold out seminar was an
inspiration outlet on the fundamentals of hair design
and how knowing the basics will benefit both career
and client. A packed room saw the three hair stylists
working with shorter looks, simultaneously creating
edgy styles with a commercial element that could
easily be recreated in the salon for consumer use.
Master of hair Sharon Blain brought The Versailles
Collection to life in front of a captivated audience in
her expo seminar. Showing off her natural ability to
create, Sharon used hairnets to hold her sculptural
hairstyles in place, a technique that she has adapted
to dress long hair for this collection. Her four models
were dressed in lavish haute couture gowns exquisitely
designed by Australia’s Project Runway Series 3 Finalist
Craig Braybrook, a spectacular sight that had visitors in
quite a frenzy!
Kylie O’Toole and Joey Scandizzo’s Total Looks show
saw two hot trends being created in front of a packed
floor. The first was a runway pony with a severe side
part. The sleek finish was styled into 3
sections, which Joey revealed was tied with hat elastic
– his secret trick! The second look used Amazing Hair
weft extensions where Joey created a full voluminous
soft wave with a modern 70’s feel.
Joey Scandizzo Salon Team presented Trend Forecast
in a stellar main stage show, creating bang on trend
styles live for the packed audience. Military inspired
traditional barber cuts and David Beckham style made
way for men’s, while the long bob and strong simple
haircuts were the top trends for ladies. The team also
showcased two fashion forward looks including a Prada
inspired runway up style and high colour fashion work
on hair wefts.
Exhibitors were kept busy over the weekend with lots
of interested visitors including the Morroccanoil stand
was a blazing focal point on the expo floor, while
Cloud Nine constantly drew a crowd with hair demos
throughout the weekend. Visitors also enjoyed the
talents of BIBA and BIBA Academy who offered hairpampering
sessions, Gorgeous Cosmetics who created
magic with makeup, and Biosculpture painted nails in
Express @ Salon Melbourne
The Victorian doors may be closed for 2012, but keep
next year’s dates in your diary for the epic return of
Salon Melbourne in 2013 on Sunday 14th and Monday
15th April. Stay tuned on www.salonmelbourne.com.au

8 HBIA EVENTS & RULES 2012
OFFICIAL PHOTOGRAPHER OF 2012
HBIA CHAMPIONSHIPS