The Airbus way - The Global Approach - Orient Aviation

March 31, 07 

Presented by 

Philippe FONTA 

Director Sustainable Development 

The Airbus Way – the Global Approach

March 30 th , 2007 in Hong-Kong 

• Two main worldwide events 

© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document. 

Would you imagine these two events… 

… without air transport ? 

March 31, 07 Page 2

People want and need to fly 


Average annual 

passenger air traffic 

growth (world)* 

+4.8% 

*In Revenue Source: ATAG Passenger per Kilometer (RPK). Annual average over the 2005-2025 period. 

Source: Airbus Global Market Forecast (2006-2025) 

March 31, 07 Page 3

Highest traffic growth in emerging and 

large population regions (2006-2010) 

Growth regions 

Fastest 

growth in 

large 

markets 

China +10.8% 

India +9.8% 

Eastern Europe +9.7% 

Middle East +8.0% 

CIS +7.4% 

Asia* +7.1% 

Africa +7.0% 

Latin America +6.2% 

60 million 

new potential 

air travellers 

per year 

5.4 billion 

people 


Developed regions 

Australia +6.6% 

Western Europe +5.6% 

Japan +4.7% 

North America +4.1% 

Note: * Asia excludes India & China 

Source: Airbus Research & Forecasts 

1 billion 

people 

March 31, 07 Page 4

Environmental awareness 

• Environmental awareness is increasing, moving from local 

(noise, local air quality, tanker pollution) to global 

worldwide issues (climate change, ozone layer…) 

• The political world gets involved 


March 31, 07 Page 6

Which issues should be the highest 

priorities for global political leaders? 

• And which most divide the EU and the 

United States today? 


Source: www.ebm.ups.com 

March 31, 07 Page 7

The way air transport is perceived… 

• A fast growing industry 

• A winner that attracts political attention 


• A clearly identifiable pollution symbol 

March 31, 07 Page 8

… despite unmatched improvements 


• Noise 

-20 dB compared to equivalent aircraft in the 70’s 

-75 % in associated noise annoyance 

• Air quality 

90 % reduction in unburned hydrocarbon (HC) and smoke 

More than 50% reduction in carbon monoxide (CO) 

• Global warming 

70 % fuel burn reduction over 40 years 

70 % CO 2 emissions over 40 years 

• Land-use (EU) 

1 % of the land used for transport is for airport infrastructure 

Rail 4%, road 83% 

March 31, 07 Page 9

Aviation is an efficient mode of 

transport- Land-use 

Brasilia – Belem by plane: 

- Very little land-use 

(Brasilia and Benem airport infrastructures) 

- No ecosystem fragmentation 


Vs. 1,100 miles of transamazonian highway ! 

March 31, 07 Page 10

A fair view of aviation 


Contribution to man-made carbon dioxide emissions according to different key studies 

Aviation accounts for about 2% of total anthropogenic 

CO 2 emissions 

Sources: IPCC, UNFCCC, IEA and DLR 


Meeting the objectives 

The Airbus Way 

Airbus: 1 st aerospace company in the world to obtain ISO 

14001 certification covering manufacturing activities and 

products throughout their life cycle 





Design 


• Airbus’ approach to design and production takes account 

of the entire aircraft life cycle, enabling key decisions and 

improvements concerning environmental performance to 

be implemented as early as possible in the process. 

Critical design decisions effect environmental performance in 

every phase of the life cycle 

Aircraft environmental performance is being improved 

through the development of: 

– generic, multipurpose technologies (new materials, sensors and 

effectors), 

– specific technologies (airframe, propulsion, operations) that 

directly target noise or emission reduction, 

– synergies and architectures and 

– potential aircraft configurations. 


Design 

Some of them will remain… 

… paper aircraft… 


… and others simply dreams. 


Design 

When the dream comes true 


It results from multiple optimisations 


Design 


• Optimisation in terms of 

Aircraft architecture 

Weight (new advanced materials) 

Aerodynamics 

Trade-offs between issues (Noise, NOx, CO 2 …) 

• An example: the Airbus-patented 0-splice inlet nacelle 

Liner designed to reduce the noise generated by the engine 

fan 

Former design: two or three part + joining splice 

– Counterproductive by adding aerodynamic noise 

Reduce the number of splices 


Design 

A320 

A340-600 

A380 

3 Splices 

2 Splices 

0 Splice 



Supply chain 


• Airbus activities are increasingly international and new 

suppliers are emerging in areas where the company sells, 

operates and manufactures its products. 

• The A380 has been a catalyst for a raft of innovative new 

technologies and a whole new way of working together 

across the industry 

Shared information, 

Faster communication and 

Closer collaboration 

• Since 2002, Procurement has aimed to include 

environmental criteria in the selection and qualification of 

suppliers and to promote the introduction of environmental 

requirements in contractual agreements. 


Manufacturing 


• Progressive implementation of the Environmental 

Management System, based on ISO 14001 

Organisation 

Regulatory compliance 

Indicators definition 

Plan – Do – Check – Act 

• Issues 

Energy and water consumption 

Water discharge and waste management 

Emissions 


Manufacturing: an example 


• In the last few years, Airbus sites 

and workforce have expanded in 

response to growing market 

demand for its aircraft, with total 

energy consumption therefore 

increasing by six percent 

between 2004 and 2005. 

However, when assessed 

against levels of production,total 

energy consumption actually 

dropped by five percent, which 

was mainly due to widespread 

energy-saving measures across 

the sites,including technological 

improvements in the production 

process and employee training 

programmes 


Transport 



Transport 



Transport 



Bigger Operations and quieter 

A380 : bigger and quieter 

98 

96 

94 

+285t 

EPNdB 

92 

90 

88 

275t 

+90t 

365t 

560t 

86 


84 

82 

80 

A340-300 A340-600 A380-800 

Twice as many passengers flown for the same noise level 


A380 performance 

• Less than 3 litres of fuel to carry one pax over 100 km 

• Less than 80 g of CO 2 per pax per km (objective of EU car 

manufacturers is 140 g of CO 2 per km in 2009) 



Air transport is an efficient activity 


• Fuel is by all means minimised during operations 

Pre-flight activities 

– Clean aircraft 

– Weight and balance 

– Flight planning 

In-flight activities 

– Climb and descent profiles 

– Flying close to the optimum, according to control authorisations 

(step climbs, optimise speed…) 

– Limit holding patterns 

• Airbus supports its customers through regular advices and 

the publication of dedicated brochures on fuel optimisation 


Continuously improving fuel burn and 

emissions performance 

-70% in CO 2 

emissions 

in 40 years 

- 70 % 

Consumption per passenger (litre / 100 km) 

5.3 

-36 % 

3.4 


Target 

2020 

-50% 

Fuel burn 

and 

CO2 

Average size car 

A330 

* Average load factor 


The way forward 

• ACARE 2020 vision 



PAMELA project 



Conclusion 


• 40 years ago, aviation was considered as: 

A dream 

A way to open our eyes 

A way to widen our horizon and build up exchanges 

• Over this period 

Awareness for environmental concerns has risen 

Other means of evasion have been created and developed 

(TV, phone, computers, internet…) 

Aviation is not (yet) considered as a necessity (especially in 

Europe) 

• Strong opponents are gaining wider audience, including 

towards policy makers 

We must kill the myths 


Conclusion: What’s next? 

• Technology is key 

• Infrastructure and operations must be a part of the 

solution 

• Co-operation between stakeholders is paramount 



The way forward 


• We must change the way we communicate. 

Air transport is an easy target but cannot be a resigned victim. 

• We must work together to establish the correct picture of air 

transport 

Avoid a too technical answer to emotional concerns 

Emphasize what we bring to society and what society would 

lose with less aviation 

Be proud of our past records 

Explain our efforts, the necessary tradeoffs, the need to clear 

the scientific uncertainties; 

Keep demonstrating that we are responsible 

Indicate our objectives and commitments and report on them 

Say what we do… and do what we say 

Build trust on our sector 




Conclusion 




Thank you 


© AIRBUS S.A.S. All rights reserved. Confidential and 

proprietary document. 

This document and all information contained herein is the sole 

property of AIRBUS S.A.S.. No intellectual property rights are 

granted by the delivery of this document or the disclosure of 

its content. This document shall not be reproduced or 

disclosed to a third party without the express written consent 

of AIRBUS S.A.S. This document and its content shall not be 

used for any purpose other than that for which it is supplied. 

The statements made herein do not constitute an offer. They 

are based on the mentioned assumptions and are expressed 

in good faith. Where the supporting grounds for these 

statements are not shown, AIRBUS S.A.S. will be pleased to 

explain the basis thereof. 

AIRBUS, its logo, A300, A310, A318, A319, A320, A321, 

A330, A340, A350, A380, A400M are registered trademarks.

The Airbus way - The Global Approach - Orient Aviation

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?