Trend Report - Mary Kay

Trend Report
MALAYSIA | SINGAPORE
Zen
in
Bloom
A fusion of the season’s
Eastern-inspired
fashion and beauty
Easy, expert
ways to try it all inside!
Spring/Summer 2013

Find Your
Zen
Inspiration.
It’s refreshing to see bright pastel tones.
Lighter pinks are so approachable for
everyone. Popular spring and summer
colors can brighten you up after a long
winter. They are lighter and fresher after
so many seasons of dark colors.”
– Keiko Takagi, Global Makeup Artist
This spring, East meets West in the latest Zen in Bloom
trend. Explore a world of bright pastels fresh from a
Zen garden. Try on floral-inspired makeup and
reinterpreted Asian fashion. Your perfect balance of
serene style and colorful confidence is all inside.
As global dominance shifts from the West to Eastern
countries, we see Eastern influences permeating modern
culture, from the art scene, to fashion and music …”
– Jamie Ross and Kai Chow, The Doneger Group
Watch the season’s trend bloom.
INSIDE ZEN!
East Meets West Fashion & Beauty
Create your own head-to-toe looks – even makeup!
Beauty Blooms
Eyes, cheeks, lips… learn how to apply the look as seen on the runway!
The Zen Ten
What you have to have right now!
The Limited-Edition † Zen in Bloom Collection
The latest, exclusive color inspired by the season’s hot new look.
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† Available while supplies last
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East
meets
West
Fashion &Beauty
Whether you want to try something daring or be casually
on-trend, you can create your own unique style with a
few pieces that reinterpret traditional Asian fashion.
Update your updo by wearing a
high, sleek ponytail.
Bright greens, blues
and purple mineral eye
colors say, “hello spring!”
Keiko’s favorites include
Azure, Emerald, Peacock Blue
or Sheer Violet to wear as a
wash of color
on eyes. Get them now!
Saturated colors are key
to bring in the Zen garden life
to a beautiful trend look.
This season, there’s a balance
of structured styles and flowing
fabrics that celebrate Eastern
architecture and craftsmanship.”
– Nicole James,
Mary Kay Brand Director
Fresh pink lips are the
perfect complement
to a simple spring look.
Crisp black
or white lends a
modern feel to any
look when paired
with a pop of color in
the season’s palette.
Sleek hair adds an edge to the
simplicity of the trend. Go for middle
parts with blunt but bouncy layers
and bangs.
Origami folds are
a fun interpretation of
Asian tradition.
Thicker, longer eyelashes are
always the goal. They open the
eyes and have really become
a trend.”
– Keiko Takagi
Japanese
ikebana
inspire subtle
floral accents.
Make sure the skin is flawless
before going for a fresh look. Use
concealer and a facial highlighting
pen. Then highlight the cheekbone
and brow bone to make the face
seem more multidimensional and
avoid a completely matte look.”
– Keiko Takagi
When pairing
pants with your
trend look, stick to
sleek silhouettes,
like black skinny
jeans or slimfitting
trousers.”
– Nicole James,
Mary Kay Brand
Director
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Mary Kay ® Lash Love TM Mascara
Mary Kay ® Facial Highlighting Pen
The modern kimono brings
the structure of Eastern traditional
styling into the 21st century.
Mary Kay ®
NouriShine Plus
Lip Gloss
See more of
the season’s
musthaves
on Page 7.
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1
GIVE EYES PASTEL
PETAL PERFECTION.
Create your own bouquet of eye colors inspired
by a lush, serene garden.
• Apply a wash of mineral eye color from lashline
to brow bone and then along lower lashline.
• For the best application, use the Mary Kay ®
Eye Color Brush.
• Then add another shade to the outer crease.
People often believe in creating smoky eyes only
with darker shades. You can use pastel tones
and lighter shades for smoky eyes, but the real
secret is thick, long lashes so you don’t look
washed out.”
– Keiko Takagi
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DEFINE LINES AND LASHES.
Create a modern sculptural effect that makes lashes
really stand out.
• Apply Black eyeliner to the upper lashline as close
to lashes as possible. Smudge with a cotton swab
or applicator. See inset.
• For added drama, add eyeliner to the lower lashline.
• Finish with two coats of Mary Kay ® Lash Love
Mascara in I ♡ black.
It’s important to have mascara on upper and lower lashes.
With such bright shades, you can avoid looking washed out
with more mascara.
– Keiko Takagi
Beauty
Blooms
Wear Zen-inspired orchid purples, cherry blossom
pinks and bamboo greens in the latest application
techniques for spring. Mary Kay Global Makeup Artist
Keiko Takagi shows you how.
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TRY A
C-SHAPED CHEEK.
Straight from the catwalk,
rethink your usual application
by sweeping mineral cheek
color from the apple of the cheek,
along cheekbone and finishing
at the temple to create a C-shape.
This trick makes the face appear
fresher and more youthful. To avoid
over applying to temple area, just
apply what is left on the brush after
the cheek application to the temples.”
– Keiko Takagi
Mary Kay ® Crème Lipstick
This long-wearing, stay-true formula glides
on easily with a lightweight, creamy texture
for rich color impact that lasts. Plus, it
won’t feather or bleed! Additional
benefits includes:-
• Vitamin E and a vitamin C derivative
help defend against wrinkle-causing
free radicals.
• Provides instant moisture.
• Suitable for sensitive skin.
• Clinically tested for skin irritancy
and allergy.
• Fragrance-free.
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Try your Zen look now
FREE on the Mary Kay ®
Virtual Makeover!
FINISH WITH
HIGH-SHINE LIPS.
Lips get easy glamour this season with high-shine color
in a fail-proof application.
• Apply lip liner along natural lip line to help
prevent lip color from bleeding.
• Apply lip color, such as Apple Berry or Pink Passion
crème lipstick. You can use your finger to dab color
for a lighter, stained look.
• Then finish lips with high-shine lip gloss, such as
NouriShine Plus Lip Gloss in Fancy Nancy. For a
little extra lip attention, add a dot of mineral highlighting
powder for more contouring.
Fancy Nancy is really a good color to put over almost
any lip color.
– Keiko Takagi
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7

ZenTen
The
Add any or all of the season’s must-haves
to your style and be confidently on-trend.
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Sunglasses
Modern sunglasses this
season are sculptural
and translucent.
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Complexion
Pefection
Find your perfect
formula and shade.
Create contrast with
luminous skin so color
is the hero … create
glowing skin, rather than
matte, so it looks more
modern and fresh.”
– Keiko Takagi
1
Floral Fragrance
The complete complement to your Zen look
is a floral-inspired fragrance, like Mary Kay ®
Thinking of You ® Eau de Parfum. Find more
fragrance favorites!
3
Inverted
Wedge
Shoes
Traditional Asian
craftsmanship is
reinterpreted in
statement shoes
with inverted
wedge soles and
feminine straps.
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Spring Skin
Savers
When you step out in style,
don’t forget to keep skin
beautifully protected with SPF
protection. Get sun ready now!
8Obi Belt
A modern take on
Asian tradition that
instantly updates
anything from
jackets to dresses
to tunics.
Build Your Best Lashes
Everyone can benefit from a
brow and lash serum, especially
those with brows or lashes that
look thin and sparse.
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Bright
Pastels
Inspired by Zen garden
flowers, update your Mary Kay ®
Compact with hues of green,
blue, pinks and purples.
Shop now!
4 The
Origami Clutch
must-have bag this season!
Angular origami-style
folds renew this
practical style with
an Asian feel.”
– StyleSight,
Global Trend Service
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Jewelry With
Jelly Finishes
In jewelry, the translucent finish from
jelly textures lends a contemporary but
simple sophistication to any look.
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A Flash of
Great Lashes
Enhanced lashes are in this season. See more
lash-loving products for your best lashes.
HOW?
Apply Mary Kay @ Lash & Brow
Building Serum before you
catch up on your beauty sleep.
See results in just 30 days.
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Zen Trend Eyes
Step 1: Start with intensity. Choose
a bright shade like green or blue for
all over the lid.
Step 2: Highlight with a neutral or
golden shade in the corner of eye.
Garden Sky
Create multiple eye looks from this
garden-inspired eye palette.
Limited-Edition† Mary Kay ® Mineral Eye Color Palette
Mary Kay ® Compact Mini (unfilled) and Skin available separately.
Step 3: Brush an accent shade
along the crease and across the
lower lashline.
Perfectly Paired Nails
Color coordination re-emerges with a fresh feel, where lips
and nails match in perfect harmony. Blues are borrowed from
Japanese or Chinese lacquer traditions and coat nails to create
a luxurious effect. Rich blues in high-gloss finishes act in contrast
with the rest of the look for a playful approach.”
– StyleSight, Global Trend Service
High-Shine Lips
Apply lip color with a retractable lip brush,
starting in the center of the lips blending
outward to the outer corner of the
mouth. Wear one coat or build up
to three coats for more color impact.
Pink Pagoda
Blue Lotus
Chai Latte
The
Zen in Bloom
Collection
Limited-Edition† Mary Kay ®
Nail Lacquer
PAIR WITH LIP LINER.
If you prefer defined lips or want to prevent
lip color from straying outside your lip line, try
lip liner. Keiko’s top picks include Soft Blush
or Neutral lip liners.
Limited-Edition† Mary Kay ® Lip Lacquer
With Mini Retractable Lip Brush
Ginseng Blossom
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The Mary Kay experts have put together eye, lip and nail colors in custom
formulas perfect for the season. Just use these tips from Global Makeup Artist
Keiko Takagi to create looks that go from simple to all-out dramatic.
Limited-Edition† Mary Kay ®
Obi Clutch
Pink Bamboo
when you purchase
† Available while supplies last
limited-edition† Mary Kay ®
Zen in Bloom Collection items.
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Ready to
explore more?
Go for it!
Experience the beauty of Mary Kay.
• Get personalized service and beauty recommendations.
• Try before you buy with dozens of samples to choose from!
• Share time with friends by hosting a party that suits your style.
• Shop the way you want, when you want. And more!
Find your Mary Kay Independent
Beauty Consultant today!
Celebrating
50 years
of inspiring women to lead
more beautiful lives
Mary Kay (Malaysia) Sdn Bhd
(508838-P) (AJL 93011)
T1-8-1, Jaya 33, No. 3 Jalan Semangat,
Seksyen 13, 46100 Petaling Jaya,
Selangor Darul Ehsan, Malaysia
Tel: +603-7711 7555 Fax: +603-7711 7556
Customer Service Hotline:
Tel: +603-7711 7500 Fax: 1800-881-663
E-mail: custsvc.my@mkcorp.com
www.marykay.com.my
www.marykayintouch.com.my
Mary Kay (Singapore) Pte Ltd
(200813838N)
10 Anson Road, #13-08 International Plaza,
Singapore 079903
Tel: +65-6226 6888 Fax: +65-6226 2333
E-mail: custsvc.sg@mkcorp.com
www.marykay.com.sg
www.marykayintouch.com.sg
Visit our website:
www.marykay.com.my
www.marykay.com.sg
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