Nescafe… Developing Leader Cluster Segmentation & Need State ...

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Real Growth Value growth NOT driven by price in Scotland. RTS Desserts Long Life Frozen Bread Chocolate Spread Special Treats Liquid+Grnd Coffee+Beans Chilled Burgers+Grills Chilled Black+White Pudng Cider Seasonal Biscuits Chilled Dips Frozen Fish Chld Frnkfurter/Cont Ssgs Fresh/Chilled Pastry Chilled Flavoured Milk Peanut Butter Wine Fresh Pasta Herbs+Spices Healthier Biscuits -5.7 -3.9 -2.4 -0.6 -1.6 2.6 1.5 0.8 0.2 0.6 2.1 1.8 1.8 3.1 TNS Worldpanel – 52 W/E 10 th August 2008 4.4 3.6 3.2 5.4 5.2 7.7 © WorldpanelTM () - % change v 2007 division of TNS 2008 15.2 14.5 13.5 13.4 13.2 12.8 12.6 11.8 11.3 11.1 23.9 22.8 21.1 20.5 20.1 31.1 30.9 28.8 (X10) % change in Spend (£) 52 W/E 10 th August 2008 v 2007 % change in Price per Volume over the same period
So how has the fixture been impacted? Buy less categories I need to reduce spend! Trading Down Retailers © Worldpanel TM division of TNS 2008 Buy on Offer Spending less Money Trade down price tiers
Page 1 and 2: The impact of inflation on today’
Page 3 and 4: And now… Value Planning ahead Sta
Page 5 and 6: © Worldpanel TM division of TNS 20
Page 7 and 8: So what has been the overall impact
Page 9: Fresh Milk volumes flat in Scotland
Page 13 and 14: What else will become more relevant
Page 15 and 16: What do Scottish households spend m
Page 17 and 18: They say dog’s often mirror their
Page 19 and 20: 1/3 of Scottish households will pur

Nescafe… Developing Leader Cluster Segmentation & Need State ...

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