Nescafe… Developing Leader Cluster Segmentation & Need State ...

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Some of the biggest value growers ARE price driven in Scotland. Hens Eggs Dry Pasta Butter Flour Fresh Cream Total Bread Total Milk Ambient Rice+Svry Noodles Yoghurt Canned Fish Crackers & Crispbreads Honey Cooking Oils Everyday Biscuits Chilled Cakes Fresh Poultry Total Cheese Baked Bean Margarine TNS Worldpanel – 52 W/E 10 th August 2008 6.77 © WorldpanelTM () - % change v 2007 division of TNS 2008 7.1 6.1 6.4 8.2 7.7 6.7 6.5 9.7 25 24.7 19.4 21.9 16.8 16.9 14.815.2 13.1 11.8 10.8 10.4 10.1 9.915.8 9.8 9 7.8 9.1 7.5 7.8 5.9 17.7 20 (X10) 25 29.4 28.7 29.9 % change in Spend (£) 52 W/E 10 th August 2008 v 2007 % change in Price per Volume over the same period
Fresh Milk volumes flat in Scotland however…. 18.4 million Litres of Filtered Milk sold in Scotland over the last year (+18.1%) © WorldpanelTM TNS Worldpanel – 52 W/E 13 division of TNS 2008 th July 2008 () - % change v 2007
Page 1 and 2: The impact of inflation on today’
Page 3 and 4: And now… Value Planning ahead Sta
Page 5 and 6: © Worldpanel TM division of TNS 20
Page 7: So what has been the overall impact
Page 11 and 12: So how has the fixture been impacte
Page 13 and 14: What else will become more relevant
Page 15 and 16: What do Scottish households spend m
Page 17 and 18: They say dog’s often mirror their
Page 19 and 20: 1/3 of Scottish households will pur

Nescafe… Developing Leader Cluster Segmentation & Need State ...

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