Nescafe… Developing Leader Cluster Segmentation & Need State ...

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How can marketers manage price inflation in 2009? 1. Understand your customers (Shoppers & consumers) 2. Redefine value (reverse engineer products to hit key price points) 3. Use promotions selectively 4. Segment your offering (customers increasingly looking to cherry pick the service/product features they really need) 5. Increase relevance (you need to persuade customers to cut back on other products, but not on yours) 18
1/3 of Scottish households will purchase Haggis in a typical year. Domestic households in Scotland account for over 1,000 tonnes of Haggis and up 12% in Scotland year on year. 19
Page 1 and 2: The impact of inflation on today’
Page 3 and 4: And now… Value Planning ahead Sta
Page 5 and 6: © Worldpanel TM division of TNS 20
Page 7 and 8: So what has been the overall impact
Page 9 and 10: Fresh Milk volumes flat in Scotland
Page 11 and 12: So how has the fixture been impacte
Page 13 and 14: What else will become more relevant
Page 15 and 16: What do Scottish households spend m
Page 17: They say dog’s often mirror their

Nescafe… Developing Leader Cluster Segmentation & Need State ...

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