Mr Noel Brett - Road Safety Authority
Mr Noel Brett - Road Safety Authority
Mr Noel Brett - Road Safety Authority
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<strong>Mr</strong> <strong>Noel</strong> <strong>Brett</strong><br />
Chief Executive<br />
<strong>Road</strong> <strong>Safety</strong> <strong>Authority</strong>
<strong>Road</strong> Collision Facts - Cork<br />
• 559 people have been killed in road crashes in Cork over the period<br />
1996 to 2010<br />
• 1 in every 10 road deaths in Ireland occurred in Cork<br />
• 2,239 people were seriously injured in Cork over the period 1996 to<br />
2010<br />
• 2 out of every 10 deaths in Cork over the period were car drivers<br />
• 1 in 5 deaths was a pedestrian & over a third of these deaths were<br />
over 65 years of age<br />
• Almost a third of road deaths were aged 17 to 24, but...........
<strong>Road</strong> Collision Facts - Cork<br />
• A quarter of deaths were males aged 17<br />
to 24<br />
• 17 to 24 year olds are about four times<br />
• 17 to 24 year olds are about four times<br />
more likely to be killed in excessive speed<br />
collisions in Cork compared to the rest of<br />
the population
<strong>Road</strong> Collision Facts - Cork<br />
• Overall a quarter of fatalities are a result of inappropriate or<br />
excessive speed<br />
• This rises to two thirds of fatalities for single vehicle collisions<br />
• Shockingly, 1 in 5 car drivers killed in Cork were not using a seatbelt<br />
& is still a problem<br />
• 1 in 5 deaths occurred during the evening rush hour (4pm to 7pm)<br />
• ¾ of fatalities occurred outside built up areas
Fatalities in Cork By <strong>Road</strong> User
<strong>Road</strong> Collision Facts - Cork<br />
• In 2011 Cork went in the opposite direction to the national trend with<br />
a 50% increase in fatalities. 27 lives were lost in Cork City and<br />
County an increase of nine deaths compared to the previous year.
Educational Activity<br />
• Crashed Lives TV Campaign<br />
– Jim Nash, Kilworth<br />
– Batt Coleman,<br />
Dunderrow, Kinsale
Educational Activity<br />
• RSA Shuttle<br />
– Visited 9 locations in Cork in 2011. Visiting 5 in 2012<br />
– Primary, Secondary schools and Third Level (Campus <strong>Road</strong> <strong>Safety</strong> Week)<br />
– Visiting Cork Institute of Technology 6 th – 8 th March
Educational Activity<br />
• ‘StreetScape’ – Primary School Intervention<br />
– Launched in St. Joseph’s Girls Primary School Clonakilty 2010<br />
– Now visiting primary schools nationwide
Educational Activity
Educational Activity<br />
• Check if Fits – <strong>Road</strong> Show<br />
– Since 2007 visited 4 high profile locations in Cork<br />
– Checked 1,200 number of car seats
Educational Activity<br />
• Leading Lights<br />
Awards 2011<br />
– Supreme Award<br />
Winners<br />
– Niamh Kearney and<br />
Tadgh O’Shea,<br />
Coláiste Pobail in<br />
Bantry<br />
– Project to highlight<br />
problem of speeding<br />
outside their school
Educational Activity<br />
RSA & An Garda Síochána<br />
Partnership with Cork Local<br />
Radio Targeting 15 to 35 yr<br />
Christmas period 2011<br />
Cork specific messages twice<br />
/ hour from 6pm – 12am<br />
Continued in 2012
Educational Activity<br />
RSA & An Garda Síochána<br />
targeting car rallies<br />
Ad mobile & Radio<br />
advertising at West Cork<br />
Rally March 2012
Driver Education<br />
• We offered 24,000 driving in Cork City &<br />
County in 2011<br />
• Waiting times for a driving test<br />
– Cork (Wilton) = 6 weeks<br />
– Mallow = 6 weeks<br />
– Skibbereen = 6 weeks
Approved Driving Instructors
Educational Activity<br />
• The RSA will continue to implement its<br />
programme of interventions in Cork<br />
• Support the work of the newly formed<br />
<strong>Road</strong> <strong>Safety</strong> Together Working Group<br />
• Local community support and buy in is<br />
critical for success
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