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Issue 15 - Pdf Ctrl+P - CTRL+P: a journal of contemporary art

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Poklong Anading. “Untitled (caskets)”<br />

Detail. Clear cast resin. XIII Jak<strong>art</strong>a<br />

Biennale 2009. Venue: Grand Indonesia.<br />

Image courtesy the <strong>art</strong>ist.<br />

installations, diligently watching them from st<strong>art</strong> to finish. They<br />

were hungry for this media. Maybe it indicates a generational shift;<br />

most <strong>art</strong>ists working today have only known a life with mobile<br />

phones, music videos and computers. Should we then be so critical<br />

<strong>of</strong> their fracture within an exhibition environment, when it is<br />

clearly a mapping <strong>of</strong> now?<br />

Next time you go to a biennale take a look at the audience as<br />

much as the <strong>art</strong>; it is only in understanding this that we can face<br />

these exhibitions with a more appropriate criticality. This idea<br />

brings and returns us to <strong>art</strong> fairs and the kind <strong>of</strong> hunger that feeds<br />

and fuses <strong>contemporary</strong> <strong>art</strong> events in our current global climate.<br />

I was astounded to see crowds snaking their way around the museum<br />

waiting to get in to view the Shanghai Biennale just days<br />

after record crowds had attended SH<strong>contemporary</strong> <strong>art</strong> fair with the<br />

vigour <strong>of</strong> a flower or motor show as a popular weekend outing.<br />

The <strong>contemporary</strong> <strong>art</strong> audience is being redefined and perhaps so<br />

too are these events to reflect this. I recently gave a lecture on this<br />

topic at the National Art School in Sydney and a student asked, “Is<br />

audience a dirty word?” Is it? I would pr<strong>of</strong>ess it is king because<br />

without an engaged audience these <strong>art</strong> works fall hollow.<br />

Notes:<br />

1. Levent Çalikoglu, catalogue essay,<br />

“We are history’s hybrids” for the<br />

exhibition Hybrid Narratives at Akbank<br />

Sanat, Istanbul [Turkey], September 2007<br />

2. Pascal Gielen, “The Biennale:<br />

A Post-Institution for Immaterial Labour”<br />

published in in Open; http://www.skor.<br />

nl/<strong>art</strong>icle-4113-en.html<br />

3. Asian Art Archive, http://www.aaa.org.<br />

hk/onlineprojects/bitri/en/index.aspx<br />

4. Zhu Gi’s <strong>art</strong>icle from ArtZineChina<br />

published in Art in Asia No. 8, 2008,<br />

pp. <strong>15</strong>8-<strong>15</strong>9.<br />

5. Art Asia Pacific Alamanc 2009, p. 88.<br />

6. Yongwoo Lee, “Discourse production<br />

frame and biennale culture”, published in<br />

Art in Asia (Korea), Jan 09, p. 68.<br />

7. Jorinde Seijdel, editorial Open5, 2009,<br />

http://www.skor.nl/<strong>art</strong>icle-4058-en.html]<br />

8. Thomas J. Berghuis, “China: We<br />

Love You!”, <strong>Ctrl+P</strong>, <strong>Issue</strong> No. 11,<br />

March 08, p. 30.<br />

9. Dana Friis-Hansen,TransCulture<br />

catalogue essay p114, published in Lee<br />

Weng Choy’s <strong>art</strong>icle “A Taste for Worms<br />

and Roses,” Published by Artspace<br />

Sydney critical issues series 7, 2006. p. 9.<br />

10. Brian Holmes http://www.skor.nl/<strong>art</strong>icle-4112-en.html<br />

1997 : 2008 : 2010<br />

The American curator Dana Friss-Hansen wrote, “…[work]<br />

which <strong>of</strong>ten engages the metaphoric possibilities <strong>of</strong> common, locally available objects,<br />

reflects upon the shifting constructions <strong>of</strong> order, categories, and meaning—p<strong>art</strong> <strong>of</strong> the<br />

complex, layered experience <strong>of</strong> so many Asian lives.” (9.)<br />

While Friss-Hansen was specifically referring to the work <strong>of</strong> <strong>art</strong>ist Simryn Gill, it<br />

has a synergy to this conversation and to works such as Alfredo and Isabel Aquilizan’s<br />

that adapt well to a biennale vernacular for their ability to touch local audiences and<br />

more recently, Poklong Anading’s work in the XIII Jak<strong>art</strong>a Biennale (JB09). Anading’s<br />

installation at the Grand Indonesia Mall expanded his “Casket” series (2008-09), discarded<br />

packaging cast in resin. In the context <strong>of</strong> this ritzy Western-styled mall, Anading<br />

challenged notions <strong>of</strong> reuse and aspirational society, a pun presented as a ‘climbing<br />

wall.’ And with the fading trend <strong>of</strong> the past decade to place galleries within malls, it also<br />

comments on the commodification <strong>of</strong> <strong>art</strong>. JB09 gets it right in the placement <strong>of</strong> work<br />

specific to its audiences and venues and with great clarity its curators also tackled the<br />

commodification <strong>of</strong> the biennale.<br />

In the light <strong>of</strong> today’s economic crisis it should be remembered that it was the<br />

economic and geopolitical conditions following the 1997 Asian Economic Crisis under<br />

which most <strong>of</strong> these Asian biennales were formed and flourished. My curiosity is perked<br />

to see what the 2010 editions <strong>of</strong> these events will present with a winding back <strong>of</strong> budgets<br />

and deflating spectacular. I return to the question I posed at the st<strong>art</strong> <strong>of</strong> this <strong>art</strong>icle: as the<br />

market recedes but popular interest in <strong>contemporary</strong> <strong>art</strong> continues to have a ferocious<br />

appetite across Asia, how will these events morph and fuse to cater to popular demands?<br />

To conclude with Brian Holmes statement, “Neoliberalism is dead. Now we have to wake<br />

up to the world <strong>of</strong> regions” 10 seems most apt.<br />

14 <strong>Ctrl+P</strong> September 2009

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