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Official Magazine of Fremantle Football Club fremantlefc.com.au

Official Magazine of Fremantle Football Club fremantlefc.com.au

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News<br />

Life’s Good<br />

In November last year the club proudly announced that LG Electronics<br />

will be the club’s Major Sponsor for the next three years.<br />

<strong>Fremantle</strong> Chief Executive Officer Cameron<br />

Schwab said there can be no better way to<br />

build upon the club’s recent achievements than<br />

with the support <strong>of</strong> one <strong>of</strong> Australia’s, and the<br />

world’s, leading <strong>com</strong>panies.<br />

“We are honoured and proud that LG Electronics<br />

has joined as our major sponsor for the<br />

next three years and during this period <strong>of</strong><br />

<strong>Fremantle</strong>’s growth, will share in what will be<br />

an exciting time <strong>of</strong> the club’s development,”<br />

Cameron Schwab said.<br />

“Since our inception into the AFL our club has<br />

be<strong>com</strong>e one <strong>of</strong> the exciting brands within the<br />

national <strong>com</strong>petition.<br />

“From the colour purple and the anchor through<br />

to the passion <strong>of</strong> our supporters, our club sets<br />

itself apart from all others and is a unique<br />

brand within the AFL.<br />

“We have an exciting player group that has been<br />

built and developed over the last three years.<br />

“We expect to make the finals in 2006 and with<br />

LG’s support we are confident <strong>of</strong> fulfilling this<br />

goal for our club, members and supporters,”<br />

said Mr Schwab.<br />

LG Electronics General Manager <strong>of</strong> Marketing,<br />

Mr P<strong>au</strong>l Jenkins said that, like <strong>Fremantle</strong>, LG has<br />

grown its presence in the Australian market in<br />

a short period <strong>of</strong> time to be amongst Australia’s<br />

most successful and recognised brands.<br />

“LG Electronics is thrilled to be on board as the<br />

Major Sponsor <strong>of</strong> <strong>Fremantle</strong>, who have proven<br />

to be a formidable force in one <strong>of</strong> Australia’s<br />

Captain<br />

Peter Bell<br />

wel<strong>com</strong>es<br />

LG at the<br />

l<strong>au</strong>nch<br />

leading, elite sporting <strong>com</strong>petitions.<br />

“Both LG and <strong>Fremantle</strong> share a heritage <strong>of</strong><br />

rapid growth and success in Australia, and we<br />

are proud to support a sporting institution built<br />

on the foundations <strong>of</strong> family values, <strong>com</strong>munity<br />

and high achievement.<br />

“LG is <strong>com</strong>mitted to supporting and promoting<br />

the sporting culture and to providing<br />

Australians with a memorable and enjoyable<br />

sporting experience.<br />

“That is why our association with <strong>Fremantle</strong><br />

represents a very good fit for LG, and we look<br />

forward to building a long and sustainable<br />

partnership with the club,” Mr Jenkins said.<br />

LG Electronics was founded in 1958 and as<br />

the pioneer consumer electronics <strong>com</strong>pany <strong>of</strong><br />

South Korea it developed the first Korean radio<br />

receiver. Today LG Electronics is a world-class<br />

organisation with more than 64,000 employees,<br />

working in 72 subsidiaries around the world,<br />

marketing products in more than 180 countries.<br />

The LG Electronics brand was l<strong>au</strong>nched in<br />

Australia in 1997 and with an innovative<br />

product range, supported by extensive<br />

marketing campaigns, has led to strong sales<br />

growth and branch <strong>of</strong>fices in New South<br />

Wales, Victoria, Queensland, South Australia<br />

and Western Australia. In line with its global<br />

philosophy, LG Electronics Australia sets new<br />

benchmarks in digital and marketing innovation.<br />

A platform <strong>of</strong> marketing success in Australia<br />

has been the slogan ‘LG, Lifes Good’.<br />

The slogan has cemented the <strong>com</strong>pany in the<br />

LG’s P<strong>au</strong>l Jenkins<br />

hearts and minds <strong>of</strong> Australian consumers and<br />

successfully <strong>com</strong>municates LG’s underlying<br />

goal and vision – to create innovative products<br />

that enrich lives enabling them to have more<br />

personal time.<br />

LG will support the ‘Docker For A Day’<br />

promotion at all interstate venues giving the<br />

opportunity for a junior member to lead the<br />

team onto the ground at each interstate game<br />

and will <strong>of</strong>fer members exclusive <strong>of</strong>fers through<br />

the Members Rewards programme. Please see<br />

page 33 for LG’s Member Rewards <strong>of</strong>fers for<br />

edition one <strong>of</strong> Docker.<br />

At this season’s opening home game against<br />

Carlton on Saturday 8 April there will be a<br />

number <strong>of</strong> promotions before, during and after<br />

the game to wel<strong>com</strong>e LG on board. Keep an eye<br />

on the club’s website for all the details.<br />

Visit www.lge.<strong>com</strong>.<strong>au</strong> to see the extensive<br />

range <strong>of</strong> products on <strong>of</strong>fer including Home<br />

Network Appliances, Refrigerators/Freezers,<br />

Washing Machines, Dishwashers, Vacuum<br />

Cleaners, Air Conditioners, Microwaves,<br />

Plasma Display Panels, LCD Televisions,<br />

CRT Televisions, Rear Projection Televisions,<br />

Home Theatre, VCR and DVD players and<br />

DVD Recorders, Audio Systems, LCD and CRT<br />

Computer Monitors, Notebooks, CD-ROM and,<br />

CD Rewritable Drives, DVD Rewriters, Cooking<br />

Range and Mobile Phones.<br />

Theatrical<br />

L<strong>au</strong>nch<br />

Centre stage at His Majesty’s Theatre was the setting on 15 November<br />

last year for the announcement that LG Electronics would be the club’s<br />

new Major Sponsor for the next three years.<br />

<strong>fremantlefc</strong>.<strong>com</strong>.<strong>au</strong> April 2006 Docker

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