WGSN Predicts the Key Trends for 2009 - WGSN.com

More documents

Recommendations

Info

marketers and brands to connect with them. In recessionary times it makes even more sense to focus on the group that holds the purse strings. Opposites Attract An adverse reaction is often the birth of a new trend. This trend could be termedn the “baglash” - a movement against the now de rigeur It bags and conspicuous consumption - and in it’s place, a humbler design approach to luxury that’s all about understated perfection and unconscious simplicity. For the modern consumer, the placement of a perfect seam or an immaculately sculpted collar is more awe-inspiring and authentic than any logo. That’s not to say we’ve forsaken glamour entirely. But rather than OTT branding, the flip-side of this modest trend is about bold, dramatic gestures that tell a story. Look to bygone fashion icons such as Iris Apfel and Diana Vreeland: eccentric and headline-grabbing in their styling, yes, but always true to themselves. Fractured Thinking The vast oceans between the world's land masses are no longer a hindrance to the modern day consumer. In fact in this age of interconnectedness, it is possible to view the planet as nothing more than a collection of digitally chain-linked islands: a 21st century archipelago, complete with high-speed cyber bridges and information superhighways. This global network has allowed us to celebrate, not our hugeness, but our smallness. Local craft comes to the fore with sites such as Etsy.com — allowing unique knitted toys, beautiful hand-embroidered cushions and delicate ceramics - all made at home by consumers - to be purchased by anyone, anywhere, anytime. Discreet Celebrity The cult of celebrity is here to stay, but in the last few years we’ve seen this evolving. Today’s icons are those pushing trends that go well beyond the latest handbag and translate into real action, and the charities and non-profits of the world have finally recognised the huge potential of leveraging just a small amount
of star power. Celebs such as Angelina Jolie and Leonardo Di Caprio are the poster children of this movement, galvanising support for grass-roots issues such as global warming, while President Elect Barack Obama is the shiny new kid on the block. Having roused a dedicated, young fan base usually reserved for rockstars, he has the potential to politicise celebrity culture for years to come. Ends For further information please contact: Greenfields Communications Lucy Green, PR Consultant (English) Tel: +44 (0)7817 698366 lgreen@greenfieldscommunications.com Nina May, PR-Consultant (English, Deutsch) Tel: +44 (0)7971 430242 nmay@greenfieldscommunications.com Géraldine Gitel, PR Consultant (français, anglais) Tel: + 44 (0)791 7885380 ggitel@greenfieldscommunications.com WGSN Alison Gough, Communications Executive Tel: +44 (0) 20 7728 5726 alison.gough@wgsn.com About this research WGSN delivers continuing trend analysis and forecasting employing its Think Tank methodology. This 12-month rolling process includes seasonal trends days and input from its global analysts and contributors analysing everything from literature, art, design, retail, science, politics and society. About WGSN – The global leader in style trend analysis WGSN (Worth Global Style Network) is an online subscription service that delivers information, analysis and inspiration to the apparel, style, design and retail industries. WGSN’s forward-looking trend analysis, real-time intelligence updated every hour and 10 year archive of reports and images provide information and inspiration for industries across the world. Our global team of 200 experts design, analyse, photograph and write about style, sourcing, distribution, consumer insight and the business of fashion. www.wgsn.com
Page 1: WGSN Predicts the Key Trends for 20

WGSN Predicts the Key Trends for 2009 - WGSN.com

Create successful ePaper yourself

Delete template?

Save as template?