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2.27.12

WOMENSWEAR: CATWALKS01London grew up this season and presented timeless looks with ladylike demure and a new polishedappeal. The runways confirmed trends we saw emerging in New York as well as throwing someunexpected curve balls into the mix. Military and Oriental looks were strongly shown along with theperennial country heritage looks and emerging trends in the form of Victoriana and folkloric looks.KEY THEMES:• Military maneuvers• Victoriana• Crouching tigers• FolkloricFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

RETAIL AND VM02Selfridges continues to show support for emerging talent with the return of its Bright Young Thingscampaign. The concept features 17 emerging talents from the worlds of fashion, art and design, witheach of them given a window space and a brief to represent their work in a way that balancescommercial and artistic elements. Narratives play with low-tech materials, and even include cartooncharacters, two-dimensional motifs that capture the unexpected with humor and energy.FEATURED ARTISTS:• Futuremap• Nuha Razik• Adam Andrascik• Sorcha O’Raghallaigh• Archie McLeish• William Richard Green• MASCFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

CITY BY CITY: INSIDER TIPS03Don’t miss Acne Studios new concept store in the heart of Marais, setting its edgy Swedish fashioninside a former garage near APC, The Kooples and Surface to Air. The store has a contemporary, rawfeel with LED lights and aluminium walls splashed with yellows and reds. Avant-garde furnishingsadorn the space, along with a marble sculpture by English artist Daniel Silver.SEE:• Acne Studios• Avril Gau• Dominique Issermann: Laetitia Casta• Dan Flavin at Galerie Perrotin• Mathematics: A Beautiful Elsewhere• Neon, Who’s Afraid of Red, Yellowand Blue?FOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

YOUTH THINK TANK04“Generation Hack-tivate” are responsible for creatively engaging the way technology develops and areshaping a positive new DIY attitude. Young people who have grown up with Web 2.0 are nowcreatively disrupting it. From internet protests and acts of clicktivism to do it yourself user-generatedcontent via Tumblr, young people are throwing today’s technology, along with traditional businessmodels and institutions into question.KEY QUOTE :“Hacked design focuses on function and invention, driving anew generation of makers who use hacking as a designprinciple. The movement is earnest, spirited, empowered andfun. Traditional DIY ideas of repair are updated with opensourcetechnology and community initiatives.” WGSNMacrotrends 2013/14FOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

DESIGN FORECAST: PRINT & GRAPHICS05Our print and graphics team explore, Hack-tivate, inspired by a new generation that makes DIY a wayof life. Whether on-line or off, customers want to create playful and personal, yet imperfect designs tobring their personal style to life.KEY THEMES:• Customize• Repurpose• Deconstructed• Mashed-up• Unexpected• Rebellious• RewiredFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

ART & CULTURE06Known for her guerrilla crochet tactics and street art interventions, Polish-born, New York-basedartist Agata Olek has a compulsive attitude towards her craft. Using crochet as her medium of choice,Olek creates all-encompassing environments and sculptures, with graffiti-style and punk-camouflagecolor combinations. For her first UK solo exhibition Olek uses the concept of an apartment as thefictional location for her work. Her work errs on the confessional and through the use of traditionalcraft methods she conveys contemporary concerns.KEY QUOTE:“Hypercraft is being used to describe the waymodern artisans are using technology to add anextra dimension to traditional crafts. This takeshandcrafted design further than we ever could,while still retaining a human touch.”WGSN MACROTRENDS TEAM A/W13/14: 21 ST CENTURY ROMANCEFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

MENSWEAR07The decorative appeal of dress uniforms and hard-wearing practicality of fatigues were strong influenceson the catwalks, inspiring a military trend that has both formal and functional elements. Iconic detailingincorporates epaulettes, braiding, insignia, belts, and brass buttons heavily throughout the collection.KEY ITEMS:• Double-breasted greatcoat• Braided pea coat• Military blouse jacket• Officers’ dress shirt• Uniform shirt and tie• Tailored combat trousers• Knitted commando sweaterFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

ACCESSORIES: TREND ANALYSIS08As Wallis Simpson’s style comes under the spotlight in Madonna’s film W.E., we take inspiration fromher jewelry collection, with pieces that reference regal and religious themes. Wallis Simpson’srelationship with King Edward VIII was matched by her love affair with jewellery. During their timetogether, Edward lavished her with pieces, often personally inscribed, which were auctioned bySotheby’s in 1987 for $50m (£31m) – a new world record for a single-owner jewelry collection.KEY INFLUENCES:• Embellished monograms or crests• Religious symbols• Byzantine• Medieval• Tudor• BaroqueFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

MARKETING: COMMUNICATION STRATEGY09Accessories firm, Kipling, is using its quarter-century anniversary to play with the creative nature ofthe brand and strengthen dialogue with consumers. Now sold in 67 countries, this year marks asignificant milestone as the brand turns 25. Global marketing director, Isabel Van den Broeck, has ahost of imaginative approaches in celebration, from developing the Play with Bags global artistprogramme to supporting Breast Cancer charities on QVC.GLOBAL ARTISTS:• Sarah Illenberger•Alex Salinas• Li Wei• Javier Mariscal• Vincent Gapaillard• Paul Graves• Prince Lauder (Carlos Guerrero)FOR FULL REPORT: CLICK HEREWe enable brilliant design decisions

JUNIORS: CATWALK101960s and schoolgirl looks are key on the New York catwalks for the juniors market. Prints are playfulwith cat and dog all-over prints, polka dots, and highlight pop colours such as seen. Trousers areprinted in quirky conversationals and knitwear gains new interest with bold patterning, while blanketstripes and cocooning wraps maintain their staple status.COMMERCIAL TRENDS:• Playful 60s• Schoolgirl• Polka dots• Cats & dogs• Patterned knitwearFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions