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MARKETING: COMMUNICATION STRATEGY09Accessories firm, Kipling, is using its quarter-century anniversary to play with the creative nature ofthe brand and strengthen dialogue with consumers. Now sold in 67 countries, this year marks asignificant milestone as the brand turns 25. Global marketing director, Isabel Van den Broeck, has ahost of imaginative approaches in celebration, from developing the Play with Bags global artistprogramme to supporting Breast Cancer charities on QVC.GLOBAL ARTISTS:• Sarah Illenberger•Alex Salinas• Li Wei• Javier Mariscal• Vincent Gapaillard• Paul Graves• Prince Lauder (Carlos Guerrero)FOR FULL REPORT: CLICK HEREWe enable brilliant design decisions