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DESIGN FORECAST: PRINT & GRAPHICS05Our print and graphics team explore, Hack-tivate, inspired by a new generation that makes DIY a wayof life. Whether on-line or off, customers want to create playful and personal, yet imperfect designs tobring their personal style to life.KEY THEMES:• Customize• Repurpose• Deconstructed• Mashed-up• Unexpected• Rebellious• RewiredFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions
ART & CULTURE06Known for her guerrilla crochet tactics and street art interventions, Polish-born, New York-basedartist Agata Olek has a compulsive attitude towards her craft. Using crochet as her medium of choice,Olek creates all-encompassing environments and sculptures, with graffiti-style and punk-camouflagecolor combinations. For her first UK solo exhibition Olek uses the concept of an apartment as thefictional location for her work. Her work errs on the confessional and through the use of traditionalcraft methods she conveys contemporary concerns.KEY QUOTE:“Hypercraft is being used to describe the waymodern artisans are using technology to add anextra dimension to traditional crafts. This takeshandcrafted design further than we ever could,while still retaining a human touch.”WGSN MACROTRENDS TEAM A/W13/14: 21 ST CENTURY ROMANCEFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions
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