Untitled - WGSN.com

More documents

Recommendations

Info

MARKETING: COMMUNICATION STRATEGY09Accessories firm, Kipling, is using its quarter-century anniversary to play with the creative nature ofthe brand and strengthen dialogue with consumers. Now sold in 67 countries, this year marks asignificant milestone as the brand turns 25. Global marketing director, Isabel Van den Broeck, has ahost of imaginative approaches in celebration, from developing the Play with Bags global artistprogramme to supporting Breast Cancer charities on QVC.GLOBAL ARTISTS:• Sarah Illenberger•Alex Salinas• Li Wei• Javier Mariscal• Vincent Gapaillard• Paul Graves• Prince Lauder (Carlos Guerrero)FOR FULL REPORT: CLICK HEREWe enable brilliant design decisions
JUNIORS: CATWALK101960s and schoolgirl looks are key on the New York catwalks for the juniors market. Prints are playfulwith cat and dog all-over prints, polka dots, and highlight pop colours such as seen. Trousers areprinted in quirky conversationals and knitwear gains new interest with bold patterning, while blanketstripes and cocooning wraps maintain their staple status.COMMERCIAL TRENDS:• Playful 60s• Schoolgirl• Polka dots• Cats & dogs• Patterned knitwearFOR FULL REPORT: CLICK HEREWe enable brilliant design decisions
Page 1 and 2: 2.27.12
Page 3 and 4: RETAIL AND VM02Selfridges continues
Page 5 and 6: YOUTH THINK TANK04“Generation Hac
Page 7 and 8: ART & CULTURE06Known for her guerri
Page 9: ACCESSORIES: TREND ANALYSIS08As Wal

Untitled - WGSN.com

Create successful ePaper yourself

Delete template?

Save as template?