São Paulo Turismo

© 2
NORTH
WEST DOWNTOWN
EAST
MASP
SOUTH
W
N
S
E
São Paulo by region
P a u l i s t a / J a r d i n s
Designer shops and famous paintings
right in the heart of São Paulo
v. Paulista isn’t just the financial hub of the city.
A It’s a warm spot in the hearts of paulistanos. Every
day, thousands of people pass through its long blocks
to do business. On weekends there’s another crowd,
this time looking for entertainment and culture, especially
in the bookstores and movie theaters on the
avenue and at the São Paulo Cultural Center.
On its length of 2,800 meters, Paulista has cultural
centers, imposing buildings, a park, the Trianon, and
the most famous museum in the city, the Masp.
Constructed in the 1960s, the Masp building has
one of the largest free spans in the world – where an
antiques fair is held on Sundays. But the museum’s
permanent collection is the main attraction: there are
works by Renoir, Modigliani, Van Gogh and Portinari,
among other famous painters. The lanes of the Jardins,
in the neighborhood of Av. Paulista, have national
and international designer labels. Shops with clothing,
gift items, jewelry and good quality footwear are easily
found on Oscar Freire and Bela Cintra streets and
on Lorena lane. Restaurants with haute cuisine, bistros
and sophisticated cafeterias are also trademarks
of the region. Av. Paulista and vicinity also are ideal for
nighttime fun and happy hours.
STAY ANOTHER
DAY
Downtown
paulista/
jardins
South
West
North/East
The outskirts
Best known
neighborhoods
Jardim Paulista, Jardim
América, Jardim Europa,
Cerqueira César, Bela
Vista, Paraíso, Consolação.
Main attractions
Masp, São Paulo Cultural Center, Casa das Rosas, Itaú Cultural Institute, Fiesp Cultural
Center, Sesc Paulista, Museum of Image and Sound, Casa Brasileira Museum, Brazilian
Sculpture Museum, Caixa Cultural Paulista Gallery, Ouro Fino Gallery, Frei Caneca
Shopping mall, Paulista Shopping mall, Shopping mall Center 3, Patio Higienópolis
Shopping mall, Trianon, Orthodox Cathedral, Consolação Cemetery.
HELPFUL HINT
Av. Paulista has various bookstores. Some also sell CDs and
DVDs. But book lovers adore second hand book shops. In the
underground passageway on the corner of Av. Paulista and Rua
da Consolação, there are bookstores offering both rarities and
more recent books. You can find everything on their shelves.
Features
of the region
Cultural centers, good
gastronomical options, quality
museums and theaters, well
served by public transportation.
LOCATED
NEAR
The south and
east regions,
as well as the
downtown.
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© Photos: 1- André Stéfano 2-MARCOS HIRAKAWA