São Paulo Turismo

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Silvestre Race on December 31st and the biggest
GLBT Parade in the world. After promoting one of the
major New Years Eve celebrations on the planet, the
city begins the year with Couromoda (Leather Fashion),
a fair with more than 65 thousand professionals
from around the world, while it is getting the first
edition of SP Fashion Week ready, which takes place
again in July.
The first of the Americas
According to the International Congress & Convention
Association – ICCA, which does the ranking of the major
centers and events in the world, the city of São Paulo
is the major destination for international events in the
Americas. Besides figuring among the Top 20 destinations
for events in the world, São Paulo won out over
destinations like Madrid, Sidney, Athena and Vancouver.
Business destination for Latin America
São Paulo is one of the 5 best destinations in Latin
America for doing business, according to an annual
study carried out by América Economia Intelligence,
a research unit of the América Economia communications
company. The survey resulted in a ranking of the
42 best cities in the region for business, taking into account
potential for innovation, capacity for generating
new enterprises, telecommunications, security, quality
and cost of life.
International hotel chains
Do you know a boutique hotel? Do you want a spa inside
your hotel? An option close to your office, a performance
space, a shopping mall? There are always
quality accommodations next to the city’s main attractions.
The most modern hotel center in the country
is in São Paulo. Major international chains such as
Hyatt, Hilton, Marriott, Accor, Meliá and Radisson vie
for customers alongside exclusive options such as
Fasano, Emiliano or Unique, sophisticated and personalized
boutique hotels. There are 410 hotels with
a total of 46,047 rooms or HUs.
Efficient transportation network
The São Paulo capital has a subway which is considered
one of the most modern and comfortable in the
world, as well as 32 thousand taxis and more than 200
helipads – that serve a fleet of 450 helicopters, the
second largest in the world.
© Photos: 1-Rodrigo Petterson 2-Heudes RÉgis/ABRASEL 3-Spreading parque anhembi
Reflecting Pool at the Elis Regina Space
The two busiest airports
For air traffic, the city of São Paulo is benefited by two
of the busiest airports in the country: the São Paulo
International Airport in Guarulhos, and the Congonhas
Airport. For smaller planes and helicopters, there is
the Campo de Marte. More than 40 cities from 23 other
countries are linked regularly by commercial flights.
At the Congonhas Airport, recently modernized and remodeled
to serve the growing demand, there are links
with 70 locations in nearly all the Brazilian states.
State-of-the-art services
One of the most dynamic features of the city is its
service sector, in areas such as telecommunications,
digital data transmission, banks, the financial system,
research and development, business consultancy
and business management, as well as in activities
related to high technology. Wireless connection (wifi)
has become a reality in hotspots at the Congonhas
and Guarulhos airports, hotels, bars, book stores, cybercafes
and business centers.
Vanguard and knowledge center
A tuned-in city, São Paulo has always been in the
vanguard of major cultural movements that have
changed Brazilian behavior and customs. In higher
education, the University of São Paulo (USP) figures
among the best 100 public universities in the world
and in the annual ranking of the British newspaper
The Times as first in South America. Also, there is
in the city a wide range of short courses, lectures,
seminars, literary discussions and a vast array of
universities and cultural centers with training that
runs from handicrafts to technology.
In the circuit of major world metropolises
According to Travel + Leisure magazine, one of the
most respected worldwide travel publications, the
city “is more a capital of the world than of Latin
America, thanks to its mosaic of cultures and lifestyles.”
São Paulo had a feature article as a creative
city, where “fashion is fashion, food is the headline
and art lands in new territory.” Among its distinctions
are architecture, gastronomy and art. São Paulo
also landed on the pages of the New York Times
with an article that featured its sophistication and
good taste and placed it definitively in the circuit of
major world metropolises.
Hold your event in SP
Characteristics
of the city
Differentials
Resistance
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