São Paulo Turismo

D E S T I N A T I O N
São Paulo
Mice - MEETINGS INCENTIVES CONVENTIONS AND EXHIBITIONS

E X P A N D E D C I T Y C E N T R E
MAP OF SÃO PAULO
Rodovia Anhanguera
Rodovia
Castello Branco
Av. Doutor Gastão Vidigal
Avenida Corifeu
Rodovia Raposo
Rodoanel
Mário Covas
UNIVERSITY CITY
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Nações Unidas
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ITAIM BIBI
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LATIN AMERICA
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PAULISTA MUSEUM
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AIRPORT (GUARULHOS)
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SantuárioNsa. Sra. de Fátima-Sumaré
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CONVENTION CENTERS
SUBWAY SYSTEM MAP
Portuguesa-Tietê
Breeser - Moóca
Anhembi Park [www.anhembi.com.br]
Biennial Pavilion [www.bienalsaopaulo.org.br]
Expo Center Norte [www.expocnorte.com.br]
Imigrantes Exposition Center [www.centroimigrantes.com.br]
ITM Expo [www.itmexpo.com.br]
Transamérica Expo Center [www.transamericaexpo.com.br]
AMCHAM Business Center [www.amcham.com.br]
Frei Caneca Convention Center [www.freicanecashopping.com.br]
Pompéia Convention Center [www.pompeiaeventos.com.br]
Rebouças Convention Center [www.convencoesreboucas.com.br]
Fecomercio Events Center [www.fecomercioeventos.com.br]
APCD Space [www.apcd.org.br]
World Trade Center [www.wtc.org.br]
For more information, visit:
www.cidadedesaopaulo.com and www.prefeitura.sp.gov.br

credits
EDITORIAL PROJECT AND TEXT EDITING
ISABELLE SOMMA [MTB 26.241] ISASOMMA@UOL.COM.BR
GRAPHIC PROJECT
JU VIDIGAL [JUVIDI@UOL.COM.BR]
ART EDITING
EVANDRO SOARES [WWW.ESTUDIO73.COM.BR]
REVISION
PAULA PASSARELLI [PA_PASSARELLI@YAHOO.COM.BR]
MAPS
CARLO GIOVANNI [WWW.CARLOGIOVANNI.COM]
SÃO PAULO TURISMO S/A
AVENIDA OLAVO FONTOURA, 1209,
PARQUE ANHEMBI – SÃO PAULO (SP),
CEP 02012-021,
TEL.:+55(11) 6226-0400
CIDADEDESAOPAULO@SPTURIS.COM
PROTECT THE ENVIRONMENT!
MAKE THE 3RS A PART OF YOUR LIFE: REDUCE, REUSE, RECYCLE!
Contact a local incoming travel agent. Visit: www.cidadedesaopaulo.com
WWW.SPTURIS.COM
WWW.CIDADEDESAOPAULO.COM
WWW.ANHEMBI.COM.BR
WWW.AUTODROMOINTERLAGOS.COM

Sé Cathedral

Hold your event in SP 8
Characteristics of the city 8
Differentials 10
Resistance 13
Get to know São Paulo 14
History 16
Access 17
Gastronomy 18
Art and Culture 19
São Paulo by region 20
Stay another day 21
Downtown 22
Paulista/Jardins 23
South Side 24
West Side 25
North and East Sides 26
Outskirts of the city 27
Exhibition Pavilions 28
Anhembi Park 30
Biennial Pavilion 31
Expo Center Norte 32
Imigrantes Exposition Center 33
ITM Expo – Fair and Events 34
Transamerica Expo Center 35
Convention Centers 36
Amcham Business Center 38
Anhembi – Convention Palace 38
Frei Caneca Convention Center 39
Pompéia Convention Center 39
Rebouças Convention Center 40
Fecomercio Events Center 40
APCD Space 41
WTC Hotel 41
Hotels 42
In the South Side 44
In Paulista/Jardins 48
In the Downtown 52
In the North Side 53
In the West Side 53
In the East Side 53
Surprising Places 54
Museums 56
Cultural Centers and Foundations 59
Art Galleries 62
Venues in Parks 63
Theaters 64
Special Places 68
Buffets 70
Performance Spaces 70
Social Clubs 70
Special Tips 70
Miscellaneous 71
Stadium 71
Theme Parks 71
Travel Guide 72
Calendar 74
© Photo: MARCOS HIRAKAWA

© 1
Hold your event in SP
Characteristics
of the city
Differentials
Resistance
1 event every 6 minutes
That is the average number of events held in São Paulo
which, not without reason, is known as the city that never
stops. There are congresses, fairs, conventions, international
shows, big parties, social get together, and so on, making up
a total of 250 events per day, or 90 thousand per year.
75% of the major fairs in the country
São Paulo has, on the average, a business fair every three days
and is headquarters for 75% of the major fairs in the country.
Salão do Automóvel, Couromoda, Francal, Hospitalar, Automec,
Fenatec, Telexpo, Expofarma and Fenit are only a few of
the references for excellent opportunities and business. This
market turns over R$2.4 billion per year – R$700 million in
space rental, R$700 million in service equipment and R$1 billion
in travel, accommodations and transportation.
400 thousand m² of well-equipped,
charming top-notch spaces
A diversity of centers for fairs and congresses, the largest
hotel park in the country with 46 thousand rooms,
and charming, top-notch spaces. There are more than
The Copan Building, by Oscar Niemeyer
C H A R A C T E R I S T I C S O F S Ã O P A U L O
Why is São Paulo the best destination
for your events and business?
400 thousand square meters per day to hold fairs, exhibitions
and conventions. Luxury hotels, boutique hotels, two
dozen large sized convention centers – among them the
Anhembi Park, the largest in Latin America – restaurants
with special areas, museums, everything to lend an unforgettable
touch to your event.
The largest economic center on the continent
15% of the gross domestic product (GDP) is concentrated in
São Paulo, and 6% of the population of Brazil. Headquarters
for some of the largest global corporations, it offers a full
infrastructure of technology and services. One of the cities
with the largest business tourism turnover on the planet,
for each US$100 of wealth generated in the country, more
than US$10 of it are produced here. The per capita income
in the capital is 70% higher than that of Brazilians in general.
That is, the purchasing power of its residents makes
the city a great market for every type of event.
Major happenings are the norm
The only city in Latin America to receive the Formula
1 Grand Prix (GP), São Paulo also hosts the São
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8
Varied Cuisine

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Silvestre Race on December 31st and the biggest
GLBT Parade in the world. After promoting one of the
major New Years Eve celebrations on the planet, the
city begins the year with Couromoda (Leather Fashion),
a fair with more than 65 thousand professionals
from around the world, while it is getting the first
edition of SP Fashion Week ready, which takes place
again in July.
The first of the Americas
According to the International Congress & Convention
Association – ICCA, which does the ranking of the major
centers and events in the world, the city of São Paulo
is the major destination for international events in the
Americas. Besides figuring among the Top 20 destinations
for events in the world, São Paulo won out over
destinations like Madrid, Sidney, Athena and Vancouver.
Business destination for Latin America
São Paulo is one of the 5 best destinations in Latin
America for doing business, according to an annual
study carried out by América Economia Intelligence,
a research unit of the América Economia communications
company. The survey resulted in a ranking of the
42 best cities in the region for business, taking into account
potential for innovation, capacity for generating
new enterprises, telecommunications, security, quality
and cost of life.
International hotel chains
Do you know a boutique hotel? Do you want a spa inside
your hotel? An option close to your office, a performance
space, a shopping mall? There are always
quality accommodations next to the city’s main attractions.
The most modern hotel center in the country
is in São Paulo. Major international chains such as
Hyatt, Hilton, Marriott, Accor, Meliá and Radisson vie
for customers alongside exclusive options such as
Fasano, Emiliano or Unique, sophisticated and personalized
boutique hotels. There are 410 hotels with
a total of 46,047 rooms or HUs.
Efficient transportation network
The São Paulo capital has a subway which is considered
one of the most modern and comfortable in the
world, as well as 32 thousand taxis and more than 200
helipads – that serve a fleet of 450 helicopters, the
second largest in the world.
© Photos: 1-Rodrigo Petterson 2-Heudes RÉgis/ABRASEL 3-Spreading parque anhembi
Reflecting Pool at the Elis Regina Space
The two busiest airports
For air traffic, the city of São Paulo is benefited by two
of the busiest airports in the country: the São Paulo
International Airport in Guarulhos, and the Congonhas
Airport. For smaller planes and helicopters, there is
the Campo de Marte. More than 40 cities from 23 other
countries are linked regularly by commercial flights.
At the Congonhas Airport, recently modernized and remodeled
to serve the growing demand, there are links
with 70 locations in nearly all the Brazilian states.
State-of-the-art services
One of the most dynamic features of the city is its
service sector, in areas such as telecommunications,
digital data transmission, banks, the financial system,
research and development, business consultancy
and business management, as well as in activities
related to high technology. Wireless connection (wifi)
has become a reality in hotspots at the Congonhas
and Guarulhos airports, hotels, bars, book stores, cybercafes
and business centers.
Vanguard and knowledge center
A tuned-in city, São Paulo has always been in the
vanguard of major cultural movements that have
changed Brazilian behavior and customs. In higher
education, the University of São Paulo (USP) figures
among the best 100 public universities in the world
and in the annual ranking of the British newspaper
The Times as first in South America. Also, there is
in the city a wide range of short courses, lectures,
seminars, literary discussions and a vast array of
universities and cultural centers with training that
runs from handicrafts to technology.
In the circuit of major world metropolises
According to Travel + Leisure magazine, one of the
most respected worldwide travel publications, the
city “is more a capital of the world than of Latin
America, thanks to its mosaic of cultures and lifestyles.”
São Paulo had a feature article as a creative
city, where “fashion is fashion, food is the headline
and art lands in new territory.” Among its distinctions
are architecture, gastronomy and art. São Paulo
also landed on the pages of the New York Times
with an article that featured its sophistication and
good taste and placed it definitively in the circuit of
major world metropolises.
Hold your event in SP
Characteristics
of the city
Differentials
Resistance
9

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Hold your event in SP
D i f f e r e n t i a l s
Why make São Paulo the high point
of your incentive program?
Marginal Pinheiros
São Paulo is a universe of options in just one place. Where else in Brazil can you find restaurants that never close, the
liveliest nightlife, Broadway musicals and boutique hotels? This is why there are many reasons to choose São Paulo
as your destination for a recreational or business trip or even for awarding an incentive program. Few cities in the world
are so interesting for so many at the same time.
CHARACTERISTICS
OF SÃO PAULO
Differentials
Resistance
10
Culture is our thing
The cultural scene of São Paulo is full and rich in activities.
The best of the world of the arts is here. With more
than 600 plays per year, the city recently received international
productions such as Phantom of the Opera, Cirque
du Soleil, Cats, The Beauty and the Beast, Chicago and
Miss Saigon. Major cultural events happen all year round.
Among them are the traditional biennial architecture, art
and book shows. And the Virada Cultural – 24 hours of art
and culture in every corner of the city, with large stages in
the streets and hundreds of simultaneous events in movie
theaters, museums, theaters and cultural centers, open
until dawn. The capital also welcomes Anima Mundi, the
International Film Exhibition and offers one of the biggest
Carnival celebrations in the country.
São Paulo means “show”
São Paulo is the biggest cultural hub in Latin America.
National and international shows are common, held in
large open-air arenas or in performance spaces in the city.
Recent examples: Santana, U2, Pearl Jam, B.B. King, Roger
Waters, Aerosmith, Jack Johnson, Lauryn Hill, Cold Play,
Black Eyed Peas, Diana Krall, Stanley Jordan, Norah Jones,
David Byrne, Chick Corea, Robert Cray, Lou Reed, Simply
Red, Bryan Ferry, Eric Clapton, Bob Dylan and Jean Luc
Ponty, as well as the return of Chico Buarque after eight
years away from the stage. The City Ballet and OSESP are
internationally known for the quality of their presentations.
Our stages have already seen the New York City Ballet and
many contemporary dance companies, such as Momix,
the Martha Graham Dance Company and Pina Bausch.
Cosmopolitan art
Museums in the capital have diverse collections of national and
international art. At Masp, a daring building with the largest clear
span in the world, the collection includes works of Rafael, Botticceli
and Titian, from the Italian school; Delacroix, Monet, Manet,
Degas, Cézanne, Renoir, Van Gogh, Matisse, Toulouse-Lautrec,
Modigliani and Chagall, from the Paris school, as well as the major
names in Brazilian art. São Paulo also has the only Museum of the
Portuguese Language in the world, with sensory experiences.
Brazilian art
At the Pinacoteca, or State Art Museum, next to the Jardim da
Luz, is a privileged collection of four thousand works of artists
from the 19th century and contemporary works. At the Modern
Art Museum (Mam) there is a collection of Brazilian art from
1950, with Tarsila do Amaral, Portinari and Di Cavalcanti, among
dozens of masters who give a good overview of recent national
artistic production. Next to Mam is the Biennial pavilion, which
houses one of the three main art biennial shows in the world.
Sacred Art and Frei Galvão
The Museum of Sacred Art has an impressive collection of
800 pieces from the 16th century to the present, among them
images of saints, candelabras and oratories. The museum is
situated in the Luz Monastery, designed and inaugurated by
Frei Galvão, or Saint Antônio de Sant’Anna Galvão, the first
Brazilian saint. His famous pills are also distributed there.
The Luz Monastery is in a region rich in symbols and Catholic
churches – in the vicinity are Santo Expedito church, the São
Bento Monastery and the Sé Cathedral – which comprise the
newest Turismetrô (subway tour) route in the city.

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Worldwide capital of gastronomy
Nothing is more cosmopolitan than São Paulo gastronomy.
The city makes your mouth water with 12.5 thousand restaurants,
acclaimed chefs and star winning ambiences. At
any time, German, Arab, Armenian, Chinese, Korean, Scandanavian,
Spanish, French, Greek, Indian, Italian, Japanese,
Jewish, Moroccan, Mexican, Portuguese, Thai and Russian
dishes – a total of 52 nationalities – are on the tables. Not to
mention the many styles of national cuisine – from feijoada
to churrasco, from food from Minas Gerais to Bahia. There is
one dish that particularly pleases those who live in or come to
visit São Paulo: pizza. There’s even a Pizza Day – July 10.
The “paulista” program
Eating pizza, going to the Municipal Market (the Mercadão,
or “big market”), sampling hefty codfish turnovers or baloney
sandwiches are typical activities of paulistas and those who
live in the city, as well as enjoying street market turnovers,
espresso coffee, bakeries, Ibirapuera park, or happy hour with
friends until rush hour thins out... “paulistanos” like parties, cultural
events, hamburgers with milk shakes late at night, and going
to shopping malls. Living in São Paulo is a style that visitors
can share easily. After all, tourists today want to interact with
the places they visit, be influenced by them, and take home unforgettable
and enriching experiences in their luggage.
Multifaceted and diverse
Enriched by a mosaic of 70 nationalities and Brazilians from
every state who built this great global metropolis with their own
hands, there is no other city in Latin America where everyone
lives together in such a harmonious way with so much diversity.
To visit São Paulo is to be immersed in a universe of cultures, religions,
flavors and everything that is the best in urban tourism.
A worldly city that teaches the non-use of the word “discrimination,”
São Paulo hosts the biggest GLBT parade in the world and
has an infinity of diverse religions and creeds that share urban
spaces in harmony. There are synagogues, mosques, orthodox
churches, Buddhist temples and many others.
A shopping paradise
There aren’t as many shopping options in any other city in the
country. São Paulo has 66 shopping malls where consumers can
find everything, commercial streets and strongholds of sophisticated
shopping such as the Rua Oscar Freire region in Jardins. For
contrast, there is a popular shopping area unequalled in the country
– 25 de março and vicinity, where everything is sold, from fabric
and jewelry to electronic products. There are 59 streets with specialized
commerce, with innumerable stores, which side by side, offer
51 types of specific products such as Brás and Bom Retiro (clothing),
Santa Ifigênia (computers, etc.) and São Caetano (brides).
São Paulo Fashion Week
Sophistication
The city has a great number of options for those who can
and want to pay for comfort, luxury and sophistication. There
are design hotels and designer shops with recently launched
collections. Oscar Freire is one of the ten most luxurious
streets in the world, according to the ranking of Excellence
Mystery Shopping International consultancy. The AAA world
can be found in São Paulo. From jewels to imported cars, from
designer clothes to cosmetics and beverages. From sophisticated
restaurants with famous chefs to the courses of one of
the sports preferred by the elite around the world – golf.
And “partying” was born here
São Paulo is for every ethnic group. Clubs with Latin rhythms,
electronic music, rock, pop, Brazilian, etc. For listening and
dancing, live or from the DJs pick-ups. This nocturnal effervescence
can also be found in hundreds of bars, for flirting, dating,
dancing or hanging out with friends. You can try the best Brazilian
and worldwide beers with appetizers that are a must.
There are places that specialize in Brazilian cachaça, from
which the caipirinha is derived for an innumerable number
of options and mixes. For those who like to take on the night,
paulistanos have exported a term that is accepted all over
Brazil: “balada,” which means excitement, partying and fun
that starts at 11 p.m. and goes on all night.
Fashion and trends
São Paulo is a trendsetter. One example of this is the city’s
fashion, part of the worldwide scenario. Brazil has entered
into the calendar of fashion shows that includes Paris, New
York, London and Milan, with São Paulo Fashion Week, which
sets the dates for launching the collections of designers from
all over Brazil. Currently, twice a year, SPFW shows the trends
in Brazilian fashion to the entire world.
Hold your event in SP
CHARACTERISTICS
OF SÃO PAULO
Differentials
Resistance
Unique tourist attractions
The city’s tourist attractions total 12.5 thousand restaurants, 410 hotels, 257 movie theaters, 87 museums, 152 theaters and
performance spaces, 41 popular celebrations, 66 shopping malls, 59 specialized shopping streets divided into 51 segments,
53 natural parks and green areas, 39 cultural centers, 137 libraries and 4 theme parks, to name just a few.
© Photos: 1-André Stéfano 2-jefferson pancieri
11

Hold your event in SP
WTC
CHARACTERISTICS
OF SÃO PAULO
Differentials
Resistance
12
Bold architecture
Since boldness and innovation are the city’s signature,
this is also seen in architectural projects that blend in with
the scenery, such as the São Paulo Art Museum (MASP) by
Italian architect Lina Bo Bardi, the Copan curve by Oscar Niemeyer,
the Hotel Unique and the Tomie Ohtake Institute, by
Ruy Ohtake, or the beautiful and traditional Martinelli Building,
in whose penthouse a veritable suspended mansion
rises up, designed to be Martinelli’s own house. São Paulo
also preserves buildings from the Colonial Brazil era, such as
the Marquesa de Santos Manor House, the Sertanista House
and the Bandeirante House. It is also worthwhile to see traditional
architecture in the European style, in buildings such as
the Pinacoteca (State Art Museum) – its design is by one of
the most illustrious residents of the capital at the apex of his
career, Ramos de Azevedo, who also designed the Municipal
Theater and the Casa das Rosas on Av. Paulista.
Well-being and relaxation
São Paulo is work and opportunity, yes. But it is also where
the best urban spas in Brazil can be found which, with their
massages, baths and esthetic and therapeutic treatments, offer
extraordinary sensations of relaxation and well-being. They are
“peaceful islands” in environments that combine aromas, colors
and sounds. For partying or for relaxing, São Paulo has it all.
Excellence in health
The city has become an international icon in important areas
of medicine such as the treatment of heart disease and cancer,
© Photo: Spreading wtc
among other highly complex fields, as well as having an extensive
network of diagnostic services. Many have already
discovered this and the number of people who visit the capital
to take advantage of its excellent health centers is growing.
Many use their business trips as an opportunity to bring
their health up to snuff, or to take care of their appearance.
After all, if Brazil is considered the major world hub for plastic
surgery, having surpassed the United States, according to
data from the Brazilian Society of Plastic Surgery, São Paulo
is the main Brazilian center and a worldwide icon in this area.
There are dozens of specialized medical clinics, a good part of
them internationally recognized, that attract a large number
of visitors who come to the capital exclusively to care for their
appearance and esthetic.
Beaches and mountains in one hour
Other attractions can also be found around the São Paulo
capital. At about 70 kilometers, or less than an hour by car,
is the Santos beach, with one of the most important ports in
Latin America. Next to it is Guarujá, a beach often frequented
by paulistanos on weekends and holidays. The best known
beaches are those in the municipality of São Sebastião, such
as Maresias, as well as those of Ubatuba, such as Itamambuca.
Ilhabela, a beautiful and well-preserved island, is a few
minutes by raft from the center of São Sebastião. Another
city full of charm is Campos do Jordão, in the mountains,
where the attractions are its winter and its sophistication.
Parties and exciting hot spots enliven the city in the winter,
especially from June to August.

M y
t h s t o b e b u s t e d
Resistance? Still?
Some facts or myths about São Paulo may be cited as reasons not to hold events or bring groups to the city. Obviously, like
any big city, São Paulo has problems. But not one of them can stop the visitor from making the most of what the city has to
offer. Here are a few arguments to help overcome the myths.
Is the city polluted?
Pollution is actually a big problem for residents of large cities.
But not for visitors. Has any tourist ever not gone to New York,
Cairo or Santiago, which are among the most polluted cities in
the world, because of the condition of their air? Besides this, if
you’re worried about your health, São Paulo is the ideal place,
because it’s the largest medical center in Latin America, with
hospital complexes and internationally renowned professionals.
Shouldn’t major cities have beaches?
For those who think that being a major destination for
incentives, leisure and entertainment means there have to
be beaches, remember that Paris and Milan don’t have any.
The best in the world of art and performances is found in the
paulista capital. Shows with major international and national
musical names, a variety of plays and acclaimed films. The
city houses 257 movie theaters, 152 theaters, 39 cultural
centers and 87 museum.
Do you think it’s a “hard” city?
São Paulo today is a city that seduces more and more the
imagination of those who visit it. The occupancy levels of its hotels
has surpassed 65% per year – an historic mark. It has been
confirmed that culture is a major value to be added to business
tourism. It’s not by chance that the paulista capital has become
the 3rd main leisure destination in the country, according to the
Institute of Economic Research Foundation (FIPE). Besides this,
research done by Reader’s Digest Selections in 2006 of visitors
to 35 major cities in the world and published in the British newspaper
The Times, considered São Paulo the most courteous city
in Latin America and the 5th most courteous in the world.
Do the residents just work?
Of course not. Remember that the best hubs of entertainment,
gastronomy, culture and leisure are born in worldwide
financial centers. The economic potential of large cities is also
reflected in their investment in spaces to combat stress, such
as theaters, shopping malls and even urban spas. The high
purchasing power of the population attracts new things to the
entertainment sector. If there is something new abroad, it arrives
quickly in São Paulo.
Is there a lot of traffic in the city?
Heavy traffic is a characteristic of large metropolises. São
Paulo has the best subway system in Brazil, which is also
among the cleanest and safest in the world. With the subway it’s
very easy to avoid traffic. It has stops at many of the main attractions
in the city. The hotel complex of São Paulo, with nearly
50 thousand rooms, makes it possible for visitors to stay near
their favorite attractions and interests.
What about safety?
In São Paulo, violence rates are higher in the outskirts of the city.
According to the Seade Foundation (State Data Analysis System),
the Consolação region, for example, reported only one murder in
2005. The region includes neighborhoods such as Higienópolis,
which has one of the most sophisticated shopping malls in the
city, and the Pacaembu, where the stadium of the same name is
located. The rate is equal to an average of 1.96 murders per 100
thousand inhabitants, around the same number as Paris.
Is São Paulo too big?
São Paulo’s 1,530 square kilometers is almost a world unto
itself. But this doesn’t mean that visitors necessarily have to
explore the whole city. On each trip, it’s possible to stay in a
hotel near places of interest, and taking the metro helps to
“shrink” the city.
Do you think paulistanos are cold?
A city that was formed by waves of foreign immigrants such
as Italians, Portuguese, Spanish, Arabs and Japanese, as well
as migrants from various regions of Brazil can’t be an unfriendly
city. It is open to new residents and to tourists as well. It’s a city
that has traditional celebrations of its various colonies and also
has bars for its various ethnic groups and all styles of shops.
Hold your event in SP
CHARACTERISTICS
OF SÃO PAULO
Differentials
Resistance
São Paulo Turismo supports your event
In partnership with the São Paulo Convention & Visitors Bureau, SPTuris supports the preparation of briefs on the city of São
Paulo to solicit candidature as headquarters for national and international events, as well as helping to carry out site inspections.
The official tourism agency of the city also provides an image bank, electronic maps, videos, promotional texts and a
marketing e-mail template that can be used in creating various types of publicity (print or electronic) for personalized group
events and programs. Additionally, SPTuris publicizes the event on the São Paulo City Calendar on the internet, if it is of interest
to the promoter, and provides electronic tools with the contents of the Program São Paulo Stay Another Day, which is an incentive
for prolonging the stay of business visitors in the city. Consult us at turismodenegocios@spturis.com
13

GET TO KNOW SP
G E T T O K N O W S Ã O P A U L O
The city offers a wide variety of
gastronomical and cultural options
São Paulo has a series of advantages. One of them
is easy access from any part of the country or
the world. The city also has a fascinating history,
quality cuisine and cultural tours that are a must.
These qualities form a group of incentives so that
events held in the city will attract even more participants.
On the following pages you’ll get to know
the profile of this incredible city better and find out
why São Paulo is one of the main culture and entertainment
hubs in Brazil.
© 1
HISTORY
ACCESS
GASTRONOMY
ART /CULTURE
14
Municipal Theater

© 2
Municipal Market
GET TO KNOW SP
© 3
HISTory
São Paulo was founded by Jesuits, inhabited by Indians
and “bandeirantes”, and today is made up of people from
various places in Brazil and the world. This mix has caused
the emergence of neighborhoods, temples and celebrations
that reflect the diversity of the city.
Pág. 16
ACCESS
Access to São Paulo is exceptional. The city is the destination
of hundreds of flights leaving from more than 75
locations in the country and the world. It is served by
three airports, various helipad, ten highways and the
largest bus terminal in Latin America.
Pág. 17
HISTORY
ACCESS
GASTRONOMY
ART /CULTURE
GASTRONOMY
Food is serious business in the city. The variety of menus
and the quality of services are the trademarks of
paulistano bars and restaurants, which serve 52 different
kinds of cuisine. Catering services are also known
for their flexibility and creativity.
Pág. 18
© Photos: 1- jefferson pancieri 2, 3-andré stéfano
Luz Station
Culture/Art
All artistic expressions have their turn in São Paulo. Music,
fine arts, cinema and theater are all part of paulistano
programming. During the entire year, the cultural
calendar is lively, with festival, exhibits and presentations
by national and international artists.
Pág. 19
15

© 1
GET TO KNOW SP
h i s t o r y
ACCESS
GASTRONOMY
ART /CULTURE
16
h i s t o r y
Piratininga became São Paulo:
today the school is a metropolis
The Jesuit priests José de Anchieta and Manoel da
Nóbrega climbed the “Serra do Mar”, in the ides of
1553, looking for a safe place to settle and indoctrinate
the Indians. When they reached the plateau of Piratininga,
they had found the ideal spot. It had “a cool and
temperate climate, like Spain” and was “a very healthy
land, fresh and with good waters.”
On a small hill, on the banks of the Tamanduateí and Anhangabaú
rivers, the religious men built a school. There, they
celebrated a mass. This was on January 25th, 1554, a date
which has come to mark the official founding of São Paulo.
Nearly five centuries later, the settlement of Piratininga
had become a city of 11 million inhabitants. The only thing
remaining from those times is the foundation of the building
made by the priests and Indians at the Pateo do Collegio.
More than 157 years would pass before Piratininga
would become a city and change its name. It was called
São Paulo, a decision approved by the king of de Portugal,
then the colonizer of Brazil. At that time, São Paulo was still
just a starting point for the “bandeiras”, expeditions that
cut through the interior of Brazil for the purpose of finding
precious minerals and imprisoning Indians.
Pateo do Collegio
In 1815, the city became the capital of the Province of São
Paulo. Seven years later, it was the stage for the Cry of Independence,
an episode in which the prince regent at the time,
D. Pedro, declared that Brazil would no longer be a colony of
Portugal. Today, the place where this occurred houses the
Paulista Museum, also known as the Museum of Ipiranga.
São Paulo became an important economic center only at
the end of the 19th century, with the expansion of coffee
cultivation. Immigrants arrived from the four corners of the
world to work on the farms, and later in the city’s growing industrial
park. Starting from the middle of the 20th century,
migrants from various Brazilian locations also landed in the
city to increase the work force. The recent arrivals imprinted
their characteristics, which still remain in the city. São
Paulo has neighborhoods where oriental, Italian and Northeastern
traits are still present. Traditional celebrations and
typical cuisine from various countries and Brazilian states
are already cultural expressions absorbed by the city. São
Paulo is not only a symbol of ethnic diversity and diversity
of beliefs, but also of sexual orientations and urban tribes.
Still today, the São Paulo capital welcomes with open arms
people from all parts of the country and the world.

© 2
A C C E S S
Privileged
Location
São Paulo is the best arrival point in Brazil for visitors
from any part of the world or the country. The
city has nearly 500 flights daily, which are linked to
75 national and international locations. All the main
airports in Brazil and at least 23 countries have direct
flights to the São Paulo capital. Greater São Paulo has
three airports, two of them international: Congonhas, in
the South Side, and Guarulhos, located in the neighboring
city of the same name.
São Paulo has the largest fleet of helicopters in Latin
America, which guarantees that renting and finding locations
to land this type of aircraft is easy in the city.
Urban air traffic safety is guaranteed by a control system,
the only one of its type in the world. And it’s not
only air access that makes São Paulo a privileged location.
The city also has three intercity bus terminals. The
main one, Tietê, has lines serving all of Brazil and also
serves countries in the South Cone such as Uruguay,
Paraguay and Chile.
São Paulo also has ten highways linking the city to
the coast, the interior of the state and other neighboring
states. The city offers an efficient collective and
urban transportation system. There are 56 subway stations,
19 bus terminals, 10 thousand city buses and 32
thousand taxis.
Mild temperature
São Paulo’s climate is altitude tropical, characterized by
an average yearly temperature of between 19º C (66 F.)
and 27º C.(80 F.). In the summer, days can start out sunny
and end with rain. In the fall, the temperature is mild,
with an average of 23ºC (73 F.). Winter usually has sunny,
dry days with temperatures rarely below 15ºC (59 F.). In
spring, the climate is pleasantly warm and dry.
© Photos: 1, 2-marcos hirakawa
Copan and Itália buildings stand out in the downtown
D i s t a n c e s o f c a p i t a l s i n
r e l a t i o n t o S ã o P a u l o
Belo Horizonte
Brasília
Curitiba
Florianópolis
Maceió
Natal
Porto Alegre
Recife
Rio de Janeiro
Salvador
W
N
S
586 km
1.015 km
408 km
705 km
2.453 km
2.947 km
1.109 km
2.660 km
429 km
1.962 km
E
GET TO KNOW SP
HISTORY
A ACCESSC C E S S
GASTRONOMY
ART /CULTURE
17

© 1
© 2
GET TO KNOW SP
Candies
© 3
HISTORY
ACCESS
Gastronomy
ART /CULTURE
18
Refined Dishes
G a s t r o n o m y
Cuisine is a paulistano heritage
São Paulo is synonymous with eating well. The city
guarantees unforgettable gastronomic experiences
to its visitors. The subject is taken very seriously by paulistanos,
who recognize with pride that its food sector is
one of the city’s tourism attractions. There are options for
all tastes and budgets.
São Paulo doesn’t have one typical dish, but various.
Variety is essential. There are restaurants with renowned
chefs, with exotic and traditional and vegetarian cuisine,
and fast food. After all, the city was established by immigrants
from various places on the planet and also has
the contributions of migrants from the four corners of the
country. There are more than 50 different types of cuisine.
There are Far Eastern restaurants, such as those
with Korean, Chinese and Japanese cuisine, traditional
ones, such as French and Italian, and even exotic ones,
such as those with Mongolian specialties. And, among
the 12,500 restaurants spread out across the city, there
are options from haute cuisine to quick dishes.
But it’s not only the bars and restaurants that carry
on the tradition. There are catering services and buffets
as well, which are surprising in terms of their flexibility
and variety, with very special dinners, cocktail parties for
more than a thousand people and special coffee breaks.
Feijoada
In terms of gastronomy, São Paulo leaves nothing to be
desired in any matter, mainly in the quality of services
provided. Pizza, despite being of Italian origin, is an essential
dish on the paulistano menu. This is because the
city’s pizza chefs have re-interpreted the dish. There are
more pizzerias in the city than in all of Italy. In São Paulo
people eat pizza with thin or thick crust, with filling in the
crust edges, with various toppings, square pizza, pizza
by the meter, expensive and inexpensive pizzas. Another
typical dish is sushi. This Japanese dish has become a
favorite of paulistanos. The rice balls are served in the
traditional way, a la carte or in rodizio format: for a fixed
price, you can eat as much as you want. And not just sushi:
there are also other specialties in the more than 500
Japanese restaurants in greater São Paulo. But paulistanos
don’t live just on Argentinean parrillas (barbecue),
Arabic esfihas (turnovers), Spanish paellas, Mexican tacos
and German eisnbeins. Cuisine from every corner of
Brazil is also found in São Paulo. Whether it’s a Bahaian
acarajé (bean-shrimp croquette) or a Gaucho barbecue,
typical Brazilian gastronomy has a guaranteed place.
If the gastronomical experience is essential to get to know
a city, this is even more the case with São Paulo. Here, quality,
competitive prices and top-of-the-line services join hands.

A r t / C u l t u r e
Diversity and variety are the trademarks
of cultural programming
São Paulo is home to the most important cultural events in
the country. There are film festivals, shows, fashion runway
shows and exhibitions. In addition to large sized events, the
city’s ongoing cultural scenario is exhilarating. In the more than
250 movie theaters, 150 theaters and performance spaces, 87
museums as well as various cultural centers, there is varied
programming all year long. To visit São Paulo is to immerse oneself
in a universe of artistic expressions. Consult the official site
of the city of São Paulo for information about cultural programming
(www.cidadedesaopaulo.com).
© 4
GET TO KNOW SP
HISTORY
ACCESS
GASTRONOMY
The City Ballet
Art/Culture
ART /CULTURE
Fine arts
In São Paulo you can find works of art of every artistic
trend: modernism, renaissance, impressionism, baroque.
In some São Paulo museum, the visitor is bound
to find the trend or form he or she likes best: sculpture,
painting, installations, interventions, and so on. Art is
also in the streets. Graffitti, good-natured paintings on
walls, are the city’s trademark. Internationally known
artists, such as the Gêmeos, have works spread over
the walls of Cambuci. On Rua Guaicurus in Lapa, and
on Rua Belmiro Braga in Vila Madalena, there are other
works exhibited on the walls of houses.
Shows and major events
São Paulo is used to welcoming various international
shows every year as a part of worldwide tours or sporadic
presentations, of bands and singers. The city
also houses major events in various other sectors.
Among the best known are São Paulo Fashion Week,
Casa Cor (interior decoration exhibition) and the traditional
biennials of architecture, art and books. The
newest of these events is the Virada Cultural, 24 hours
of art and culture. On that date, museums stay open
until dawn and there are street presentations of dance
and music groups.
Cinema and theater
The city’s theater scene is unique in Brazil. After all, there
are at least a hundred theaters. From Broadway musicals to
experimental plays, there’s a little of everything. The alternative
circuit, around the Roosevelt Plaza, has been emerging
as a new hub for cultural events. São Paulo also has movie
theaters spread around the four corners of the city: in cultural
centers, shopping malls, galleries, or on the street. But
two months are special for cinephiles. In April there’s the
International Documentary Festival, and in October it’s the
well-attended International Film Exhibition’s turn.
© Photos: 1- Heudes RÉgis/ABRASEL 2-Spreading Pati Piva 3-Spreading bar juarez 4-Silvia Machado
Carnival and folk celebrations
Every year the paulistano Carnival makes its mark as one
of the most important cultural manifestations in the country.
The city has its own Sambodromo, which guarantees
the best in comfort for spectators and also for those who
want to be in the parade. There are boxes and bleachers.
The main parades are held on Friday and Saturday of Carnival
week. There are other folk and traditional celebrations,
such as the Italian San Vito in June, the Our Lady of Achiropita
in August and San Gennaro in September, as well as
the Japanese Tanabata Matsuri, which takes place in July.
19

© 1
São Paulo by region
STAY ANOTHER
DAY
Downtown
paulista/
jardins
South
West
North/East
The outskirts
Martinelli Building
S T A Y A N O T H E R D A Y
Various special spots, each one with its
own character
To plan an event in the city of São Paulo better, it’s necessary to be familiar with the character of each region. In this way,
the organizer will be better able to adapt his or her needs and expectations to a region that includes everything that is
necessary to make the event a success. São Paulo has various special spots. There are some that have an exciting night life.
There are others where commerce is the flagship.
Downtown
The place where São Paulo was born houses historical
buildings and city hallmarks. Pág. 22
West
Bohemian life and artists ateliers are found in an
acclaimed neighborhood in this region. Pág. 25
Paulista/Jardins
Designer shops, charming cafes and the postcard of
the city are in this region. Pág. 23
North/East
Green areas and samba school rehearsal spaces are
some of its attractions. Pág. 26
20
South
A variety of street shops are in the vicinity of the
Congonhas Airport. Pág. 24
The outskirts
The beach or the mountains? A few kilometers from the
city there is also fun for everyone. Pág. 27

© 2
S T A Y A N O T H E R D A Y
One more day in São Paulo:
an unforgettable experience
Itália Terrace
Participants in fairs, exhibitions, congresses and events in general shouldn’t miss an opportunity to get to know the main
attractions São Paulo has to offer. To do this, you need at least one more day in the city. This city is filled with top line cultural
programs, historical and artistic attractions and incredible shopping circuits. Staying one more day or even a few more
hours in São Paulo will surely be an unforgettable experience. A series of special tours has been prepared to serve different
types of people and requests. Some options are the Hip, Sophisticated and even the Economical tour. For a typical Sunday or
Saturday or a special day for those who have children. Ideas for those who enjoy culture or fine arts. Get to know each one of
them at the site www.fiquemaisumdia.com.br. Here are some of the tours:
São Paulo by region
STAY ANOTHER
DAY
Downtown
paulista/
jardins
South
Culture and bohemia
Morning: it’s worth it to check out the city downtown circuit.
The Pateo do Collegio has a gorgeous sacred art museum.
Close by is also the Marquesa de Santos manor house, the
Sé Cathedral, the São Bento Monastery, the Banco do Brasil
Cultural Center, the Viaduto do Chá, the Municipal Theater,
and the Vale do Anhangabaú, as well as the Municipal Market
and the Liberdade neighborhood, where oriental shops
and restaurants may be found.
Afternoon: Like the Downtown, the Paulista region is ideal
to walk around on foot. The avenue is the best most famous
in the city and is one of its symbols. There are must-see attractions
there like the São Paulo Art Museum (MASP), Itaú
Cultural, Casa das Rosas and Trianon park.
Evening: The bohemian neighborhood of Vila Madalena is usually
crowded from Monday to Monday. There are clubs with live
shows, bars with delicious appetizers and lots of partying. The
neighborhood has everything from haute cuisine restaurants
to the simplest type that serves sandwiches or just appetizers.
Weekends: Handicraft fairs enliven the days off of paulistanos.
Among the main ones are the plaza Benedito Calixto
fair on Saturdays and the plaza Liberdade fair on Sundays.
Those who prefer antiques should go to the Bexiga and Masp
fairs, both on Sundays.
© Photos: 1, 2-Bia Parreiras
Shopping and partying
Morning and afternoon: If you’ve got the energy, you can
do a shopping marathon on the main streets of the city.
The famous Rua 25 de março, in the Downtown, sells
wholesale and retail clothing, costume jewelry and sewing
notions and supplies, among other items.
In the vicinity of Rua José Paulino in Bom Retiro, the strong
point are women’s clothing at low prices. On Rua João Cachoeira
in Itaim, and on Rua Bem Te Vi in Moema there’s no
lack of shoe stores with good prices. On Oscar Freire and
Alameda Lorena in Jardins, designer clothing rules, while
the various shopping malls in the capital have stores for
different budgets and tastes.
Evening: The night clubs in Vila Olímpia are known for their
partying. They have everything from dance floors with electronic
music to samba. The city offers a schedule of plays
that sometimes has up to 100 running at the same time.
There are also various movie theaters, unforgettable restaurants
and lots of things to do in the paulistano nightlife.
Weekends: The arts and crafts fair in Embu, in the metropolitan
region of São Paulo, is held on Saturdays, Sundays
and holidays. The city also has many stores with antiques,
furniture and articles for decoration that are open the
same days as the fair.
West
North/East
The outskirts
21

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NORTH
WEST DOWNTOWN
EAST
São Paulo by region
SOUTH
W
N
S
E
STAY ANOTHER
DAY
DOWNTOWN
paulista/
jardins
South
West
North/East
The outskirts
D O W N T O W N
The region houses music, art and shopping
In the center of the São Paulo capital, the past lends
the tone. Old buildings, some from the 19th century,
make up the scenario of the Downtown. Among
them is the Sé Cathedral, one of the best known
houses of worship in Brazil, and the Pateo do Collegio,
the first Jesuit center, which marks the location
of the founding of the city.
Next to it is the Banco do Brasil Cultural Center
(CCBB), whose architecture is typical of the beginning
of the 20th century. Exhibitions and film
screenings are usually a part of the CCBB programming.
Nearby is the Rua 25 de março, one of the best
Classical Music Concert
known shopping spots in Brazil for its great variety
of items at competitive prices. The best concert halls
in the city are also in the Downtown: the Municipal
Theater and the Sala São Paulo, remodeled a few
years ago. Both are also ideal locations for holding
events or receptions. One of the main museums of
the city, and one of the most charming, is also in the
Downtown: the Pinacoteca do Estado (State Art Museum).
Nearby is another center for shopping, the
Bom Retiro neighborhood. There you’ll find men’s and
women’s clothing at prices that are a real bargain.
Sales are wholesale as well as retail.
Features of the
region
Historical attractions, good
choices for lunch, museums
and theaters, well served by
transportation.
Main
attractions
Municipal Market, State Art Museum, Sala São Paulo, Sé Cathedral, Pateo do
Collegio, Manor House of the Marquesa de Santos, Jardim da Luz, Banco do Brasil Cultural
Center, São Bento Monastery, Viaduto do Chá, Sacred Art Museum, Japanese Immigration
Museum, Light Shopping mall.
22
HELPFUL HINT
The surroundings of the Luz Station are in the midst of renovation. The station
itself is an attraction, mainly for its art deco stained glass windows. The Museum
of the Portuguese Language is there, which is fully interactive and which
highlights the interests that the language has received from other populations.
LOCATED
NEAR
All the regions of the city, to the Marginal
Tietê (exit to the highways) to the Stock
Market and to Av. Paulista.

© 2
NORTH
WEST DOWNTOWN
EAST
MASP
SOUTH
W
N
S
E
São Paulo by region
P a u l i s t a / J a r d i n s
Designer shops and famous paintings
right in the heart of São Paulo
v. Paulista isn’t just the financial hub of the city.
A It’s a warm spot in the hearts of paulistanos. Every
day, thousands of people pass through its long blocks
to do business. On weekends there’s another crowd,
this time looking for entertainment and culture, especially
in the bookstores and movie theaters on the
avenue and at the São Paulo Cultural Center.
On its length of 2,800 meters, Paulista has cultural
centers, imposing buildings, a park, the Trianon, and
the most famous museum in the city, the Masp.
Constructed in the 1960s, the Masp building has
one of the largest free spans in the world – where an
antiques fair is held on Sundays. But the museum’s
permanent collection is the main attraction: there are
works by Renoir, Modigliani, Van Gogh and Portinari,
among other famous painters. The lanes of the Jardins,
in the neighborhood of Av. Paulista, have national
and international designer labels. Shops with clothing,
gift items, jewelry and good quality footwear are easily
found on Oscar Freire and Bela Cintra streets and
on Lorena lane. Restaurants with haute cuisine, bistros
and sophisticated cafeterias are also trademarks
of the region. Av. Paulista and vicinity also are ideal for
nighttime fun and happy hours.
STAY ANOTHER
DAY
Downtown
paulista/
jardins
South
West
North/East
The outskirts
Best known
neighborhoods
Jardim Paulista, Jardim
América, Jardim Europa,
Cerqueira César, Bela
Vista, Paraíso, Consolação.
Main attractions
Masp, São Paulo Cultural Center, Casa das Rosas, Itaú Cultural Institute, Fiesp Cultural
Center, Sesc Paulista, Museum of Image and Sound, Casa Brasileira Museum, Brazilian
Sculpture Museum, Caixa Cultural Paulista Gallery, Ouro Fino Gallery, Frei Caneca
Shopping mall, Paulista Shopping mall, Shopping mall Center 3, Patio Higienópolis
Shopping mall, Trianon, Orthodox Cathedral, Consolação Cemetery.
HELPFUL HINT
Av. Paulista has various bookstores. Some also sell CDs and
DVDs. But book lovers adore second hand book shops. In the
underground passageway on the corner of Av. Paulista and Rua
da Consolação, there are bookstores offering both rarities and
more recent books. You can find everything on their shelves.
Features
of the region
Cultural centers, good
gastronomical options, quality
museums and theaters, well
served by public transportation.
LOCATED
NEAR
The south and
east regions,
as well as the
downtown.
23
© Photos: 1- André Stéfano 2-MARCOS HIRAKAWA

© 1 © 2
NORTH
São Paulo by region
STAY ANOTHER
DAY
Downtown
paulista/
jardins
SOUTH
West
North/East
The outskirts
Congonhas Airport
S o u t h s i d e
Next to Congonhas, many options for
shopping and nighttime fun
For those who arrive in São Paulo at the Congonhas International
Airport, the south side is the portal to the
city. In this region, visitors can find daytime fun, such as
parks and shopping areas, as well as nighttime: performance
spaces, nightclubs, bars and restaurants. Those
participating in events in the vicinity have privileged access
to all these attractions.
The best known tourist spot in the region is Ibirapuera
Park. In addition to its enormous green area - it occupies
1.6 thousand square meters – it also has a complex
of important museums, such as the Modern Art (Mam)
and Afro-Brazilian. In the Ipiranga neighborhood is also
another important trademark of the city, the Paulista
Iguatemi Shopping
Museum. Created to celebrate Brazil’s independence, the
place has gorgeous gardens inspired by Versailles, and
an opulent art collection. In the Moema neighborhood
are clothing and footwear outlets and one of the largest
shopping malls in the city, the Ibirapuera. Other shopping
paradises are the Iguatemi and Morumbi shopping malls
and the Market Place.
The region has an incredible calling for nighttime fun,
starting with shows. Most of the performance spaces in the
city are located in the Marginal Pinheiros, Moema and Vila
Olímpia triangle. But the nighttime action doesn’t stop there.
There is also a tremendous variety of bars and restaurants
in the Moema, Vila Olímpia and Itaim neighborhoods.
WEST
SOUTH
DOWNTOWN
W
EAST
N
S
E
24
Best known
neighborhoods
Moema, Itaim, Vila
Mariana, Ipiranga,
Morumbi, Vila Nova
Conceição, Vila Olímpia.
Features of the
region
Lively night life, a
variety of street shops,
well-served by subway
stations and performance
spaces.
Main attractions
Interlagos Speedway, Cinemateca, Morumbi Stadium,
Biennial Foundation, Maria Luisa and Oscar Americano
Foundation, Butantan Institute, Jockey Club,
Bandeiras Monument,
Museum of Modern Art,
Afro-Brazil Museum,
Iprianga Museum,
Lasar Segall Museum,
Oca,
Aclimação Park,
Burle Marx Park,
lbirapuera Park,
Capivari-Monos Reserve,
Zoo, Safari Zoo.
LOCATED NEAR
the ABCD cities
(Santo André, São
Bernardo, São Caetano
and Diadema) and
Imigrantes, which
leads to the coast.
HELPFUL HINT
Film aficionados
will find a fantastic
library, with national
and imported books,
at the Lasar Segall
Museum. The museum
also offers lithograph,
wood engraving and
metal engraving
workshops and courses,
as well as temporary
exhibitions. Information
on the site
www.museusegall.org.br.

© 3
NORTH
W e s t
Z o n e
Bohemian neighborhoods and cultural activities make
the west side a very lively region. The Vila Madalena
is there, which has a wide variety of bars, restaurants
and places to dance. The night life is exciting, but daytime
isn’t far behind. The neighborhood also has dozens
of street shops and artists’ ateliers specializing in works
of art and also decorative items. Nearby is also one of the
most charming plazas in São Paulo, the Benedito Calixto.
On Saturdays it fills with visitors looking for fun at the
stands with typical foods, handicrafts and antiques.
Cultural centers such as the Sesc Pompéia, the Tomie
Ohtake Institute, the Science Station and the Latin
American Memorial are also located in the region. They
all have traveling exhibitions and cultural activities
Fair in Benedito Calixto
A feature is the cultural excitement
and the fine taverns
throughout the year. And there is also University City, a
large green area that houses some of the city’s important
museums, such as the Museum of Contemporary
Art and the Museum of Archeology and Ethnology. The
Água Branca Park attracts children with its exhibits of
plants and animal. An infinity of shopping malls with
excellent stores, restaurants and cinemas can also be
found in the region: West Plaza, Iguatemi, Eldorado,
Butantã and Villa Lobos. And there are also various
streets with specialized commerce, such as Teodoro
Sampaio, where sofas, beds, chairs and new decorating
items are sold, and its parallel, Cardeal Arcoverde,
where furniture and antique objects lend character to
the display windows.
WEST
SOUTH
DOWNTOWN
W
EAST
N
S
E
São Paulo by region
STAY ANOTHER
DAY
Downtown
paulista/
jardins
South
WEST
North/East
The outskirts
Best known
neighborhoods
Vila Madalena, Pinheiros,
Perdizes, Pompéia,
Butantã, Barra Funda,
Jaguaré, Lapa.
Main attractions
Ceagesp, University City, Science Station, Benedito Calixto Fair, Butantan Institute,
Tomie Ohtake Institute, Latin America Memorial, Lapa Municipal Market, Museum of
Archeology and Ethnology, Museum of Contemporary Art, Museum of Crime, Água
Branca Park, Sesc Pompéia, West Plaza Shopping mall, Pico do Jaraguá, Eldorado
Shopping mall, Iguatemi Shopping mall, Butantã Shopping mall.
HELPFUL HINT
Vila Madalena is the stage for quality artistic
expression. Antonio Nóbrega’s Brincante Theater
offers music and dance shows with public
participation. It also has dance, percussion and
capoeira courses and workshops.
Tel.: (11) 3816-0575, www.teatrobrincante.com.br
Features of the
region
Night life, shopping
malls, a variety of bars,
restaurants, museums
and parks, well served by
transportation.
LOCATED NEAR
Av. Paulista, Downtown,
Osasco, Barueri,
Cotia, Taboão da Serra,
Embu
and the
Jaraguá State Park.
25
© Photos: 1- spreading infraero 2-Alexandre Diniz 3-BIA PARREIRAS

São Paulo by region
STAY ANOTHER
DAY
N o r t h S i d e / E A S T S I D E
Regions include samba,
green areas and history
© 1
Carnival in São Paulo
NORTH SIDE
ATTRACTIONS
State Archive, Horto
Florestal, Anhembi
Park, Serra da
Cantareira State
Park, samba school
rehearsal spaces,
D Shopping mall,
Shopping Center Norte,
Shopping Lar Center.
WEST
NORTH
DOWNTOWN
EAST SIDE ATTRACTIONS
São Miguel Chapel, Immigrant Memorial, Carmo
Park, Tietê Ecological Park, Carmo Planetarium, Sesc
Belenzinho, Sesc Itaquera, Anália Franco and Tatuapé
Shopping malls.
SOUTH
W
EAST
N
S
E
Downtown
paulista/
jardins
South
West
NORTH/EAST
The outskirts
26
The north side is the entry portal to São Paulo for most
visitors who arrive in the city by bus. The Tietê Bus Terminal,
one of the busiest in the world, is there. It serves
more than 600 locations all over Brazil and four countries:
Uruguay, Paraguay, Chile and Argentina.
Right next to the terminal is the State Archive, considered
a paradise for researchers of old documents. It offers a free
service for consulting newspapers and magazines, from the
oldest to the most current. The big attraction, however, are
the records of those investigated in the old Deops (Dept. of
Political and Social Order), available on microfilm.
For those who prefer to take it easy, the Freguesia do Ó
public square is ideal. With a church in the middle, it looks
like a rural plaza set down right in the middle of the São Paulo
capital. It is encircled by bars and the traditional Festa do
Divino is held there in May. Those who prefer pagan celebrations
also have options in this region. Various rehearsal spaces of
samba schools from the capital are found in the north side:
Império da Casa Verde, Mocidade Alegre, Rosas de Ouro,
Unidos do Peruche and Unidos da Vila Maria.
The region is also lavish with green areas. The Horto Florestal
and the Serra da Cantareira State Park are there. One
of the most interesting parks in the capital, Cantareira has
ecological trails, waterfalls and spots for picnics, as well as
small restaurants. Fun for a whole day.
The east side, on the other hand, has important relics from
the history of São Paulo. One of them is the São Miguel Chapel, in
the São Miguel Paulista neighborhood. It is the oldest church in
the city, dating from 1622, which replaced the small 1560 chapel
that had been built by José de Anchieta. The chapel was remodeled
in 1940 and became a cathedral, but it is still possible
to see the pounded adobe walls erected in the 17th century.
Another important historical relic of the city is also in the
east side. It is the Immigrant Memorial, in the Brás neighborhood.
Built in 1887 to welcome recent arrivals from various
countries, the place still holds objects, photos and documents
from the time when it served as a shelter for immigrants, who
later moved on to the coffee plantations in the interior of the
state. In the digitalized archives in the museum, you can find
people who passed through the shelter. A steam engine train,
the type used to transport them, does brief tours.
The parks in the region are also an excellent leisure option,
such as the Tietê Ecological Park and the Carmo Park. In
the latter, located in Itaquera, there is a recently inaugurated
planetarium with state of the art equipment. On weekends
and holidays there are special sessions for children under
age 8 (at 10 a.m. and 2 p.m.) and for the public in general (at
12 a.m. and 4 p.m.). Next to the entrance of the planetarium
is the Sesc Itaquera which, like the Sesc Belenzinho, is a cultural
center with good programs.
© 2
Immigrant Memorial

© 3
T H E O U T S K I R T S
ART AND THE BEACH
ON THE OUTSKIRTS
Next to São Paulo, only 27 kilometers from the center of
the city, is Embu das Artes. It lives up to its name. There
you can find dozens of painters’ and sculptors’ ateliers, antique
dealers, art galleries and many handicraft, rustic furniture,
bed, table and bath linen, decoration and carpet stores.
It’s an unforgettable tour, framed by buildings comprising the
historic legacy of the 18th century.
Walking through the streets of Embu on Saturdays, Sundays
and holidays, visitors will also encounter a large open
air fair. Good restaurants and the quality of the products sold
in the city make Embu das Artes one of the favorite routes of
paulistanos on the weekends.
Getting to Embu is very easy: it is located on the Régis
Bittencourt highway near km 288. More information and a
map of city are on the site www.embu.sp.gov.br.
Santana de Parnaíba, in its turn, is also a historic city, with
209 landmarked buildings. A little more than 35 kilometers
from the center of São Paulo, the city welcomes tourists on
the weekends. One of the main attractions is the Casa do Anhangüera
Historical and Pedagogical Museum that tells the
story of the bandeirantes, the trailblazers who passed through
São Paulo in the beginning of Portuguese colonization. The city
offers tours that go along trails through the rural zone, passing
through stills. Information about the tours at: (11) 4154-5042
or on the site www.santanadeparnaiba.sp.gov.br.
Access is also very easy via the Castelo Branco Highway.
Take exit 26-B, heading toward Barueri. Then continue on the
Romeiros highway for 12 kilometers until you come to the
center of the city of Santana de Parnaíba.
Santana de Parnaíba
Beaches
São Paulo has one of the most beautiful coastlines in
Brazil because it still maintains natural reserves of the
Atlantic Forest, the humid forest that used to occupy the
entire Brazilian coast. The north region has beaches with
white sand and crystalline waters, such as the ones in
Ubatuba and São Sebastião. Ilhabela, the favorite island of
paulistanos, is ideal for practicing water sports. The main
beaches have an excellent hotel infrastructure, good restaurants
and high quality shopping options. All of this just
a few hours by car from the São Paulo capital.
© 4
Beach in Ilhabela
São Paulo by region
STAY ANOTHER
DAY
Downtown
paulista/
jardins
South
West
North/East
highways
Anchieta (SP-150) and
Imigrantes (SP-160)
The system connects the
metropolitan region of São
Paulo with Santos, only 70
kilometers away, the industries
and factories of the ABCD
(Santo André, São Bernardo,
São Caetano do Sul and
Diadema) and the entire
Baixada Santista. Information:
0800-197878 and
http://ecovias.terra.com.br
Anhangüera (SP-330)
Connects São Paulo to the cities
of the so-called Mineiro Triangle,
among them Uberlândia and
Úberaba. It also passes through
the paulista cities of Barretos,
Franca and Jundiaí. Toll
information on the site
www.autoban.com.br
Ayrton Senna-
Carvalho Pinto (SP-070)
Access through the 22.5 km of
the Marginal Tietê. The Ayrton
Senna, formerly Trabalhadores,
connects São Paulo to the
Garulhos International Airport
and the Presidente Dutra and
Carvalho Pinto highways.
Used by those who are driving to
Rio de Janeiro, the north shore of
the state of São Paulo, Campos
do Jordão and Taubaté. Toll
information on the site
www.dersa.com.br/rodovias
Bandeirantes (SP-348)
Highway that connects the
São Paulo capital to cities
such as Campinas and to
the Viracopos International
Airport. Toll and road condition
information on the site
www.autoban.com.br
© Photos: 1- jefferson pancieri 2-marcos hirakawa 3-Spreading secom 4- ROBERTO WERNER
Castello Branco (SP-280)
Highway that passes through
Carapicuíba and inland cities
of the state of São Paulo. Toll
information on the site
www.viaoeste.com.br
Fernão Dias (BR-381)
This highway connects São Paulo
to Minas Gerais. It goes through
the paulista cities of Mairiporã and
Atibaia. Has access to the Dom Pedro
II highway. Information on the site
www.br381.com.br
Presidente Dutra (BR-116)
Access route for visitors from the
state and city of Rio de Janeiro.
It also connects the paulista
cities of Guaratinguetá, São José
dos Campos and Taubaté to the
capital. Toll and road condition
information on the site
www.novadutra.com.br
Raposo Tavares (SP-270)
Connects the city to Cotia and
Votorantim, as well as other
inland cities in the state of São
Paulo. Information on the site
www.viaoeste.com.br
Régis Bittencourt (BR-116)
This is the connection between
São Paulo and the south of Brazil.
The highway is the main access to
Curitiba and cities in Greater São
Paulo, such as Embu and Taboão
da Serra. Information on the
www.dnit.gov.br
Tamoios (SP-125)
With access via the Carvalho Pinto
or Presidente Dutra highways,
takes the driver along the north
shore of the state, through the
city of Caraguatatuba and to
Rio-Santos (BR-101). Information:
www.der.sp.gov.br
The outskirts
27

© 1
EXHIBITION PAVILIONS
Anhembi
park
Biennial
pavilion
Expo Center
Norte
Imigrantes
Exposition
Center
ITM Expo – Fair
and Events
Transamérica
Expo Center
28
© Photos: 1-jefferson pancieri 2-Wanderlei Celestino
Anhembi Park Exhibition Pavilion

© 2
E X H I B I T I O N P A V I L I O N S
Modern spaces
for fairs and exhibitions
The city of São Paulo has pavilions for events with
modern infrastructures and can be adapted to any
type of need. From the largest to the smallest spaces,
with state of the art technology and a large number
of parking spaces. And all very well located. Most of
Anhembi Park Sambodromo
them are close to the city’s major roads, such as the
Marginal Pinheiros and Tietê, which guarantees easy
access. And all of this in a city that has every element
that an event needs 24 hours per day, with quality services
at competitive prices.
EXHIBITION PAVILIONS
Anhembi
park
Anhembi park
Has one of the largest continuous areas for fairs in
Brazil. It also holds open air events and convention at a
privileged spot in the city’s north side.
Pág. 30
Imigrantes Exposition Center
Located within the largest Atlantic Forest reserve of São
Paulo, the place has 240.000 m², including 50 thousand
m² of covered area, housing ten auditoriums.
Pág. 33
Biennial
pavilion
Expo Center
Norte
Biennial pavilion
Designed by renowned architect Oscar Niemeyer in the
middle of Ibirapuera Park, the place present high visibility
events on the paulistano calendar.
Pág. 31
ITM Expo – Fair and Events
Has the infrastructure for large as well as small events,
besides auditoriums. Integrated food court and 2,000
covered parking spaces.
Pág. 34
Imigrantes
Exposition
Center
ITM Expo – Fair
and Events
Expo Center Norte
The complex has six pavilions and 13 auditoriums, as
well as parking spaces for 6,500 vehicles. It is next to
two shopping malls and a hotel.
Pág. 32
Transamérica Expo Center
Five integrated pavilions and nine rooms for lectures,
with three cafeterias, in a complex where there are a
hotel and a theater.
For more information about the Exhibition Pavilions, consult the CD-ROM.
Pág. 35
Transamérica
Expo Center
29

EXHIBITION PAVILIONS
Anhembi
park
Biennial
pavilion
Expo Center
Norte
aNHEMBI PARk
Address: Avenida Olavo Fontoura, 1209
Parque Anhembi, São Paulo, SP - Brasil
CEP: 02012-021
Tel.: +55(11) 6226-0400 Fax: +55(11) 6226-0470
Tel. Reservations: +55(11) 6226-0500
Contact: Customer Service
E-mail: atendimentoclientes@spturis.com
Sites: www.anhembi.com.br - www.spturis.com
Anhembi Park is the largest center of events in Latin America, with ample
and versatile spaces for all event sizes and market segments. Located in a
privileged and easy-to-access location, Anhembi Park is close to airports,
hotels and major expressways. Its 400,000 m² of area include the following
venues: Conventions Palace (Page 38 - Convention Centers), featuring
exhibit halls, meeting rooms and auditoriums of various sizes, ideal for
small fairs, congresses, encounters and presentations; Arena Skol Anhembi,
a space for concerts and mega-events with a permanent structure;
Pólo Cultural (Sambodromo), with an area of over 56,000 m² for open-air
events (São Paulo’s Carnival, car shows and electronics festivals); and Exhibition
Pavilion, where more than 20 major trade fairs are held every year,
with a visiting public of over 50,000 people per event.
EXHIBITION PAVILION POLO CULTURAL ARENA
NUMBER OF MEETING ROOMS: Flexible Area more than 84 Flexible Area
TOTAL AREA FOR EXHIBITION: 71.409 m² 56.597 m² 23.150 m²
NUMBER OF HALLS: Flexible Area Flexible Area Flexible Area - open-air
STAFF LANGUAGES:
Portuguese and English
PARKING SPACES:
13 thousand rotating spaces
HANDICAP ACCESS: Yes Yes Yes
INFRASTRUCTURE FOR EVENTS:
ELECTRICAL OUTLETS Yes Yes Yes
PLUMBING HOOK-UPS - WATER / SEWAGE Yes Yes Yes
WIRED FOR INTERNET / TEL. SERVICE Yes Yes Yes
SPECIAL LIGHTING Yes Yes (for filming) Yes (for filming)
WI-FI Yes Yes Yes
CEILING HEIGHT 10 a 14 m ar livre ar livre
EXHIBITOR SUPPORT CENTER
Yes
OUTPATIENT CENTER Yes Area for installation Area for installation
BANK BRANCH
Yes
HELIPAD Yes Yes Yes
RESTAURANT / SNACK BARS Yes Structure for 19 Structure for 2
STATEROOMS/DRESSING ROOMS Area for installation 84 Area for installation
STAGE Area for installation Structure 893 m² Area for installation
FASHION RUNWAY
530 m x 14 m
GRANDSTANDS
9 Sectors
Imigrantes
Exposition
Center
OTHER SUPPORT SERVICES:
Areas for selling food & and beverages, events management, media at events (ask for details).
TOURISM IN THE VICINITY:
Horto Florestal, Latin America Memorial
HOTELS S IN THE VICINITY:
Holiday Inn Pq. Anhembi, Novotel, Best Western, Ibis Santana
DISTANCE FROM CONGONHAS AIRPORT (KM): 20
DISTANCE FROM GUARULHOS AIRPORT (KM): 35
ARENA SKOL/ ANHEMBI
ITM Expo – Fair
and Events
Transamérica
Expo Center
30
Name of the Area CEILING AREA CAPACITY
(m) m² nº pax
Exhibiton Pavilion north-south 14 53.417
Exhibiton Pavilion west 10 11.248
Entrance Hall - west pavilion 3.597
Arena Skol open air 23.150 37.700
Bars (2) 219
Ambulatory 67
Polo Cultural (sambodromo) 56.597
Runway
530 x 14 m
Dispersion 7.050 14.450
Sector A
Seats Area 929 1.740
Box Seats Area (8) 187 170
Tables Area 315 140
Sector B - Monumental 11.919
Seats Area 929 7.749
Box Seats Area (8) 464 300
Support Rooms (2) 416
Tables Area 630 236
Name of the Area AREA CAPACITY
m² nº pax
SECTOR C 3.852
Seats area 919 1740
Box seat area (9) 195 180
Tables area 287 152
SECTOR D 3.625
SEATS AREA 775 1.447
BOX SEATS AREA (8) 156 140
TABLES AREA 301 140
SECTOR E 5.786
SEATS AREA 919 1.740
BOX SEATS AREA (10) 195 175
TABLES AREA 315 152
SECTOR F 4.553
SEATS AREA 919 1.740
BOX SEATS AREA (9) 195 180
TABLES AREA 450 360
NAME Name of the Area AREA CAPACITY
m² nº pax
SECTOR G 6.161
SEATS AREA 775 1.447
BOX SEATS AREA (8) 156 140
TABLES AREA 425 300
SECTOR H 6.912
SEATS AREA 919 1.740
BOX SEATS AREA (5) 104 95
CABINS (5) 110 95
SECTOR I 19.435
STAGE 893
Dressing Rooms (4) 300
SECTOR J 7.848
SEATS AREA 919 1.740
BOX SEATS AREA (8) 182 170
TABLES AREA 450 256
© Photo: Wanderlei celestino

CICCILLO MATARAZZO PAVILION & PORÃO DAS ARTES “BIENNIAL PAVILION”
Address: Parque Ibirapuera,
Portão 03, Ibirapuera, São Paulo - SP
CEP: 04094-000
Tel.: +55(11) 5576-7600 Fax: +55(11) 5549-0230
Tel. Reservations: +55(11) 5576-7639
Contact: Alessandra Effori Position: Special Projects & Events
E-mail: alessandra@bienalsaopaulo.org.br
Site: www.bienalsaopaulo.org.br
The Ciccillo Matarazzo Pavilion was designed by Oscar Niemeyer and is located
in the heart of Ibirapuera Park. Popularly known as “Pavilhão da Bienal”, the building
was especially conceived to shelter large-scale expositions. Built entirely in
concrete, steel and glass, the Pavilion is surrounded by the lush green of the
Park and is situated in the heart of São Paulo’s South side, in one of city’s most
upscale and easy-to-access areas. The architectural beauty and the privileged
location of the Biennial Pavilion make it an ideal place for high-visibility events
of the São Paulo events calendar. It is also the seat of some of Brazil’s foremost
shows of art, architecture and fashion. Located next to this Pavilion are the Lucas
Nogueira Garcez Pavilion (known as the “Oca”) and the Museum of Modern Art,
which houses art exhibits and general-interest expositions.
NUMBER OF MEETING ROOMS:
TOTAL EXHIBITION AREA:
NUMBER OF HALLS:
STAFF LANGUAGES:
PARKING SPACES:
HANDICAP ACCESS:
2
25.154 m²
Yes
EXHIBITION PAVILIONS
INFRASTRUCTURE FOR EVENTS:
AUDIO-VISUAL EQUIPMENT
MANDATORY USE?
CATERING PROVIDED
MANDATORY USE?
VIDEO & TELECONFERENCE:
WI-FI:
BUSINESS CENTER:
TRANSLATION BOOTH:
MEETING ROOMS:
HELIPAD:
RESTAURANT:
OTHER SUPPORT SERVICES:
NAME:
Electric screen, projector, sound system, dvd
No
No
No
No
No
No
Yes
No
No
No
CAPACITY:
Anhembi
park
Biennial
pavilion
Expo Center
Norte
TOURISM IN THE VICINITY:
HOTELS IN THE VICINITY:
DISTANCE FROM CONGONHAS AIRPORT (KM):
DISTANCE FROM GUARULHOS AIRPORT (KM):
Ibirapuera Park, Av. Paulista, Shoppings Ibirapuera and Paulista malls
6
24
ROOM NAME SIZE CEILING AREA BANQUET COCKTAIL AUDITORIUM U-FORMAT CLASSROOM BOARDROOM
(mxm) (m) m² nº pax nº pax nº pax nº pax nº pax nº pax
PAVILHÃO DA BIENAL
GROUND FLOOR 7,35 4.482
MEZZANINE 3,85 1.175 w/kitchen
1st FLOOR 3,85 3.119
2st FLOOR 4,95 11.313
3st FLOOR 4,95 5.064
PORÃO DAS ARTES
LARGE AUDITORIUM 3,8 387,9 climate 286
FOYER 3,8 728,4 climate
GALLERY 3,8 205,9
SMALL AUDITORIUM 3,8 68 climate
CATERING SUPPORT AREA 3,8
Imigrantes
Exposition
Center
ITM Expo – Fair
and Events
Transamérica
Expo Center
© Photo: Spreading Bienal
31

EXPO CENTER NORTE
EXHIBITION PAVILIONS
Address: travessa Casalbuono,120,
Vila Guilherme, São Paulo - SP
CEP: 02089-900
Tel: +55(11) 6224-5900 Fax: +55(11) 6224-5966
Tel. Reservations: +55(11) 6224-5962
Contact: Sergio Pasqualin Position: Commercial Director
E-mail: adm@expocerternorte.com.br
Site: www.expocenternorte.com.br
Expo Center Norte is a complex of venues especially elaborated for holding
events. It possesses six pavilions and 13 auditoriums (all entirely
integrated) with air conditioning, emergency generators, ambient sound
system and telecommunications support. The modular components can
be used both individually and in conjunction, according to the size of the
event. The site also offers an internal telephone center, dedicated data
lines, free shuttle service for local transportation, and parking facilities for
up to 6,500 vehicles. Expo Center Norte is located near Center Norte and
Lar Center Shopping malls and Hotel Novotel São Paulo—Center Norte.
NUMBER OF MEETING ROOMS:
TOTAL EXHIBITION AREA:
NUMBER OF HALLS:
STAFF LANGUAGES:
PARKING SPACES:
HANDICAP ACCESS:
13
62.590 m²
6
Portuguese, English and Spanish
6.500 cars
Yes
Anhembi
park
Biennial
pavilion
INFRASTRUCTURE FOR EVENTS:
AUDIO-VISUAL EQUIPMENT
MANDATORY USE?
CATERING PROVIDED
MANDATORY USE?
VIDEO & TELECONFERENCE:
WI-FI:
BUSINESS CENTER:
TRANSLATION BOOTH:
MEETING ROOMS:
HELIPAD:
RESTAURANT:
No
No
No
No
Yes
No
No
Yes
Yes
No
Expo Center
NORTe
OTHER SUPPORT SERVICES:
NAME:
CAPACITY:
Imigrantes
Exposition
Center
ITM Expo – Fair
and Events
Transamérica
Expo Center
TOURISM IN THE VICINITY:
HOTELS IN THE VICINITY:
DISTANCE FROM CONGONHAS AIRPORT (KM):
DISTANCE FROM GUARULHOS AIRPORT (KM):
Telephone Center, Free Shuttle Service
Horto Florestal, Latin America Memorial
Novotel, Best Western, Holiday Inn Pq.Anhembi,
Mercure Hotel, Ibis Santana
16
25
ROOM NAME SIZE CEILING AREA BANQUET COCKTAIL AUDITORIUM U-FORMAT CLASSROOM BOARDROOM
(mxm) (m) m² nº pax nº pax nº pax nº pax nº pax nº pax
AUDITORIUM 1 12,00x19,65 3,6 237 180 300 300 60 150 200
AUDITORIUM 2 12,00x19,65 3,6 237 180 300 300 60 150 200
AUDITORIUM 3 9,40x19,65 3,6 185 140 235 235 50 120 160
AUDITORIUM 4 9,40x19,65 3,6 185 140 235 235 50 120 160
AUDITORIUM 5 9,00x19,65 3,6 177 135 230 230 45 110 150
AUDITORIUM 6 17,00X12,50 4 184 140 235 235 50 120 160
AUDITORIUM 7 17,5X20,30 4 360 265 455 455 95 230 305
AUDITORIUM 8 10,15X16,45 3,6 174 135 230 230 45 110 150
AUDITORIUM 9 11,75X20,57 3,6 230 175 290 290 58 145 190
AUDITORIUM A 10,00X23,00 4,3 230 175 290 290 58 145 190
AUDITORIUM B 10,00X23,00 4,3 230 175 290 290 58 145 190
AUDITORIUM C 10,00X18,00 4,3 180 135 230 230 45 115 155
AUDITORIUM D 10,00X18,00 4,3 180 135 230 230 45 115 155
32
© Photo: Spreading Expo center NORTe

IMIGRANTES EXPOSITION CENTER
Address: rodovia dos Imigrantes Km 1,5,
Água Funda, São Paulo - SP
CEP: 04329-900
Tel.: +55(11) 5067-6767 Fax: +55(11) 5073-7979
Tel. Reservations:
Contact: Maurizio Sarcinella Position: Gerente Geral
E-mail: maurizio.gerencia@centroimigrantes.com.br
Site: www.centroimigrantes.com.br
Imigrantes Exposition Center, located near the “Imigrantes” expressway
in São Paulo’s south side, was built within the largest reserve of
Atlantic Forest in the city of São Paulo. This site, ideal for fairs and
exhibitions, has a total area of 240,000 m². Out of that total, 50,000
m² are covered, and the rest of the area is used for open-air events.
At present, the complex has three pavilions, plus ten auditoriums
for conventions, which are air-conditioned and feature acoustic insulation,
as well as a broad outdoor area. The Imigrantes Exposition
Center also offers restaurants and ample paved parking facilities with
total capacity for up to 5,000 vehicles.
NUMBER OF MEETING ROOMS:
TOTAL EXHIBITION AREA:
NUMBER OF HALLS:
STAFF LANGUAGES:
PARKING SPACES:
HANDICAP ACCESS:
10
Indoor 37.602 m² Outdoor 33.000 m²
1
Portuguese - English - Italian - Spanish
5.000
Yes
EXHIBITION PAVILIONS
INFRASTRUCTURE FOR EVENTS:
AUDIO-VISUAL EQUIPMENT
MANDATORY USE?
CATERING PROVIDED
MANDATORY USE?
VIDEO & TELECONFERENCE:
WI-FI:
BUSINESS CENTER:
TRANSLATION BOOTH:
MEETING ROOMS:
HELIPAD:
RESTAURANT:
No
No
No
Yes
No
No
No
Yes
Yes
Yes
No
May be assembled
May be assembled
Anhembi
park
Biennial
pavilion
OTHER SUPPORT SERVICES:
TOURISM IN THE VICINITY:
HOTELS IN THE VICINITY:
DISTANCE FROM CONGONHAS AIRPORT (KM):
DISTANCE FROM GUARULHOS AIRPORT (KM):
NAME:
CAPACITY:
digital telephone service, high-speed internet, valet parking,
electrical, hydraulic, compressed air
Zoo, Bothanical Garden, Ibirapuera, Ipiranga Museum,
shopping malls
Rede Accor, Atlântica, Blue Tree, Hilton, Rennaiscence, Meliá
3
25
Expo Center
Norte
Imigrantes
Exposition
Center
ROOM NAME SIZE CEILING AREA BANQUET COCKTAIL AUDITORIUM U-FORMAT CLASSROOM BOARDROOM
(mxm) (m) m² nº pax nº pax nº pax nº pax nº pax nº pax
JATOBÁ 3,8 648 600
CABREÚVA 3,8 432 400
OITI 3,8 216 200
INGÁ 3,8 216 200
CEDRO 3,8 216 200
ALELUIA 3,8 216 200
EMBAÚVA 3,5 120 100
PAU BRASIL 3,5 120 100
GUARAIUVA 3,5 140 110
GUANANDI 3,5 140 110
MOGNO 3,5 125 100
JACARANDÁ 3,5 140 110
CARNAÚBA 3,5 210 200
IPÊ 6,5 1100 1000
© Photo: Spreading Imigrantes Exposition Center
ITM Expo – Fair
and Events
Transamérica
Expo Center
33

ITM EXPO - FAIRS & CONVENTIONs
EXHIBITION PAVILIONS
Address: av. Engenheiro Roberto Zuccolo, 555,
Vila Leopoldina, São Paulo - SP
CEP: 05307-190
Tel: +55(11) 2117-7000 Fax: +55(11) 2117-7229
Tel. Reservations: +55(11) 2117-7211
Contact: Paulo Passos
Position: Events Manager
E-mail: paulopassos@itmexpo.com.br
Site: www.itmexpo.com.br
Located in Vila Leopoldina in the west side of São Paulo, ITM Expo possesses
exhibition areas ranging from 1,760 m² to 20,000 m², which
means, it is flexible for both small- or large-scale events. The infrastructure
includes escalators, panoramic elevator, plus ramps and cargo elevators
for vehicles in the exhibition pavilions. The site also possesses
auditoriums equipped and with central air conditioning as well as a VIP
lounge and full kitchen. ITM Expo has 3,200 parking spaces, over half
of which are covered. The food court is linked to the events area, which
allows participants to remain integrated.
NUMBER OF MEETING ROOMS:
TOTAL EXHIBITION AREA:
NUMBER OF HALLS:
STAFF LANGUAGES:
PARKING SPACES:
HANDICAP ACCESS:
15
25.000 m² air conditioned
3
Portuguese and English
2.000 cars covered spaces
Yes
Anhembi
park
Biennial
pavilion
INFRASTRUCTURE FOR EVENTS:
AUDIO-VISUAL EQUIPMENT
MANDATORY USE?
CATERING PROVIDED
MANDATORY USE?
VIDEO & TELECONFERENCE:
WI-FI:
BUSINESS CENTER:
TRANSLATION BOOTH:
MEETING ROOMS:
HELIPAD:
RESTAURANT:
No
No
No
Yes
No
No
Yes
Yes
No
Yes
No
Expo Center
Norte
Imigrantes
Exposition
Center
ITM Expo – Fair
and Events
Transamérica
Expo Center
34
OTHER SUPPORT SERVICES:
TOURISM IN THE VICINITY:
HOTELS IN THE VICINITY:
DISTANCE FROM CONGONHAS AIRPORT (KM):
DISTANCE FROM GUARULHOS AIRPORT (KM):
NAME:
CAPACITY:
High-speed Internet with 2 Mbps link, telephone lines with direct dialing—Siemens
DDR system with 1,500 independent extensions, water and
sewage points distributed throughout the pavilions, asset security, 500 KVA
of electric energy per pavilion. KVA per pavilion.
12
45
Pico do Jaraguá
ROOM NAME SIZE CEILING AREA BANQUET COCKTAIL AUDITORIUM U-FORMAT CLASSROOM BOARDROOM
(mxm) (m) m² nº pax nº pax nº pax nº pax nº pax nº pax
ROOM 1 60
ROOM 2 80
ROOM 3 180
AUDITORIUM 1 420
AUDITORIUM 2 420
ROOM A1 - reversible, up to 1.500 pax 440
ROOM A2 - reversible, up to 1.500 pax 440
ROOM A3 - reversible, up to 1.500 pax 440
ROOM B1 - reversible, up to 300 pax 150
ROOM B2 - reversible, up to 300 pax 150
ROOM C1 - reversible, up to 360 pax 180
ROOM C2 - reversible, up to 360 pax 180
ROOM D1 - reversible, up to 536 pax 260
ROOM D2 - reversible, up to 536 pax 276
VIP ROOM 60
ONIX ROOM 150
© Photo: Spreading itm expo

Transamérica EXPO CENTER
Address: av. Dr. Mário Villas Boas Rodrigues, 387,
Santo Amaro, São Paulo - SP
CEP: 04757-020
Tel.: +55(11) 5643-3000 Fax: +55(11) 5643-3013
Tel. Reservations: +55(11) 5643-3000
Contact: Adele Bartolucci Position: Sales Manager
E-mail: adeleb@transamerica.com.br
Site: www.transamericaexpo.com
Transamerica Expo Center, located near the Marginal Pinheiros expressway
in the south side of São Paulo, has a total area of around 33,000 m².
The site is comprised of two pavilions measuring 4,000 m², two measuring
6,000 m² and one that is 8,000 m², all integrated and located on the
same floor. There are also 5,000 m² between foyer and mezzanine with
nine special lecture rooms. The parking lot of the pavilions has 2,000
spaces and is fully automated. There are three cafeterias, 18 public
telephones, as well as Internet access points. Also part of the complex
are the Hotel Transamerica—with 400 beds and ample leisure area that
includes mini-golf and tennis courts—and the Alfa Theater.
NUMBER OF MEETING ROOMS:
TOTAL EXHIBITION AREA:
NUMBER OF HALLS:
STAFF LANGUAGES:
PARKING SPACES:
HANDICAP ACCESS:
uo to 15
28.188 m²
5
Portuguese, English and Italian
1.800
Yes
EXHIBITION PAVILIONS
INFRASTRUCTURE FOR EVENTS:
AUDIO-VISUAL EQUIPMENT
MANDATORY USE?
CATERING PROVIDED
MANDATORY USE?
VIDEO & TELECONFERENCE:
WI-FI:
BUSINESS CENTER:
TRANSLATION BOOTH:
MEETING ROOMS:
HELIPAD:
RESTAURANT:
No
Yes
Yes
Yes
Yes
No
No
Yes
No
Yes
No
Anhembi
park
Biennial
pavilion
OTHER SUPPORT SERVICES:
TOURISM IN THE VICINITY:
HOTELS IN THE VICINITY:
DISTANCE FROM CONGONHAS AIRPORT (KM):
DISTANCE FROM GUARULHOS AIRPORT (KM):
NAME:
CAPACITY:
La Basque 120
Pátio das Flores
To Negotiate
Plumbing fixtures throughout the pavilions, 4,500 KVA of
installed electrical energy, 2,000 points of data and voice
Market Place, SP Market, Morumbi & Jardim Sul, Shopping malls,
Panamby Park, Santo Amaro Equestrian
Hotel Transamérica São Paulo, Blue Tree Morumbi, Hyatt, Hilton
12
45
Expo Center
Norte
Imigrantes
Exposition
Center
ROOM NAME SIZE CEILING AREA BANQUET COCKTAIL AUDITORIUM U-FORMAT CLASSROOM BOARDROOM
(mxm) (m) m² nº pax nº pax nº pax nº pax nº pax nº pax
ROOM 01 - MEZZANINE 10,77m X 8,40m X 10,00m X 13,44m 3,5 130 81 120 150 30 60
ROOM 02 - MEZZANINE 8,90m X 13,44m X 10,56m X 12,94m 3,5 115 72 110 140 26 55
ROOM 03 - MEZZANINE 6,10m X 5,95m X 7,15m X 5,95m 3,5 99,60 63 90 120 22 47
ROOM 04 - MEZZANINE 11,58m X 8,57m X 10,12m X 8,57m 3,5 99 62 90 110 22 47
ROOM 05 - MEZZANINE 8,20m X 8,57m X 8,20m X 10,46m 3,5 85,70 54 80 90 19 40
ROOM 06 - MEZZANINE 11,00m X 10,46m X 9,58m X 10,45 3,5 82 52 75 115 18 38
ROOM 07 - MEZZANINE 8,30m X 6,37m X 6,88m X 12,52m 3,5 103 65 95 130 24 42
ROOM 08 - MEZZANINE 8,10m X 12,52m X 10,10m X 13,47m 3,5 109 69 97 140 25 53
ROOM 09 - MEZZANINE 10,20m X 13,47m X 9,10m X 8,12m 3,5 137 86 130 150 30 66
AUDITORIUM - E1 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E2 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E3 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E4 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E5 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E6 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E7 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E8 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E9 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E10 23,00m X 16,00m 7,5 368 230 360 350 90 180
AUDITORIUM - E11 15,00m X 14,25m 7,5 214 134 200 190 54 107
© Photo: Spreading transamérica expo center
ITM Expo – Fair
and Events
Transamérica
Expo Center
35

© 1
CONVENTION CENTERS
Anhembi Convention Palace
© 2
Amcham
anhembi
Frei Caneca
Pompéia
Rebouças
Fecomercio
aPCD space
Rebouças Convention Center
WTC Hotel
36
C O N V E N T I O N C E N T E R S
São Paulo Offers Venues Even
For Mega-Events
Few cities offer venues for large-scale conventions;
São Paulo has an infrastructure for just that. The
city’s various convention centers feature auditoriums
with capacities for over 500 people. These are extensive
spaces that also offer state-of-the-art infrastructure
of services and technology. Moreover, the
city also offers other requirements for major events:
© Photos: 1-Wanderlei Celestino 2-spreading Rebouças Convention Center 3-spreading wtc Convention Center
skilled labor in wide-ranging areas such as simultaneous
translation and bilingual receptionists, efficient
public transit system, and top-notch suppliers of the
widest array of materials. And this also includes small
events; in São Paulo, small-scale encounters take on
a sophisticated air thanks to the full spectrum of differentiated
services available in the city.

© 3
Amcham Business Center
Venue with 1,000 m² of area distributed among 11
rooms with flexible structure, enabling 30 different
types of assemblies.
Pág. 38
Anhembi – Convention Palace
Possesses 4 meeting rooms, 5 halls and 5 auditoriums
for holding events of various sizes, including large performances
and cultural events.
Pág. 38
Frei Caneca Convention Center
Possesses modular rooms ranging in capacity from of
100 to 2,000 seats, an auditorium for up to 600 people
and climate-controlled area for exhibitions.
Pág. 39
Pompéia Convention Center
Its auditorium seats 450 people. Also has a meeting
room with a capacity for up to 110 people and exhibit
hall with an area of 900 m².
Pág. 39
CONVENTION CENTERS
Amcham
anhembi
Rebouças Convention Center
There are eight ambiences that meet wide-ranging
needs. The largest of these has a capacity for up to
1,200 participants.
Pág. 40
Fecomercio Events Center
Located next to Avenida Paulista, this convention center
offers three modular rooms and a 523-seat auditorium,
as well as an exposition center.
Pág. 40
APCD Space
Located next to the Tietê subway station and the Tietê
bus station, this venue has an auditorium for up to 844
people, in addition to 12 modular rooms.
Pág. 41
Frei Caneca
Pompéia
Rebouças
Fecomercio
aPCD space
WTC Hotel
WTC Convention Center
For more information about the Convention Centers, consult the CD-ROM.
WTC HoTel
Features an area of 6,500 m² distributed among 39 flexible
spaces. The auditorium seats 540 people and has a projection
system, movie screen and digital sound.
Pág. 41
37

CONVENTION CENTERS
Amcham
Amcham Business Center
Address: rua da Paz, 1431
Chácara Santo Antônio, São Paulo - SP
CEP: 04713-001
Tel.: +55(11) 5180-3730 Fax: +55(11) 5180-3766
Tel. Reservations: +55(11) 5180-3730
Contact: Alessandra/Maysa Position: Commercial
E-mail: convencoes@amcham.com.br
Site: www.amcham.com.br/eventos/abc
Amcham—American Chamber of Commerce—features a Business
Center where around 2,000 events are held yearly. It has an area of
1,000 m² distributed among 11 modular rooms with flexible structure
that allow 30 different types of room assemblies. In this way,
it is possible to assemble a meeting room for as few as ten people,
as well as an auditorium with a capacity for up to 1,500 participants.
The Amcham venue, located in the south side of São Paulo, possesses
equipment and adequate food service structure to meet the demands of
the most diversified events. There are also other spaces available, such
as rooms for meetings and presentations for up to 100 people, indoor
gardens, marquee and foyer.
NUMBER OF MEETING ROOMS: 14
TOTAL EXHIBITION AREA: 3.000 m²
NUMBER OF HALLS:
4 (marquee, foyer, winter garden I, II)
STAFF LANGUAGES:
Portuguese, English and Spanish
PARKING SPACES:
2.000 cars
HANDICAP ACCESS:
Yes
FORMAT
MAXIMUM CAPACITY OF PEOPLE
BANQUET 1.160
COCKTAIL 1.700
AUDITORIUM 1.500
“U” FORMAT
CLASSROOM 600
© Photo: spreading AMCHAM Business Center
anhembi
Frei Caneca
Pompéia
Rebouças
Fecomercio
aPCD space
WTC Hotel
38
ANHEMBI PARK - CONVENTION PALACE
Address: Avenida Olavo Fontoura, 1209
Parque Anhembi, São Paulo, SP - Brasil
CEP: 02012-021
Tel.: +55(11) 6226-0400 Fax: +55(11) 6226-0470
Tel. Reservations: +55(11) 6226-0500
Contact: Customer Service
E-mail: atendimentoclientes@spturis.com
Sites: www.anhembi.com.br - www.spturis.com
Anhembi Convention Palace, better known as “Palácio das Convenções”, possesses
an area of nearly 36,000 m², distributed among 5 auditoriums, 4 meeting
rooms and 5 exhibit halls. The Grand Auditorium (Grande Auditório Celso
Furtado), with structure for large performances, and the Elis Regina Auditorium,
for medium-sized cultural events, are both equipped with dressing rooms and
bathrooms. “Palácio das Convenções” also features three other auditoriums for
congresses; all with stage, fixed seats, sound system and simultaneous translation
booths, seating for the physically impaired and space for wheelchairs. The
meeting rooms can be utilized in several different configurations. All have independent
lighting and air-conditioning systems. The 5 halls can be converted
into large meeting rooms, space for expositions or business fairs.
ROOM NAME CEILING AREA BANQUET COCKTAIL AUDITORIUM U-FORMAT CLASSROOM
(m) m² nº pax nº pax nº pax nº pax nº pax
ROOM 1 2,80 207 108 400 165 39 165
ROOM 2 2,80 182 90 300 161 31 161
ROOM 4 2,80 185 90 300 161 31 161
ROOM 5 2,80 105 48 180 100 27 100
AUDITORIUM 3 3,38 205 132
AUDITORIUM 8 3,48 197 132
AUDITORIUM 9 3,48 380 310
AUDITORIUM CELSO 2.552 2.552
AUDITORIUM ELIS REGINA 1.800 861
HALL FRONTAL 2,80 647
HALL LATERAL 2,80 881
HALL NOBRE 2,80 1.482
HALL VIVEIRO open air 1.862
HALL EXTERNO 3,00 1.640
© Photo: Wanderlei Celestino

FREI CANECA CONVENTION CENTER
Address: rua Frei Caneca, 569
Cerqueira César, São Paulo - SP
CEP: 01307-001
Tel.: +55(11) 3472-2000 Fax: +55(11) 3472-2013
Tel. Reservations: +55(11) 3472-2020
Contact: Winston Chagas Position: Director
E-mail: freiconv@freicanecashopping.com.br
Site: www.convencoesfreicaneca.com.br
The Frei Caneca Convention Center is located in a shopping mall near
Avenida Paulista and downtown. It has a climate-controlled area for
expositions, featuring modular rooms with 100 to 2,000 places, and
an auditorium with a total capacity for up to 600 people. In 2008, the
space will be enlarged to 8,000 m². The Frei Caneca Convention Center
has a helipad, wireless Internet access and 4,500 rotating parking
spaces. Participants of meetings held at this locale can also enjoy a
snack or meal in a large food court and do some shopping within the
same space. In addition to varied shops and services, such as a post
office and bank ATMs, the mall features a six-screen movie complex
and a theater.
NUMBER OF MEETING ROOMS: 10
TOTAL EXHIBITION AREA: 6.800 m²
NUMBER OF HALLS:
STAFF LANGUAGES:
Portuguese, English and Spanish
PARKING SPACES:
1.500 cars
HANDICAP ACCESS:
Yes
FORMAT
MAXIMUM CAPACITY OF PEOPLE
BANQUET 70
COCKTAIL 90
AUDITORIUM 600
“U” FORMAT 50
CLASSROOM 75
POMPÉIA CONVENTION CENTER
Address: av. Pompéia, 888
Vl. Pompéia, São Paulo - SP,
CEP: 0522-000
Tel.: +55(11) 3862-5644 Fax: +55(11) 3862-56446 ext: 104
Tel. Reservations: +55(11) 3862-56440
Contact: Marcela Position: Events Assistant
E-mail: marcela@pompeiaeventos.com.br
Site: www.pompeiaeventos.com.br
Located in the west side of São Paulo, the Pompeia Convention Center
features an auditorium and rooms for diverse events. The auditorium
has 450 fixed places, but can hold up to 100 extra places, charged
separately, in a fully climate-controlled environment. It has a VIP room
and events office. The room located on the ground floor holds up to
110 people in an auditorium format. This venue is also climate-controlled.
The exhibit hall has a total area of 900 m², with adequate structure
to handle buffets, since it has a pantry with sinks, 110 v and 220 v
outlets, as well as a freezer. Part of the side area is open-air.
© Photo: spreading Pompéia Convention Center © Photo: spreading Frei Caneca Convention Center
CONVENTION CENTERS
Amcham
anhembi
Frei Caneca
Pompéia
Rebouças
Fecomercio
aPCD space
WTC Hotel
NUMBER OF MEETING ROOMS:
See description above
TOTAL EXHIBITION AREA: 900 m²
NUMBER OF HALLS:
02 (ground floor and 2nd floor)
STAFF LANGUAGES:
PARKING SPACES:
90 cars
HANDICAP ACCESS:
Yes
FORMAT
MAXIMUM CAPACITY OF PEOPLE
BANQUET 500
COCKTAIL 700
AUDITORIUM 700
“U” FORMAT
CLASSROOM
39

CONVENTION CENTERS
Amcham
anhembi
Frei Caneca
Pompéia
Rebouças
Fecomercio
aPCD space
WTC Hotel
REBOUÇAS CONVENTION CENTER
Address: avenida Rebouças, 600
Cerqueira César, São Paulo - SP
CEP: 05402-000
Tel.: +55(11) 3898-7850 Fax: +55(11) 3898-7878
Tel. Reservations: +55(11) 3898-7860
Contact: Ana Luisa Cintra Position: General Manager
E-mail: ana.cintra@hcnet.usp.br
Site: www.convencoesreboucas.com.br
The Rebouças Convention Center has been hosting events for 25 years.
Located on one of the main thoroughfares of access to downtown and Avenida
Paulista, it is also close to the Clínicas subway station. This convention
center holds cultural, institutional, promotional, and scientific encounters
for around 1,200 participants. It offers eight ambiences that meet different
client needs, such as events in the format of congresses, conventions, exhibits,
seminars, symposiums, product launches, among others. It also has
an industrial kitchen and parking facilities. A/V equipment is outsourced,
which enables the client’s choice of vendor.
NUMBER OF MEETING ROOMS:
TOTAL EXHIBITION AREA:
NUMBER OF HALLS:
STAFF LANGUAGES:
PARKING SPACES:
HANDICAP ACCESS:
3 rooms +3 auditoriums
5.450m²
7 (including 2 Exposition Halls)
Portuguese and English
180 cars
Yes
FORMAT
MAXIMUM CAPACITY OF PEOPLE
BANQUET 500
COCKTAIL 620
AUDITORIUM 617
“U” FORMAT 26
CLASSROOM 70
FECOMERCIO EVENTS CENTER
Address: rua Dr. Plínio Barreto, 285
Bela Vista, São Paulo - SP
CEP: 01313-020
Tel.: +55(11) 3254-1700 Fax: +55(11) 3254-1674
Tel. Reservations: +55(11) 3254-1591/3254-1592
Contact: José Manuel Costa Position: Director
E-mail: jmcosta@fecomercio.com.br
Site: www.fecomercioeventos.com.br
The Fecomercio Events Center, a business unit of the São Paulo State Commerce
Federation, is located near the São Paulo Museum of Art (MASP)
and Avenida Paulista. It has a structure with modular spaces of variable
dimensions and a ceiling height of 4.90 meters, appropriate for simultaneous
meetings. The exhibition center has an area of 776 m². The convention
center offers three modular rooms and is adaptable for congresses
with up to 100 people as well as a theater/auditorium with 523 places,
including ten special places for the physically impaired. The locale also
has a helipad and parking facilities for 230 vehicles, plus varied services
ranging from furniture rental to booth assembly to receptionists.
© Photo: spreading FECOMERCIO EVENTS CENTER © Photo: spreading rebouças Convention Center
40
NUMBER OF MEETING ROOMS: 5
TOTAL EXHIBITION AREA: 750 m²
NUMBER OF HALLS: 2
STAFF LANGUAGES:
Portuguese and English
PARKING SPACES:
230 cars
HANDICAP ACCESS:
Yes
FORMAT
MAXIMUM CAPACITY OF PEOPLE
BANQUET 950
COCKTAIL 1.350
AUDITORIUM 1.000
“U” FORMAT 170
CLASSROOM 324

APCD SPACE
Address: rua Voluntários da Pátria, 547
Santana, São Paulo - SP
CEP: 02011-000
Tel.: +55(11) 6223-2300 Fax: +55(11) 6221-3810/6221-7204
Tel. Reservations: +55(11) 6223-2517
Contact: Maria Cecilia Abbondanza Position: Coordination Assistant
E-mail: mariaca@apcd.org.br
Site: www.apcd.org.br
This venue—designed for fairs and conventions within the headquarters
of the São Paulo Dentists Association, in the north side of São Paulo—is
located beside the Tietê subway station and the Tietê bus terminal, the
city’s main bus station. The site possesses an auditorium that seats up
to 844 people. There are also 12 other reversible rooms, with acoustic
divisions for events with up to 70, 140 and 210 people, destined mainly
for courses, lectures and meetings. In all these areas, APCD Space
counts on multimedia equipment, sound system and professionals
available to manage the equipment. Does not possess its own parking
facilities, but is located next to a public parking lot.
NUMBER OF MEETING ROOMS:
12 rooms for 70 pax, reversible for 4 to 210 pax
TOTAL EXHIBITION AREA:
1.200m²
NUMBER OF HALLS: 1
STAFF LANGUAGES:
Portuguese
PARKING SPACES:
None
HANDICAP ACCESS:
Yes
FORMAT
MAXIMUM CAPACITY OF PEOPLE
BANQUET 1.000
COCKTAIL
AUDITORIUM 844
“U” FORMAT
CLASSROOM 70
WTC HOTEL
Address: av. das Nações Unidas, 12.559
Brooklin Novo, São Paulo - SP
CEP: 04578-905
Tel.: +55(11) 3055-8000 Fax: +55(11) 3055-8001
Tel. Reservations: +55(11) 3055-8002
Contact: José Eduardo Vaz Position: Commercial Director
E-mail: joseeduardom.vaz@wtchotel.com.br
Site: www.wtchotel.com.br
© Photo: spreading wtc hotel © Photo: spreading apcd SPACE
CONVENTION CENTERS
Amcham
anhembi
Frei Caneca
Pompéia
Rebouças
Fecomercio
The convention center at São Paulo’s World Trade Center has an area of
6,500 m² distributed among 39 flexible spaces that serve small, medium
and large events, including fairs and expositions. The WTC auditorium
seats up to 540 people with a stage, two dressing rooms, movie screen
and projection system, and digital sound. The building in which it is located,
right alongside the Marginal Pinheiros expressway, also features
a hotel, restaurants, and a shopping mall with food court, services and
design shops. The inauguration of a multipurpose arena is slated for the
second semester of 2007, with a free area of 5,500m² to allow organizers
to hold major events, conventions, expositions, and concerts.
aPCD space
WTC Hotel
NUMBER OF MEETING ROOMS:
TOTAL EXHIBITION AREA: 6.500 m²
NUMBER OF HALLS:
4 (Foyer Ballroom 1, Foyer Ballroom 2, Foyer Theater & Foyer SP)
STAFF LANGUAGES:
Portuguese and English
PARKING SPACES:
2.500 cars
HANDICAP ACCESS:
Yes
FORMAT
MAXIMUM CAPACITY OF PEOPLE
BANQUET 900
COCKTAIL 1.100
AUDITORIUM 1.200
“U” FORMAT 60
CLASSROOM 600
41

© 1
HOTELS
SOUTH SIDE
PAULISTA E
JARDINS
DOWNTOWN
NORTH SIDE
WEST SIDE
EAST SIDE
H O T E L S
SÃO PAULO HOTELS
OFFER TAILORED SPACES
The city of São Paulo has broad-based offer of hotels,
which is reflected in the diversity of categories
that run the gamut from luxurious to economic,
all with high quality. There are more than 550 lodging
establishments, totaling around 50,000 beds.
Most of these enterprises offer special venues for
holding events such as expositions, cocktail receptions,
brunches, conventions, banquets, product
launches or just meetings. The variety of options
includes the venue size, the hotel location and the
Hotel Transamérica
infrastructure offered by each one of them, in addition
to the services available. Organizers that
seek made-to-order venues for their events owe it
to themselves to get to know the spaces offered
by São Paulo hotels. Learn about what each region
has to offer and schedule your event in the one that
best suits your needs. The list presented below is
also a great tool for locating the city’s best hotels
for event participants to stay, even if the event is
held at another location.
42
HOTELS IN THE SOUTH SIDE
Near the Congonhas Airport, the hotels of the largest region
of São Paulo are located amidst wonderful options
of nighttime entertainment, shopping malls and street
shops, in addition to Ibirapuera Park.
Pág. 44
HOTELS IN PAULISTA/JARDINS AREA
The region around Avenida Paulista—the financial hub
of Latin America—concentrates lodging establishments
located amidst luxury retail streets, leisure options such
as movies and theaters, cultural centers and museums.
Pág. 49
© Photos: 1-Spreading hotel transamérica 2-Spreading hotel blue tre 3-Spreading hotel renaissance 4- Spreading hotel caesar park

© 2
© 3
HOTELS
Hotel Blue Tree
Hotel Renaissance
HOTELS IN THE DOWNTOWN AREA
The hotels located in the heart of São Paulo encircle
major tourist sights of the city in addition to places of
commerce and leisure. The region is very well served by
subway stations and is easy to access.
Pág. 52
HOTELS IN THE NORTH SIDE
Access via the Tietê bus terminal (the country’s busiest
bus station), and the Marginal Tietê expressway, where
it merges into the Dutra and Fernão Dias expressways,
make ease-of-access one of this area’s strong points.
Pág. 53
HOTELS IN THE WEST SIDE
Located amidst extensive green areas, such as the Tietê
Ecological Park and Carmo Park, hotels in this region are
well served by shopping malls and major access roads
like the Dutra and Fernão Dias expressways.
Pág. 53
HOTELS IN THE EAST SIDE
Place of exciting night life, with several cultural centers,
the West Side possesses hotels that are also located
near educational centers such as USP and PUC-SP as
well as the Hospital das Clínicas medical complex.
Pág. 53
SOUTH SIDE
PAULISTA E
JARDINS
DOWNTOWN
NORTH SIDE
WEST SIDE
EAST SIDE
© 4
For more information about the spaces for events in HOTELS, consult the CD-ROM.
Hotel Caesar Park
43

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
SOUTH SIDE
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Address Cidade Jardim
R. Amauri,513
Tel. (55 11) 3165-4111
www.addressexecutive.com.br
67 NP • NI • • • • •
7 km
(CGH)
33 km
(GRU)
NI 130 NI NI
HOTELS
Blue Tree Towers Berrini
R. Quintana, 1.012
Tel. (55 11) 5508-5000
ww.bluetree.com.br
Blue Tree Convention Ibirapuera
Av. Ibirapuera, 2.927
Tel. (55 11) 2161-2200
www.bluetree.com.br
1733 • • • • • • • •
656 • • • • • • • •
7 km
(CGH)
37 km
(GRU)
3 km
(CGH)
50 km
(GRU)
80 150 150 40
450 750 900 0
Blue Tree Towers Faria Lima
Av. Brigadeiro Faria Lima, 3.989
Tel. (55 11) 3896-7544
www.bluetree.com.br
197 • • NP • • • • •
6 km
(CGH)
34 km
(GRU)
190 350 300 NI
SOUTH SIDE
Blue Tree Towers Morumbi
Convention Center
R. Roque Petroni Jr., 1.000
Tel. (55 11) 5187-1200
www.bluetree.com.br
335 • • • • • • • •
3 km
(CGH)
35 km
(GRU)
300 550 600 0
PAULISTA/
JARDINS
DOWNTOWN
NORTH SIDE
Blue Tree Towers Nações Unidas
R. Fernandes Moreira, 1.371
Tel. (55 11) 5189-6555
www.bluetree.com.br
Blue Tree Verbo Divino
R. Verbo Divino, 1.323
Tel. (55 11) 5683-4600
www.bluetree.com.br
170 • • NP • • • • •
322 NP • • • • • NP •
10 km
(CGH)
40 km
(GRU)
7 km
(CGH)
42 km
(GRU)
40 180 150 50
36 100 100 30
WEST SIDE
EAST SIDE
Caesar Business São Paulo Faria Lima
R. Olimpíadas, 205
Tel. (55 11) 3049-6622
www.caesarpark.com.br
Caesar Park São Paulo Faria Lima
R. Olimpíadas, 205
Tel. (55 11) 3049-6622
www.caesarpark.com.br
130 • • • • • NP NP NP
130 • • • • • NP NP NP
7 km
(CGH)
35
(GRU)
7 km
(CGH)
35
(GRU)
400 800 600 120
400 800 600 120
N
Clarion Jardim Europa
R. Jerônimo da Veiga, 248,
Tel. (55 11) 3702-9000
www.atlanticahotels.com.br
61 • • • • • • • •
12 km
(CGH)
35 km
(GRU)
80 140 150 48
W
S
E
Comfort Moema
Av. Ibirapuera, 2.144
Tel. (55 11) 2197-7200
www.atlanticahotels.com.br
100 • • • • • • NP •
5 km
(CGH)
30 km
(GRU)
18 35 35 15
Estanplaza Berrini
Av. Luís Carlos Berrini, 853
Tel. (55 11) 5509-8900
www.estanplaza.com.br
100 NP • • • • • • •
5 km
(CGH)
35 km
(GRU)
80 100 120 40
Estanplaza Funchal Faria Lima
R. Funchal , 281
Tel. (55 11) 3897-7509
www.estanplaza.com.br
164 NP • • • • • • •
5 km
(CGH)
35 km
(GRU)
50 100 110 39
Estanplaza Ibirapuera
Av. Jandira , 501
Tel. (55 11) 5095-2800
www.estanplaza.com.br
154 NP • • • • • • •
2 km
(CGH)
35 km
(GRU)
80 110 110 40
44
NP - Does not have it NI - Not informed • - Has it

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
SOUTH SIDE
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Estanplaza International
R. Fernandes Moreira , 1.293
Tel. (55 11) 5185-4600
www.estanplaza.com.br
140 NP • • • • • • •
5 km
(CGH)
35 km
(GRU)
500 700 1000 150
Estanplaza Nações Unidas
R. Guararapes, 1.889
Tel. (55 11) 3055-0000
www.estanplaza.com.br
George V Alto dos Pinheiros
Pça. Roquete Pinto, 09
Tel. (55 11) 3030-0700
www.georgev.com.br/altodepinheiros
120 NP • • • • • • •
79 • • • • • • • •
5 km
(CGH)
35 km
(GRU)
12 km
(CGH)
25 km
(GRU)
80 120 140 40
NP NP 50 32
HOTELS
George V Itaim
R. Pedroso Alvarenga, 610
Tel. (55 11) 3704-0101
www.etoilehotels.com.br
84 NP • • • • • • •
15 km
(CGH)
30 km
(GRU)
NI 30 NI 22
Gran Estanplaza São Paulo
R. Arizona , 1.557
Tel. (55 11) 2162-3500
www.estanplaza.com.br
168 NP • • • • • • •
5 km
(CGH)
35 km
(GRU)
200 300 400 60
SOUTH SIDE
Grand Hyatt São Paulo
Av. Nações Unidas, 13.301
Tel. (55 11) 6838-1234
www.saopaulo.grand.hyatt.com
Green Place Flat
R. Dr. Diogo de Faria, 1.201
Tel. (55 11) 5081-9150
www.greenplaceflat.com.br
456 • • • • • • • •
190 • • • • • • • •
6 km
(CGH)
37 km
(GRU)
5 km
(CGH)
45 km
(GRU)
340 440 420 66
NI 150 NI 40
PAULISTA/
JARDINS
DOWNTOWN
NORTH SIDE
Hilton São Paulo Morumbi
Av. das Nações Unidas, 12.901
Tel. (55 11) 6845-0000
www.saopaulomorumbi.hilton.com
Hotel Transamérica São Paulo
Av. das Nações Unidas, 18.591
Tel. (55 11) 5693-4511
www.Transamérica.com.br
485 • • • • • • • •
396 • • • • • • • •
9 km
(CGH)
49 km
(GRU)
12 km
(CGH)
55 km
(GRU)
370 600 540 104
1200 NI 1000 NI
WEST SIDE
EAST SIDE
Ibis Congonhas
R. Baronesa de Bela Vista, 801
Tel. (55 11) 5097-3737
www.accorhotels.com.br
391 • • • • NP • • •
0 km
(CGH)
40 km
(GRU)
NP 100 NP 40
N
Ibis Interlagos
Av. Interlagos, 2.215
Tel. (55 11) 5633-4800
www.ibis.com.br
144 • • • • NP NP NP NP
8 km
(CGH)
40 km
(GRU)
NI NI NI NI
W
S
E
Intercity Premium Ibirapuera
Av. Ibirapuera, 2.577
Tel. (55 11) 5091-1700
www.intercityhoteis.com.br
180 • • NP • • • NP •
5 km
(CGH)
40 km
(GRU)
30 80 50 30
Travel Inn Live & Lodge – Ibirapuera
R. Borges Lagoa, 1.209
Tel. (55 11) 5080-8600
www.travelinn.com.br
131 NI NI NI NI NI NI NI NI
5 km
(CGH)
40 km
(GRU)
240 460 NI 86
Travel Inn Ritz
R. Araguari, 711
Tel. (55 11) 5094-9995
www.travelinn.com.br
19 NP • NP NP • • • •
9 km
(CGH)
30 km
(GRU)
NP 50 80 20
NP - Does not have it NI - Not informed • - Has it
45

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
SOUTH SIDE
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Tryp Itaim
R. Manoel Guedes, 320
Tel. (55 11) 3066-2699
www.solmelia.com
142 NP • • • • • NP •
10 km
(CGH)
30 km
(GRU)
36 100 60 30
HOTELS
World Trade Center
Av. das Nações Unidas, 12.559
Tel. (55 11) 3055-8000
www.wtchotel.com.br
Marriot Executive Apartments
São Paulo
R. Prof. Filadelfo Azevedo, 717
Tel. (55 11) 3058-3000
www.marriot.com.br/saoer
297 • • • • • • • •
114 • • • • • • • •
6 km
(CGH)
36 km
(GRU)
15 km
(CGH)
45 km
(GRU)
2700 4500 5000 1900
50 60 70 40
Meliá Jardim Europa
R. João Cachoeira, 107
Tel. (55 11) 3702-9600
www.solmelia.com
322 • NI • • • • • •
7 km
(CGH)
35 km
(GRU)
180 260 300 65
SOUTH SIDE
PAULISTA/
JARDINS
DOWNTOWN
Mercure Apartments Executive One
R. Santa Justina, 202
Tel. (55 11) 3089-6222
www.mercure.com.br
Mercure Apartments Nações Unidas
R. Prof. Manoelito de Ornellas, 104
Tel. (55 11) 5188-3855
www.mercure.com
215 • • NP • • • • •
143 NP • NP • • • • •
7 km
(CGH)
32 km
(GRU)
12 km
(CGH)
58 km
(GRU)
40 180 180 38
NP 70 70 32
NORTH SIDE
WEST SIDE
EAST SIDE
Mercure Apartments SP Moema
Av. Lavandisca, 365
Tel. (55 11) 5053-2899
www.accorhotels.com.br/mercure
Mercure Apartments SP Privilege
Av. Macuco, 579
Tel. (55 11) 5054-7800
www.mercure.com.br
80 NP • • • • • • •
154 NP • • • • • • •
5 km
(CGH)
36 km
(GRU)
3 km
(CGH)
20 km
(GRU)
NI 80 NI 24
40 120 80 36
Mercure Apt São Paulo The Must
R. Funchal, 111
Tel. (55 11) 3046-3800
www.mercure.com.br
77 NP • • NI NP • • •
8 km
(CGH)
45 km
(GRU)
NP 40 NP 20
W
N
S
E
Mercure Apartments São Paulo
The Town
R. Prof. Carlos de Carvalho, 168
Tel. (55 11) 3704-0800
www.accorhotels.com.br
45 NP • NP • NP • NP •
10 km
(CGH)
30 km
(GRU)
NI 20 NI 10
Mercure Apartments São Paulo
The World
R. Gomes de Carvalho,1.005
Tel. (55 11) 3049-6700
www.mercure.com.br
176 NP • • • • • • •
4 km
(CGH)
35 km
(GRU)
NP 60 NP 24
Mercure Apartments São Paulo
Times Square
Av. Jamaris, 100
Tel. (55 11) 5053-2564
www.mercure.com.br
202 NP • • • • • • •
5 km
(CGH)
37 km
(GRU)
NI 100 NI 30
46
Mercure Grand Hotel São Paulo
Ibirapuera
R. Joinville, 515
Tel. (55 11) 5088-4000
www.mercure.com.br
353 • • • NI • • • •
7 km
(CGH)
26 km
(GRU)
170 220 250 60
NP - Does not have it NI - Not informed • - Has it

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
SOUTH SIDE
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Novotel SP Ibirapuera
R. Sena Madureira, 1.355
Tel. (55 11) 5574-9099
www.novotel.com.br
80 • • NI • • NP • •
4 km
(CGH)
45 km
(GRU)
36 100 60 30
Park Suítes ITC
R. Fidêncio Ramos, 420
Tel. (55 11) 2197-7650
www.atlanticahotels.com.br
Quality Suítes Congonhas
R. Henrique Fausto Lancelotti, 6.333
Tel. (55 11) 2137-4000
www.atlanticahotels.com.br
178 NP • • • • • • •
528 • • • • • • • •
4 km
(CGH)
36 km
(GRU)
1 km
(CGH)
21 km
(GRU)
110 260 350 40
120 300 NP 54
HOTELS
Quality Faria Lima
R. Diogo Moreira, 247
Tel. (55 11) 2197-7050
www.atlanticahotels.com.br
125 • • • • • • • •
15 km
(CGH)
25 km
(GRU)
NP 120 80 30
Quality Suítes Vila Olímpia
R. Alvorada, 1.009
Tel. (55 11) 2161-2688
www.atlanticahotels.com.br
Quality Moema
Av. Rouxinol, 57
Tel. (55 11) 2197-7100
www.atlanticahotels.com.br
113 NP • NP • NP • • •
160 NI NI • NP • • • •
5 km
(CGH)
45 km
(GRU)
4 km
(CGH)
20 km
(GRU)
NP 40 NP 20
60 150 150 30
SOUTH SIDE
PAULISTA/
JARDINS
DOWNTOWN
Radisson Faria Lima
Av. Cidade Jardim, 625
Tel. (55 11) 2133-5960
www.atlanticahotels.com.br
Sofitel São Paulo
R. Sena Madureira, 1.355
Tel. (55 11) 3201-0800
www.sofitel.com.br
199 NP • • • • • • •
219 • • • • • • • •
17 km
(CGH)
40 km
(GRU)
3 km
(CGH)
25 km
(GRU)
100 NP 200 NP
NI 350 NI 50
NORTH SIDE
WEST SIDE
EAST SIDE
Sonesta São Paulo Ibirapuera
Av. Ibirapuera, 2.534
Tel. (55 11) 2164-6000
www.sonesta.com/saopaulo
220 • • • • • • • •
5 km
(CGH)
25 km
(GRU)
45 86 72 32
Staybridge Suítes Intercontinental
Hotéis Group
R. Bandeira Paulista, 555
Tel.: (55 11) 3706-6606
www.sbsaopaulo.com.br
215 • • • • • • • •
15 km
(CGH)
45 km
(GRU)
110 150 200 45
W
N
S
E
The Time Othon Flat
R. Hans Oersted, 115
Tel. (55 11) 2106-0200
www.othon.com.br
115 NP NP • • • • • •
10 km
(CGH)
35 km
(GRU)
NI 70 NI 30
The Palace Flat
Al. dos Anapurus,1.661
Tel. (55 11) 5095-2199
www.thepalace.com.br
132 • • • • • • • NI 100 100 150 34
Transamérica Flat Congonhas
R. Vieira de Morais, 1.960
Tel. (55 11) 5094-3377
www.transamericaflats.com.br
149 NP • • • • NP NP •
1 km
(CGH)
35 km
(GRU)
NI 60 70 30
NP - Does not have it NI - Not informed • - Has it
47

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
SOUTH SIDE
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Transamérica Flat La Residence
R. Campos Bicudo, 153
Tel. (55 11) 3167-5133
www.transamericaflats.com.br
47 NP • • • • • • •
7 km
(CGH)
34 km
(GRU)
NP 20 NP 10
HOTELS
Transamérica Flat Faria Lima
R. Pedroso Alvarenga, 1.256
Tel. (55 11) 3089-7500
www.transamericaflats.com.br
Transamérica Flat Nações Unidas
R. Américo Brasiliense, 2.163
Tel. (55 11) 5187-2955
www.transamericaflats.com.br
140 NP • • • • • • •
126 NP • • • • NP • •
7 km
(CGH)
31 km
(GRU)
8 km
(CGH)
45 km
(GRU)
50 100 80 51
NP 110 35 33
Transamérica Flat The Special
R. Tuim, 18
Tel. (55 11) 5053-5500
www.transamericaflats.com.br
168 NP • • • • • • •
6 km
(CGH)
32 km
(GRU)
NP 30 NP 16
SOUTH SIDE
Transamérica Flat Victoria
R. Pedroso Alvarenga, 1.088
Tel. (55 11) 3167-2822
www.transamericaflats.com.br
62 NP • NP • • • • •
7 km
(CGH)
34 km
(GRU)
NP 35 NP 25
PAULISTA/
JARDINS
DOWNTOWN
Tryp Berrini
R. Quintana, 934
Tel. (55 11) 5502-3800
www.solmelia.com
200 NP • NP • • NP • •
6 km
(CGH)
37 km
(GRU)
90 180 200 36
NORTH SIDE
Tryp Iguatemi
R. Iguatemi, 150
Tel. (55 11) 3704-5100
www.solmelia.com
210 NP • NP • • • • •
10 km
(CGH)
35 km
(GRU)
70 150 50 60
WEST SIDE
EAST SIDE
Tryp Jesuíno Arruda
R. Jesuíno Arruda, 806
Tel. (55 11) 3704-4400
www.solmelia.com
151 • • NP • • NP • •
10 km
(CGH)
35 km
(GRU)
30 60 60 22
Tryp Nações Unidas
R. Fernandes Moreira, 1.264
Tel. (55 11) 5180-9700
www.solmelia.com
400 • • NP • • • • •
10 km
(CGH)
35 km
(GRU)
200 NP 100 NP
W
N
E
Tryp WTC Brooklin
R. Heinrich Hertz, 14
Tel. (55 11) 5509-8800
www.solmelia.com
214 NP • NP • • NP NP •
7 km
(CGH)
35 km
(GRU)
35 80 80 30
S
Unique
Av. Brigadeiro Luís Antonio, 4.700
Tel. (55 11) 3055-4700
www.hotelunique.com.br
85 • • • • • • • •
10 km
(CGH)
35 km
(GRU)
900 NI 2000 NI
PAULISTA AND JARDINS
Blue Tree Towers Paulista
R. Peixoto Gomide, 707
Tel. (55 11) 3147-7000
www.bluetree.com.br
234 • • NP • • • • • NI 70 130 150 40
Caesar Business São Paulo Paulista
Av. Paulista, 2181
Tel. (55 11) 3066-6666
www.caesarbusiness.com.br
382 • • • • • NP • •
8 km
(CGH)
25 km
(GRU)
60 60 50 23
48
NP - Does not have it NI - Not informed • - Has it

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
PAULISTA AND JARDINS
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Comfort Nova Paulista
R. Vergueiro, 2.740
Tel. (55 11) 2197-7600
www.atlanticahotels.com.br
170 • • • • • • NP •
9 km
(CGH)
25 km
(GRU)
NI 100 100 32
Comfort Suítes Oscar Freire
R. Oscar Freire, 1.948
Tel. (55 11) 2137-4700
www.atlanticahotels.com.br
Crowne Plaza São Paulo
R. Frei Caneca, 1.360
Tel. (55 11) 4501-8022
www.saobr.com.br
260 • • • • • • • • NI 30 90 100 40
217 • • • • • • • •
10 km
(CGH)
30 km
(GRU)
400 NI 700 NI
HOTELS
Emiliano
R. Oscar Freire, 384
Tel. (55 11) 3068-4399
www.emiliano.com.br
47 • • • • • NP • • NI NI 65 90 30
Estanplaza Paulista
Al. Jaú , 497
Tel. (55 11) 3016-0000
www.estanplaza.com.br
EZ Aclimação Hotel
Av. Armando Ferentine,668
Tel. (55 11) 3346-7799
www.ezhoteis.com.br
120 NP • • • • • • •
206 NI • • • • • • NP
2 km
(CGH)
25 km
(GRU)
9 km
(CGH)
17 km
(GRU)
60 100 80 39
200 200 200 70
SOUTH SIDE
PAULISTA/
JARDINS
DOWNTOWN
Fasano Hotel e Restaurante
R. Vittório Fasano, 88
Tel. (55 11) 3896-4000
www.fasano.com.br
Feller Hotelaria Av. Paulista
R. São Carlos do Pinhal, 200
Tel. (55 11) 3016-7500
www.fellerhotelaria.com.br
50 • • • • • • • •
150 NP • • • • • • •
15 km
(CGH)
30 km
(GRU)
9 km
(CGH)
40 km
(GRU)
NI 35 NI 16
NI 100 NI 33
NORTH SIDE
WEST SIDE
EAST SIDE
Four Plus Trianon Paulista
Al. Casabranca, 355
Tel. (55 11) 2117-4450
www.fourplus.com.br
115 • • NP • • • • •
10 km
(CGH)
35 km
(GRU)
50 80 80 30
George V Jardins
R. José Maria Lisboa, 1.000
Tel. (55 11) 3088-9822
www.etoilehotels.com.br
51 NP • • • • • • •
17 km
(CGH)
30 km
(GRU)
NI NI NI NI
W
N
S
E
George V Casa Branca
Al. Casa Branca, 909
Tel. (55 11) 3067-6000
www.georgev.com.br
56 NP • • • • • • •
7,8 km
(CGH)
30,4
km
(GRU)
NI NI NI NI
Golden Tulip Park Plaza
AL. Lorena, 360
Tel. (55 11) 3058-4055
www.parkplaza.com.br
216 NP • • • • • • •
15 km
(CGH)
40 km
(GRU)
160 200 200 50
Golden Tulip Paulista Plaza
Al. Santos, 85
Tel. (55 11) 3177-0400
www.paulistaplaza.com.br
338 NP • • • • • • •
29 km
(CGH)
8 km
(GRU)
180 280 300 60
NP - Does not have it NI - Not informed • - Has it
49

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
PAULISTA AND JARDINS
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Gran Meliá Mofarrej
Al. Santos, 1437
Tel. (55 11) 3251-1866
www.solmelia.com
230 • • • • • • • •
15 km
(CGH)
32 km
(GRU)
350 600 500 70
HOTELS
HB Flat Ninety
Al. Lorena, 521
Tel. (55 11) 3055-6800
www.ninety.com.br
Hotel Slaviero
Al. Campinas, 1435
Tel. (55 11) 3886-8500
www.hotelslaviero.com.br
246 NP • • • • • • •
162 NP • • • • • • •
10 km
(CGH)
25 km
(GRU)
7 km
(CGH)
30 km
(GRU)
120 200 180 40
NP 70 NP 30
InterContinental São Paulo
Al. Santos, 1.123
Tel. (55 11) 3179-2600
www.intercontinental.com/saopaulo
189 • • • • • • • •
6 km
(CGH)
25 km
(GRU)
350 500 450 80
SOUTH SIDE
PAULISTA/
JARDINS
DOWNTOWN
L´Hotel
Al. Campinas, 266
Tel. (55 11) 2183-0500
www.lhotel.com.br
London Othon Flat
Al. Jaú, 135
Tel. (55 11) 2106-0200
www.othon.com.br
68 • • • • • • • •
58 NP • NP NP • • • •
12 km
(CGH)
NI
(GRU)
8 km
(CGH)
4 km
(GRU)
NP 110 NP 40
NI 50 NI 25
NORTH SIDE
WEST SIDE
EAST SIDE
Lorena Hotel Internacional
Av. Rebouças, 955
Tel. (55 11) 3069-0000
www.lorenahotel.com.br
Maksoud Plaza
Al. Campinas, 150
Tel. (55 11) 3145-8000
www.maksoud.com.br
338 • • • • • • • •
416 • • • • • • • •
15 km
(CGH)
45 km
(GRU)
8 km
(CGH)
25 km
(GRU)
300 250 300 100
700 1100 1000 NI
Matsubara Hotel
R. Coronel Oscar Porto, 836
Tel. (55 11) 3561-5000
www.matsubarahotel.com.br
149 • • • • • • • •
7 km
(CGH)
3 km
(GRU)
150 310 NI 58
W
N
S
E
Mercure Apartments São Paulo
Central Towers
R. Maestro Cardim, 407
Tel. (55 11) 3457-1000
www.accorhotels.com.br
122 NP • • • • • • •
8 km
(CGH)
30 km
(GRU)
NI 150 NI 28
Mercure Apartments S.Paulo
Pamplona
R. Pamplona,1.315
Tel. (55 11) 6878-5500
www.accorhotels.com.br
64 NP • • • • • • •
10 km
(CGH)
45 km
(GRU)
100 100 150 45
Mercure Apartments Saint Germain
R. Padre João Manuel, 202
Tel. (55 11) 3069-1600
www.accorhotels.com.br
98 NP • NI • • • • •
10 km
(CGH)
30 km
(GRU)
NI 40 NI 20
50
Mercure Apartments São Paulo Saint
Lawrence
R. Vergueiro, 1.661
Tel. (55 11) 5081-8400
www.mercure.com.br
91 NP • • • • • • •
7 km
(CGH)
35 km
(GRU)
NI 60 70 24
NP - Does not have it NI - Not informed • - Has it

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
PAULISTA AND JARDINS
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Mercure Apartments Stella Vega
Rua Salto, 70
Tel. (55 11) 3055-2500
www.accorhotels.com.br
91 NP • • • • • • •
8 km
(CGH)
30 km
(GRU)
NP 50 30 20
Mercure Hotel São Paulo Jardins
Al. Itú, 1.151
Tel. (55 11) 3089-7555
www.accorhotels.com.br/mercure
Mercure Hotel Sp Paulista
R. São Carlos Do Pinhal, 87
Tel. (55 11) 3372-6800
www.mercure.com.br
126 • • NI • • • • •
154 • • • • • NP NP •
12 km
(CGH)
38 km
(GRU)
9 km
(CGH)
30 km
(GRU)
65 140 100 30
18 40 40 16
HOTELS
NH Della Volpe
R. Frei Caneca, 1.199
Tel. (55 11) 3549-6464
www.nh-Hotéis.com
117 • • • • • • NP •
15 km
(CGH)
25 km
(GRU)
180 130 200 28
Othon Le Premier
R. Guarará, 511
Tel. (55 11) 2106-0200
www.othon.com.br
Paulista Wall Street Suítes
R. Itapeva, 636
Tel. (55 11) 3141-3000
www.wallstreet.com.br
51 NP NP NP • • • NP •
203 NP • NP • • • • •
6 km
(CGH)
35 km
(GRU)
8 km
(CGH)
25 km
(GRU)
24 60 24 24
70 170 180 45
SOUTH SIDE
PAULISTA/
JARDINS
DOWNTOWN
Pergamon
R. Frei Caneca, 80
Tel. (55 11) 3123-2021
www.pergamon.com.br
Pestana São Paulo
R. Tutóia, 77
Tel. (55 11) 3059-5000
www.pestana.com
118 • • • • • NI NI •
190 • • • • • • • •
10 km
(CGH)
35 km
(GRU)
6 km
(CGH)
35 km
(GRU)
100 150 120 50
190 350 300 80
NORTH SIDE
WEST SIDE
EAST SIDE
Quality Jardins
Al. Campinas, 540
Tel. (55 11) 2182-0400
www.atlanticahotels.com.br
228 • • • • • • • •
9 km
(CGH)
32 km
(GRU)
72 150 NI 54
Quality Suítes Imperial Hall
R. da Consolação, 3.555
Tel. (55 11) 2137-4562
www.atlanticahotels.com.br
190 • • • • • • • •
12 km
(CGH)
35 km
(GRU)
35 150 120 35
W
N
S
E
Renaissance São Paulo Hotel
Al. Santos, 2.233
Tel. (55 11) 3069-2233
www.marriott.com.br/saobr
445 • • • • • • • •
12 km
(CGH)
15 km
(GRU)
NI 448 380 NI
Transamérica Flat International Plaza
Al. Santos, 981
Tel. (55 11) 3146-5966
www.transamericaflats.com.br
247 NP • NP • • • • •
9 km
(CGH)
31 km
(GRU)
120 300 300 60
Transamérica 21 st Century Flat
Al. Lorena, 473
Tel. (55 11) 3886-8400
www.transamericaflats.com.br
200 NP • NP • • • • •
15 km
(CGH)
60 km
(GRU)
NI NI NI NI
NP - Does not have it NI - Not informed • - Has it
51

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
PAULISTA AND JARDINS
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Transamérica Flat Paradise Garden
R. Sampaio Viana, 425
Tel. (55 11) 3888-8499
www.transamericaflats.com.br
49 NP NP NI NI NI • • •
7 km
(CGH)
30 km
(GRU)
NI NI NI NI
HOTELS
Transamérica Flats The Advance
R. Bela Cintra, 1.356
Tel. (55 11) 3066-5000
www.transamericaflats.com.br
Transamérica SCP Opera Five Stars
Al. Lorena, 1.748
Tel. (55 11) 3062-2666
www.transamericaflats.com.br
119 NP • • • • • • •
58 NP • NP • • • • •
8 km
(CGH)
29 km
(GRU)
8 km
(CGH)
29 km
(GRU)
NP 40 NP 30
NP 45 20 15
Tryp Paulista
R. Haddock Lobo, 294
Tel. (55 11) 3123-6200
www.solmelia.com
150 • • NP • • • • •
15 km
(CGH)
35 km
(GRU)
150 250 250 60
DOWNTOWN
SOUTH SIDE
PAULISTA/
JARDINS
DOWNTOWN
Bourbon São Paulo Business Hotel
Av. Dr. Vieira de Carvalho, 99
Tel. (55 11) 3337-2000
www.bourbon.com.br
Ca´d´Oro Grand Hotel
R. Augusta, 129
Tel. (55 11) 3236-4300
www.cadoro.com.br
127 NP • • • • NP • •
290 • • • • • • • •
13 km
(CGH)
23 km
(GRU)
10 km
(CGH)
40 km
(GRU)
36 80 NI 35
0 300 0 NI
NORTH SIDE
WEST SIDE
Comfort Hotel Downtown
R. Araújo, 141
Tel. (55 11) 2137-4600
www.atlanticahotels.com.br
260 • • • • • • NP •
12 km
(CGH)
28 km
(GRU)
105 200 200 100
EAST SIDE
Luz Plaza
R. Prates, 145
Tel. (55 11) 3322-2900
www.luzplaza.com.br
102 • • • • • • • •
14 km
(CGH)
25 km
(GRU)
90 130 120 40
Mega Pólo
R. Barão de Ladário, 670, 3º andar
Tel. (55 11) 6886-5000
www.hotelariabrasil.com.br
136 • • • • • NP NP NP
14 km
(CGH)
26 km
(GRU)
45 200 100 40
W
N
S
E
Normandie Design Hotel
Av. Ipiranga,1.187
Tel. (55 11) 3311-9855
www.normandiedesign.com.br
173 • • NP • NI NP NP NP
8 km
(CGH)
25 km
(GRU)
NI 75 50 30
Novotel Jaraguá São Paulo
Conventions
R. Martins Fontes, 71
Tel. (55 11) 6802-7000
www.accorhotels.com.br/jaragua
415 • • • • • NP NP •
14 km
(CGH)
35 km
(GRU)
NI 280 NI NI
San Raphael Hotéis
Largo do Arouche, 150
Tel. (55 11) 3334-6000
www.sanraphael.com.br
214 • • NI • NI NP NP NP
15 km
(CGH)
35 km
(GRU)
NI 300 300 50
São Paulo Othon Classic
R. Líbero Badaró, 190
Tel. (55 11) 2173-5061
www.othon.com.br
136 NP • • NP • NP NP NP
14 km
(CGH)
34 km
(GRU)
NI 130 100 65
52
NP - Does not have it NI - Not informed • - Has it

WEST
NORTH
SOUTH
DOWNTOWN
EAST
HOTELS
DOWNTOWN
Nº.
of Rooms
Rooms
Handicap
Smoking
Rooms
Wi-Fi
Internet
in Rooms
Room
Service
Swimming Pool
Sauna
Fitness Center
Distances
to/from Airports
Max. Cap.
Banquet
Max. Cap.
Auditorium
Cocktail
Max. Cap.
Max. Cap.
U-Format
Solar do Marquês Higienópolis
R. Marquês de Itú, 816
Tel. (55 11) 3333-3058
www.solardomarques.com.br
144 • • • NP • • NP •
10 km
(CGH)
NI
NI 50 200 NI
Transamérica Flat Higienópolis
R. Alagoas, 974
Tel. (55 11) 3826-0666
www.transamericaflats.com.br
Tryp Higienópolis
R. Maranhão, 371
Tel. (55 11) 3665-8200
www.solmelia.com
110 NP • NP NI • • • •
202 NP • NP • • • • •
13 km
(CGH)
21 km
(GRU)
12 km
(CGH)
30 km
(GRU)
60 120 120 30
100 160 160 30
HOTELS
NORTH SIDE
Brasília Small Town
Dr. Olavo Egídio, 420
Tel. (55 11) 6281-3355
www.brasiliasmalltown.com.br
104 • • NP • NI • • •
22 km
(CGH)
26 km
(GRU)
NP NP 90 36
Holiday Inn Parque Anhembi
Av. Professor Milton Rodrigues, 100
Tel. (55 11) 2107-8844
www.hipa.com.br
780 • • • • • • • •
20 km
(CGH)
25 km
(GRU)
500 400 600 200
SOUTH SIDE
PAULISTA/
JARDINS
Mercure Apartments São Paulo
Norte l
Av. Luiz Dumont Villares, 400
Tel. (55 11) 6972-8111
www.mercure.com.br
Novotel São Paulo Center Norte
Av. Zaki Narchi, 500
Tel. (55 11) 6224-4000
www.novotel.com.br/centernorte
315 NP • • • • • • •
392 • • • • • • • •
18 km
(CGH)
13 km
(GRU)
18 km
(CGH)
13 km
(GRU)
208 230 300 46
240 851 850 100
DOWNTOWN
NORTH SIDE
WEST SIDE
WEST SIDE
EAST SIDE
Ibis São Paulo Expo
R. Eduardo Viana, 163
Tel. (55 11) 3393-7300
www.ibis.com.br
286 • • • • NP NP NP NP
16 km
(CGH)
26 km
(GRU)
60 270 100 NI
Mercure Apartments São Paulo
Excellence
R. Capote Valente, 500
Tel. (55 11) 3069-4000
www.accorhotels.com.br
208 NI NI NI NI NI NI NI NI NI NI 100 NI 30
W
N
S
E
Transamérica Flat Perdizes
R. Monte Alegre, 835
Tel. (55 11) 3866-1250
www.transamericaflats.com.br
102 NP • • • • • • •
12 km
(CGH)
21 km
(GRU)
30 80 NI 28
EAST SIDE
Blue Tree Towers Anália Franco
R. Eleonora Cintra, 960
Tel. (55 11) 6672-7000
www.bluetree.com.br
118 • • • • • • • •
22 km
[CGH]
19 km
[GRU]
120 110 160 39
Tryp Tatuapé
R. Serra da Juréia, 351
Tel. (55 11) 6942-4900
www.solmelia.com
208 • • NP • • • • •
45 km
(CGH)
15 km
(GRU)
60 130 130 42
NP - Does not have it NI - Not informed • - Has it
53

© 1
SURPRISING PLACES
Municipal Theater
© 2
MUSEUmS
CULTURAL
CENTERS
ART GALLERIES
VENUES
IN PARKS
THEATERS
Ibirapuera Park
54
S U R P R I S I N G P L A C E S
SÃO PAULO OFFERS ADMIRABLE VENUES
FOR UNFORGETTABLE EVENTS
Differentiated events deserve surprising places; and
São Paulo has got plenty of them. It offers some of
Latin America’s foremost museums, cultural centers featuring
magnificent architecture, plus lovely galleries and
© Photos: 1-andré stéfano 2, 3-MARCOS HIRAKAWA 4-Wanderlei Celestino
theaters. A venue that echoes art and culture lends greater
value to the product, entity, or organizer of the event. Try
out any one of the wide-ranging venues that the city of São
Paulo has to offer and hold an unforgettable event!

© 3
© 4
MASP
MUSEUmS
The museums of São Paulo are renowned and possess
collections of high quality, which can be yet another
attraction to bring in new participants.
Pág. 56
SURPRISING PLACES
CULTURAL CENTERS / FOUNDATIONS
Located in buildings featuring exquisite architecture,
these spaces create an ambience that adds value to
any kind of event.
Pág. 59
ART GALLERIES
Modern and stylish, the city’s art galleries offer
favorable spaces for exhibits and nice opportunities
for adding a special touch to cocktail receptions.
Pág. 62
MUSEUmS
CULTURAL
CENTERS
ART GALLERIES
VENUES
IN PARKS
THEATERS
VENUES IN PARKS
Amidst green spaces and wide open areas, participants
can better enjoy a reception or even the launching
of a product.
Pág. 63
Auditorium Ibirapuera
For more information on Surprising Places, consult the CD-ROM.
THEATERS
Traditional or modern, these spaces dedicated
to performances and concerts are differentiated
suggestions for events in the auditorium format.
Pág. 64
55

MUSEUMS
SURPRISING PLACES
MUSEUmS
CULTURAL
CENTERS
ART GALLERIES
VENUES
IN PARKS
THEATERS
USP MUSEUM OF CONTEMPORARY ART
Av. Pedro Álvares Cabral, s/n°, portão 3 do parque Ibirapuera
(pavilhão Ciccillo Matarazzo), South Side
Tel.: +55 (11) 5573-9932
www.mac.usp.br
Located on the third floor of the former Palácio da Indústria (a building
that the Museum divides with the Biennial Foundation), it occupies
an area of 5,280 m². The space features 2,720 m² for expositions in
two rooms, one measuring 1,780 m² and the other measuring 940 m²,
in addition to small spaces for eventual exhibits. It is equipped with
a 700m² auditorium that receives up to 600 people, coupled with a
112m² art studio area for educational activities.
SÃO PAULO MUSEUM OF MODERN ART (MAM)
Av. Pedro Álvares Cabral, s/n°, portão 3 do parque Ibirapuera, South Side
Tel.: +55 (11) 5085-1323
www.mam.org.br
Museum of Modern Art
© Photo: Spreading
© Photo: Spreading © Photo: Spreading
56
Located within Ibirapuera Park, the largest green area in São Paulo,
the Museum of Modern Art offers a sophisticated and well-equipped
infrastructure, with exhibits of modern and contemporary art open
to guests. Two spaces—the Lina Bo Bardi Auditorium and the MAM
Restaurant—are available for lectures, gatherings, dinner parties and
cocktail receptions. All proceeds originating from renting of museum
spaces are reverted back to the maintenance of the museum.

SÃO PAULO MUSEUM OF ART
Av. Paulista, 1.578, Paulista/Jardins
Tel.: +55 (11) 3251-5644
www.masp.art.br
MASP, located right on Avenida Paulista, has two auditoriums. One of
them has 374 places, handicap access, a grand piano, two collective
dressing rooms and three individual dressing rooms. The other has 80
places, with no dressing rooms. The events area measures 156 m²,
with a capacity for up to 500 people and a support pantry. All of the
ambiences are air-conditioned. The museum has no A/V equipment nor
food/beverage service.
OCTAVIO VECCHI FOREST MUSEUM
Rua do Horto, 931, Horto Florestal, North Side
Tel.: +55 (11) 6231-8555 , ramal 2063
www.iflorestal.com.br
The Octavio Vecchi Forest Museum, which belongs to Instituto
Florestal, features rooms for expositions, events, cocktail receptions
and an auditorium. It is located within the Alberto Lofgren State Park
in the north side of the city, near Serra da Cantareira. Features a space
for exposition of the museum’s collection of wooden objects with area
measuring nearly 500m². The overall constructed area is 1,000 m²,
with open air parking and ample green area.
LASAR SEGALL MUSEUM
Rua Berta, 111, Vila Mariana, South Side
Tel.: +55 (11) 5574-7322
www.museusegall.org.br
© Photo: Spreading © Photo: Spreading © Photo: Jefferson Pancieri
SURPRISING PLACES
MUSEUmS
CULTURAL
CENTERS
ART GALLERIES
VENUES
IN PARKS
THEATERS
Created in 1967, the Lasar Segall Museum features a collection of more
than 3,000 works by the Lithuanian-born Brazilian artist. There are
paintings on canvas and paper, engravings, drawings and sculptures.
The institution functions in São Paulo in a house designed by modernist
architect Gregori Warchavchik in the 1930s, where Segall lived with his
family. The museum also possesses a library specializing in visual arts,
an auditorium, and spaces for events.
57

SURPRISING PLACES
MUSEUmS
CULTURAL
CENTERS
ART GALLERIES
VENUES
IN PARKS
THEATERS
IMAGE AND SOUND MUSEUM (MIS)
Av. Europa, 158, Paulista/Jardins
Tel.: +55 (11) 3082-8074
www.mis.sp.gov.br
Since its inauguration in 1970, MIS has been dedicated to the research,
preservation and stimulus of production by means of diffusing Brazilian
cultural expression in the areas of motion pictures, video, photography,
graphic arts, music and multimedia, with the aim of being a benchmark
and vanguard institution regarding image and sound in Brazil. It has an
auditorium for up to 174 people, multimedia room for 70 people, areas for
cocktail receptions, including outdoor areas, as well as a restaurant/bar.
BRAZILIAN MUSEUM OF SCULPTURE (MUBE)
Av. Europa, 218, Paulista/Jardins
Tel.: +55 (11) 3081-8611
www.mube.art.br
The Brazilian Museum of Sculpture features four internal ambiences, that
together encompass a total area of 1,400 m²; the main hall (Grande Salão)
has 471 m². The maximum capacity of this ambience is 550 people, in a
cocktail reception format. The venue also has an auditorium that can hold
up to 192 people, in a climate-controlled environment. Use of the outdoor
space, where the large-size works of art are located, is not permitted.
LATIN AMERICA MEMORIAL
Av. Auro Soares de Moura Andrade, 664, Barra Funda , West Side
Tel.: +55 (11) 3823-4600
www.memorial.sp.gov.br
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58
The Latin America Memorial Foundation has the mission of promoting the
integration between the peoples of the continent. The design by legendary
architect Oscar Niemeyer guarantees identity and harmony unto the Memorial,
an assembly comprised of seven different buildings, distributed across an
area of 84,000 m², with no less than 20,000 m² reserved for green space.
The museum is located next to the Barra Funda bus terminal, which integrates
subway lines, metropolitan train lines and long-distance bus lines.

IMMIGRANT MEMORIAL
Rua Visconde de Parnaíba, 1.316, Mooca , East Side
Tel.: +55 (11) 6692-1866
www.memorialdoimigrante.sp.gov.br
Installed in one of São Paulo’s few centennial buildings—built between
1886 and 1888—the Immigrant Memorial occupies part of the former
“immigrants guesthouse”, an imposing complex of buildings that
received newcomers to the city. Thematic exhibits are presented in
15 different ambiences. The museum is located next to the Bresser
subway station and features an old-time steam locomotive that offers
visitors 20-minute rides from the station as well as a trolley.
CULTURAL CENTERS / FOUNDATIONS
CASA DA ROSAS
Av. Paulista, 37, Paulista/Jardins
Tel.: +55 (11) 3285-6986
www.casadasrosas.sp.gov.br
© Photo: Spreading © Photo: Spreading
Center of Jewish Culture
© Photo: Spreading
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The “Casa das Rosas,” with 30 rooms, was created at the beginning of the 20th
century by architect Ramos de Azevedo, the same who designed the Municipal
Theater. Today it shelters a cultural space for fostering and disseminating poetic
and literary activities, in addition to the privileging intellectual memory of poet
Haroldo de Campos (1929-2003), whose private library is being absorbed by
the house. Casa das Rosas stands out among the high-rise buildings of Avenida
Paulista for its preservation of the atmosphere of the early 1900s.
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BRITISH BRAZILIAN CENTER
Rua Ferreira de Araújo, 741, 3º andar, Pinheiros, West Side
Tel.: +55 (11) 3039-0508
www.cbb.org.br
Linked to the British Council, the complex features a typical English pub
and a restaurant located just a few meters from the Marginal Pinheiros
expressway, in the west side of the São Paulo. The English Culture Center
has parking facilities and meeting rooms. The special ambiences for events
range in size for up to 30, 60 or 90 people. There is also an auditorium with a
capacity to accommodate 157 people, plus three art galleries with an area
measuring 14.95 m x 6.92 m and a ceiling height of 3.28 m.
CENTER OF JEWISH CULTURE
Rua Oscar Freire, 2.500, Sumaré, West Side
Tel.: +55 (11) 3065-4333
www.culturajudaica.org.br
The Center of Jewish Culture has 5,000 m² of constructed area, on
a property measuring 2,150 m² located next to the Sumaré subway
station, near Avenida Paulista. The venue offers several spaces: an
auditorium, meeting rooms, events hall, theater, multimedia room,
cafeteria and a gallery that can be arranged in varied formats. The theater
holds up to 300 people and the auditorium seats up to 80 people. Also
has audiovisual resources.
ALLIANCE FRANÇAISE GALLERY
Av. Santo Amaro, 3.921, Brooklin, South Side
Tel.: +55 (11) 5561-4615
www.aliancafrancesa.com.br
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60
Located on one of the main avenues in São Paulo’s south side, the
“French Alliance Gallery” has an area of 210 m², which can be arranged
in various formats. Besides the gallery, there is a small auditorium for up
to 40 people, which can also function as an annex for events held in the
adjacent hall. This center of dissemination of French culture is located
close to Congonhas International Airport and has parking facilities.

EMA GORDON KLABIN CULTURAL FOUNDATION
Rua Portugal, 43, Paulista/Jardins
Tel.: +55 (11) 3062-5245
www.fcegk.org.br
This house / collector’s museum is located right in the heart of Jardim
Europa and compiles a vast collection of art, antiques and furniture.
The house per se does not offer any specific spaces for events, but
provisional structures can be assembled in the large courtyard for
cocktail receptions. Even during the events, the house remains open for
monitored visits, which must be scheduled ahead of time.
MARIA LUIZA AND OSCAR AMERICANO FOUNDATION
Av. Morumbi, 4.077, Morumbi, South Side
Tel.: +55 (11) 3742-0077
www.fundacaooscaramericano.org.br
The institution possesses a collection of art and historical objects with
pieces belonging to the Americano family, divided between “Brazil Empire”
and “20th Century Masters”. It has an auditorium and large gardens. Events
can also be held in the area of the marquee—with a view of the reflecting
pool and garden on one side and of the park on the other side. The area,
which has a magnificent mosaic tile floor by Lívio Abramo, may at times
receive a raised platform, according to the number of people.
JAPANESE PAVILION
Av. Pedro Álvares Cabral, s/n°, parque Ibirapuera, South Side
Tel.: +55 (11) 3208-1755
www.bunkyo.org.br
© Photo: Spreading © Photo: Spreading © Photo: Fernanda Ascar
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Built in 1954, the so-called Japanese Pavilion was designed as a modern
residence, despite the style and use of materials typical of traditional
Japanese architecture. Located in the heart of Ibirapuera Park, it was
constructed two meters above the ground and was made in part from
materials imported from Japan. It possesses a main Noble Hall, a Tea
Room and a pantry for preparing the Tea Ceremony. The veranda opens
out to the garden and the serenity of the fish pond.
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ART GALLERIES
SURPRISING PLACES
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THEATERS
PAÇO DAS ARTES
Av. da Universidade, 1, Cidade Universitária, West Side
Tel.: +55 (11) 3814-4832
www.pacodasartes.sp.gov.br
Created in 1970, Paço das Artes (Palace of the Arts) is a center for
exhibition and reflection geared toward current artistic production. It
is located in the University City, where the University of São Paulo is
situated as well as broad green areas. Paço das Artes has three floors
(basement level, ground floor and top floor), totaling 6,000 m².
Estação São Paulo
Rua Ferreira de Araújo, 625, Pinheiros, West Side
Tel.: +55 (11) 3813-6355
www.estacaosaopaulo.com.br
Estação São Paulo
© Photo: Spreading
© Photo: Spreading © Photo: Spreading
62
A former beverage warehouse, the space was entirely refurbished
and equipped with central air-conditioning and acoustic insulation.
Designed to offer versatility in decoration and assembly of events,
it features modern, sophisticated, and differentiated installations.
Estação São Paulo is prepared to serve a wide range of events, such
as parties, fashion shows, weddings, concerts, plays, movies,
performances, art exhibits, courses, and workshops.

VENUES IN PARKS
SÃO PAULO ZOO FOUNDATION
Av. Miguel Stéfano, 4.241, Água Funda , South Side
Tel.: +55 (11) 5073-0811, ramal 2006
www.zoologico.sp.gov.br
Espaço Dom Pedro is located in the São Paulo Zoo Complex, a privileged
green area. Comprised of an exhibit hall, soccer field, multi-sport
courts, buffet support area, and three verandas, with the entire
structure built in the Colonial style and surrounded by Atlantic Forest.
The Amphitheater is carpeted, with 250 swiveling seats, automatic
curtains, air-conditioning and multimedia equipment. The outdoor area
can be used for coffee-breaks.
OCA – LUCAS NOGUEIRA GARCEZ PAVILION
Av. Pedro Álvares Cabral, s/n°, portão 2, Ibirapuera Park, South Side
Tel.: +55 (11) 5084-9914
OCA
© Photo: Spreading
© Photo: Jefferson Pancieri © Photo: Glória Jafet
SURPRISING PLACES
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The Lucas Nogueira Garcez Pavilion, known as “Oca,” was designed
in 1951. The building has a circular base measuring 76 meters in
diameter and reaches a height of 18 meters. The foundation footings
provide the structure for the outer casing in the form of a 54-meter
diameter spherical cupola with a layer of reinforced concrete. Ceilings
are 4 meters high. Ramps and internal stairways connect the floors.
Circulation of people and cargo is done by broad ramps or by elevator.
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IBIRAPUERA AUDITORIUM
Av. Pedro Álvares Cabral, s/n°, portão 2 do parque Ibirapuera, South Side
Tel.: +55 (11) 5908-4299
www.auditorioibirapuera.com.br
Conceived by architect Oscar Niemeyer in his original design for
Ibirapuera Park decades ago, the Ibirapuera Auditorium was only
completed in 2005. The auditorium seats 800 people, with a stage 50
meters long by 15 meter deep. It has air conditioning, dressing rooms
and handicap access. The auditorium also possesses a Noble Hall
featuring a magnificent sculpture by Tomie Ohtake.
THEATERs
ALFA THEATER
R. Bento Branco de Andrade Filho, 722, Santo Amaro, South Side
Tel.: +55 (11) 5693-4000
www.teatroalfa.com.br
© Photo: Spreading © Photo: Spreading © Photo: Spreading
Fecap Theater
64
Located near the Marginal Pinheiros expressway, this space is geared
mainly toward artistic performances, but also accommodates corporate
events. It has a capacity for up to 1,100 people and parking facilities for
around 1,000 cars. Annexed to the Hotel Transamerica.

ALLIANCE FRANÇAISE THEATER
R. General Jardim, 182, Downtown
Tel.: +55 (11) 3017-5699
www.aliancafrancesa.com.br
This site is located close to Praça da República and the República subway
station. It has a seating capacity of 230, with air-conditioning and handicap
access. It features a coffee shop and is associated with neighboring parking
facilities. In 2003, the theater was entirely renovated.
CROWNE PLAZA THEATER
R. Frei Caneca, 1.360, Paulista/Jardins
Tel.: +55 (11) 3289-0985
www.mamberti.com.br
This theater, inside the hotel of the same name, seats 153 people and
has parking facilities for up to 200 vehicles. Located next to Avenida
Paulista, it can be easily accessed by the Consolação subway station.
Also has a restaurant and bar.
FECAP THEATER
Av. Liberdade, 532, Liberdade, Downtown
Tel.: +55 (11) 3272-2277
www.fecap.br
The theater is a modern sound stage for recording concerts with stateof-the-art
equipment. The 400m² auditorium has a capacity for up to
400 people, and also features a wine bar. Located near the Liberdade
subway station in downtown.
FOLHA THEATER
Av. Higienópolis, 618, piso 2, Higienópolis, Downtown
Tel.:+55(11) 3255-6202, ramal 5
www.teatrofolha.com.br
© Photo: Spreading © Photo: Spreading © Photo: Spreading © Photo: Spreading
SURPRISING PLACES
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The Folha Theater is situated in one of the most charming and well-located
shopping malls in São Paulo. It seats 305 people in a stadium-audience
format, with visibility from all seats, a guest reception hall, plus high-tech
sound and lighting equipment.
65

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FREI CANECA THEATER
R. Frei Caneca, 569, 6º Piso, Downtown
Tel.: +55 (11) 3472-2226
www.teatroshoppingfreicaneca.com.br
Located inside the Frei Caneca shopping mall, the theater holds audiences
up to 620 people, with two foyers measuring 550 m² and 750 m², 12
dressing rooms with private bathrooms, air-conditioning, and living room.
The stage measures of 452 m², with a downstage area 15 meters wide.
JARAGUÁ THEATER
R. Martins Fontes, 71, Downtown
Tel.: +55 (11) 3255-4380
www.teatrojaragua.com.br
With a capacity for 280 people, this theater is located inside the Novotel
Jaraguá Hotel in downtown, near the Anhangabaú subway station. The
theater offers valet parking plus parking facilities for 200 vehicles.
RENAISSANCE THEATER
Al. Santos, 2.233, Paulista/Jardins
Tel.: +55 (11) 3069-2286
www.marriott.com.br/saobr
This theater is located in the Hotel Renaissance (of the Marriott chain)
and features restaurants and bars. The audience can accommodate up
to 445 spectators. Located just one block from Avenida Paulista and near
the Consolação subway station.
SÉRGIO CARDOSO THEATER
R. Rui Barbosa, 153, Downtown
Tel.: +55 (11) 3251-5122
www.apaa.org.br
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66
Located in the traditional neighborhood of Bela Vista, near downtown
and Avenida Paulista, this theater has two performance halls. The
larger of the two, Sala Sérgio Cardoso, seats 856 people. The smaller,
Sala Paschoal Carlos Magno, accommodates up to 144 spectators.

MUNICIPAL THEATER
Praça Ramos de Azevedo, s/nº, Downtown
Tel.: +55 (11) 3223-3022
www.theatromunicipal.sp.gov.br
São Paulo’s principal theater, located downtown, possesses three
halls for events—the largest of which with a capacity for 500 people
and the smallest holds 225. The auditorium seats 1,580 people. Features
150-m² terraces and three bars.
SÃO PEDRO THEATER
Rua Barra Funda, 171, Barra Funda, Downtown
Tel.: +55 (11) 3667-0499
www.apaacultural.org.br
Inaugurated in 1917, the theater was built in the Neoclassical style, lightly
inspired by Art-Noveau. The overall area measures 3,800 m², decorated with
imported French stained glass windows and Czech crystal chandeliers. The
theater seats 636, divided between the auditorium floor and two balconies.
tuca
Rua Monte Alegre, 1.024, Perdizes, West Side
Tel.: +55 (11) 3670-8460
www.teatrotuca.com.br
The theater of PUC-SP, TUCA, was overthrown as historic heritage. In 2003,
was reformed and restored. There are two auditoriums (capacity of 672
and 270 seats), considering the second one round shaped and with halls
ideals for coffee-breaks or cocktail receptions.
ESPAÇO PROMON
Av. Pres. Juscelino Kubitschek, 1.830, South Side
Tel.: +55 (11) 5213-4111
http://eventos.promon.com.br/sala
© Photo: Spreading © Photo: Spreading © Photo: Spreading © Photo: Gal Oppido
SURPRISING PLACES
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The auditorium seats 350 people and has a 90m² stage, in addition
to a stage elevator for vertical movement and six dressing rooms with
individual suites. The foyer, which measures 300 m², can accommodate
events such as exhibits, coffee-breaks and cocktail receptions.
67

SPECIAL VENUES
S P E C I A L V E N U E S
EXPERIENCE AND SECURITY
IN ORGANIZING EVENTS
Venues that are already accustomed to hosting
events provide greater security to the organizer.
These spaces count on extremely flexible infrastructures
and highly trained personnel to offer tailored
services. By the same token, this specialization
guarantees that the spaces can also accommodate
creative suggestions to make the celebration even
more special.
© 1 © 2
BUFFETS
SOCIAL CLUBS
PERFORMANCE
SPACES
SPECIAL TIPS
MISCELLANEOUS
STADIUMS
Municipal Market
Tom Brasil
THEME PARKS
© 3 © 4
68
Jockey Club
© Photos: 1-jefferson pancieiri 2-spreading tom brasil 3-Fábio prado 4-wanderlei_celestino 5-Ana Maria da Silva
Interlagos Speedway

© 5
SPECIAL VENUES
BUFFETS
Sala São Paulo
SOCIAL CLUBS
BUFFETs
Diversified menus, services already included. The
buffets in São Paulo won’t let you down when the
requirement is quality of service.
Pág. 70.
PERFORMANCE SPACES
With infrastructure appropriate for concerts and
elaborate performances, these spaces are ideal when
high technology is required.
Pág. 70.
PERFORMANCE
SPACES
SPECIAL TIPS
MISCELLANEOUS
STADIUMS
SOCIAL CLUBS
Traditional places for events; feature beautiful
landscapes and private ample spaces for larger
gatherings.
Pág. 70.
SPECIAL TIPs
How about holding an event at the Interlagos Speedway,
site of Formula 1 Grand Prix races? Or at Municipal
Market, or Sala São Paulo, among others?
Pág. 70.
THEME PARKS
MISCELLANEOUS
These venues have infrastructures appropriate for
holding various types of events in differentiated
ambiences.
Pág. 71.
STADIUMs
Large open spaces for mega-events, São Paulo stadiums
have already served as stages for international concerts
and music festivals.
Pág. 71.
THEME PARKS
The theme parks in São Paulo and surrounding areas can also be a nice option for your event. In addition to ample
spaces, these venues assure plenty of good times and amusement for participants of any event.
Pág. 71.
For more information on Special Venues, consult the CD-ROM.
69

Venue:
BUFFETS
Description:
SPECIAL VENUES
Espaço Rosa Rosarum
Rua Francisco Leitão, 416, Pinheiros, West Side
Tel.: +55 (11) 3897-4900
www.rosarosarum.com.br
SÃO PAULO CENTER
Av. Lineu de Paula Machado, 1100, Cid. Jardim, South Side
Tel.: +55 (11) 3812-3600
www.saopaulocenter.com.br
TRAFFÔ
Rua São Tomé, 73, Vila Olímpia, South Side
Tel.: +55 (11) 3045-4524
www.traffo.com.br
VILLA NOAH EMBRATEL- EVENTS VENUE
Rua Castro Verde, 266, Chácara Santo Antônio, South Side
Tel.: +55 (11) 2179-3400
www.villanoah.com.br
Has 9,600 m² of constructed area, with two options of halls.
Both ambiences feature kitchens, coat checks, restrooms,
dressing rooms, VIP room, foyers and independent entrances,
which allows two events to be held simultaneously.
This is a convention center located in front of Jockey Club Cidade
Jardim. It offers infrastructure for training courses, meetings,
videoconferences, product launches, exhibits, banquets
and cocktail receptions.
The space has an area of 980 m², which can accommodate up
to 700 people in a cocktail reception format. It hosts mediumand
large-size events such as congresses, weddings, social
gatherings, product launches, seminars, etc.
With a capacity for hosting events with up to 2,400 people, the
space features three halls, on a tree-covered site with natural
lighting, plus two support rooms, two foyers, a VIP room, fullyequipped
business center, and terrace.
PERFORMANCE SPACES
BUFFETS
SOCIAL CLUBS
PERFORMANCE
SPACES
Bourbon Street Music Club
Rua dos Chanés, 127, Moema, South Side
Tel.: +55 (11) 5095-6100
www.bourbonstreet.com.br
tom brasil
Rua Bragança Paulista, 1281, Chác. Sto Antônio, South Side
Tel.: +55 (11) 2163-2120
www.tombr.com
This nightclub inspired by New Orleans offers flexibility of thematic
decoration and layouts, sound, lighting, and valet parking. It’s menu
features a wide range of drinks and appetizers, and offers artistic
consulting services to suggest the best show for your public.
This nightclub has a total area of 6,000 m², accredited valet parking
and bar. The events area features a main hall with a clear span
of 2,400 m², with no columns in the audience area and 400 m²
stage that is 22 meters high and 9 meters wide downstage.
SPECIAL TIPS
MISCELLANEOUS
STADIUMS
THEME PARKS
tom jazz
Av. Angélica, 2331, Higienópolis, Paulista and Jardins
Tel.: +55 (11) 3255-0084
www.tomjazz.com.br
Via funchal
Rua Funchal, 65, Vila Olímpia, South Side
Tel.: +55 (11) 3044-2727
www.viafunchal.com.br
SOCIAL CLUBS
Clube Esperia
Av. Santos Dumont, 1313, Santana, North Side
Tel.: +55 (11) 6223-3374
www.esperia.com.br
CLUBE PAINEIRAS DO MORUMBY
Av. Dr. Alberto Penteado, 605, Morumbi, South Side
Tel.: +55 (11) 3779-2000
www.clubepaineiras.com.br
Specializing in jazz with a Brazilian accent, this nightclub located
near Avenida Paulista has an appropriate structure for holding
concerts. It also features a buffet that can attend to everything
from simple coffee-breaks to the most sophisticated menus.
This performing arts venue seats audiences up to 4,000 people,
making it the biggest in São Paulo. It has a stage structure and is
available for holding corporate events, receptions and graduations.
Also has equipment such as sound, lighting and large screens.
This club, located in the North Side of São Paulo, features space
for events with up to 2,000 people and covers an area of 2,363
m². It possesses three halls, an auditorium, a restaurant and a
nightclub for holding all different kinds of events.
Located in Morumbi, this traditional club features a Noble Hall for up
to 800 people in a cocktail reception format, plus a piano bar that
holds up to 122 participants and a nightclub for 200 people. The
area available for expositions has an area of 370 m².
Club Transatlântico
Rua José Guerra, 130, Chácara Santo Antônio, South Side
Tel.: +55 (11) 2133-8660
www.clubtransatlantico.com.br
Special Tips
The infrastructure is comprised of a 225m² auditorium in amphitheater
style with fixed seats, plus a hall that can be integrated with
another room, totaling 540 m². There are also six other rooms that
range in size from 35 m² to 150 m² as well as a covered terrace.
70
INTERLAGOS SPEEDWAY
Av. Senador Teotônio Vilela, 261, Interlagos, South Side
Tel.: +55 (11) 5666-8822
www.autodromointerlagos.com
© Photos: archive sp turis / spreading
Site where the Brazilian Grand Prix of Formula 1 is held annually, the
speedway also can host other kinds of events. Besides the race
track, the complex also has a 645m² press room and a 420m² Noble
Hall, in addition to the 3.960m² paddock.

SÃO PAULO JOCKEY CLUB
Av. Lineu de Paula Machado, 1263, Jd. Everest, West Side
Tel.: +55 (11) 2161-8312
www.jockeysp.com.br
The halls located on the first level of grandstands are the noblest
area of the club. There are also external areas.
Another branch of the Jockey Club, located on Rua Boa Vista in
downtown São Paulo, is also a traditional space for events.
MUNICIPAL MARKET
Rua da Cantareira, 306 - Torre B, Downtown
Tel.: +55 (11) 3313-2444
www.mercadomunicipal.com.br
Sala São Paulo
Praça Julio Prestes, s/n, Luz, Downtown
Tel.: +55 (11) 3367-9500
www.salasaopaulo.art.br
MISCELLANEOUS
CASA DAS CALDEIRAS
Av. Francisco Matarazzo, 2000, Água Branca, West Side
Tel.: +55 (11) 3873-6696
www.casadascaldeiras.com.br
The Mercado Gourmet is installed on the mezzanine level of the
Municipal Market. It is a large, fully-equipped kitchen where cooking
classes are given, social gatherings and food tastings. Occupying an
area of 240 m², it can hold up to 50 people. Also has an auction hall.
The space is considered one of Latin America’s best concert halls,
thanks to the acoustic treatment the building received during
construction. It also has seven ambiences for cocktail receptions
and other gatherings and can accommodate up to 1,300 people.
Casa das Caldeiras—a space recognized as a national historical
landmark in 1986, renovated and recycled, has been hosting
events since 1999. Featuring three enormous smokestacks, as
well as tunnels and remaining boilers [the name is Portuguese
for “Boiler House”], it possesses a stark, impressive beauty.
SPECIAL VENUES
Onne Unigolf
Rua Orobó, 125, Alto de Pinheiros, West Side
Tel.: +55 (11) 3023-5454
www.onne.com.br
STADIUMS
PAULO MACHADO DE CARVALHO MUN. STÁDIUM (Pacaembu)
Praça Charles Miller, SN, Pacaembu, Paulista and Jardins
Tel.: +55 (11) 3664-4650
semepacaembu@prefeitura.sp.gov.br
Cícero Pompeu de Toledo Stadium (Morumbi)
Praça Roberto Gomes Pedrosa, 01, Morumbi, South Side
Tel.: +55 (11) 3749-8064
www.saopaulofc.net
Theme Parks
Hopi Hari
Rodovia dos Bandeirantes, km 72
Tel.: +55 (19) 3836-9028
www.hopihari.com.br
Parque da Mônica
Av. Rebouças, 3.970, Jardim Paulistano, West Side
Tel.: +55 (11) 3093-7766
www.monica.com.br/parque
Parque O Mundo da Xuxa (Xuxa World Park)
Av. das Nações Unidas, 22.540, Jurubatuba, South Side
Tel.: +55 (11) 5541-2530
www.omundodaxuxa.com.br
Playcenter
R. Inhaúma, 263, Barra Funda, West Side
Tel.: +55 (11) 3618-6205
www.playcenter.com.br
This venue features exclusive areas for events that offer structure
such as video projectors, sound system, large screens, furniture,
in addition to necessary support staff. It is comprised of six ambiences
for up to 500 people in an overall area of 1,500 m².
The Pacaembu Municipal Stadium is part of a sports complex that
includes a club with an Olympic-size swimming pool. The stadium
holds up to 37,950 people, the gymnasium has bleachers for 3,500
people, and the Noble Hall can accommodate up to 200 people.
Cícero Pompeu de Toledo Stadium, located in the south side
of São Paulo, is the city’s biggest stadium. In addition to soccer
games, concerts and large-scale events are held here, thanks
to its capacity to accommodate large crowds.It can hold up to
70,000 people, seated and standing.
Hopi Hari is the biggest theme park in Latin America, covering a total
area of 760,000 m², scattered across which are more than 40 attractions,
ranging from the most radical rides to attractions geared
toward children and the whole family.
Inside Eldorado Mall is a theme park based on the characters from
the Turma da Mônica comics by cartoonist Mauricio de Sousa. The
park occupies an area of 10,000 m 2 , filled with educational and interactive
attractions. For children 2 to 10 years.
Inaugurated in 2003, this is the Latin America’s largest covered
theme park. Located in SP Market Mall in the south side, it covers
12,000 m² and is a homage to the career of entertainer Xuxa and
her children’s program “Xuxa in the World of Imagination”.
Installed in an area of 85,000 m², the park receives approximately
1.5 million visitors annually. Playcenter promotes concerts, shows,
events and philanthropic/social inclusion activities, as well as
“Nights of Terror”.
BUFFETS
SOCIAL CLUBS
PERFORMANCE
SPACES
SPECIAL TIPS
MISCELLANEOUS
STADIUMS
THEME PARKS
Wet’n’Wild São Paulo
Av. Serra Azul, 1.000, Serra Azul
Tel.: +55 (11) 4496-8000
www.wetnwild.com.br
This is one of Brazil’s biggest water parks, with 12 attractions,
and is also an innovative and flexible venue for holding events,
offering more than 20 combinations of spaces, prepared to receive
events of all kinds.
restaurants: Access a list of restaurants that can accommodate wide-ranging types of events in the city of São Paulo.
Consult the CD-ROM or visit www.cidadedesaopaulo.com
71

TRAVEL GUIDE
HOW TO
GET THERE
CITY TRANS-
PORTATION
TELEPHONES
TOURIST
INFORMATION
SPECIFIC
INFORMATION
SAFETY
72
HOW TO GET THERE
BY AIRPLANE
SÃO PAULO INTERNATIONAL
AIRPORT/GUARULHOS
GOVERNADOR ANDRÉ
FRANCO MONTORO
(CUMBICA)
Rod. Hélio Smidt, s/nº,
Guarulhos (SP)
Tel.: (11) 6445-2945
www.infraero.gov.br
Connects São Paulo to 23
countries and 75 cities in
Brazil and around the world.
Located 25 kilometers from
the center of São Paulo.
Offers common bus service
(tel.: 156) and special
bus service by EMTU
(Airport Service)
tel.: (11) 6445-2505 and
(11) 6221-0244.
CONGONHAS
INTERNATIONAL
AIRPORT
Av. Washington Luís, s/nº,
South Side
Tel.: (11) 5090-9000,
www.infraero.gov.br
This is South America’s
busiest airport. Located
just eight kilometers from
the center of São Paulo
and served by the city bus
system and special EMTU
(Airport Service) bus lines.
Tel.: (11) 6445-2505 &
(11) 6221-0244.
VIRACOPOS
INTERNATIONAL AIRPORT/
CAMPINAs
Rod. Santos Dumont, km
66, Campinas (SP)
Tel.: (19) 3725-5000,
www.infraero.gov.br
Located 14 kilometers from
the center of Campinas
and 99 kilometers from
the city of São Paulo.
Accessed by the Santos
Dumont, Bandeirantes and
Anhangüera highways. There
is daily bus service between
the Viracopos and Congonhas
and Cumbica airports. For
further information, call:
(19) 3234-1000 and
(19) 3234-5505.
Campo de Marte
Av. Santos Dumont, 1.979,
North Side
Tel.: (11) 6221-2699,
www.infraero.gov.br
This airport operates
exclusively with executive
flights, air taxi, flying
schools such as Aeroclube
de São Paulo and
Aerotactical Service of the
Military Police and Civil
Police Department.
Located in the neighborhood
of Santana, north side of
São Paulo.
BY BUS
TIETÊ BUS TERMINAL
Av. Cruzeiro do SOUTH,
1.800, North Side
Tel.: (11) 3235-0322,
From 6:00 a.m. to 11:30 p.m.
www.socicam.com.br
Serves the entire country,
as well as Argentina, Chile,
Uruguay and Paraguay.
Access by the Tietê subway
station (Linha Norte) and
city bus lines.
BARRA FUNDA BUS
TERMINAL
R. Mario de Andrade, 664,
West Side
Tel.: (11) 3235-0322,
www.socicam.com.br
Access by the Barra Funda
station (Leste-Oeste
subway line), CPTM trains
and city buses. Serves only
the regions of Sorocabana,
Alta Paulista, Noroeste
Paulista, Vale do Ribeira,
Mato Grosso, Foz do Iguaçu
and vicinities thereof.
JABAQUARA BUS TERMINAL
R. dos Jequitibás,
s/nº, South Side
Tel.: (11) 3235-0322,
From 6:00 a.m. to 11:30 p.m.
www.socicam.com.br
Serves the southern shore
of the state of São Paulo.
Access by the Jabaquara
subway station (Linha
Norte) and city buses.
BY HELICOPTER
Helicidade
R.Onofrio Milano, 186,
West Side
Tel.: (11) 3767-3500,
www.helicidade.com.br
Private heliport,
located in the west side
of the city.
Helipark
Rua Fortunato Grilenzone,
417, Carapicuíba (SP)
Tel.: (11) 4186-9599,
www.helipark.com.br
Private heliport,
located in the city of
Carapicuíba, in Greater
São Paulo.
CITY TRANSPORTATION
bus
São Paulo has around
10,000 buses that serve
the entire city.
Visitors can request a
Single Ticket (Bilhete
Único) at lottery vendors
or at SP Transportes
booths. This is a magnetic
card that can be loaded
with credits. With it,
passengers have the right
to four rides every two
hours for a single fare.
Those who don’t have the
Single Ticket can pay
the fare directly to the
bus fare collector.
On city buses, passengers
enter at the front of
the bus and exit at the rear.
At the bus corridors,
entrance and exit are
done through the driver
side doors.
Information on bus routes:
Tel.: 156 (toll-free call)
Information on special
bus service to Guarulhos
Airport: Airport Bus
Service,
Tel.: (11) 6445-2505 or
(11) 6221-0244, and at,
www.airportbusservice.
com.br
SUBWAY (METRÔ)
The city currently has four
subway lines, that run daily
from 4:40 a.m. to midnight.
The Lilac Line (Linha Lilás) is
the exception, running from
Monday to Saturday from
4:40 a.m. to midnight.
The Single Ticket (Bilhete
Único) also provides
integration between the
bus lines and subway lines,
at an additional cost. Maps
and general information are
available by calling:
(11) 3283-5228,
(11) 3286-0111 and at
www.metro.sp.gov.br
turisMetrô
The subway offers a service
whereby passengers can visit
several attractions near the
stations for only the cost of the
fare. For further information,
call: (11) 3283-5228,
(11) 3286-0111 and at
www.metro.sp.gov.br
Train
The São Paulo Metropolitan
Trains Company (CPTM)
serves both the peripheral
regions of the city as well as
the Marginal Pinheiros areas.
At the Luz terminal, there is
gratuitous integration between
subway and train lines. The
subway and railroad system
also are integrated at the Barra
Funda, Brás and Santo Amaro
stations. Further information on
itineraries is available by calling:
0800-055-0121 and at
www.cptm.sp.gov.br
Taxis
It’s easy to find a taxi in
São Paulo. The fare to be
paid is indicated on the
panel in red. There are
three categories: common,
special, and radio taxi.
Coopertaxi
Tel.: (11) 6941-2555.
Ligue Táxi
Tel.: (11) 3866-3030.
Especial Rádio-Táxi
Tel.: (11) 3146-4000.
RENTAL OF HELICOPTERS
AND AIRCRAFT
Tag Aeronaves
Tel.: (11) 6221-3336
www.tagaeronaves.com.br
Premier Táxi Aéreo
Tel.: (11) 5589-7000
www.premieraereo.com.br
Global Táxi Aéreo
Tel.: (11) 5070-6000
www.globaltaxiaereo.com.br
Helimarte
Tel.: (11) 6221 3200
www.helimarte.com.br
CAR RENTAL
São Paulo is served by he world’s
major car rental agencies.
Further information is available
from the representatives of
these agencies in your city.
TRAFFIC
Use of seat belts is mandatory
in the city and on the state’s
highways. Drivers are prohibited

from speaking on cellular
phones while driving. To combat
traffic congestion, the city has
a mandatory vehicle rotation
system: cars with license plate
numbers ending in the following
numbers cannot circulate from
7:00 a.m. to 10:00 a.m. and from
5:00 p.m. to 8:00 p.m. on the
weekdays indicated: 1 and 2
(Monday), 3 and 4 (Tuesday),
5 and 6 (Wednesday), 7
and 8 (Thursday), and 9
and 0 (Friday). Traffic
Information: CET, Tel.: 194
(toll-free call),
www.cetsp.com.br
Information on State
Highways: DER, Tel.:
(11) 3311-1400.
TELEPHONEs
TELEPHONE CALLs
Prepaid telephone cards
are sold in bars and
newsstands. For calls
outside São Paulo, it’s
necessary to dial 0 + phone
company code + city code
before dialing the telephone
number. For international
calls, it’s necessary to dial
00 + phone company code
+ the country code + city
[area] code before dialing
the telephone number. The
area code [DDD] of the
city of São Paulo is 11. To
call some other cities in
the State that have the city
DDD code, it is necessary
to dial the phone company
code. Further information
is available by calling 102.
Prepaid telephone cards
containing 20, 40, 50
and 75 credits are sold at
newsstands. Each credit is
equivalent to two minutes of
talk time for local calls.
USEFUL TELEPHONE
NUMBERS
POST OFFICE
(LOST & FOUND)
Tel.: 159
CONSUMER DEFENSE
Tel.: 151
TRAFFIC EMERGENCY
Tel.: 156
BUS ITINERARIES
Tel.: 156
INFORMATION ON
INTERNATIONAL CALLING (DDI)
Tel.: 0800-777-1515
SUBSCRIBER INFORMATION
Tel.: 102
FIRE DEPARTMENT
Tel.: 193
CIVIL POLICE DEPARTMENT
Tel.: 147
MILITARY POLICE
Tel.: 190
EMERGENCY MEDICAL SERVICE
Tel.: 192
CELL PHONE RENTAL
Rental cell phones can
be found at newsstands
at the Guarulhos
International Airport and
at major hotels in the city
of São Paulo.
Fast Cell, Tel.: (11) 3772-
0777; PresCell, Tel.: (11)
3253-0077.
TOURIST INFORMATION
TOURIST INFORMATION
OFFICES (TIO)
TIO GUARULHOS AIRPORT
Terminals 1 and 2,
Arrivals.
Open daily from
6:00 a.m. to 10:00 p.m..
TIO Olido
Av. São João, 473,
Downtown.
Open daily from
9:00 a.m. to 6:00 p.m.
TIO Paulista
Av. Paulista, in front of
Parque Trianon.
Open daily from
9:00 a.m. to 6:00 p.m.
TIO Tietê
Tietê Bus Terminal,
Arrivals sector.
Open Monday to Friday from
6:00 a.m. to 10:00 p.m.
and on weekends from 8:00
a.m. to 8:00 p.m.
MOBILE TIOs
Installed according to the
events held.
To find the complete and
updated list of TIOs, access:
www.cidadedesaopaulo.com
RECOMMENDED SITEs
SÃO PAULO STATE
FEDERATION OF
COMMERCE
www.fecomercio.com.br
BRAZILIAN ASSOCIATION OF
HOTEL INDUSTRIES
www.abih.com.br
BRAZILIAN ASSOCIATION
OF EVENTS COMPANIEs
www.abeoc.org.br
Embratur
www.embratur.gov.br
CITY HALL
OF SÃO PAULo
www.prefeitura.sp.gov.br
São Paulo Turismo
www.spturis.com
São Paulo Convention
& Visitors Bureau
www.visitesaopaulo.com
BRAZILIAN UNION
OF FAIR PROMOTERs
www.ubrafe.com.br
SPECIFIC INFORMATION
ELECTRICITY (VOLTAGE)
The city’s electricity system
operates on 110 volts and 60 Hz.
ACCESSIBILITY
All of the city’s shopping
malls, in addition to cinemas,
theaters, museums and others
public places, have been or
are being adapted for use
by the physically impaired.
The city has a Special
Secretariat for People with
Physical Impairments and
Limited Mobility (“Seped”).
The Secretariat provides
information for better mobility
in São Paulo at the site
www2.prefeitura.sp.gov.
br/noticias/sec/deficiencia_
mobilidade_reduzida The São
Paulo Adapted Guide [Guia São
Paulo Adaptada] by publisher
O Nome da Rosa has further
information.
BUSINESS HOURS
Normal business hours are
from 9:00 a.m. to 6:00 p.m., or
hours approximate thereto.
Banks are open from 10:00
a.m. to 4:00 p.m. Malls are
open from 10:00 a.m. to 10:00
p.m. Monday to Saturday
and from 2:00 p.m. to 8:00
p.m. on Sundays. The city’s
bars and restaurants have
varying operating hours. Some
restaurants open only for
lunch and others function all
day long. There are also those
that stay open into the wee
hours of the morning, even on
weekdays.
Please check the operating
hours of the respective
establishment ahead of time.
TIME ZONE
São Paulo is located in
the Brasilia Time Zone
(Greenwich mean time
minus three hours). The city
observes daylight savings
time between October and
February, when the clocks
are set ahead one hour.
TICKETs
Bookstores of the Saraiva
(Paulista and Pinheiros),
Saraiva (Eldorado,
Morumbi and Center Norte
malls) and Siciliano (Vila
Olímpia) chains, in addition
to AM-PM stores, sell
tickets to concerts, plays,
dance performances,
among others.
Ticketmaster also sells
tickets over the Internet
www.ticketmaster.com.br
or by calling (11) 6846-
6000, in São Paulo, and
0300 789 6846 for calls
originating from other
states in Brazil.
SAFETY
ADDRESSES OF POLICE
PRECINCTS SPECIALIZING IN
ATTENDING TO TOURISTS
POLICE DIVISION OF PORTS,
AIRPORTS, SERVICE TO
TOURISTS AND PROTECTION
OF DIGNITARIEs
Rua São Bento, 380,
5º andar, Downtown.
Tel.: (11) 3107-5642
& 3107-8332.
1ª DEATUR/Downtown
Av. São Luiz, 91, Downtown.
Tel.: (11) 3214-0209
& 3120-3984.
2ª DEATUR/Congonhas
Av. Washington Luis,
s/nº, South Side.
Tel.: (11) 5090-9032,
5090-9043 & 5090 9041.
3ª DEATUR/Guarulhos
Rua Dr. João Jamil Zarif,
s/nº, Guarulhos (SP)
Tel.: (11) 6445-3045.
4ª Deatur/Campinas
Tel.: (19) 225-5426.
SAFETY TIPS
Check out a complete
list of safety tips
created by Deatur
at the site:
www.cidadedesaopaulo.com
TRAVEL GUIDE
HOW TO
GET THERE
CITY TRANS-
PORTATION
TELEPHONES
TOURIST
INFORMATION
SPECIFIC
INFORMATION
SAFETY
73

Hold your event in SP
CHARACTERISTICS
OF SÃO PAULO
Differentials
Resistance
main cultural and sporting events
JANUARY
_Anniversary of the City (Jan. 25th)
_São Paulo Fashion Week - 1st Edition
FEBRUARY
_Carnival
_Chinese New Year
March
_É Tudo Verdade (“It’s All True”)—Documentary Film Festival
_Arte da Vila
April
_Hanamatsuri—Festival of Flowers
May
_Skol Beats
_São Paulo Turf Grand Prix
_Casa Cor São Paulo (interior design show)
_Virada Cultural (São Paulo 24 Hours of Culture)
_Feast of “Divino da Freguesia do Ó”
_Vila Pompéia Arts Fair
June
_GLBT Pride Parade & Gay Week
_International Marathon of São Paulo
_Feast of the Immigrant
_Feast of San Vito
July
_São Paulo Fashion Week - 2nd edition
_Pizza Day (July 10th)
_Anima Mundi
_Tanabata Matsuri—Festival of Stars
_Japan Festival
August
_Feast of Our Lady of Achiropita
_International Book Biennial (even-numbered years)
_Vila Madalena Arts Fair
september
_Civic Parade of Independence
_Revealing São Paulo—Feast of Traditional São Paulo Culture
_Feast of San Gennaro
October
_Brazilian Grand Prix of Formula 1
_São Paulo Children’s Books and Comics Fair
_Literary Corridor on Avenida Paulista
_International Architecture Biennial (odd-numbered years)
_International Art Biennial (even-numbered years)
_International Movie Festival
_Brooklin Fest
November
_Black Awareness Week
December
_Christmas Illuminated
_São Silvestre International Marathon (Dec. 31st)
_New Year’s Eve on Avenida Paulista (Dec. 31st)
main fairs and congresses
JanUARY
_Couromoda (footwear, sporting goods and leather goods)
_Feninver (apparel and fashion accessories)
_CIOSP—São Paulo International Congress of Dentistry
FeBRUARY
_Fenatec (weaving)
_Feimaco (machinery for the apparel industry)
_NT&TT Show (international nonwovens and technical textiles)
MarCH
_Feinco (sheep/goat breeding)
_Fiepag (graphic industry)
_Feicon Batimat (construction industry)
APril
_Automec (automotive sector)
_Reatech (technologies in rehabilitation and inclusion)
_Hair Brasil (beauty, hairstyling and esthetics)
_FIEE Elétrica (electrical industry, energy and automation)
_Expovinis Brasil (international wine fair)
MaY
_Brasilplast (plastics industry)
_FCE Pharma (pharmaceutical industry)
_Feimafe (machine-tools and integrated manufacturing system)
_Toys, Parties, & Christmas Fair South America (toys and
party goods)
JunE
_Fispal Tecnologia (industrial processes)
_Hospitalar (healthcare sector)
_Fenit (textile industry)
_Expo Síndico Condomínio (condominium sector)
JulY
_Bricolage (do-it-yourself industries)
_Francal (footwear and fashion accessories)
_Vita Derm
_Fispal Food Service
_ABEOC—National Congress of Events Companies and Professionals
AUGUST
_Fenavem (furniture sales and exports)
_TechMóvel (furniture industry)
_SET Broadcast & Cable (television, radio and telecommunications)
_Escolar Paper Brasil (products for schools, offices and
stationery stores)
_SP Meu Destino (workshop on the city of São Paulo)
sePTEMBER
_Art Mundi (world handicrafts fair)
_Equipotel (equipment for hotels, restaurants etc.)
_Feindi (outsourcing/subcontracting and business of industry)
_Cosmoprof Cosmética (beauty)
OCTOBER
_Fiaflora Expogarden (landscaping and gardening)
_Fenatran (transportation industry)
_Fimai (industry and the environment)
_International Car Show (even-numbered years)
Further information on these or other events is available
at the site:
www.cidadedesaopaulo.com
NovembER
_Super Feirão Casas Bahia (furniture and electronics)
_Feira Secovi Condomínios (products for condominiums)
_Equifair (equestrian sports)
These events are normally held during the months indicated, however are subject to changes without prior notice. Source: UBRAFE. Further information on the calendar of fairs, congresses and
sporting/cultural events in the city of São Paulo is available at: www.cidadedesaopaulo.com , www.ubrafe.com.br and www.visitesaopaulo.com.
74
The establishments cited in this handbook are merely illustrative. The objective of São Paulo Turismo is to promote the city of São Paulo in an independent manner and with no ties to the
establishments mentioned herein. All attractions and/or information contained in this book are subject to change without prior notice. To avoid unpleasant surprises, please call ahead
before recommending any services or attractions to your client. Print Run: 5,000 copies. Printed in: July 2007.
The technical content of this Handbook was obtained through queries of the following databases: São Paulo Turismo, São Paulo Convention & Visitors Bureau, ABRACEFF, as well as research of the
publications Veja São Paulo and Guia Josimar Melo (2007 editions).

Do you think
New York has
more events
than São Paulo?
You are wrong.
São Paulo: 1 st place among the Americas in number of events.
São Paulo has achieved the 1 st place in a very important ranking, the ICCA’s ranking – International Congress
& Convention Association. São Paulo was the city with the largest number of international events among the
Americas. This position is the result of the work of the Convention & Visitors Bureau with the important support
from São Paulo Tourism and Embratur. São Paulo has surpassed important cities such as Madrid, Sidney, New
York and Vancouver. São Paulo really is all of the best.
são paulo
1896_PG01_SPCVB ICCA 21x27.7ing.1 1
5/8/07 2:37:31 PM