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2. Focus on margins – drive revenue<br />

Actively manage our route portfolio<br />

Eliminate under-performing routes c 10% churn p.a.<br />

Take advantage of competitor capacity reduction<br />

Optimise our slot portfolio at Gatwick<br />

Drive ancillary revenues through improved execution and innovation<br />

Continual improvement to <strong>easyJet</strong>.com drives conversion on car hire and hotels<br />

In-flight improved product offering<br />

£3.38<br />

£3.85 £4.17<br />

£5.26<br />

H1 06 H1 07 H1 08 H1 09<br />

Ancillary revenue per seat growth<br />

excluding checked bag charge<br />

13

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