ROI - Capgemini

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I OIROI ROI O S R THE FINANCIAL FRA SPONSOR SPONSO I H-TO-CASH NOMIC VALUE ADDED DEMAND SIGNALS PARTNER NETWORK DISCIPLINED PLANNING DEMAND SENSINGPROMOTION OPTIMIZATION 34 FINANCIAL FRAMEWORK TRADE PROMOTION OPTIMIZATIONSUCCESS SALES COLLABORATION DEMAND SENSING TRADE FUNDING FUNDING STRATEGIES SALES VOLUME FORECAST ACCURACY OPTIMAL SPEND CATEGORY INNOVATIONS PERFORMANCE INDICATORS ROI ROI ROI ROI TIMAL ROI ROI PEND ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI OPTIMAL ROI ROI SPEND ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI MARKETING MIX SALES COLLABORATION OPTIMAL SPEND CATEGORY INNOVATIONS
S SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPON SPONSORS SPONSORS SPONSO SPONSORS SPONSORS RS SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPONSORS SPONSOR SPONSORS SPONSORS SPONSORS About the Sponsors About the Promotion Optimization Institute (POI) POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the CCM program, and the Promotional Collaboration Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information: www.P-O-I.org. About Capgemini With 115,000 people in 40 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Group reported 2010 global revenues of EUR 8.7 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience, and draws on Rightshore ® , its worldwide delivery model. More information is available at www.capgemini.com. Rightshore ® is a trademark belonging to Capgemini 35
Page 1 and 2: SALES ROI CASH-TO-CASH ECONOMIC VAL
Page 3 and 4: CONTENTS CONTENTS TS CONTENTS CONTE
Page 5 and 6: dgments Acknowledgments Acknowledgm
Page 7 and 8: ROI ROI ROI ROI ROI ROI ROI ROI ROI
Page 9 and 10: understanding and addressingUnderst
Page 17 and 18: Integrated financial and trade plan
Page 25 and 26: the big ideas HE BIG IDEAS THE BIG
Page 31 and 32: conclusion NCLUSION CONCLUSION C CO
Page 33: conclusion NCLUSION CONCLUSION C CO

ROI - Capgemini

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