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ROI - Capgemini

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www.p-o-i.org<br />

www.capgemini.com<br />

36<br />

CASH-TO-CASH<br />

SALES COLLABORATION<br />

CATEGORY INNOVATIONS<br />

DEMAND SIGNALS<br />

DISCIPLINED PLANNING<br />

PROMOTION OPTIMIZATION DEMAND SENSING<br />

OPTIMAL SPEND<br />

FINANCIAL FRAMEWORK<br />

<strong>ROI</strong><br />

SALES COLLABORATION<br />

DEMAND<br />

SENSING<br />

<strong>ROI</strong><br />

CASH-TO-CASH<br />

ECONOMIC VALUE ADDED<br />

PARTNER NETWORK<br />

MARKETING MIX<br />

TRADE FUNDING<br />

FUNDING STRATEGIES<br />

DEMAND SIGNALS<br />

MARKETING MIX<br />

SALES VOLUME<br />

FORECAST ACCURACY<br />

OPTIMAL SPEND<br />

CATEGORY INNOVATIONS<br />

PERFORMANCE INDICATORS<br />

<strong>ROI</strong> <strong>ROI</strong><br />

<strong>ROI</strong> <strong>ROI</strong><br />

OPTIMAL<br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

SPEND<br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong> <strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong> <strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong> <strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong> <strong>ROI</strong> <strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong><br />

<strong>ROI</strong> <strong>ROI</strong><br />

<strong>ROI</strong><br />

OPTIMAL<br />

<strong>ROI</strong><br />

SALES

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