COMARCH LOYALTY MANAGEMENT FOR AIRPORTS

INNOVATING AIRPORT ECONOMICS
COMARCH LOYALTY MANAGEMENT
FOR AIRPORTS
One of the components of the new airport strategy is the launch of loyalty schemes for passengers and Airport City clients, as it
has been in the airline industry for over three decades. Such programs are an invaluable source of information for airports, which
in most cases is not available to them. Comarch Loyalty Management for Airports is an IT system powering such marketing tactics.
Created on the basis of research of airport economics, the application constitutes a comprehensive suite of modules enabling
smooth management of loyalty programs of all kinds, for any type of airport, be it a transcontinental, national or regional one.
AIRPORT LOYALTY PROGRAMS IN BRIEF
Introducing a loyalty program revealed a new added value to
airports. A high number of program partners bring about additional
non-aeronautical revenue due to the following rule: a program
partner pays the operator a specified amount of money for each
program member that buys a partner’s product. In addition,
launching a membership card that is integrated with a city card
ensures the card’s frequent use on public transportation
or parking lots in the city. This makes it a unique promotional tool
that is carried around in a members’ pocket 12 months out of the
year. A loyalty program also delivers unique information about
members’ purchasing habits, which can be used in advanced
analysis during the preparation of optimal business offers.
INNOVATION IN AIRPORT
MARKETING
BETTER CUSTOMER
SERVICE
ADAPTABILITY
A loyalty program can be an
innovative marketing tool for
the airport industry:
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Increased expenditures
of airport passengers
Improved business
relations with commercial
space tenants
Rise in non-aeronautical
revenue by selling points
to program partners
Valuable source of
information concerning
traveling and purchasing
habits of program
members
Integrator of services
offered within an Airport
City
The points gathered through
a program can be redeemed for:
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Transport to/from a city
center
Discounts offered
by airport shops,
restaurants, cafeterias
and other Airport City
businesses
A preferred airport
parking lot
Access to a fast-track
security check line
Access to a VIP lounge
Comarch Loyalty Management
for Airports can be easily
implemented for any airport,
be it an intercontinental hub,
national or regional airport.
Multipartner programs can
benefit from Comarch’s
experience across various
markets, including retail and
finance, among others.
Comarch’s vast experience
and the program’s adaptability
make Comarch Loyalty
Management for Airports
a perfect multi-partner solution.

SYSTEM COMPONENTS
The system is offered as a stand-alone enterprise-class solution,
or in Software as a Service mode. In the first case, it consists of
five modules. The Business Administration component involves
straightforward tools for the management and administration of
a loyalty scheme. Available through a user-friendly web interface,
it allows for the flexible definition of business rules in terms
of: tenders (points), accrual, redemption, promotion and elite
tiers. In addition, the Business Administration component offers
a generation of rudimentary reports, without the necessity of
employing business intelligence software.
The Business to Partner module has been designed to meet
the needs of the program’s multi-partner environment and to
provide program partners with relevant data and tools for program
parameterization through a B2P portal. In addition, the module
delivers advanced reporting features including multi-party clearing
and invoicing mechanisms. Access to the application is provided
from any location via a secure web interface.
The Logistics Management device is dedicated to award inventory
control and to the coordination and distribution of promotional
materials and membership cards. This web application also
supports gift ordering processes, reward reporting as well as
cooperation with external logistics partners.
The Customer Web Portal provides program members with online
account management, where they can check their account balance
and history of transactions, order rewards (discounts, free parking
lot, VIP lounge access and others) and view current promotions.
In addition, the portal provides an option which enables the
program operator and program participants to interact between one
another and includes enrolment features and a points calculator.
The Mobile Application meets the informative requirements of
program members. It allows viewing account information via
a mobile device – smartphone or tablet – and managing it. Due to
the Mobile Application component, information is always at hand.
The Software as a Service mode is a loyalty scheme run by the
GoLoyalty! Platform and allows for quick and easy program launch.
Hosted at Comarch’s Data Center in Krakow, which allows to
fully configure the business rules of a loyalty program including
administrating program partners. This mode is recommended for
regional airports which mainly handle low-cost and charter carriers.
Comarch Loyalty Management for Airports
Business
Administration
Business to
Partner
Logistics
Management
Customer Web
Portal
Mobile Application
Software as
a Service Mode
our advantages
COMARCH TRAVEL CRM AIRPORT SUITE
Comarch is a global IT business solutions provider specialized in
forging client relationships to maximize customer profitability and
optimize operational and business processes. Comarch’s primary
advantage lies in the extensive domain knowledge accumulated
in our software products which we use in order to deliver and
integrate sophisticated business IT solutions. In addition, our
broad experience in delivering systems powering loyalty programs
in many industries all over the world makes us a perfect partner
for an airport that has decided to launch this innovative – from
the industry’s perspective – marketing tool.
Comarch Loyalty Management for Airports a component of Comarch
Travel CRM Airport Suite. Our consultants remain available for any
enquiries. Visit www.airports.comarch.com and learn more about
other products from the suite:
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Comarch Contact Center
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Comarch Smart Analytics
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Comarch Campaign Management
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Comarch Travel Assistant for Airports
services@comarch.com
www.airports.comarch.com
www.comarch.com www.comarch.pl www.comarch.de www.comarch.ru www.comarch.fr
Comarch SA
Al. Jana Pawła II 39 a
31-864 Kraków / Polska
tel.: +48 12 64 61 000
fax: +48 12 64 61 100
Somarch Spółka Akcyjna with its registered seat in Kraków at Aleja Jana Pawła II 39A, entered in the National Court Register kept by the District Court for Kraków-
Śródmieście in Kraków, the 11th Commercial Division of the National Court Register under no. KRS 000057567. The share capital amounts to 8.051.637,00 zł.
The share capital was fully paid. NIP 677-00-65-406
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