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<strong>Pr<strong>in</strong>ted</strong> <strong>in</strong> U.S.A., <strong>Copyright</strong> © <strong>2000.</strong> <strong>Penton</strong><br />
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An Onl<strong>in</strong>e Information<br />
System for Forg<strong>in</strong>g Companies<br />
By Robert Beatty,<br />
President & CEO, <strong>Plex</strong>us<br />
F<br />
org<strong>in</strong>g<br />
companies use computer<br />
software packages to help organize<br />
and run their bus<strong>in</strong>ess. A variety of<br />
different packages are used to handle<br />
different areas: ERP, Shop Floor Control,<br />
Account<strong>in</strong>g, Quality Management<br />
and so on. The traditional approach<br />
is to purchase software<br />
packages and <strong>in</strong>stall them on servers<br />
at the site. The forg<strong>in</strong>g company then<br />
ma<strong>in</strong>ta<strong>in</strong>s these systems over time, <strong>in</strong>clud<strong>in</strong>g<br />
backups, hardware upgrades,<br />
new software versions, and all the<br />
complexities and expenses associated<br />
with manag<strong>in</strong>g computer systems.<br />
But forg<strong>in</strong>g companies aren’t software<br />
companies. They don’t normally<br />
ma<strong>in</strong>ta<strong>in</strong> the staff, resources, and focus<br />
to implement <strong>in</strong>formation technology<br />
effectively. The poor cost-effectiveness<br />
of computer technology <strong>in</strong><br />
the <strong>in</strong>dustry has been exacerbated by<br />
an <strong>in</strong>dustry-shortage of IT personnel,<br />
skyrocket<strong>in</strong>g salaries, and the tendency<br />
for programmers to “jump”<br />
from job to job. With all the time and<br />
effort that goes <strong>in</strong>to ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g complex<br />
software systems, sometimes it’s<br />
hard to remember that we purchase<br />
The <strong>Plex</strong>us Onl<strong>in</strong>e <strong>in</strong>formation system, designed specifically<br />
for forg<strong>in</strong>g companies, handles everyth<strong>in</strong>g.<br />
software to help us save money, not<br />
spend it.<br />
A new approach, called ASP, has<br />
begun to sweep across the <strong>in</strong>dustry.<br />
ASP stands for Application Service<br />
Provider. An ASP provides software<br />
through the Internet. With this approach,<br />
the customer doesn’t purchase<br />
and ma<strong>in</strong>ta<strong>in</strong> the software and<br />
servers. The ASP provides the application<br />
to the customer directly<br />
through their Web Browser. The ASP<br />
manages a centralized Data Center,<br />
tak<strong>in</strong>g on the cost and technical responsibilities<br />
of ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g, protect<strong>in</strong>g<br />
and upgrad<strong>in</strong>g the system over<br />
time.<br />
One of the advantages of the ASP<br />
approach is that the customer avoids<br />
the upfront capital expenditure for expensive<br />
software and servers, and<br />
avoids the often-unexpected cost of<br />
upgrades and <strong>in</strong>compatibilities. The<br />
software is paid for on a month-tomonth<br />
subscription basis, which reduces<br />
upfront risk and levels spend<strong>in</strong>g.<br />
Best of all, the customer doesn’t<br />
have to worry about the technical details<br />
of keep<strong>in</strong>g the software runn<strong>in</strong>g.<br />
This allows the forg<strong>in</strong>g company to focus<br />
on what it does best: forg<strong>in</strong>g.<br />
The IDC Research Group reports<br />
that the ASP market<br />
will be a $2 Billion<br />
market by 2003.<br />
Many <strong>in</strong>dustry experts<br />
have suggested<br />
that with<strong>in</strong> a few<br />
years ASP will replace<br />
traditional software<br />
almost completely,<br />
especially for<br />
enterprise-oriented<br />
applications. Software<br />
companies are<br />
retool<strong>in</strong>g their products<br />
for ASP. Oracle,<br />
SAP, and PeopleSoft<br />
have all publicized<br />
their new ASP solutions.<br />
FasPac, a wellknown<br />
package <strong>in</strong> the Fastener Industry,<br />
has also announced its <strong>in</strong>tentions<br />
to shift to ASP.<br />
An ASP for the Forg<strong>in</strong>g Industry<br />
In the forg<strong>in</strong>g <strong>in</strong>dustry, a new application<br />
service has arrived called<br />
<strong>Plex</strong>us Onl<strong>in</strong>e. The <strong>Plex</strong>us Onl<strong>in</strong>e <strong>in</strong>formation<br />
system has been designed<br />
and built specifically for forg<strong>in</strong>g companies.<br />
It handles everyth<strong>in</strong>g from<br />
Part Management and Bar-Coded Inventory<br />
Track<strong>in</strong>g to Quality and Tool<br />
Track<strong>in</strong>g. Customers subscribe to one<br />
module or many, depend<strong>in</strong>g on what<br />
they need. They select from standard<br />
The Visual Part List, above,<br />
and the submenu of partrelated<br />
details, right.<br />
capabilities or work<br />
with <strong>Plex</strong>us to design<br />
custom subsystems,<br />
perhaps a specialized<br />
Quote Track<strong>in</strong>g System<br />
or Kanban-Style<br />
Schedul<strong>in</strong>g.<br />
The user logs <strong>in</strong>to<br />
the system us<strong>in</strong>g a standard Web<br />
Browser. Although it is a private system,<br />
not a public website, <strong>Plex</strong>us Onl<strong>in</strong>e<br />
is accessed over the Internet or a<br />
direct T1 l<strong>in</strong>e to <strong>Plex</strong>us <strong>Systems</strong>, located<br />
<strong>in</strong> Clarkston, MI. After logg<strong>in</strong>g<br />
<strong>in</strong> with a User ID and Password, the<br />
Ma<strong>in</strong> Menu displays the various subsystems.<br />
As with all ASPs, <strong>Plex</strong>us<br />
ma<strong>in</strong>ta<strong>in</strong>s a high level of user-specific<br />
18 FORGING JANUARY/FEBRUARY 2001 www.forg<strong>in</strong>gmagaz<strong>in</strong>e.com
security, so the menu only<br />
shows those options management<br />
has authorized.<br />
One of the advantages to<br />
the ASP approach is that the<br />
software looks and feels like<br />
a web site. Because of the<br />
overwhelm<strong>in</strong>g popularity of<br />
the Internet, most users are<br />
already familiar with how to<br />
po<strong>in</strong>t and click through the<br />
menus and use the system<br />
without too much tra<strong>in</strong><strong>in</strong>g.<br />
Graphics are used extensively<br />
to help guide the user.<br />
The Visual Part List depicted<br />
here stores the Part<br />
Number, Description, Part Type, Production<br />
Status, and Customer Part<br />
Numbers. It also <strong>in</strong>cludes a photograph<br />
of the part, which is uploaded<br />
from an <strong>in</strong>expensive digital camera.<br />
Click<strong>in</strong>g on the underl<strong>in</strong>ed Part Number<br />
pops up a submenu of part-related<br />
details, such as the part’s Product<br />
FMEA, Material Specifications, and<br />
Current Inventory levels.<br />
John Stokes & Sons Limited, a Tier<br />
1 hot forg<strong>in</strong>g company <strong>in</strong> Birm<strong>in</strong>gham,<br />
England, has contracted <strong>Plex</strong>us<br />
for a fully <strong>in</strong>tegrated system. Their<br />
system <strong>in</strong>cludes Inventory Track<strong>in</strong>g,<br />
Production Work Orders,<br />
Shipp<strong>in</strong>g/Receiv<strong>in</strong>g, Preventive Ma<strong>in</strong>tenance<br />
and many other aspects of the<br />
company. Material is def<strong>in</strong>ed and ordered<br />
through the system, <strong>in</strong>clud<strong>in</strong>g<br />
steel chemistry and bar size. Forklift<br />
drivers use handheld RF term<strong>in</strong>als to<br />
receive the bar coded bundles of steel.<br />
The steel mill’s Material Certification<br />
is typed and/or<br />
scanned <strong>in</strong>to the system, then<br />
compared aga<strong>in</strong>st the Eng<strong>in</strong>eer<strong>in</strong>g<br />
Specification.<br />
Once the bars are cut <strong>in</strong>to<br />
blanks and forged, <strong>in</strong>ventory<br />
conta<strong>in</strong>ers filled with forged<br />
parts are tracked with bar<br />
coded WIP tags (shown<br />
here). Synthetic labels are<br />
used to protect the bar codes<br />
from the heat and grime of<br />
the forge shop environment.<br />
As conta<strong>in</strong>ers move to and<br />
from various subcontractors<br />
for heat treat and mach<strong>in</strong><strong>in</strong>g<br />
operations, the system tracks<br />
shipments, process yields,<br />
and supplier performance.<br />
The onl<strong>in</strong>e Control Plan provide onl<strong>in</strong>e <strong>in</strong>spection <strong>in</strong>structions.<br />
The system ma<strong>in</strong>ta<strong>in</strong>s full heat/lot<br />
traceability as material moves through<br />
the process and ships to the customer.<br />
The <strong>Plex</strong>us Onl<strong>in</strong>e system also provides<br />
a full suite of Quality Management<br />
Tools, specially geared toward<br />
forg<strong>in</strong>g companies and ISO/QS-9000.<br />
MascoTech Form<strong>in</strong>g Technologies,<br />
with headquarters <strong>in</strong> Royal Oak, MI,<br />
augments their quality program with<br />
the <strong>Plex</strong>us Onl<strong>in</strong>e Problem Control<br />
System, which allows them to track,<br />
graph, and resolve quality issues us<strong>in</strong>g<br />
the <strong>in</strong>dustry-standard 8Ds approach.<br />
Digital photographs of tool failures<br />
and other problems are uploaded <strong>in</strong>to<br />
the system, attached to detailed problem<br />
records, then automatically<br />
emailed to key personnel <strong>in</strong> order to<br />
maximize awareness and permanently<br />
resolve issues.<br />
In addition to be<strong>in</strong>g a requirement<br />
of the new ISO-9001/2000 standard,<br />
Material is ordered through the system. Forklift drivers use<br />
handheld RF term<strong>in</strong>als to receive the bar coded bundles of steel.<br />
the problem control methodology<br />
represents a major<br />
step forward <strong>in</strong> proactive<br />
quality management and<br />
systematized cont<strong>in</strong>uous<br />
improvement.<br />
Bavarian Precision Tool,<br />
an automotive supplier <strong>in</strong><br />
South Carol<strong>in</strong>a, recently<br />
used the <strong>Plex</strong>us Onl<strong>in</strong>e system<br />
to atta<strong>in</strong> their ISO-<br />
9001 Certification <strong>in</strong> record<br />
time, and had no nonconformities.<br />
The foundation<br />
of their quality program is<br />
the Document Control System,<br />
which stores onl<strong>in</strong>e<br />
versions of the Quality Manual, Level<br />
2 Procedures, and other critical documents.<br />
BPT has also implemented<br />
FMEAs, Internal Audit<strong>in</strong>g, Supplier<br />
Quality Management, Feasibility<br />
Checklists, and Gage Control.<br />
BPT controls the lifecycle of the entire<br />
job through <strong>Plex</strong>us Onl<strong>in</strong>e. Start<strong>in</strong>g<br />
with the quot<strong>in</strong>g and estimat<strong>in</strong>g<br />
step, the system creates and tracks the<br />
Customer Quote. Once the Quote has<br />
been accepted, the system controls the<br />
creation of the Process Rout<strong>in</strong>g and<br />
detailed Bill of Materials. Us<strong>in</strong>g the<br />
<strong>in</strong>tegrated Purchas<strong>in</strong>g system, it automatically<br />
orders raw material from the<br />
BOM. From there it moves <strong>in</strong>to Eng<strong>in</strong>eer<strong>in</strong>g<br />
Specifications, Shop Floor<br />
Control, Process Instructions and<br />
real-time Job Track<strong>in</strong>g. At any po<strong>in</strong>t<br />
<strong>in</strong> the process, management can determ<strong>in</strong>e<br />
<strong>in</strong> real-time whether they’ve<br />
made or lost money on a job.<br />
Because BPT is a German-owned<br />
company, and<br />
has a sister company <strong>in</strong><br />
England, their system has<br />
been set up to convert job<br />
pric<strong>in</strong>g to different foreign<br />
currencies on the fly. With<br />
this capability, various eng<strong>in</strong>eers<br />
and managers can see<br />
the quote and participate <strong>in</strong><br />
the decision mak<strong>in</strong>g process,<br />
regardless of what<br />
country their <strong>in</strong>.<br />
As this is a fully-<strong>in</strong>tegrated<br />
system, chang<strong>in</strong>g the<br />
Part Revision Level <strong>in</strong> the<br />
Part List automatically updates<br />
all associated documents<br />
and sends electronic<br />
email notification to ef-<br />
20 FORGING JANUARY/FEBRUARY 2001 www.forg<strong>in</strong>gmagaz<strong>in</strong>e.com
fected users. The onl<strong>in</strong>e Control Plan<br />
(p. 20) is designed to provide onl<strong>in</strong>e<br />
<strong>in</strong>spection <strong>in</strong>structions to mach<strong>in</strong>e operators,<br />
<strong>in</strong>clud<strong>in</strong>g a list of dimensions<br />
to measure, the gages to use, and the<br />
sample plan. The Control Plan also<br />
provides a pictorial measurement diagram<br />
of the part.<br />
The Forg<strong>in</strong>g Division of American<br />
Axle & Manufactur<strong>in</strong>g, with its headquarters<br />
<strong>in</strong> Detroit, Michigan, has<br />
worked with <strong>Plex</strong>us to design their<br />
own Quote Track<strong>in</strong>g System for enter<strong>in</strong>g<br />
RFQ’s and creat<strong>in</strong>g Customer<br />
Quotes. Because it is Internet based,<br />
salespeople can access the system<br />
whether they’re <strong>in</strong> the office or on the<br />
road.<br />
CONSIDERING AN ASP<br />
Although ASP (application service<br />
provider) and its Web-based technology is<br />
new, the basic concept of outsourc<strong>in</strong>g is not.<br />
Companies like ADP have been outsourc<strong>in</strong>g<br />
payroll services for years. In a way, ASP<br />
shares some similarities with the old days<br />
when we used to timeshare on ma<strong>in</strong>frames.<br />
Even so, the idea of host<strong>in</strong>g critical<br />
databases offsite will worry some management<br />
teams, especially those that aren’t keen<br />
on outsourc<strong>in</strong>g. But ASPs <strong>in</strong>vest millions of<br />
dollars <strong>in</strong> hardware, software, <strong>in</strong>frastructure,<br />
and IT staff, which is someth<strong>in</strong>g many forg<strong>in</strong>g<br />
companies can’t afford to do. ASPs put<br />
<strong>in</strong> redundant connections, security firewalls,<br />
and many other measures to make sure their<br />
systems are protected and always available.<br />
Many experts believe that because of its centralization<br />
scheme and economies of scale,<br />
ASPs will be able to deliver <strong>in</strong>formation systems<br />
that are more secure, more reliable,<br />
and more effective than traditional <strong>in</strong>ternal<br />
systems.<br />
In the late 1800s when electricity was first<br />
<strong>in</strong>vented, only the rich could afford it. They<br />
would hire an electrical eng<strong>in</strong>eer to setup a<br />
generator <strong>in</strong> the backyard, and then reta<strong>in</strong><br />
that costly eng<strong>in</strong>eer to nurse along the handbuilt<br />
system. Today, we simply plug <strong>in</strong> to a<br />
wall outlet. We don’t have a generator <strong>in</strong> the<br />
backyard and we don’t even th<strong>in</strong>k about the<br />
power plant from which our electricity<br />
comes. Yes, occasionally we loose electrical<br />
power, but far less than back <strong>in</strong> the old days<br />
when it was a hand-built local generator. The<br />
risk of occasional power outages doesn’t<br />
stop us from us<strong>in</strong>g electricity. In the future,<br />
or perhaps now, <strong>in</strong>formation services will be<br />
MSP Industries, a Tier 1 automotive<br />
forg<strong>in</strong>g company <strong>in</strong> Oxford, Michigan,<br />
has used <strong>Plex</strong>us for years on the<br />
traditional platform, and is now<br />
prepar<strong>in</strong>g to implement a comprehensive<br />
Advanced Quality Plann<strong>in</strong>g system<br />
based on <strong>Plex</strong>us Onl<strong>in</strong>e.<br />
The APQP Checklist system automatically<br />
sets up a detailed checklist<br />
for each new part, electronically coord<strong>in</strong>at<strong>in</strong>g<br />
the massive effort of many<br />
departments and <strong>in</strong>dividuals to launch<br />
a new product. The checklist establishes<br />
a detailed and standardize plan.<br />
As the Product Team reviews the<br />
checklist, it assigns tasks and due<br />
dates to specific <strong>in</strong>dividuals. The system<br />
automatically sends the person<br />
provided and paid for as a basic utility. Th<strong>in</strong>k<br />
of it as an <strong>in</strong>formation system on tap.<br />
If the need for a new or upgraded software<br />
package is on your company’s horizon,<br />
the ASP approach warrants consideration.<br />
It’s important to select an ASP that makes<br />
sense for your situation. Here are several<br />
factors to consider:<br />
* The most important factor <strong>in</strong> select<strong>in</strong>g<br />
an ASP is the quality and capability of their<br />
software. Whether its delivered via a T1 circuit<br />
or hosted locally doesn’t change<br />
whether the software fits your needs and<br />
helps you improve your operation. Beware:<br />
many ASP’s simply rehash their exist<strong>in</strong>g<br />
software, or purchase someone else’s standard<br />
package, then pipe it to you.<br />
* Make sure the ASP is reputable, trustworthy,<br />
and responsive to its customer’s<br />
needs. You can’t ascerta<strong>in</strong> that from a brochure.<br />
Ask for a customer list and call as<br />
many as you can. Talk to them. Listen to<br />
their stories. You’ll soon determ<strong>in</strong>e whether<br />
this is the right ASP for you. If an ASP can’t<br />
provide a customer list, then don’t bother.<br />
* F<strong>in</strong>ally, make sure the ASP has experience<br />
<strong>in</strong> your field. There are all sorts of<br />
ASP’s, offer<strong>in</strong>g a vast range of different services,<br />
and the number is grow<strong>in</strong>g exponentially.<br />
A company that sells retail systems,<br />
Internet services, or just hosts your hardware<br />
probably won’t have the background<br />
necessary to fulfill your company’s needs.<br />
For general <strong>in</strong>formation on ASP’s, visit<br />
www.aspnews.com, www.asp<strong>in</strong>dustry.org,<br />
and www.searchasp.com. For further <strong>in</strong>formation<br />
on <strong>Plex</strong>us Onl<strong>in</strong>e, contact <strong>Plex</strong>us<br />
<strong>Systems</strong> at 248-922-9690 or visit<br />
www.plex-sys.com.<br />
email and puts the task on their personal<br />
“Activity Manager”, a sort of<br />
onl<strong>in</strong>e Task Management System. As<br />
the various tasks are completed, they<br />
are electronically checked off the list.<br />
Although MSP’s APQP Checklist has<br />
been setup us<strong>in</strong>g the standard Checklist<br />
Module with<strong>in</strong> the <strong>Plex</strong>us Onl<strong>in</strong>e<br />
platform, the customized end result<br />
facilitates MSP’s unique design and<br />
development process.<br />
One of the advantages of an ASP<br />
solution is that an organization’s <strong>in</strong>ternal<br />
<strong>in</strong>formation system can be easily<br />
<strong>in</strong>tegrated with e-based Bus<strong>in</strong>ess-To-<br />
Bus<strong>in</strong>ess communication. For example,<br />
some of <strong>Plex</strong>us’ forg<strong>in</strong>g customers<br />
are us<strong>in</strong>g <strong>Plex</strong>us Onl<strong>in</strong>e to improve<br />
communication with suppliers. Key<br />
suppliers are issued a restricted User<br />
ID that allows them to see only the <strong>in</strong>formation<br />
the customer wants them to<br />
see. Instead of receiv<strong>in</strong>g paper Releases,<br />
the supplier reviews the onl<strong>in</strong>e<br />
“Shipment Schedule”.<br />
The onl<strong>in</strong>e communication system<br />
replaces the need for expensive and<br />
problematic EDI. Us<strong>in</strong>g a standard<br />
Web Browser, the supplier sees the releases<br />
<strong>in</strong> real-time and commits to the<br />
specified date. When the supplier<br />
ships the product, the system is used to<br />
pr<strong>in</strong>t a bar code and close the release.<br />
The customer scans the bar code when<br />
the product is received, which automatically<br />
identifies the product, marks<br />
it as received, transfers it <strong>in</strong>to <strong>in</strong>ventory,<br />
and sets up payment <strong>in</strong> the AP<br />
module. The system is also used to<br />
publish an onl<strong>in</strong>e supplier handbook,<br />
technical specifications and supplier<br />
performance reports.<br />
<strong>Plex</strong>us Onl<strong>in</strong>e as an ASP is dedicated<br />
to the forg<strong>in</strong>g <strong>in</strong>dustry. By<br />
work<strong>in</strong>g closely with its forg<strong>in</strong>g customers<br />
over the years, <strong>Plex</strong>us Onl<strong>in</strong>e<br />
has been designed by and for forg<strong>in</strong>g<br />
companies. Several of <strong>Plex</strong>us’ key<br />
management personnel, <strong>in</strong>clud<strong>in</strong>g its<br />
founder, come from forg<strong>in</strong>g companies.<br />
<strong>Plex</strong>us has stated an <strong>in</strong>tention to<br />
<strong>in</strong>volve all American forg<strong>in</strong>g companies<br />
<strong>in</strong> its onl<strong>in</strong>e <strong>in</strong>formation system,<br />
thereby leverag<strong>in</strong>g its forg<strong>in</strong>g experience<br />
and ga<strong>in</strong><strong>in</strong>g advantages from<br />
centralization and economies of scale.<br />
Their goal is to provide an onl<strong>in</strong>e <strong>in</strong>formation<br />
system to forg<strong>in</strong>g companies<br />
that is both capability-rich and<br />
cost-effective at the same time.<br />
22 FORGING JANUARY/FEBRUARY 2001 www.forg<strong>in</strong>gmagaz<strong>in</strong>e.com
Throw Away Your Modem<br />
and Get High-Speed Internet Access<br />
Premise: In order to conduct bus<strong>in</strong>ess<br />
over the Internet, small bus<strong>in</strong>esses<br />
should seriously consider<br />
discard<strong>in</strong>g low-speed dial-up access<br />
for one of a number of high-speed Internet<br />
access choices.<br />
Prediction: If available, bus<strong>in</strong>esses<br />
will generally f<strong>in</strong>d broadband cable<br />
and DSL the best choices. But ISDN<br />
and satellite serve specific needs.<br />
When it comes to high-speed Internet<br />
services, small bus<strong>in</strong>esses have<br />
more choices than ever, <strong>in</strong>clud<strong>in</strong>g cable<br />
(Broadband), DSL (Digital Subscriber<br />
L<strong>in</strong>e), ISDN (Integrated Services<br />
Digital Network) and satellite.<br />
Each high-speed technology has pros<br />
and cons, however, and not all services<br />
are available <strong>in</strong> every area. When<br />
look<strong>in</strong>g for services, there are two important<br />
factors to consider: What options<br />
are available, and how much<br />
speed does my bus<strong>in</strong>ess require?<br />
TV Cable (Broadband): Fast but<br />
Shared—A cable connection is fast<br />
and <strong>in</strong>expensive. Us<strong>in</strong>g coaxial television<br />
cable and a special modem, you<br />
can reach speeds as fast as 10 Mbps for<br />
downloads and two to three Mbps for<br />
uploads. However, because you must<br />
share that 10 Mbps with hundreds of<br />
other broadband users, your performance<br />
can be dragged down to analog-modem<br />
speeds dur<strong>in</strong>g peak usage<br />
periods, usually late afternoon and<br />
early even<strong>in</strong>g. Cable service costs between<br />
$30 and $60 per month, but because<br />
cable wir<strong>in</strong>g is not usually <strong>in</strong>stalled<br />
<strong>in</strong> office build<strong>in</strong>gs, expect some<br />
<strong>in</strong>stallation fees if you’re <strong>in</strong> a commercial<br />
structure. The downside of cable<br />
is that it is not available <strong>in</strong> all locations.<br />
And because most providers<br />
have geographic monopolies, if you<br />
don’t get good service, you may have<br />
to select another access technology.<br />
DSL: Over Your Phone L<strong>in</strong>e—<br />
Runn<strong>in</strong>g over ord<strong>in</strong>ary phone l<strong>in</strong>es at<br />
speeds as fast as six Mbps for downloads<br />
and one Mbps for uploads, DSL<br />
promises speed without shar<strong>in</strong>g. But<br />
potential speed depends on the distance<br />
your bus<strong>in</strong>ess is from your local<br />
phone company’s central office. After<br />
about three miles (16,000 feet), the<br />
signal degrades too much to be usable.<br />
The most common flavor of DSL is<br />
Asymmetrical DSL (ADSL), which<br />
features fast download speeds but<br />
slow upload speeds.<br />
Slow uploads make ADSL impractical<br />
for high-volume Web serv<strong>in</strong>g.<br />
But all DSL services run over your exist<strong>in</strong>g<br />
analog phone l<strong>in</strong>e without <strong>in</strong>terference,<br />
mean<strong>in</strong>g you can surf and talk<br />
on the same phone l<strong>in</strong>e at the same.<br />
You choose a DSL carrier from your<br />
CLEC (competitive local exchange<br />
carrier or your local telephone service<br />
provider) and then choose an ISP (Internet<br />
service provider, which may be<br />
affiliated with the CLEC or not).<br />
ADSL costs $40 to $200 per month<br />
(depend<strong>in</strong>g upon the speed). If you<br />
expect to frequently upload data to a<br />
remote server, consider pay<strong>in</strong>g more<br />
for Symmetrical DSL (SDSL), which<br />
has equal upload and download<br />
speeds. In some places, you’ll pay two<br />
to three times the monthly cost of<br />
ADSL. Many providers, such as Pacific<br />
Bell Internet, also offer custom<br />
telecommut<strong>in</strong>g and branch-office services<br />
that let customers use DSL to<br />
connect remote users with your office<br />
local area network (LAN) for an extra<br />
charge. The downside of DSL is its<br />
availability based upon location.<br />
ISDN: The Dependable One—<br />
ISDN is the slowest Internet option,<br />
with a top speed of 128 Kbps and requires<br />
the use of a special digital phone<br />
l<strong>in</strong>e from your local phone company.<br />
But the service is available almost everywhere.<br />
Unlike other high-speed options,<br />
ISDN isn’t always on, but connect<strong>in</strong>g<br />
with ISDN doesn’t take long,<br />
usually less than a second, compared<br />
with almost a m<strong>in</strong>ute for analog<br />
modems. Unfortunately, the connection<br />
drops after a m<strong>in</strong>ute or two of <strong>in</strong>activity,<br />
so you can’t easily use it for<br />
Web serv<strong>in</strong>g. You buy ISDN from your<br />
local telephone carrier and choose an<br />
ISP to dial-up to. The ISDN l<strong>in</strong>e itself<br />
typically costs about twice as much as<br />
an ord<strong>in</strong>ary phone l<strong>in</strong>e: from $25 to $50<br />
per month. Internet service is another<br />
$25 to $50, which br<strong>in</strong>gs the total to between<br />
$50 and $100 <strong>in</strong> monthly<br />
charges. These numbers don’t <strong>in</strong>clude<br />
one-time fees, such as $100 to $300 <strong>in</strong><br />
<strong>in</strong>stallation charges, and one- or twocent<br />
usage charges—per channel, per<br />
m<strong>in</strong>ute—whenever you’re connected<br />
to your ISP. (ISDN provides two 64<br />
Kbps paths that can be used for data,<br />
voice, or a comb<strong>in</strong>ation of both.) Fortunately,<br />
because ISDN is a dial-up service,<br />
you have a great deal of choice<br />
among providers. Its chief disadvantages<br />
are slow speed and higher costs.<br />
Satellite: High Speed <strong>in</strong> the Boondocks—If<br />
you can’t get cable, you’re<br />
out of range for DSL, and you don’t<br />
want ISDN charges, Internet by satellite<br />
may be the only answer. Promis<strong>in</strong>g<br />
satellite download speeds as fast as 400<br />
Kbps, it only enables upload<strong>in</strong>g through<br />
a modem (a 33 Kbps upload speed is the<br />
limit of a 56 Kbps modem.). Satellite<br />
prices are competitive with cable, but is<br />
very complex to <strong>in</strong>stall.<br />
Professionals will do the job for<br />
$200 to $300. Beyond slow uploads<br />
and costly <strong>in</strong>stalls, satellite services<br />
such as DirectPC do not support Mac<strong>in</strong>tosh<br />
USB or W<strong>in</strong>dows emulation.<br />
To connect Macs to the Internet, you<br />
have to use a W<strong>in</strong>dows 95 PC as an <strong>in</strong>termediary,<br />
runn<strong>in</strong>g third-party proxy<br />
software to share the connection with<br />
your Macs via Ethernet.<br />
The Last Word—If you’re serious<br />
about conduct<strong>in</strong>g bus<strong>in</strong>ess over the Internet,<br />
it’s a good time to jump <strong>in</strong>to<br />
the speed-surf<strong>in</strong>g arena. Cable is the<br />
most convenient choice, with the highest<br />
potential speed and lowest price<br />
(generally). DSL is the second-fastest<br />
option, but it often costs more, and<br />
speed depends heavily on your distance<br />
from your local phone company.<br />
If you’re really <strong>in</strong> the h<strong>in</strong>terlands, a<br />
satellite feed may be your only option<br />
for high-speed access.<br />
By Peter Lopes, vice president of<br />
market<strong>in</strong>g, apps4biz.com. This presentation<br />
was adapted from the January<br />
issue of Small Biz Apps, a monthly<br />
e-newsletter on small bus<strong>in</strong>ess application<br />
trends published by apps4biz.com.<br />
To jo<strong>in</strong> the free distribution list for the<br />
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you read about the newsletter <strong>in</strong> Forg<strong>in</strong>g,<br />
January-February 2001 issue.