20.04.2014 Views

Printed in USA, Copyright © 2000. Penton Media, Inc ... - Plex Systems

Printed in USA, Copyright © 2000. Penton Media, Inc ... - Plex Systems

Printed in USA, Copyright © 2000. Penton Media, Inc ... - Plex Systems

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>Pr<strong>in</strong>ted</strong> <strong>in</strong> U.S.A., <strong>Copyright</strong> © <strong>2000.</strong> <strong>Penton</strong><br />

<strong>Media</strong>, <strong>Inc</strong>. All rights reserved. FORGING<br />

(ISSN 1054-1756) is published bi-monthly by<br />

<strong>Penton</strong> <strong>Media</strong>, <strong>Inc</strong>., 1300 East N<strong>in</strong>th Street,<br />

Cleveland, OH 44114-1503. Copies not<br />

qualified for domestic requester circulation:<br />

$30 per year, $40 for two years, $7 per issue <strong>in</strong><br />

the U.S.; $40 per year, $50 for two years, $9<br />

per issue <strong>in</strong> Canada; or $50 per year, $60 for<br />

two years, $10 per issue <strong>in</strong> Mexico. Permission<br />

to photocopy is granted for users registered<br />

with the <strong>Copyright</strong> Clearance Center (CCC)<br />

<strong>Inc</strong>. to photocopy any article, with the<br />

exception of those for which separate<br />

ownership is <strong>in</strong>dicated on the first page of the<br />

article, provided that the base fee of $1.25 per<br />

copy of the article, plus $.60 per page is paid<br />

to CCC, 222 Rosewood Dr., Danvers, MA<br />

01923 (Code No. 0024-9114/00 $1.25 + .60).<br />

Permission to repr<strong>in</strong>t: Barbara LoSchi-avo;<br />

Purchased repr<strong>in</strong>ts: Judy Dustman (216-696-<br />

7000, ext. 9607); Advertis<strong>in</strong>g Materials:<br />

Advertis<strong>in</strong>g Dept., FORGING, 1300 East<br />

N<strong>in</strong>th Street, Cleveland, OH 44114-1503, 216-<br />

696-7000. Inserts should be sent to<br />

FORGING, <strong>Penton</strong> Press, 680 N. Rocky River<br />

Dr., Berea, OH 44017-1691.


An Onl<strong>in</strong>e Information<br />

System for Forg<strong>in</strong>g Companies<br />

By Robert Beatty,<br />

President & CEO, <strong>Plex</strong>us<br />

F<br />

org<strong>in</strong>g<br />

companies use computer<br />

software packages to help organize<br />

and run their bus<strong>in</strong>ess. A variety of<br />

different packages are used to handle<br />

different areas: ERP, Shop Floor Control,<br />

Account<strong>in</strong>g, Quality Management<br />

and so on. The traditional approach<br />

is to purchase software<br />

packages and <strong>in</strong>stall them on servers<br />

at the site. The forg<strong>in</strong>g company then<br />

ma<strong>in</strong>ta<strong>in</strong>s these systems over time, <strong>in</strong>clud<strong>in</strong>g<br />

backups, hardware upgrades,<br />

new software versions, and all the<br />

complexities and expenses associated<br />

with manag<strong>in</strong>g computer systems.<br />

But forg<strong>in</strong>g companies aren’t software<br />

companies. They don’t normally<br />

ma<strong>in</strong>ta<strong>in</strong> the staff, resources, and focus<br />

to implement <strong>in</strong>formation technology<br />

effectively. The poor cost-effectiveness<br />

of computer technology <strong>in</strong><br />

the <strong>in</strong>dustry has been exacerbated by<br />

an <strong>in</strong>dustry-shortage of IT personnel,<br />

skyrocket<strong>in</strong>g salaries, and the tendency<br />

for programmers to “jump”<br />

from job to job. With all the time and<br />

effort that goes <strong>in</strong>to ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g complex<br />

software systems, sometimes it’s<br />

hard to remember that we purchase<br />

The <strong>Plex</strong>us Onl<strong>in</strong>e <strong>in</strong>formation system, designed specifically<br />

for forg<strong>in</strong>g companies, handles everyth<strong>in</strong>g.<br />

software to help us save money, not<br />

spend it.<br />

A new approach, called ASP, has<br />

begun to sweep across the <strong>in</strong>dustry.<br />

ASP stands for Application Service<br />

Provider. An ASP provides software<br />

through the Internet. With this approach,<br />

the customer doesn’t purchase<br />

and ma<strong>in</strong>ta<strong>in</strong> the software and<br />

servers. The ASP provides the application<br />

to the customer directly<br />

through their Web Browser. The ASP<br />

manages a centralized Data Center,<br />

tak<strong>in</strong>g on the cost and technical responsibilities<br />

of ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g, protect<strong>in</strong>g<br />

and upgrad<strong>in</strong>g the system over<br />

time.<br />

One of the advantages of the ASP<br />

approach is that the customer avoids<br />

the upfront capital expenditure for expensive<br />

software and servers, and<br />

avoids the often-unexpected cost of<br />

upgrades and <strong>in</strong>compatibilities. The<br />

software is paid for on a month-tomonth<br />

subscription basis, which reduces<br />

upfront risk and levels spend<strong>in</strong>g.<br />

Best of all, the customer doesn’t<br />

have to worry about the technical details<br />

of keep<strong>in</strong>g the software runn<strong>in</strong>g.<br />

This allows the forg<strong>in</strong>g company to focus<br />

on what it does best: forg<strong>in</strong>g.<br />

The IDC Research Group reports<br />

that the ASP market<br />

will be a $2 Billion<br />

market by 2003.<br />

Many <strong>in</strong>dustry experts<br />

have suggested<br />

that with<strong>in</strong> a few<br />

years ASP will replace<br />

traditional software<br />

almost completely,<br />

especially for<br />

enterprise-oriented<br />

applications. Software<br />

companies are<br />

retool<strong>in</strong>g their products<br />

for ASP. Oracle,<br />

SAP, and PeopleSoft<br />

have all publicized<br />

their new ASP solutions.<br />

FasPac, a wellknown<br />

package <strong>in</strong> the Fastener Industry,<br />

has also announced its <strong>in</strong>tentions<br />

to shift to ASP.<br />

An ASP for the Forg<strong>in</strong>g Industry<br />

In the forg<strong>in</strong>g <strong>in</strong>dustry, a new application<br />

service has arrived called<br />

<strong>Plex</strong>us Onl<strong>in</strong>e. The <strong>Plex</strong>us Onl<strong>in</strong>e <strong>in</strong>formation<br />

system has been designed<br />

and built specifically for forg<strong>in</strong>g companies.<br />

It handles everyth<strong>in</strong>g from<br />

Part Management and Bar-Coded Inventory<br />

Track<strong>in</strong>g to Quality and Tool<br />

Track<strong>in</strong>g. Customers subscribe to one<br />

module or many, depend<strong>in</strong>g on what<br />

they need. They select from standard<br />

The Visual Part List, above,<br />

and the submenu of partrelated<br />

details, right.<br />

capabilities or work<br />

with <strong>Plex</strong>us to design<br />

custom subsystems,<br />

perhaps a specialized<br />

Quote Track<strong>in</strong>g System<br />

or Kanban-Style<br />

Schedul<strong>in</strong>g.<br />

The user logs <strong>in</strong>to<br />

the system us<strong>in</strong>g a standard Web<br />

Browser. Although it is a private system,<br />

not a public website, <strong>Plex</strong>us Onl<strong>in</strong>e<br />

is accessed over the Internet or a<br />

direct T1 l<strong>in</strong>e to <strong>Plex</strong>us <strong>Systems</strong>, located<br />

<strong>in</strong> Clarkston, MI. After logg<strong>in</strong>g<br />

<strong>in</strong> with a User ID and Password, the<br />

Ma<strong>in</strong> Menu displays the various subsystems.<br />

As with all ASPs, <strong>Plex</strong>us<br />

ma<strong>in</strong>ta<strong>in</strong>s a high level of user-specific<br />

18 FORGING JANUARY/FEBRUARY 2001 www.forg<strong>in</strong>gmagaz<strong>in</strong>e.com


security, so the menu only<br />

shows those options management<br />

has authorized.<br />

One of the advantages to<br />

the ASP approach is that the<br />

software looks and feels like<br />

a web site. Because of the<br />

overwhelm<strong>in</strong>g popularity of<br />

the Internet, most users are<br />

already familiar with how to<br />

po<strong>in</strong>t and click through the<br />

menus and use the system<br />

without too much tra<strong>in</strong><strong>in</strong>g.<br />

Graphics are used extensively<br />

to help guide the user.<br />

The Visual Part List depicted<br />

here stores the Part<br />

Number, Description, Part Type, Production<br />

Status, and Customer Part<br />

Numbers. It also <strong>in</strong>cludes a photograph<br />

of the part, which is uploaded<br />

from an <strong>in</strong>expensive digital camera.<br />

Click<strong>in</strong>g on the underl<strong>in</strong>ed Part Number<br />

pops up a submenu of part-related<br />

details, such as the part’s Product<br />

FMEA, Material Specifications, and<br />

Current Inventory levels.<br />

John Stokes & Sons Limited, a Tier<br />

1 hot forg<strong>in</strong>g company <strong>in</strong> Birm<strong>in</strong>gham,<br />

England, has contracted <strong>Plex</strong>us<br />

for a fully <strong>in</strong>tegrated system. Their<br />

system <strong>in</strong>cludes Inventory Track<strong>in</strong>g,<br />

Production Work Orders,<br />

Shipp<strong>in</strong>g/Receiv<strong>in</strong>g, Preventive Ma<strong>in</strong>tenance<br />

and many other aspects of the<br />

company. Material is def<strong>in</strong>ed and ordered<br />

through the system, <strong>in</strong>clud<strong>in</strong>g<br />

steel chemistry and bar size. Forklift<br />

drivers use handheld RF term<strong>in</strong>als to<br />

receive the bar coded bundles of steel.<br />

The steel mill’s Material Certification<br />

is typed and/or<br />

scanned <strong>in</strong>to the system, then<br />

compared aga<strong>in</strong>st the Eng<strong>in</strong>eer<strong>in</strong>g<br />

Specification.<br />

Once the bars are cut <strong>in</strong>to<br />

blanks and forged, <strong>in</strong>ventory<br />

conta<strong>in</strong>ers filled with forged<br />

parts are tracked with bar<br />

coded WIP tags (shown<br />

here). Synthetic labels are<br />

used to protect the bar codes<br />

from the heat and grime of<br />

the forge shop environment.<br />

As conta<strong>in</strong>ers move to and<br />

from various subcontractors<br />

for heat treat and mach<strong>in</strong><strong>in</strong>g<br />

operations, the system tracks<br />

shipments, process yields,<br />

and supplier performance.<br />

The onl<strong>in</strong>e Control Plan provide onl<strong>in</strong>e <strong>in</strong>spection <strong>in</strong>structions.<br />

The system ma<strong>in</strong>ta<strong>in</strong>s full heat/lot<br />

traceability as material moves through<br />

the process and ships to the customer.<br />

The <strong>Plex</strong>us Onl<strong>in</strong>e system also provides<br />

a full suite of Quality Management<br />

Tools, specially geared toward<br />

forg<strong>in</strong>g companies and ISO/QS-9000.<br />

MascoTech Form<strong>in</strong>g Technologies,<br />

with headquarters <strong>in</strong> Royal Oak, MI,<br />

augments their quality program with<br />

the <strong>Plex</strong>us Onl<strong>in</strong>e Problem Control<br />

System, which allows them to track,<br />

graph, and resolve quality issues us<strong>in</strong>g<br />

the <strong>in</strong>dustry-standard 8Ds approach.<br />

Digital photographs of tool failures<br />

and other problems are uploaded <strong>in</strong>to<br />

the system, attached to detailed problem<br />

records, then automatically<br />

emailed to key personnel <strong>in</strong> order to<br />

maximize awareness and permanently<br />

resolve issues.<br />

In addition to be<strong>in</strong>g a requirement<br />

of the new ISO-9001/2000 standard,<br />

Material is ordered through the system. Forklift drivers use<br />

handheld RF term<strong>in</strong>als to receive the bar coded bundles of steel.<br />

the problem control methodology<br />

represents a major<br />

step forward <strong>in</strong> proactive<br />

quality management and<br />

systematized cont<strong>in</strong>uous<br />

improvement.<br />

Bavarian Precision Tool,<br />

an automotive supplier <strong>in</strong><br />

South Carol<strong>in</strong>a, recently<br />

used the <strong>Plex</strong>us Onl<strong>in</strong>e system<br />

to atta<strong>in</strong> their ISO-<br />

9001 Certification <strong>in</strong> record<br />

time, and had no nonconformities.<br />

The foundation<br />

of their quality program is<br />

the Document Control System,<br />

which stores onl<strong>in</strong>e<br />

versions of the Quality Manual, Level<br />

2 Procedures, and other critical documents.<br />

BPT has also implemented<br />

FMEAs, Internal Audit<strong>in</strong>g, Supplier<br />

Quality Management, Feasibility<br />

Checklists, and Gage Control.<br />

BPT controls the lifecycle of the entire<br />

job through <strong>Plex</strong>us Onl<strong>in</strong>e. Start<strong>in</strong>g<br />

with the quot<strong>in</strong>g and estimat<strong>in</strong>g<br />

step, the system creates and tracks the<br />

Customer Quote. Once the Quote has<br />

been accepted, the system controls the<br />

creation of the Process Rout<strong>in</strong>g and<br />

detailed Bill of Materials. Us<strong>in</strong>g the<br />

<strong>in</strong>tegrated Purchas<strong>in</strong>g system, it automatically<br />

orders raw material from the<br />

BOM. From there it moves <strong>in</strong>to Eng<strong>in</strong>eer<strong>in</strong>g<br />

Specifications, Shop Floor<br />

Control, Process Instructions and<br />

real-time Job Track<strong>in</strong>g. At any po<strong>in</strong>t<br />

<strong>in</strong> the process, management can determ<strong>in</strong>e<br />

<strong>in</strong> real-time whether they’ve<br />

made or lost money on a job.<br />

Because BPT is a German-owned<br />

company, and<br />

has a sister company <strong>in</strong><br />

England, their system has<br />

been set up to convert job<br />

pric<strong>in</strong>g to different foreign<br />

currencies on the fly. With<br />

this capability, various eng<strong>in</strong>eers<br />

and managers can see<br />

the quote and participate <strong>in</strong><br />

the decision mak<strong>in</strong>g process,<br />

regardless of what<br />

country their <strong>in</strong>.<br />

As this is a fully-<strong>in</strong>tegrated<br />

system, chang<strong>in</strong>g the<br />

Part Revision Level <strong>in</strong> the<br />

Part List automatically updates<br />

all associated documents<br />

and sends electronic<br />

email notification to ef-<br />

20 FORGING JANUARY/FEBRUARY 2001 www.forg<strong>in</strong>gmagaz<strong>in</strong>e.com


fected users. The onl<strong>in</strong>e Control Plan<br />

(p. 20) is designed to provide onl<strong>in</strong>e<br />

<strong>in</strong>spection <strong>in</strong>structions to mach<strong>in</strong>e operators,<br />

<strong>in</strong>clud<strong>in</strong>g a list of dimensions<br />

to measure, the gages to use, and the<br />

sample plan. The Control Plan also<br />

provides a pictorial measurement diagram<br />

of the part.<br />

The Forg<strong>in</strong>g Division of American<br />

Axle & Manufactur<strong>in</strong>g, with its headquarters<br />

<strong>in</strong> Detroit, Michigan, has<br />

worked with <strong>Plex</strong>us to design their<br />

own Quote Track<strong>in</strong>g System for enter<strong>in</strong>g<br />

RFQ’s and creat<strong>in</strong>g Customer<br />

Quotes. Because it is Internet based,<br />

salespeople can access the system<br />

whether they’re <strong>in</strong> the office or on the<br />

road.<br />

CONSIDERING AN ASP<br />

Although ASP (application service<br />

provider) and its Web-based technology is<br />

new, the basic concept of outsourc<strong>in</strong>g is not.<br />

Companies like ADP have been outsourc<strong>in</strong>g<br />

payroll services for years. In a way, ASP<br />

shares some similarities with the old days<br />

when we used to timeshare on ma<strong>in</strong>frames.<br />

Even so, the idea of host<strong>in</strong>g critical<br />

databases offsite will worry some management<br />

teams, especially those that aren’t keen<br />

on outsourc<strong>in</strong>g. But ASPs <strong>in</strong>vest millions of<br />

dollars <strong>in</strong> hardware, software, <strong>in</strong>frastructure,<br />

and IT staff, which is someth<strong>in</strong>g many forg<strong>in</strong>g<br />

companies can’t afford to do. ASPs put<br />

<strong>in</strong> redundant connections, security firewalls,<br />

and many other measures to make sure their<br />

systems are protected and always available.<br />

Many experts believe that because of its centralization<br />

scheme and economies of scale,<br />

ASPs will be able to deliver <strong>in</strong>formation systems<br />

that are more secure, more reliable,<br />

and more effective than traditional <strong>in</strong>ternal<br />

systems.<br />

In the late 1800s when electricity was first<br />

<strong>in</strong>vented, only the rich could afford it. They<br />

would hire an electrical eng<strong>in</strong>eer to setup a<br />

generator <strong>in</strong> the backyard, and then reta<strong>in</strong><br />

that costly eng<strong>in</strong>eer to nurse along the handbuilt<br />

system. Today, we simply plug <strong>in</strong> to a<br />

wall outlet. We don’t have a generator <strong>in</strong> the<br />

backyard and we don’t even th<strong>in</strong>k about the<br />

power plant from which our electricity<br />

comes. Yes, occasionally we loose electrical<br />

power, but far less than back <strong>in</strong> the old days<br />

when it was a hand-built local generator. The<br />

risk of occasional power outages doesn’t<br />

stop us from us<strong>in</strong>g electricity. In the future,<br />

or perhaps now, <strong>in</strong>formation services will be<br />

MSP Industries, a Tier 1 automotive<br />

forg<strong>in</strong>g company <strong>in</strong> Oxford, Michigan,<br />

has used <strong>Plex</strong>us for years on the<br />

traditional platform, and is now<br />

prepar<strong>in</strong>g to implement a comprehensive<br />

Advanced Quality Plann<strong>in</strong>g system<br />

based on <strong>Plex</strong>us Onl<strong>in</strong>e.<br />

The APQP Checklist system automatically<br />

sets up a detailed checklist<br />

for each new part, electronically coord<strong>in</strong>at<strong>in</strong>g<br />

the massive effort of many<br />

departments and <strong>in</strong>dividuals to launch<br />

a new product. The checklist establishes<br />

a detailed and standardize plan.<br />

As the Product Team reviews the<br />

checklist, it assigns tasks and due<br />

dates to specific <strong>in</strong>dividuals. The system<br />

automatically sends the person<br />

provided and paid for as a basic utility. Th<strong>in</strong>k<br />

of it as an <strong>in</strong>formation system on tap.<br />

If the need for a new or upgraded software<br />

package is on your company’s horizon,<br />

the ASP approach warrants consideration.<br />

It’s important to select an ASP that makes<br />

sense for your situation. Here are several<br />

factors to consider:<br />

* The most important factor <strong>in</strong> select<strong>in</strong>g<br />

an ASP is the quality and capability of their<br />

software. Whether its delivered via a T1 circuit<br />

or hosted locally doesn’t change<br />

whether the software fits your needs and<br />

helps you improve your operation. Beware:<br />

many ASP’s simply rehash their exist<strong>in</strong>g<br />

software, or purchase someone else’s standard<br />

package, then pipe it to you.<br />

* Make sure the ASP is reputable, trustworthy,<br />

and responsive to its customer’s<br />

needs. You can’t ascerta<strong>in</strong> that from a brochure.<br />

Ask for a customer list and call as<br />

many as you can. Talk to them. Listen to<br />

their stories. You’ll soon determ<strong>in</strong>e whether<br />

this is the right ASP for you. If an ASP can’t<br />

provide a customer list, then don’t bother.<br />

* F<strong>in</strong>ally, make sure the ASP has experience<br />

<strong>in</strong> your field. There are all sorts of<br />

ASP’s, offer<strong>in</strong>g a vast range of different services,<br />

and the number is grow<strong>in</strong>g exponentially.<br />

A company that sells retail systems,<br />

Internet services, or just hosts your hardware<br />

probably won’t have the background<br />

necessary to fulfill your company’s needs.<br />

For general <strong>in</strong>formation on ASP’s, visit<br />

www.aspnews.com, www.asp<strong>in</strong>dustry.org,<br />

and www.searchasp.com. For further <strong>in</strong>formation<br />

on <strong>Plex</strong>us Onl<strong>in</strong>e, contact <strong>Plex</strong>us<br />

<strong>Systems</strong> at 248-922-9690 or visit<br />

www.plex-sys.com.<br />

email and puts the task on their personal<br />

“Activity Manager”, a sort of<br />

onl<strong>in</strong>e Task Management System. As<br />

the various tasks are completed, they<br />

are electronically checked off the list.<br />

Although MSP’s APQP Checklist has<br />

been setup us<strong>in</strong>g the standard Checklist<br />

Module with<strong>in</strong> the <strong>Plex</strong>us Onl<strong>in</strong>e<br />

platform, the customized end result<br />

facilitates MSP’s unique design and<br />

development process.<br />

One of the advantages of an ASP<br />

solution is that an organization’s <strong>in</strong>ternal<br />

<strong>in</strong>formation system can be easily<br />

<strong>in</strong>tegrated with e-based Bus<strong>in</strong>ess-To-<br />

Bus<strong>in</strong>ess communication. For example,<br />

some of <strong>Plex</strong>us’ forg<strong>in</strong>g customers<br />

are us<strong>in</strong>g <strong>Plex</strong>us Onl<strong>in</strong>e to improve<br />

communication with suppliers. Key<br />

suppliers are issued a restricted User<br />

ID that allows them to see only the <strong>in</strong>formation<br />

the customer wants them to<br />

see. Instead of receiv<strong>in</strong>g paper Releases,<br />

the supplier reviews the onl<strong>in</strong>e<br />

“Shipment Schedule”.<br />

The onl<strong>in</strong>e communication system<br />

replaces the need for expensive and<br />

problematic EDI. Us<strong>in</strong>g a standard<br />

Web Browser, the supplier sees the releases<br />

<strong>in</strong> real-time and commits to the<br />

specified date. When the supplier<br />

ships the product, the system is used to<br />

pr<strong>in</strong>t a bar code and close the release.<br />

The customer scans the bar code when<br />

the product is received, which automatically<br />

identifies the product, marks<br />

it as received, transfers it <strong>in</strong>to <strong>in</strong>ventory,<br />

and sets up payment <strong>in</strong> the AP<br />

module. The system is also used to<br />

publish an onl<strong>in</strong>e supplier handbook,<br />

technical specifications and supplier<br />

performance reports.<br />

<strong>Plex</strong>us Onl<strong>in</strong>e as an ASP is dedicated<br />

to the forg<strong>in</strong>g <strong>in</strong>dustry. By<br />

work<strong>in</strong>g closely with its forg<strong>in</strong>g customers<br />

over the years, <strong>Plex</strong>us Onl<strong>in</strong>e<br />

has been designed by and for forg<strong>in</strong>g<br />

companies. Several of <strong>Plex</strong>us’ key<br />

management personnel, <strong>in</strong>clud<strong>in</strong>g its<br />

founder, come from forg<strong>in</strong>g companies.<br />

<strong>Plex</strong>us has stated an <strong>in</strong>tention to<br />

<strong>in</strong>volve all American forg<strong>in</strong>g companies<br />

<strong>in</strong> its onl<strong>in</strong>e <strong>in</strong>formation system,<br />

thereby leverag<strong>in</strong>g its forg<strong>in</strong>g experience<br />

and ga<strong>in</strong><strong>in</strong>g advantages from<br />

centralization and economies of scale.<br />

Their goal is to provide an onl<strong>in</strong>e <strong>in</strong>formation<br />

system to forg<strong>in</strong>g companies<br />

that is both capability-rich and<br />

cost-effective at the same time.<br />

22 FORGING JANUARY/FEBRUARY 2001 www.forg<strong>in</strong>gmagaz<strong>in</strong>e.com


Throw Away Your Modem<br />

and Get High-Speed Internet Access<br />

Premise: In order to conduct bus<strong>in</strong>ess<br />

over the Internet, small bus<strong>in</strong>esses<br />

should seriously consider<br />

discard<strong>in</strong>g low-speed dial-up access<br />

for one of a number of high-speed Internet<br />

access choices.<br />

Prediction: If available, bus<strong>in</strong>esses<br />

will generally f<strong>in</strong>d broadband cable<br />

and DSL the best choices. But ISDN<br />

and satellite serve specific needs.<br />

When it comes to high-speed Internet<br />

services, small bus<strong>in</strong>esses have<br />

more choices than ever, <strong>in</strong>clud<strong>in</strong>g cable<br />

(Broadband), DSL (Digital Subscriber<br />

L<strong>in</strong>e), ISDN (Integrated Services<br />

Digital Network) and satellite.<br />

Each high-speed technology has pros<br />

and cons, however, and not all services<br />

are available <strong>in</strong> every area. When<br />

look<strong>in</strong>g for services, there are two important<br />

factors to consider: What options<br />

are available, and how much<br />

speed does my bus<strong>in</strong>ess require?<br />

TV Cable (Broadband): Fast but<br />

Shared—A cable connection is fast<br />

and <strong>in</strong>expensive. Us<strong>in</strong>g coaxial television<br />

cable and a special modem, you<br />

can reach speeds as fast as 10 Mbps for<br />

downloads and two to three Mbps for<br />

uploads. However, because you must<br />

share that 10 Mbps with hundreds of<br />

other broadband users, your performance<br />

can be dragged down to analog-modem<br />

speeds dur<strong>in</strong>g peak usage<br />

periods, usually late afternoon and<br />

early even<strong>in</strong>g. Cable service costs between<br />

$30 and $60 per month, but because<br />

cable wir<strong>in</strong>g is not usually <strong>in</strong>stalled<br />

<strong>in</strong> office build<strong>in</strong>gs, expect some<br />

<strong>in</strong>stallation fees if you’re <strong>in</strong> a commercial<br />

structure. The downside of cable<br />

is that it is not available <strong>in</strong> all locations.<br />

And because most providers<br />

have geographic monopolies, if you<br />

don’t get good service, you may have<br />

to select another access technology.<br />

DSL: Over Your Phone L<strong>in</strong>e—<br />

Runn<strong>in</strong>g over ord<strong>in</strong>ary phone l<strong>in</strong>es at<br />

speeds as fast as six Mbps for downloads<br />

and one Mbps for uploads, DSL<br />

promises speed without shar<strong>in</strong>g. But<br />

potential speed depends on the distance<br />

your bus<strong>in</strong>ess is from your local<br />

phone company’s central office. After<br />

about three miles (16,000 feet), the<br />

signal degrades too much to be usable.<br />

The most common flavor of DSL is<br />

Asymmetrical DSL (ADSL), which<br />

features fast download speeds but<br />

slow upload speeds.<br />

Slow uploads make ADSL impractical<br />

for high-volume Web serv<strong>in</strong>g.<br />

But all DSL services run over your exist<strong>in</strong>g<br />

analog phone l<strong>in</strong>e without <strong>in</strong>terference,<br />

mean<strong>in</strong>g you can surf and talk<br />

on the same phone l<strong>in</strong>e at the same.<br />

You choose a DSL carrier from your<br />

CLEC (competitive local exchange<br />

carrier or your local telephone service<br />

provider) and then choose an ISP (Internet<br />

service provider, which may be<br />

affiliated with the CLEC or not).<br />

ADSL costs $40 to $200 per month<br />

(depend<strong>in</strong>g upon the speed). If you<br />

expect to frequently upload data to a<br />

remote server, consider pay<strong>in</strong>g more<br />

for Symmetrical DSL (SDSL), which<br />

has equal upload and download<br />

speeds. In some places, you’ll pay two<br />

to three times the monthly cost of<br />

ADSL. Many providers, such as Pacific<br />

Bell Internet, also offer custom<br />

telecommut<strong>in</strong>g and branch-office services<br />

that let customers use DSL to<br />

connect remote users with your office<br />

local area network (LAN) for an extra<br />

charge. The downside of DSL is its<br />

availability based upon location.<br />

ISDN: The Dependable One—<br />

ISDN is the slowest Internet option,<br />

with a top speed of 128 Kbps and requires<br />

the use of a special digital phone<br />

l<strong>in</strong>e from your local phone company.<br />

But the service is available almost everywhere.<br />

Unlike other high-speed options,<br />

ISDN isn’t always on, but connect<strong>in</strong>g<br />

with ISDN doesn’t take long,<br />

usually less than a second, compared<br />

with almost a m<strong>in</strong>ute for analog<br />

modems. Unfortunately, the connection<br />

drops after a m<strong>in</strong>ute or two of <strong>in</strong>activity,<br />

so you can’t easily use it for<br />

Web serv<strong>in</strong>g. You buy ISDN from your<br />

local telephone carrier and choose an<br />

ISP to dial-up to. The ISDN l<strong>in</strong>e itself<br />

typically costs about twice as much as<br />

an ord<strong>in</strong>ary phone l<strong>in</strong>e: from $25 to $50<br />

per month. Internet service is another<br />

$25 to $50, which br<strong>in</strong>gs the total to between<br />

$50 and $100 <strong>in</strong> monthly<br />

charges. These numbers don’t <strong>in</strong>clude<br />

one-time fees, such as $100 to $300 <strong>in</strong><br />

<strong>in</strong>stallation charges, and one- or twocent<br />

usage charges—per channel, per<br />

m<strong>in</strong>ute—whenever you’re connected<br />

to your ISP. (ISDN provides two 64<br />

Kbps paths that can be used for data,<br />

voice, or a comb<strong>in</strong>ation of both.) Fortunately,<br />

because ISDN is a dial-up service,<br />

you have a great deal of choice<br />

among providers. Its chief disadvantages<br />

are slow speed and higher costs.<br />

Satellite: High Speed <strong>in</strong> the Boondocks—If<br />

you can’t get cable, you’re<br />

out of range for DSL, and you don’t<br />

want ISDN charges, Internet by satellite<br />

may be the only answer. Promis<strong>in</strong>g<br />

satellite download speeds as fast as 400<br />

Kbps, it only enables upload<strong>in</strong>g through<br />

a modem (a 33 Kbps upload speed is the<br />

limit of a 56 Kbps modem.). Satellite<br />

prices are competitive with cable, but is<br />

very complex to <strong>in</strong>stall.<br />

Professionals will do the job for<br />

$200 to $300. Beyond slow uploads<br />

and costly <strong>in</strong>stalls, satellite services<br />

such as DirectPC do not support Mac<strong>in</strong>tosh<br />

USB or W<strong>in</strong>dows emulation.<br />

To connect Macs to the Internet, you<br />

have to use a W<strong>in</strong>dows 95 PC as an <strong>in</strong>termediary,<br />

runn<strong>in</strong>g third-party proxy<br />

software to share the connection with<br />

your Macs via Ethernet.<br />

The Last Word—If you’re serious<br />

about conduct<strong>in</strong>g bus<strong>in</strong>ess over the Internet,<br />

it’s a good time to jump <strong>in</strong>to<br />

the speed-surf<strong>in</strong>g arena. Cable is the<br />

most convenient choice, with the highest<br />

potential speed and lowest price<br />

(generally). DSL is the second-fastest<br />

option, but it often costs more, and<br />

speed depends heavily on your distance<br />

from your local phone company.<br />

If you’re really <strong>in</strong> the h<strong>in</strong>terlands, a<br />

satellite feed may be your only option<br />

for high-speed access.<br />

By Peter Lopes, vice president of<br />

market<strong>in</strong>g, apps4biz.com. This presentation<br />

was adapted from the January<br />

issue of Small Biz Apps, a monthly<br />

e-newsletter on small bus<strong>in</strong>ess application<br />

trends published by apps4biz.com.<br />

To jo<strong>in</strong> the free distribution list for the<br />

newsletter, please email<br />

editor@apps4biz.com with your name<br />

and company name, and mention that<br />

you read about the newsletter <strong>in</strong> Forg<strong>in</strong>g,<br />

January-February 2001 issue.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!