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ANNIVERSARY
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12 th
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Your Personal Invitation
Edition 2014
Hong Kong Palma de Mallorca Prague Frankfurt
info@xoprivate.com
www.xoprivate.com

About XO Private
Ever since its launch in 2013, XO Private has developed into a partner of
reference for numerous, unique properties and experience operators
around the world. Its refreshingly innovative marketing and distribution
concept of providing them with unrivalled, direct access to both guaranteed
affluent individuals and leading travel trade professionals, has resulted in an
absolute “must-adopt” position within the luxury travel marketplace.
Anticipating the demands of the discerning traveller for a complete luxury
lifestyle experience, XO Private brings together the world’s finest escapes
and travel experiences in a most luxurious, award-winning series of large
format coffee table books. These yearly published portfolios (released
in early December) have, in absolutely no time, developed into genuine
collector’s items. They offer a most elegant invitation to discover a world
away from the ordinary.
The Private Collection, now in its 12th Edition, has become an indispensable
source of inspiration for experienced travellers and luxury travel designers
alike. It is a unique, global reference publication that drives business in a
most attractive, cost-effective and guaranteed way.
In addition to the series of coffee table books, XO Private also publishes
the xoprivate.com website which reads as a comprehensive, one-stop
source of reliable and inspirational luxury travel information for well-heeled
individuals and travel trade professionals for whom only the best is good
enough.
XO Private successfully operates its global activities from corporate
locations including Hong Kong (China), Palma de Mallorca (Spain), Prague
(Czech Republic) and Frankfurt (Germany).
“The Private Collection has developed into a genuine
collector’s item for the discerning traveler.”
Robert De Niro
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The Concept
There’s an overwhelming choice and variety of options in today’s marketplace
to reach the elite of travellers and luxury travel designers.
Most important, however, in these challenging economic times, is to ensure that
every cent spent, is a cent well spent, providing a guaranteed return on investment.
The Private Collection concept offers exactly that. It is a long-established and
proven concept that offers its valued partners a multitude of powerful, costeffective
as well as innovative channels that make a serious difference to their
bottom lines. The Private Collection is a most attractive platform that perfectly
complements the existing affiliations (e.g. Leading Hotels of the World, Small
Luxury Hotels, Preferred Hotels & Resorts, Relais&Châteaux, etc.) of some and
offers a genuinely trusted, high-end umbrella brand with global reach for others.
Exceptional photographic coffee table books, a prominent online presence
through the xoprivate.com website, the elegant XO Private booths at the
world’s leading travel trade shows, the successful road shows by private
aircraft, the original Circle Dinners, the luxury lifestyle events around the
globe where XO Private is omnipresent, the vast network of high-profile
corporate lifestyle partners, the opportunity to order fully personalized
editions of The Private Collection, the comprehensive press release service,
the TradeInsider gold mine for luxury travel professionals and the media
exposure form a unique, fully integrated offer.
XO Private generates valuable sales leads, drives rack-rate business, offers
comprehensive marketing support whilst, at the same time, further raising
the exclusive profile of its members in the process. It should thus come as
no surprise that The Private Collection concept plays a prominent role in the
strategy of numerous, leading travel excellence companies around the globe.
“The Private Collection is the master source for finding ‘one of a kind
locales’ that could never be mistaken for anywhere else.”
David Copperfield
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Ultra-select distribution
Why not avoid every possible waste on advertising by taking part in a
proven, direct distribution concept that reaches your target clientele
through a powerful mix of channels in order to achieve full coverage of
the target market. XO Private’s extensive network of high profile corporate
partners is second to none, just like its very carefully selected network of
leading travel trade professionals around the globe.
Full year coverage
Stay in touch with your target market for a full year (12 months). Unlike the
result of an advertisement in a magazine or in a newspaper, The Private
Collection is a most luxurious publication, a genuine collector’s item,
which remains on the coffee table year-round or within arm’s reach of both
discerning travellers and trade professionals alike.
Sales leads & reservations
The Private Collection portfolio drives sales leads and most attractive rackrate
business directly to you. A handy fact sheet featuring your full contact
details invites the readership to contact you directly, no commissions asked!
Image-building
You never get a second chance to make a first impression! Present your
product or service in a most elegant way by featuring it in The Private
Collection portfolio with its stunning photography enhanced by effectdriving
spot varnish, an avant-garde lay-out design and the use of highly
exclusive art paper. Also, the highly selective invitation process ensures
that featured products and services rank among the world’s finest only.
XO Private stands for a proven mark of excellence.
“A traveller without knowledge is like a bird without wings”
Mushariff-Ud-Din
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Key Benefits
01. High-Profile Corporate Lifestyle Partners
One of the most important reasons behind the stellar business concept of
The Private Collection is related to its ultra-selective distribution concept.
Just like every year, The Private Collection will once again attract a most
amazing roster of high-profile industry leaders around the globe. All of
whom will distribute their fully personalized print-runs of the portfolio
among their privileged clientele.
Private banks (e.g. Deutsche Bank Private Wealth Management, Lombard
Odier Darier Hentsch & Cie, HSBC Private Bank, Goldman Sachs and
Schroders Private Banking), private jet charter operators (e.g. Lufthansa
Private Jet, Qatar Executive, Comlux The Aviation Group, Flying Group),
private organizations (e.g. Young Presidents Organization), luxury car
manufacturers (e.g. Maserati, Bentley Motors, Aston Martin, Spyker Cars),
helicopter manufacturers (e.g. Eurocopter), yacht charter operators (e.g.
Burgess, Liveras Yachts) and cruise lines (e.g. The World) are just some of the
high profile partners reached through the XO Private distribution concept.
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02. Luxury Travel Trade Partners
Given the extraordinary production quality of The Private Collection
portfolios, numerous leading travel trade professionals around the globe
have been seeking to be more closely associated with XO Private in a wide
variety of ways. One of the results is a close partnership with many of the
world’s leading travel designers in the form of fully personalized copies of
The Private Collection portfolio.
It is a very competitive environment out there in the luxury marketplace.
Every luxury travel designer around the world is continuously seeking
innovative, cost-effective and result-driven ways to communicate with their
most discerning clientele. They need to be able to differentiate themselves
from other players on the market. This is exactly where XO Private comes in
with The Private Collection series of luxurious coffee table books.
For even the finest of luxury travel agents worldwide it would simply be
impossible to bear the high costs that come with the production of a
portfolio like The Private Collection. As a result, XO Private developed the
unique possibility for carefully identified luxury travel agents to order their
own, fully personalized editions of The Private Collection. These travel
agents are now guaranteed to generate a tremendous impact among their
affluent clientele with an extraordinary sales & marketing tool that clearly
sets them apart from others.
To date, partnerships have been signed with over 87 leading luxury travel
agents (many of them being Virtuoso agents) across the globe from
Brazil to Saudi Arabia, from India to Japan, from Abu Dhabi to Russia and
from Singapore to The Netherlands. Featured properties and experience
operators in The Private Collection portfolio now fully enjoy direct access to
this much-prized clientele without having to pay any brochure contribution!
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03. Luxury Travel Trade Shows
XO Private attends all of the leading luxury travel trade shows throughout the
world that are exclusively appointment-driven. Travel trade shows based on
an effective appointment system are guaranteed to generate a considerably
higher return on investment than most generalist trade shows.
At all of the travel trade shows where XO Private takes part as an exhibitor,
XO Private Members are welcome to participate as a sharing exhibitor on
the elegant XO Private booth and thus enjoy a clear presence at a seriously
reduced cost.
The XO Private booths are always strategically located within the most
sought-after “Global Village” areas of each travel trade show and enjoy a
modern design geared towards maximum member exposure and comfort.
Ample storage space for brochures and personal belongings, snacks/
beverages, individual electricity plugs, wifi coverage, the services of an XO
Private hostess are just some of the standard member benefits offered.
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04. Luxury Lifestyle Events
There is no better way to keep a finger on the pulse of the luxury lifestyle
market than taking part in some of the finest events in the marketplace. They
offer the unique opportunity to discover exciting new product and services,
identify newly emerging trends, enjoy one-to-one exchanges with affluent
individuals, network with the senior management of other exhibitors with a
view on potential cross promotion/marketing opportunities, etc.
The prestigious events where XO Private will enjoy a prominent presence,
include:
St. Moritz Polo World Cup on Snow
(St. Moritz, Switzerland – January 2014)
The St. Moritz Polo World Cup on Snow is the world’s premier high-goal polo
tournament on snow. While showcasing top-level sport, the event is also
one of the main events on the Swiss social calendar. With 15,000 discerning
visitors in this prestigious resort over 4 days, it doesn’t take long to discover
why prestigious brands such as Cartier, Deutsche Bank, Ralph Lauren, BMW,
Swiss Jet and Veuve Cliquot sponsor this 28 year old event.
Top Marques Monaco
(Monte-Carlo, Monaco – April 2014)
Top Marques Monaco has developed into one of the major luxury lifestyle
shows worldwide. Featuring unique supercars, powerful boats, elegant
timepieces and many other exciting luxury products under one roof, this
most successful event attracts well over 35,000 visitors from Monaco, the
north of Italy and the south of France. Without any doubt, this event could
prove the ideal platform to present your product and/or service.
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05. Road Shows by Private Aircraft
Together with the undisputed leader in this field, XO Private is delighted to
organize a series of extraordinary road shows by private aircraft across Europe
for the eighth consecutive year.
For most Directors of Sales/Marketing and general Managers around the
globe, regional road shows are considered as quite exhausting and expensive
experiences with mixed outcomes. This should not necessarily be the case
any longer!
By introducing road shows by private aircraft, we have taken out the
exhausting runs around airports, the long and expensive airport transfers,
the risk of luggage getting lost as well as the tight flight schedules that make
travel a stressful hassle. Let alone possible flight delays and extremely strict
airport security which could further worsen the travel experience. Using
private aircraft means bringing back a wealth of comfort and flexibility, the
true pleasure of travelling.
Add the fact that in every city along the road show programme, 50 or
more of the finest travel agents, MICE executives, tour operators and media
representatives are most delighted to come over and meet with you in
person instead of you going out to try to meet with them. This turns the road
show experience into a most productive event providing guaranteed return
on investment.
The price per participant will probably surprise you in an even more
enjoyable way so that you’ll rapidly understand why each road show sells out
in absolutely no time.
For the 2014 road show by private aircraft, we will feature the following
countries on the programme: Austria, Germany and Switzerland.
“Travel, in the younger sort, is a part of education;
in the elder, a part of experience.”
Francis Bacon
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06. Circle Dinners
The attractive concept of the Circle Dinners has already generated a serious
following among fine hoteliers and experience operators around the world
who just love the informal, yet direct and interactive character.
Circle Dinners are small scale dinner events taking place in trendy restaurants
where hoteliers and/or experience operators meet with a carefully selected
audience of luxury travel designers. Given the boutique size of the events,
only 10 XO Private Members will be meeting with 30 of the finest designers
During these enjoyable, sit-down dinners, the XO Private Members will rotate
from table to table (aperitif, starters, main course, desert, coffee) and thus
have the opportunity to present their respective products to the selected
high-end travel trade audience. Expect a lively, interesting and personal
interaction with each and every one of these trade professionals.
There are numerous Circle Dinners for XO Private Members to take part in
around Central & Eastern Europe. Moreover, some of the dinner events cover
surprising and most exciting cities that might sound a little ‘off the beaten
path’ but deliver tremendously positive returns.
May 28-30, 2013
June 17-20, 2013
September 16-18, 2013
November 18-21, 2013
Kiev, St. Petersburg & Moscow
Cologne, Hamburg, Berlin & Salzburg
Frankfurt, Stuttgart & Zurich
Warsaw, Prague, Bucharest & Ljubljana
"I hope that you will enjoy flipping through the pages of this inspirational
collection and that it will inspire you to share my passion for travel."
Francis Ford Coppola
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Events calendar 2013 (provisional):
Road Show by Private Aircraft
February 2013 Hamburg,
(Central Europe)
ILTM Japan
March 2013
www.iltm.net
Mediterranean Luxury Club
March 2013 Rome
www.mediterraneanluxuryclub.com
ILTM Africa
April 2013 Cape
www.iltm.net
Circle Dinners
May 2013
(Eastern Europe)
ILTM Asia
June 2013 Shanghai
www.iltm.net
Circle Dinners
June 2013
(Central Europe)
September 2013 Luxperience
www.luxperience.com.au
Circle Dinners
September 2013 Frankfurt,
(Central Europe)
ILTM Americas
October 2013 Mayakoba
www.iltm.net
ILTM Spa
October 2013 London
www.iltm.net
Travelweek Rio de Janeiro
October 2013 Rio
www.travelweeksaopaulo.com
PURE Life Experiences
November 2013 Marrakech
www.purelifeexperiences.com
Circle Dinners
November 2013
(Eastern Europe)
ILTM Cannes
December 2013 Cannes
www.iltm.net
Stuttgart, Vienna & Munich
Kyoto
Town
St. Petersburg, Moscow
& Kiev
Cologne, Hamburg,
Berlin & Salzburg
Sydney
Stuttgart & Zurich
de Janeiro
Warsaw, Prague, Bucharest
& Ljubljana
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07. TradeInsider
XO Private’s ‘members only’ TradeInsider website offers a wealth of most
valuable travel trade information ranging from the world’s finest travel
designers, high-end FIT destination management companies, representation
& PR companies, travel trade shows and much, much more!
It is not always an easy task to identify the finest luxury travel designers
abroad. In order to assist with that challenging task, XO Private is bringing
all of them together on the TradeInsider website in a continuous fashion so
that one can now access this most valuable and comprehensive database of
luxury travel designers from all around the globe.
Nowhere else on the Internet can so many of the world’s high-end,
FIT destination management companies and unique experience operators be
found together on one website. Under the aptly named ‘Experience Masters’
banner, one can now find all the specialists that can turn a great journey into
a truly extraordinary one.
There are numerous representation and PR companies operating in
each market around the globe. In order to be able to make the perfect
choice for one’s company, it is of the utmost importance to benefit from
a comprehensive overview featuring all the players involved. XO Private’s
TradeInsider website offers exactly that.
Most important for each hotelier and/or experience operator around
the globe is to participate in only these travel trade shows that are likely
to provide the greatest return on investment. Given the great variety of
markets and the numerous shows that are available in the marketplace, the
comprehensive overview on the TradeInsider website should make every
travel trade professional’s life considerably easier.
Without any doubt, the TradeInsider website will develop into a most often
consulted source of valuable information for each and every XO Private
Member.
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08. Press Release Service
XO Private offers its members a complimentary press release service in order
to assist with spreading the word through as many channels as possible. XO
Private contracted three (3) different press release services that are specialists
in their respective fields of expertise, being: travel trade, luxury lifestyle and
social media.
09. Online Exposure
Being featured in The Private Collection portfolio also means enjoying a most
elegant presentation of your property or experience on the xoprivate.com
website. The online profile includes effective direct click-through features to
an email address of your choice and to your official corporate website. These
features drive sales leads as well as rack rate reservations towards your own
website without any sales commissions being asked.
10. Media Exposure
The editors-in-chief of about 250 luxury travel and lifestyle publications
around the globe are provided with their personal copy of The Private
Collection together with all relevant press information. This generates most
attractive, worldwide media coverage about the publication which in turn
benefits each XO Private Member individually.
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Price
XO Private operates according to a very selective “by invitation only” policy
which ensures the highest quality of featured products throughout The
Private Collection.
The number of featured XO Private Members in the upcoming Edition 2014
of the portfolio will again be limited to a maximum of 175 products.
Edition 2014
Early Bird Offer
Full amount paid before
March 15 th , 2013
Standard Price
Full amount paid before
July 1 st , 2013
Double page
presentation
4,990 € 5,990 €
Alternatively, for accommodation providers (hotels, resorts, lodges,
camps, private islands, luxury villas, yacht operators and cruise lines), we
are delighted to also offer a part cash / part barter option, based on the
following:
Edition 2014
Double page
presentation
Part Cash / Part Barter Option
Cash amount paid upon signature of contract
2,500 € cash payment
+ 8 barter room nights on B & B basis
(available all year, excl. Xmas and New Year only)
The above package price includes a double page presentation in The Private Collection portfolio, a duplicate presentation on
the xoprivate.com website, a proofing copy of The Private Collection, additional copies of The Private Collection portfolio at
production cost, the possibility to take part as a sharing exhibitor on the elegant XO Private booth at travel trade shows and
luxury lifestyle events around the globe, an invitation to take part in the road shows by private aircraft as well as the Circle
Dinners, the opportunity to take full advantage of the press release service, the possibility to use the XO Private logo on stationary
& promotional material/website and all technical costs and service charges.
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Contract form
Invoicing Details
Company name
Address
Postal code
Country
E-mail
Website
Tel
Fax
VAT number (for EC companies)
City / State
Contact person Mr/Mrs
Position
E-mail
Name of the product
I confirm a double page presentation in The Private Collection – Edition 2014 at following condition:
4,990 € Early bird offer – full amount to be paid before March 15 th , 2013
5,990 € Standard offer – full amount to be paid before July 1 st , 2013
€ Cash amount + barter room nights on basis.
Cash amount to be paid upon signature of contract.
Date
Name & Signature
Account name
Account number
Swift code
XO Private International Ltd.
817-302904-838
HSBCHKHHHKH
Bank
HSBC Hong Kong
1 Queen’s Road Central
Central, Hong Kong
XO Private International Ltd.
Suite B, 6/F, Ritz Plaza, 122 Austin Road, Tsim Sha Tsui, Kowloon, Hong Kong
info@xoprivate.com – www.xoprivate.com
Please be advised that the publishers reserve the right to refuse any applicants for advertising space,
even should the full price have been paid.

Whilst XO stands for extraordinary, The Private Collection stands for
escapes of distinction – exclusive, sometimes sophisticated, sometimes
escapist, sometimes adventurous, but always rather special.
info@xoprivate.com
www.xoprivate.com
design by goexclusive.com
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