The economic contribution of small to medium-sized grocery ...
The economic contribution of small to medium-sized grocery ...
The economic contribution of small to medium-sized grocery ...
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National <strong>economic</strong> impact <strong>of</strong> SMEs and <strong>grocery</strong> SMEs<br />
This demonstrates that the majority <strong>of</strong> IVA in the retail sec<strong>to</strong>r was contributed by<br />
SMEs. In particular, employing SMEs consisted <strong>of</strong> approximately 56% <strong>of</strong> the <strong>to</strong>tal IVA.<br />
Through their capacity <strong>to</strong> tailor their <strong>of</strong>fering <strong>to</strong> local needs and demographics, and<br />
their attempt <strong>to</strong> cus<strong>to</strong>mise their product range and s<strong>to</strong>re layout <strong>to</strong> the preferences <strong>of</strong><br />
local shoppers, independent retailers are able <strong>to</strong> add value <strong>to</strong> their sales <strong>of</strong>fering. <strong>The</strong><br />
convenient “high street” location <strong>of</strong> <strong>grocery</strong> SMEs also contributes <strong>to</strong> their attraction <strong>to</strong><br />
shoppers.<br />
Box 3: <strong>The</strong> IGA Network<br />
<strong>The</strong> Independent Grocers <strong>of</strong> Australia (IGA) is the largest independent retailer network which includes<br />
Ritchies IGA and FoodWorks. <strong>The</strong>re are several other banner groups in the industry. <strong>The</strong>se banner<br />
groups constitute between 85-95% <strong>of</strong> all independent retail sales on a nationwide basis.<br />
IGA was brought <strong>to</strong> Australia from the United States by Davids Holdings in 1988 when 10 s<strong>to</strong>res initially<br />
became members <strong>of</strong> IGA. Independent retailers are increasingly aware <strong>of</strong> the benefits <strong>of</strong> uniting under a<br />
single banner. As a result, there are currently 1,209 IGA s<strong>to</strong>res in the country. Davids has changed its<br />
name <strong>to</strong> Metcash and the distribution side <strong>of</strong> the business changed <strong>to</strong> IGA-Distribution (IGA>D).<br />
<strong>The</strong> s<strong>to</strong>res supplied by IGA>D are grouped in<strong>to</strong> three channels depending on their size, range and<br />
cus<strong>to</strong>mer pr<strong>of</strong>ile.<br />
Channel 1: Supa IGA<br />
Large format s<strong>to</strong>res, carrying a full and large supermarket range. <strong>The</strong>se s<strong>to</strong>res primarily cater <strong>to</strong><br />
shoppers who wish <strong>to</strong> purchase all <strong>of</strong> the <strong>grocery</strong> and fresh food requirements in one location.<br />
Channel 2: IGA<br />
Medium format s<strong>to</strong>res that carry a mid-<strong>sized</strong> supermarket range. <strong>The</strong>se s<strong>to</strong>res are neighbourhood<br />
s<strong>to</strong>res catering <strong>to</strong> shoppers who purchase less items, but do so more regularly.<br />
Channel 3: IGA X-press<br />
Small format s<strong>to</strong>res which attract a convenience market with a concentration on high service. <strong>The</strong>se<br />
s<strong>to</strong>res supplement a full <strong>grocery</strong> shop and specifically target the shopping demographic in their area.<br />
By being part <strong>of</strong> the IGA banner, the independent s<strong>to</strong>res are able <strong>to</strong> buy groceries at more competitive<br />
prices. S<strong>to</strong>reowners also receive marketing and business programmes and guidance, fresh food<br />
specialist advice and IT support.<br />
<strong>The</strong> Black & Gold brand was also launched in 1980 <strong>to</strong> compete in the housebrand market and now<br />
<strong>of</strong>fers a wide range <strong>of</strong> products through independently owned supermarkets.<br />
IGA provides a support system that strengthens independent supermarket opera<strong>to</strong>rs and aims <strong>to</strong><br />
provide cus<strong>to</strong>mers with a cost-effective shopping alternative. In addition, IGA, and other similarly<br />
independent grocers, generally aim <strong>to</strong> achieve a “competitive edge” by investing more in their individual<br />
businesses <strong>to</strong> increase local market share and by positioning themselves as a leader in community<br />
support.<br />
Source: IBISWorld, IGA website<br />
<strong>The</strong> <strong>economic</strong> <strong>contribution</strong> <strong>of</strong> <strong>grocery</strong> SMEs in Australia and WA 27<br />
PricewaterhouseCoopers 27 June 2007