College of Business Featured Business - Kutztown University

November 2009
Volume 7
Inside this issue:
Featured Speaker 1
Internship information 2, 3
Advisement 4
Featured departments 5
Club happenings 6, 7
Paco Underhill event 8
Career Services
Tutor schedule
Insert
Insert
College of Business Clubs
Accounting Club
President: Wayne Mosley
Contact: Prof. Dave Wagaman
DF 224
American Advertising
Federation (AAF)
President: Tiffany Boyer
Contact: Dr. James Ogden
DF 226
American Marketing
Association Club (AMA)
President: Frederick Ghilino
Contact: Dr. J.D.Williams—DF 229 and
Dr. Therese Maskulka—DF 20
Economics Club
Contact: Dr. Abdul Sraiheen, 120 DF
Financial Management Association Club
President: Brandon Deckert
Contact the Co-Advisors :
Dr. Keshav Gupta, DF 129 and
Dr. John Walker, DF 228
International Business Club
President: Jessica Midwood
Contact: Dr. Arifeen Daneshyar, DF 218
Society for Human Resource
Management Club
President: Nicole Saba
Contact: Dr. Lee Weyant DF 216
Students in Free Enterprise (SIFE)
President: Caity Vill
Contact: Dr. CJ Rhoads—DF 231 and Dr.
Sue Kong—DF 22
Project Transition has been treating adults
with serious mental illness for over 26 years.
Their unique residential communities are located
within attractive suburban apartment
complexes throughout Philadelphia and surrounding
counties.
Project Transition has grown from a very
small business to a very large small business.
This has come with all the traditional growing
pains associated with growing a business.
Twenty-six years ago, Dr. Crabtree co-founded
Project Transition where he currently serves as
Medical Director. Dr. Crabtree will address
how the growth of PT has resulted in the need
College of Business
College of Business Featured Business:
Project Transition
Featured Speaker: Dr. Loren Crabtree
www.projecttransition.com
SIFE Seeking Solutions Speaker Series
Issue 3
for professional managers who have skills
beyond those of the founders. In addition he
will discuss his need, over time, to become
somewhat of a financial analyst whether he
intended to or not. Dr. Crabtree will talk about
the risks inherent in serving mental health
patients from a business viability standpoint
and the types of challenges this business poses.
He will finish with talking about ―beginning
with the end in mind‖ as he looks for ways to
harvest value from the business that has
accrued over time. In short, how can he retire
and withdraw funds from the business while
keeping the business solvent?
All are welcome to participate:
Thursday, November 19, 2008
11:00am Room 100 deFrancesco Bldg
November 4th ~ Sustainability and Corporate Responsibility
12 p.m.—Luncheon
2 p.m.—Main Speaker: speaker Jim George, Vice
President of Community Relations, The Hershey Company
3 p.m.—Research Summary Presentation: Is Sustainability and Corporate
Responsibility Profitable? What does the research show?
Speaker—Dr. Carolyn Gardner, Professor of Management
4:00 p.m.—Panel Discussion: Stories of Sustainability—Both Good and Bad
Speakers: Jeff Celuch, Thermal Tech Engineering
Steve Clevett, Premier Power
Jennifer Gaalswyk, Armstrong World Industries
Jim George, The Hershey Company
Jim Morgan, Interstate Resources
For more details about this event and the Students in Free Enterprise (SIFE) club and
activities, please visit their website at: ww.kutztown.edu/activities/clubs/SIFE/events.html

Page 2
CoB WEB
The College of Business Internship Program is designed to enhance the student's formal academic education by providing an opportunity
for the student to test skills and knowledge via exposure to an actual institutional or commercial enterprise.
This supervised experience provides an arena for the practical integration of knowledge during the formal learning process as well as an
opportunity to acquire experience and knowledge beyond that available within the confines of the existing curriculum.
Students benefit both personally and professionally from the expanded perspectives provided by the professional supervisor and the guidance
of the faculty supervisor in evaluating this learning experience. Internships are graded on a Pass/Fail basis.
QUALIFYING FOR AN INTERNSHIP FOR CREDIT
You may qualify for an internship if you:
Have, or will have, 75 credits completed by the beginning of the term in which the internship will occur
Have, or will have, completed the business core with a QPA of 2.0 or better
Have, or will have, an overall QPA of 2.0 or better.
GENERAL INSTRUCTIONS
1. Instructions for processing are provided on the "yellow" Internship Application Form and in the Master Course Schedule Booklet. The
Internship Application Packet also includes a copy of the BUS 390 course syllabus. Internship application forms which include the course
syllabus and instructions are available at the following locations:
‣Internship Bulletin Board - hallway by lab rooms 27, 28 & 29 deFran Building
‣Department offices: Management/Marketing - DF233, Accounting/Finance, International Business & Economics- DF131 or Dean's
Office/College of Business - DF119.
2. If you are not sure about what type of internship you are looking for, check the:
College of Business Internship Bulletin Board located in the hallway outside the Lab Rooms 27, 28 & 29 deFrancesco Bldg
KU Career Development Center website.
Think about what type of setting, environment, and job responsibilities you desire.
Discuss your ideas with your advisor, or a faculty member or Department Chair in the area in which you are interested
3. Once you have decided on a type of internship, you should select your faculty supervisor of the internship. This is the person who will
make sure your internship application packet is complete, work with you during your internship, set expectations for reporting on your internship,
and submit the grade for your internship.
COLLEGE OF BUSINESS
INTERNSHIP APPLICATION DEADLINES
* SPRING - 2010 INTERNSHIPS
DUE – December 7, 2009
* SUMMER I – 2010 INTERNSHIPS
DUE – April 26, 2010
* SUMMER II— INTERNSHIPS
DUE—June 21, 2010
* Fall 2010 INTERNSHIPS
DUE—August 2, 2010
For more information and a listing of approved
internship companies, please visit:
www.kutztown.edu/academics/business/internship.aspx
CAREER DEVELOPMENT CENTER
NOTES ABOUT THE BENEFITS OF
INTERNSHIPS:
· Confirm your interest in that field
· Gain industry knowledge
· Apply classroom learning to ―real life situations‖
· Accumulate evidence of your abilities…your resume will
look good!
· Make critical professional contacts
· Improve your confidence & professionalism
· Shows future employers you‘re truly committed to your
chosen field
· Possibly land a full-time job
· Approximately 85% of interns receive a job offer from the
employer
· You won‘t need a lot of training and hand-holding if hired
· You may be able to earn academic credit and be paid
Career Development Center • 610-683-4067
careers@kutztown.edu

Volume 6 Page 3
Junior and senior level business students were asked some questions about “Why an Internship
is Important”. They were asked several questions and below are some of their responses:
SHAWN KEMMERER is a senior accounting major. Shawn did his internship at Herbein & Company during his second semester
of his junior year, Spring 2009. Herbein & Company is an accounting firm located in Reading, PA.
―I attended the accounting club meetings and learned about the ―Meet the Firm Night‖ that the club hosts. I went to this event,
handed out a few resumes and fortunately, Herbein wanted to learn more about me. The rest just fell into place from there.‖
―There are way too many good things that can come out of an internship that a job-seeking graduate can‘t afford to miss. Apply
for as many openings as you can, even if you are not sure if you will want to take your career in that direction. The experience
will be worth it and you exit the internship with an extra sense of confidence.‖
MATTHEW WILEY is a senior marketing major. Matthew did his internship at Reese during the Summer 2009 semester.
Reese is an advertising, marketing and communications account service firm located in Wyomissing, PA.
―I utilized my network and spoke with past interns of Reese.‖
―I was surprised when they asked me to interact directly with clients and to provide my own ideas and suggestions for the
campaigns.‖
―Internships reinforce what you learn in the classroom and more.‖
―My goal was to build a solid network for after graduation.‖
STEPHANIE APPLEGATE is a senior marketing major. Stephanie did her internship with Sorrelli in Summer 2009 semester.
Sorrelli is a wholesale manufacturer of costume jewelry located in Kutztown, PA.
―I attended an internship fair in the spring and met with my supervisor.‖
―I really enjoyed what I learned and what I did at my internship; I would definitely recommend students pursue internships.‖
―I wanted to learn about their business and how they market towards their consumers.‖
―I helped my supervisor in attracting new customers by utilizing a social networking website.‖
SEAN ERVIN is a senior marketing major. Sean did his internship with Enterprise Rent-a-Car in the Summer 2009 semester.
Enterprise Rent-a-Car is the largest privately-owned vehicle rental and leasing company in the US.
―I obtained my internship through the Career Fair and then through interviews at the Career Services office.‖
―I learned all aspects of running a business from marketing and management to sales and customer service.‖
―I was able to learn so much more about business with hands on experience. It also has helped me a great deal in job interviews
when employers ask me, ―Tell me a situation where….‖
―My goal for participating in an internship was to receive academic credit and a job offer.‖
AMANDA SHUMAN is a senior marketing major. Amanda did her internship with Reading Phillies in the Spring 2009 semester.
The Reading Phillies is a minor league baseball club.
―I found a few local sports teams that I was interested in interning with and sent my resume and cover letter. I then went in for
interviews. Once I found out which internships I had been selected for, I chose the one that I felt would give me the best experience.
The Reading Phillies Baseball Club.‖
―What surprised me the most about my internship was the amount of time and effort involved. During the off season from
January to March, I worked 40 hour weeks. Once the season started in early April the hours more than doubled sometimes putting
in over 100 a week. Another surprising factor is the amount of responsibility I had. I was in charge of a few specific theme
nights. I had to find sponsors, make contracts, and advertise the night. The success or failure of the event was up to how much
work I put into it.‖
―I would absolutely recommend that every student have at least one internship upon graduation. I know that with the Reading
Phillies they only hire their interns. They will never hire outside the base of past interns. With most all companies they want
you to have past business experience. Plus an internship is a great networking tool and can lead to many job opportunities.‖
The only other comment I have is to not take your internship for granted. It is an incredible opportunity to be surrounded and
learn from business professionals. Be a sponge and absorb everything around you. Show that you have great work ethic and
take charge. Your superiors will notice. An internship will look great on your resume and can lead to either a job or a recommendation.
Give it your all.‖
This newsletter serves as an information source for KU Students, faculty and staff. Questions or suggestions—
You may contact Alyssa Dienno at adien012@kutztown.edu

Page 4
CoB WEB
CHECK THE WEB FOR YOUR EARLIEST REGISTRATION DATE AND TIME
https://portal.kutztown.edu/oss/
Meet with your advisor—October 27 through November 24
You don’t have to stand in line!! Use online student services -
after confirming your spring 2010 class schedule with your
advisor, log-in to
online student services
https://portal.kutztown.edu/oss/
Web access to spring 2010 registration: November 9-november 24
* You will not be able to schedule courses until your registration start date and time
* You will not be able to schedule if you have registration holds on your account
* You can view the department that issued the hold through Online Student Services, and contact them directly
to resolve the restriction
Advisement and registration for your Spring 2010 courses will be upon us soon. As you are aware, you must complete all seven of the
Business Core courses, ACC 121, ACC 122, BUS 120, BUS 131, BUS 171, ECO 011, and ECO 012, and attain a 2.0 grade point average
in these courses before you may take upper level (300 level) courses in any of the Business disciplines.
If you will have not successfully completed all the Business Core courses by the beginning of the Spring 2010 semester, be sure to register
for the core courses you need and complete them before you pursue upper level courses. If you will have completed all seven courses
but will not have a 2.0 average in the seven Business Core courses by then, be sure to register for a sufficient number of core courses to
raise your core GPA to 2.0 before you pursue upper level courses.
If you register for upper level courses for Spring 2010 and are found to have not completed the Business Core with a 2.0 GPA, you are
subject to being dropped from those upper level courses. Each department will check the course rosters of its upper level courses, and purge
the rosters of students who do not meet the requirements for enrollment in those courses. As an additional consequence, you may then find
it difficult to register for those Business Core courses that you need to take or repeat.
You should also know that you don‘t have to complete the Business Core courses to enroll in MGM 210, Principles of Management, and
MKT 210, Principles of Marketing, but you must complete 43 credits before you take them. If you have not completed 43 credits by the
beginning of Spring 2010, you will similarly be dropped from the rosters of MGM 210 and MKT 210.
If you have any questions about any of this, please see your academic advisor as soon as possible.
COB website: www.kutztown.edu/academics/business
process a change of major if you are already in the Business Core program and
the process for others who might be thinking about declaring a Business major
TO CHANGE CURRICULUM INTO THE BSBA BUSINESS
CORE PROGRAM:
All students in good academic standing who have obtained at least a
2.0 grade point average, overall, are eligible to change their major.
Report to Dr. Alfredo Esposto, Chair, Department of Economics, for
advisement and to process the form.
His secretary, Donna Delong, is located in room 131 deFrancesco.
Students are given a change of major form and a COB advisement
guideline and program checksheet.
Dr. Esposto will review your academic record and provide advisement
and options for course selection.
The change of curriculum form is processed electronically by the
secretary; A new College of Business advisor will be assigned.
TO DECLARE A DISTINCT MAJOR:
Students already declared in the BSBA Business Core program
who wish to declare a specific major should report to
the department office to complete the necessary form:
Department of Management & Marketing
Room 233, deFrancesco 610-683-4585
Department of Accounting and Finance
Room 131, deFrancesco
610-683-4580

Volume 6
Featured Departments
Page 5
The Department of
Management
What can you do with a major in Management?
Management graduates are prepared to assume leadership roles in a
wide variety of careers and organizations. Students pursuing a distinct
major in Management are required to complete advanced study in Organization
Behavior, Business and Social Environment, and Business
Strategy and Policy. They have the opportunity to select from a wide
offering of electives in areas such as Small Business Management, Human
Resource Management, and Logistics and Supply Chain Management.
The degree program also gives students the opportunity to select
College of Business electives to broaden their professional education.
The Department of
Marketing
What can you do with a major in Marketing?
The Kutztown University Marketing major offers students the ability
to study all areas of business and organization structures that deal with
consumer satisfaction and excitement! With your Marketing degree, you
will be prepared for many different career paths. Marketing graduates
work in Marketing Research, Advertising, Sales and Sales Management,
Transportation and Distribution, Retailing, Buying, Merchandising,
Product Development and Management and many other areas, both on a
local, regional, national or international level. Because the Marketing
major deals with the various publics of organizations and businesses, the
careers are rarely dull and always challenging.
Dr. Dan Benson teaches Prin. of
Mgm. and Human Resource Mgm.
He is located in 227 DF.
Office Hours: MWF 9-10AM
& T 2-4PM
Email: benson@kutztown.edu
Dr. Gary Chao teaches Operations
Management & Operations Mgm
and Theory & Practice.
He is located in 21 DF.
Office Hours: TWH 12-2PM
Email: chao@kutztown.edu
Mr. Kenneth Ehrensal teaches
Intro to International Studies, Prin.
of Mgm. & Organizational Theory &
Design. He is located in 209 DF.
Office Hours: M1-3PM & 5-6PM,
T 12-1:30PM, W 5-6PM
Email: ehrensal@kutztown.edu
Dr. Carolyn Gardner teaches Organizational
Behavior in Mgm &
International Mgm.
She is located in 219 DF.
Office Hours: T 8:15-9:15AM (AF),
W 2-5:30PM (DF), H 8:50-9:20AM (AF).
Email: gardner@kutztown.edu
Dr. David Haas (Chairperson)
teaches Prin. of Bus. Logistics &
Transportation Mgm.
He is located in 233A DF.
Office Hours: M10-11:30AM &
5:30-6PM, WF 10-11:30AM
Email: dhaas@kutztown.edu
Dr. John Hamrick teaches Prin. of
Mgm & Mgm of Labor Relations.
He is located in 121 DF.
Office Hours: M 9:30-10:30AM,
TH 7-8AM & 11-12 Noon
Email: hamrick@kutztown.edu
Dr. Roger Hibbs teaches Small
Business Mgm & Business Strategy
& Policy. He is located in 222 DF.
Office Hours: MW 11-12 Noon &
5-6PM F 11-12 Noon
Email: hibbs@kutztown.edu
Dr. Eileen Hogan teaches Senior
Seminar in Mgm.
She is located in 124 DF.
Office Hours: MT 1-3PM, W-12PM
Email: hogan@kutztown.edu
Dr. Larry Jensen teaches Prin. of
Business Statistics.
He is located in 221 DF.
Office Hours: MWF 8-9AM, &
TH 8:30-9:30AM
Email: jensen@kutztown.edu
Dr. Donald Kreps teaches Business
and Social Environment & Mgm
Business Policy and Strategy.
He is located in 232 DF.
Office Hours: T7-8AM, H 7-8AM
&11-12 Noon, Alt. Sat 7-9AM
Email: kreps@kutztown.edu
Dr. Bret Myers teaches Princ. Of
Bus Statistics & Operations Mgm.
He is located in 2A DF.
Office hours: TH 1:30-3pm, W 12-
2pm
Email: myers@kutztown.edu
Dr. William Roth teaches Prin. of
Mgm and Business Strategy &
Policy.
He is located in 231 DF.
Office Hours: TH 3-4PM, W 11-3PM
Email: wroth@kutztown.edu
Dr. Lee Weyant teaches classes in
Prin. of Mgm & Mgm of Compensation
& Benefits, Mgm of Staffing,
Training & Dev..
He is located in 216 DF.
Office Hours: TH 12:30-1:30PM,
Dr. Okan Akcay teaches classes in
Marketing Mgm & Export Mkt.
He is located in 217 DF
Office Hours: TH 1:30-3PM,
W 4-6PM
Email: akcay@kutztown.edu
Prof. Brian Hague teaches Prin. of
Marketing and MKT the Attractions
Industry. He is located in 203 DF.
Office Hours: MW 3:15-4:30PM
Email: hague@kutztown.edu
Dr. Therese Maskulka teaches
classes in Principles of Marketing
and Marketing Ethics in Society and
Marketing Strategies & Planning.
She is located in 26B DF.
Office Hours: MW 1-4PM,
F 10-12 Noon
Email: maskulka@kutztown.edu
Dr. Victor Massad teaches classes
in Prin. of Marketing and Consumer
Behavior.
He is located in 2B DF.
Office Hours: MWF 1-3PM
Email: massad@kutztown.edu
Dr. James Ogden teaches classes in
Advertising Campaigns & Marketing
Research.
He is located in 226 DF.
Office Hours: M 1-3PM, TH 7:30-
8AM & 11-12 Noon
Email: ogden@kutztown.edu
Professor Elizabeth Rogol,
(Chairperson) She teaches classes
in Sports Marketing & Senior Seminar
in Marketing.
She is located in 233B DF.
Office Hours: M 12-1PM,
T 8:30-11AM, W 12:30-2PM
Email: rogol@kutztown.edu
Dr. Paul Sable teaches classes in
Advertising Management and Media
Concepts.
He is located in 228 DF.
Office Hours: TH 11:30-12 Noon &
1:30-3PM, W 2:30-3PM & 5:30-6PM
Email: sable@kutztown.edu
Dr. James D. Williams teaches
classes in Personal Selling &
International Marketing.
He is located in 229 DF.
Office Hours: T 4:30-5:30PM,
W 3-6PM, H 11-12 Noon
Email: jwilliam@kutztown.edu
Professor E. James Windle teaches
classes in Principles of Marketing
and Service Marketing.
He is located in 223 DF.
Office Hours: TH 11-12 Noon, W
8-11AM
Email: windle@kutztown.edu
For more information about the Marketing & Management Major,
please visit their websites at:
Www.kutztown.edu/academics/business/majors/management
and
www.kutztown.edu/academics/business/majors/marketing

Page 6
CoB WEB
American Advertising
Federation
The AAF Club had their first
meeting on September 28th. The
Club discussed fundraising ideas
and ways to prepare for the competition NSAC, National Student
Competition in New York City. State Farm Insurance is the
National Sponsor this year and the students are currently working
on their case study. Students from all over the area are competing
against KU.
Also the club members helped out and ushered for ―The Way
We Buy‖ Event on October 20th with Paco Underhill and many
other speakers. The Club continues to work towards getting
fund raisers for the competition event in NYC.
President: Tiffany Boyer
Vice President: Rachael Ingram
Secretary: Justin McCurdy
Treasurer: Leah Stashko
AAF Team Roster:
American Marketing Association
On Thursday, October 15 AMA had Steven Orkin, Senior
Credit Manager and a KU Alumni and Charles Shackelford,
Senior Credit Manager, from Wells Fargo come and spoke to
the students about their careers.
Back: Angela Corrado (VP), Bryan Salvadore (Tech), Fred Glilin
(Pres.). Front: Lynda Wenrich (Ads), Beth Klein (Sec.), Michelle Hasset
(Treas.), Mathew Halper
(Fundraising).
Society For Human Resource Management
is a fairly new club to Kutztown University.
Their first official meeting of the Fall Semester
was held Tuesday, October 6th. FREE Pizza
and Soda was served at the meeting.
The Club started off well with a guest
Speaker, Richelyn Penn-Mekile from Human Resources Office here
at Kutztown University. She gave the students helpful advice on the
difficulty of finding a job in the real world. She told the students
that ―reading a job ad and what it offers is a reflection of the organization‖.
Richelyn also explained the different unions with the KU as
well. There might possibly be an internship opportunity for the
Spring Semester for anyone interested working in the Human Resource
Office on Campus.
Email address: shrm@kutztown.edu
From Left to Right: Marco Rodriguez
(Treasurer), Elizabeth A. Wright (Secretary),
Nicole Saba (President), Richelyn Penn-Mekile
(Speaker from Human Resources at KU), &
Brandon Dalia (Vice President).
For more information about the College of Business events and clubs, visit
the website at: www.kutztown.edu/academics/business/publications
Oct 20—Nov 5: Tshirt fundraiser—Villanova game tshirts
November 7: On the Boulevard
November 17: club meeting, speaker Dan Clouser of the
Berkshire Red Sox baseball league
Internship Panel held on October 22, 2009
Three accounting majors detailed their internship experiences
within different sectors of the accounting industry. The panelists
held internships with WTAS, the Kutztown University
Foundation, and the Department of the Treasury in Washington,
DC. Each panelist began with an explanation of how he or she
found the opportunity for the internship, followed by an overview
of the basic responsibilities of the intern. The importance
of networking was apparent here; one intern found his opportunity
through the Accounting Club's "Meet the Firm Night"
while another found his through a professor in the College of
Business. They described how they were evaluated by their
organization and what was expected of them on day-to-day basis.
All three panelists viewed their experiences in a very positive
light and cited multiple benefits of the internships, such as a
better understanding of how to communicate in a professional
business setting, developing better time management skills and
learning to think critically.
Jaime O'Donnell, KU Accounting Club Secretary
UPCOMING EVENT:
FRAUD AND FORENSIC ACCOUNTING PROGRAM
DATE: Thursday, November 19 th , 2009
TIME: 11:00 a.m. -12:00 p.m.
WHERE: DF 215

Volume 6 Page 7
The purpose of the International Business Club is to provide the members of the
organization with the proper knowledge and preparation for joining the international
work force by providing speakers, field trips and seminars which involve the international
business aspect, thus allowing the members to experience first hand what the
international work force is like while also having a good time.
At the club‘s first meeting of the year Dr. Daneshyar (Club Advisor) discussed with
the club his travel to the United States from India. Also, his career with teaching and
International
Business so far.
Club email: intlbusiness@kutztown.edu
From left to right: Alex Lavado (Treasurer), Jess Midwood
(President), Michael Smith
(Vice President), Jeff Mazza (Secretary)
OCTOBER FEATURED BUSINESS
Pictured from left to right: Dr. Roger Hibbs of the
Department of Management, speaker Mr. John Piccini
and Dr. William Dempsey, Dean.
On Thursday, October 22 nd , Mr. John Piccini, National Strategic Account
Manager for Consumer and Industrial Products, General Electric (GE), spoke to
College of Business students in deFrancesco 100. Mr. Piccini gave a brief history
of the company and spoke about the reorganization of GE into six global
business units. His focus was on how green technologies are transforming the
way the company does business. Major strategies of the green technologies
being developed by GE are working with utility companies to create a new
‗smart grid‘ (more efficient power distribution) for the United States so that
fewer new power plants need to be built. In addition, GE is making new consumer
products that capitalize on the smart grid resulting in more efficient
home appliances. He reported that GE is the 4 th most recognized brand in the
world.
KU Graduate Visits Marketing classes
On October 16, 2009 Dr. Therese Maskulka of the Department of Marketing
invited Brendan Huse, KU ‗00 graduate to speak to her Principles
of Marketing classes. He is Co-Founder of H2Order, Inc.
H2Order, Inc. is a locally run company specializing in custom label
natural spring water promoting business growth and contributing
to community development. They are located in Langhorne,
Pennsylvania.
They help companies reach their target markets with the use of
personalized water bottles through direct sales or local donations.
Speaker Brendan Huse (’00) talking to students in
marketing 210, Principles of Marketing.
CORRECTION: In the October issue of CobWeb, Professor Mark Dinger‘s information was missed. He is a member of the Department
of Accounting and Finance. Professor Dinger teaches courses in Managerial Accounting and Accounting Information Systems. His office:
deFrancesco 126; Email: dinger@kutztown.edu; Phone: 610-683-4578. His office hours are: MWF– 12-1pm, MW 2-3pm

Volume 6
One-day Conference - “Why they Buy: Cutting the Clutter and
Understanding the Science of Marketing” held on October 20, 2009
Dr. Carlos Vargas-Aburto, Provost, Dr. William Dempsey, Dean and Dr. Jim Ogden welcomed speakers and
guests to the breakfast held in McFarland Student Union room 183.
Page 8
Kutztown University and the College of
Business hosted a welcome breakfast for
presenters for the one-day conference.
Speakers: Paco Underhill, ―The Science
of Shopping‖, Lindsay Schnyder, ―The
Diffusion of Innovation‖, Kiersten Hafer,
―Do‘s and Don‘ts When Cutting Through
the Clutter: Lessons Learned‖ and Alvaro
Gallegos, ―The Life and Times of Alvaro
Gallegos‖.
Dr. Jim Ogden of the Department of
Marketing coordinated the program and
introduced speakers.
Students in AAF (American Advertising
Federation) served as greeters, assisted
with registration and program information.
Nancy Magee (M’80) and Peter Rittenhouse,
members of the College of Business
Advisory Board, and Jack Gottlieb
(‗00), participated in the program and
assisted with introductions.
AAF members, L to R: Christie McIntyre, Justin McCurdy, Rachael Ingram,
Tiffany Boyer, Michelle Hassett, Dave Campbell, Leah Stashko at Schaeffer
Auditorium.
Front L to R: Alyssa Dienno & Michelle Hassett.
Back L to R: Dr. Okan Akcay, Tannah Nemesch, Dr. Paul Sable, Kelly
Broderick, and Leah Stashko at McFarland Student Union Alumni
Auditorium.
From left to right: Dr. William Dempsey, Dean, Mr. Paco Underhill and Dr.
Joe L. Lewis, Associate Dean.
Speaker Lindsay Schnyder and AAF student club members and Dr. Jim
Ogden.