Your Guide to Design and Fine Arts (2663 KB) - Massey University
Your Guide to Design and Fine Arts (2663 KB) - Massey University
Your Guide to Design and Fine Arts (2663 KB) - Massey University
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INDUSTRIAL DESIGN<br />
BDes (Hons) / BDes<br />
DURATION<br />
4 YEARS FULL-TIME<br />
AVAILABLE<br />
WELLINGTON<br />
THIS DEGREE INCORPORATES INNOVATIVE THINKING, PRACTICAL DESIGN AND<br />
NEW TECHNOLOGIES FOR THE MANUFACTURE OF PRODUCTS, EQUIPMENT AND<br />
FURNITURE TO MEET THE SOCIAL, CULTURAL, ECONOMIC AND ENVIRONMENTAL NEEDS<br />
OF CONTEMPORARY AND FUTURE SOCIETIES.<br />
The industrial design major is noted for the number of students who have won prestigious national<br />
<strong>and</strong> international design competitions. Graduates are working in consumer product companies such<br />
as Fisher & Paykel, Nike <strong>and</strong> Apple, <strong>and</strong> creative industries like Weta Workshop.<br />
OVERVIEW<br />
Industrial design is a great choice if you enjoy being creative<br />
<strong>and</strong> making three-dimensional objects. The programme<br />
focuses on designing desirable, innovative products<br />
that humanise new <strong>and</strong> existing technologies as well as<br />
enhancing our lives. Industrial designers are interested in<br />
the design of products, the experiences of people who use<br />
these products <strong>and</strong> the systems in which these products<br />
play a part. Through the programme you will research <strong>and</strong><br />
design a diverse range of items from <strong>to</strong>ols <strong>to</strong> kitchenware,<br />
jewellery <strong>to</strong> sporting goods, furniture <strong>to</strong> agricultural<br />
equipment. <strong>Your</strong> learning is mostly studio-based, <strong>and</strong> you will<br />
use both traditional <strong>and</strong> digital processes <strong>to</strong> explore design<br />
ideas. Through drawings <strong>and</strong> models you’ll refine these ideas<br />
in<strong>to</strong> desirable, responsible products.<br />
This programme helps you learn how <strong>to</strong> conduct yourself<br />
as a design professional, <strong>and</strong> how the effective use of good<br />
design is an essential element in business success.<br />
The second year of the programme introduces specialist<br />
material <strong>and</strong> studio work including model making,<br />
his<strong>to</strong>ry, materials <strong>and</strong> processes, ergonomics <strong>and</strong> visual<br />
communication (including drawing <strong>and</strong> rendering).<br />
In the third year of the programme you’ll undertake advanced<br />
studio design projects. You’ll study theory <strong>and</strong> criticism,<br />
materials <strong>and</strong> processes, <strong>and</strong> visual communication.<br />
In the fourth year of the programme you’ll develop<br />
<strong>and</strong> undertake individual research assignments, study<br />
professional practice <strong>and</strong> complete a design research (BDes<br />
Hons students) or studio project (BDes students). We also<br />
encourage our students <strong>to</strong> enter a national or international<br />
design competition.<br />
Throughout your degree, you will work with students<br />
from other majors in core studio papers, <strong>and</strong> critical <strong>and</strong><br />
contextual studies, <strong>and</strong> have a wide choice of electives open<br />
<strong>to</strong> all design students.<br />
The objective of the programme is <strong>to</strong> produce internationally<br />
competitive, innovative product designers who will<br />
contribute <strong>to</strong> the shape of the future. Our focus is on helping<br />
our graduates become professionals who explore new ways<br />
of designing <strong>and</strong> integrating the needs of society, culture <strong>and</strong><br />
the environment.<br />
STRUCTURE OF THE MAJOR<br />
Throughout the programme you will develop a rich<br />
underst<strong>and</strong>ing of design for desirability, usability <strong>and</strong><br />
experience. <strong>Your</strong> skill in translating those attributes in<strong>to</strong><br />
products, furniture <strong>and</strong> systems will improve in leaps <strong>and</strong><br />
bounds.<br />
Year One of the programme consists of design studio papers,<br />
which must include Studio I - Object, critical <strong>and</strong> contextual<br />
studies, <strong>and</strong> two elective papers (see pages 9-11).<br />
RAQUE KUNZ, INDUSTRIAL DESIGN<br />
14<br />
YOUR GUIDE TO DESIGN AND FINE ARTS