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Consumer Class Actions in New York - New York City Bar Association

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communications, the First Department took Block out of the Gaidon and Taylor model and<br />

reversed the certification based on <strong>in</strong>dividual reliance and causation.<br />

GBL '349 claims frequently run <strong>in</strong>to certification trouble on issues of causation and<br />

<strong>in</strong>jury. This is because, <strong>in</strong> addition to prov<strong>in</strong>g that the challenged act or practice was<br />

consumer-oriented, a pla<strong>in</strong>tiff under ' 349 must prove that the act or practice was<br />

mislead<strong>in</strong>g <strong>in</strong> a material way and that pla<strong>in</strong>tiff was <strong>in</strong>jured as a result. Thus, while Oswego,<br />

Gaidon and Goshen def<strong>in</strong>itively established that reliance is not an element of a GBL '349<br />

claim, 3 a pla<strong>in</strong>tiff, nevertheless, must show that the defendant=s Amaterial deceptive act@<br />

caused the <strong>in</strong>jury. Oswego, supra, at 26.<br />

The problem arises from an <strong>in</strong>ability to establish that <strong>in</strong>jury (not damages) could be<br />

shown on a class wide basis. Thus, while A[r]eliance provides the requisite causal<br />

connection between the defendants= misrepresentation and the pla<strong>in</strong>tiff=s <strong>in</strong>jury,@<br />

Ackerman v. Price Waterhouse, 252 A.D.2d 179, 197 (1 st Dep=t 1998), cit<strong>in</strong>g Basic<br />

3<br />

See Oswego, 85 N.Y.2d at 25 (Athe statute does not require proof of<br />

justifiable reliance@); Gaidon, 94 N.Y.2d at 344; see also Small v. Lorillard Tobacco<br />

Co., 94 N.Y.2d at 55 (A<strong>in</strong>tent to defraud and justifiable reliance by the pla<strong>in</strong>tiff are not<br />

elements of the statutory claim@); 8 Givens, Supp. Practice Commentaries,<br />

McK<strong>in</strong>ney=s Cons. Laws of N.Y. Book 19, General Bus<strong>in</strong>ess Law '' 349-350, 2000 Cum.<br />

Pocket Part, at 223 (“Section 349 conta<strong>in</strong>s no requirement that an <strong>in</strong>jured party show<br />

17

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