Consumer Class Actions in New York - New York City Bar Association
Consumer Class Actions in New York - New York City Bar Association
Consumer Class Actions in New York - New York City Bar Association
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Mandatory b<strong>in</strong>d<strong>in</strong>g arbitration clauses are frequently be<strong>in</strong>g <strong>in</strong>serted <strong>in</strong>to standard<br />
consumer contracts -- often with language expressly prohibit<strong>in</strong>g class actions. See<br />
generally Jean R. Sternlight, As Mandatory B<strong>in</strong>d<strong>in</strong>g Arbitration Meets The <strong>Class</strong> Action, Will<br />
The <strong>Class</strong> Action Survive? 42 Wm. & Mary L. Rev. 1 (2000). How this frontal attack on<br />
Article 9 will ultimately play out <strong>in</strong> the <strong>New</strong> <strong>York</strong> courts rema<strong>in</strong>s to be seen.<br />
In Brower v. Gateway 2000, Inc., 246 A.D.2d 246 (1 st Dep=t 1998), the First<br />
Department dismissed a putative class action asserted on behalf of Gateway computer<br />
purchasers because of a pre-dispute arbitration clause <strong>in</strong> the agreements delivered with the<br />
customers= computers. The court rejected pla<strong>in</strong>tiff=s arguments that the clause was<br />
unenforceable as a contract of adhesion. A[I]f any term of the agreement is unacceptable<br />
to the consumer, he or she can easily buy a competitor=s product <strong>in</strong>stead.@ Id. at 252.<br />
The court also rejected pla<strong>in</strong>tiff=s arguments that the arbitration clause was procedurally<br />
and substantively unconscionable. Id. The court wrote:<br />
As to the procedural element, a court will look to the contract<br />
formation process to determ<strong>in</strong>e if, <strong>in</strong> fact, one party lacked any<br />
mean<strong>in</strong>gful choice <strong>in</strong> enter<strong>in</strong>g <strong>in</strong>to the contract, tak<strong>in</strong>g <strong>in</strong>to<br />
consideration such factors as the sett<strong>in</strong>g of the transaction, the<br />
experience and education of the party claim<strong>in</strong>g<br />
unconscionability, whether the contract conta<strong>in</strong>ed >f<strong>in</strong>e pr<strong>in</strong>t=,<br />
whether the seller used >high-pressured tactics= and any<br />
disparity <strong>in</strong> the parties= barga<strong>in</strong><strong>in</strong>g power. None of the factors<br />
supports appellants= claim here. [T]he substantive element . . .<br />
entails an exam<strong>in</strong>ation of the substance of the [a]greement <strong>in</strong><br />
order to determ<strong>in</strong>e whether the terms unreasonably favor one<br />
party.<br />
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