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SEPTEMBER/OCTOBER 2011 

Harvest 

festival 

Celebrating the best of the season 

Includes 

£45of 

‘Invite a friend’ 

vouchers 

• The cream of the autumn crop and how 

to cook it • Your easy route back into 

the school routine • Bringing up baby – 

all the essentials in one easy shop

WELCOME 

Founders’ 

message 

Autumn’s always a great time for 

seasonal produce, and this year is set to 

be the most exciting yet for our 

foodie customers. 

Alongside a bumper British crop (head to Freshly 

picked to see more), our new Daylesford Farmshop will 

be packed with their high-quality organic groceries. 

We’re also celebrating the first birthday of the Ocado 

range. We now stock 350 products with more added 

every week, and have just picked up an award for our 

pork belly roasting joint. 

But we’re not just about great food and drink. We’d 

also like to take this opportunity to thank you for 

your donations to our Japan appeal. You’ve given 

a very generous £250,000 at the time of going to 

print, so find out how that’s making a difference at 

ocado.com/theocadoway. 

Tim and Jason 

Ocado Co-Founders 

We’re proud to be supporting Peace 

One Day. This charity campaigns for 

a global truce to be held each year on 

the UN International Day of Peace, 

21st September. Find out more at 

ocado.com/theocadoway 

Read up on Peace One Day 

at facebook.com/ocado 

A Personal recommendation 

I’ve been waxing lyrical about the new Reflets de France 

range to my friends and on the Ocado blog. With prices 

starting at just £1.49, I recommend you give these authentic 

French delicacies a go.

SEPTEMBER/OCTOBER 2011 

Harvest festival 

Jude Law helps promote the charity 

Our autumnal issue is stuffed with delicious 

seasonal food and drink – turn to our Recipes 

section for tasty tips on tucking in. Within 

these pages you’ll also find lots of great 

ideas from our Back to school and Baby and 

toddler events, plus some spooky Halloween 

set-ups. 

Contents 

Immunisation during ceasefire 

Freshly picked 4 

Recipes 8 

Meet the producers 11 

Baby and toddler 14 

Back to school 18 

Halloween 20 

Peace One Day Founder Jeremy Gilley 

Rugby World Cup 22 

Get in touch 

From Facebook and Twitter to letters and 

emails, we always love to hear from you. 

Email us at ocadolife@ocado.com or 

write to: ocadolife, Titan Court, 3 Bishops 

Square, Hatfield, AL10 9NE. 

CBP000991803112363 

All items are subject to availability. Prices correct at time 

of going to print. © 2011 Ocado Ltd. All rights reserved.

4 

FRESHLY PICKED 

Sharing the very best of what’s 

around right now. 

Pyrex bakeware 

From preparation to baking and storing, 

Pyrex heat resistant glass has proved the 

perfect solution since 1915. 

From £4.49 

Fosters Gold 

This new, premium lager from 

Fosters is chill filtered for a clean, 

crisp taste. Straight from the fridge 

it makes a cool and refreshing drink. 

6 x 300ml, £6.79 

Please drink responsibly

5 


Potatoes 

As the weather cools, bring on the 

ultimate comfort food, the spud. Still 

being freshly lifted in the UK, we have 

plenty for roasting, chipping, mashing, 

or tossing in salads. 

From 52p per kg 

Carrots 

Sweet and crunchy, British 

carrots are at their best right 

now. Look out for the super tasty 

Chantenay variety, they’ll be 

delicious served with our pork 

belly joint. 

From 93p per kg 

Brassicas 

Now is the season for the 

British brassica! From 

broccoli to cauliflower, 

transform humble homegrown 

veg with exotic spices 

or a kick of chilli to really 

make it sing. 

From £1 

ocado.com/Ocadolife

6 


Bonterra 

September is Organic Month so what 

better to pair with this season’s produce 

than organic wine from the Bonterra cellar? 

Match their merlot with rich, steaming stews. 

From £6.99 

Please drink responsibly 

British apples and pears 

Whether crunchy and crisp 

or cooked to melting softness, 

make the most of a bumper 

British crop with our recipe 

ideas on page 8. 

From 21p each 

Ocado pork belly 

Our award-winning pork belly is a 

succulent joint at a sensible price. 

For an autumnal Sunday roast 

serve with root veg and lashings 

of apple sauce. 

Award 

Winning 

From £4.99 per kg

7 


All for Eve 

All profits from this luxurious, floralscented 

collection of moisturisers and 

body washes go to The Eve Appeal, a 

fund for gynaecological cancer research. 

From £5.50 

Ocado cooked chicken 

Convenient and tasty, our 

ready-cooked chicken is perfect 

for lunchboxes and lazy, throwtogether 

meals. 

From £1.99 

Ocado cream cakes 

Go on, be naughty… Our deliciously 

tempting selection includes 

everything from cream buns to a 

sweet vanilla slice. 

From £1.19

8 

RECIPES 

Apples & 

pears 

While in season, these versatile fruits 

are delicious in dishes both savoury and 

sweet. As the star of a recipe, they’re 

fresh-tasting and scented; paired with 

stronger ingredients, they cut through 

richness and soften sharp flavours. 

Chicken with 

apple in bacon 

One at a time, layer the chicken 

breasts between cling film and beat 

to even thickness. Coarsely grate 

1 apple and mix with the onion and 

cheese, then divide this down the 

centre of the fillets, before rolling 

each in 2 rashers of bacon. 

45 minutes 

Serves 4 

Ingredients: 

• 3 eating apples, peeled 

• 3 spring onions, finely sliced 

• 25g Gouda cheese, grated 

• 4 skinless chicken breasts 

• 8 rashers streaky bacon 

• 1 tbsp olive oil 

• 300ml dry cider 

• 1 tbsp wholegrain mustard 

• 1 tsp cornflour 

Fry for about 10 minutes, turning 

occasionally, until browned. Core 

and thinly slice the remaining apples 

and add to the pan. Pour in the 

cider, bring it to the boil, then gently 

simmer for 15 minutes. Remove the 

chicken and keep warm. 

Mix the mustard and cornflour with 

2 tsp of cold water, then stir into the 

sauce until thickened. Pour over the 

chicken to serve.

9 

RECIPES 

Pear and blue 

cheese salad 

Toast the pecans in a dry pan for 5 minutes. Set aside to cool. 

Whisk together the oil, vinegar and mustard, and season to taste. 

Toast or grill the bread, then place a slice on each plate. 

Pile with the salad leaves and pear, then drizzle over the 

dressing. Finally, crumble on the cheese and top with 

the nuts. 

20 minutes 

Serves 4 

Ingredients: 

• 50g pecan nuts 

• 4 tbsp olive oil 

• 2 tbsp cider vinegar 

• 1 tsp Dijon mustard 

• 4 slices white bread 

• 150g salad leaves 

• 4 pears, cored and sliced 

• 125g blue cheese 

Exclusive recipes from 

ocado.com/recipes

10 

RECIPES 

Preheat oven to 200˚C/Gas mark 6. Line the base 

of a solid 23cm cake tin (not loose base or sprung). 

Toss the fruit with the lemon. Cook the sugar, 

apple juice and vanilla in a frying pan over a gentle 

heat, without stirring, until deep brown. Add 

the fruit and cook for about 15 minutes, stirring 

occasionally. 

Roll the pastry on a floured board to the thickness 

of a £1 coin. When the fruit’s soft, tip it into the tin 

and cover with the pastry, tucking it in around the 

edge. If it’s too hot, use a spoon to do this. Slash 

the pastry to release any steam. 

Cook for 25 minutes until crisp and 

golden. Cool for 5 minutes then 

turn it out on a plate to serve. 

PEAR AND 

APPLE TATIN 

Ingredients: 

• 3 apples, peeled, cored and cut into eighths 

• 3 pears, cored and quartered 

• Juice of half a lemon 

• 100g caster sugar 

• ½ tsp vanilla essence 

• 50g butter, cubed 

• 500g puff pastry 

• plain flour for rolling 

Serves 6 

1 hour 

Find these recipes and over 2,000 more at 

ocado.com/recipes

DOWN ON THE FARM 

Meet the producers 

Our seasonal produce comes from 

farms all over the British Isles. Here 

we introduce Clive and Paul, two of 

our Kentish apple and pear growers. 

11 

Get 

SHARE THE LOVE 

Love Ocado? Spread the word – treat a 

friend to £15 off their first Ocado shop. 

See reverse for details 

your first shop 

Voucher code: VOU7073370 

Offer expires: 13/11/2011 

Minimum spend applies 


Get 

Introducing Clive 

Clive Baxter’s Maidstone orchards have been 

in his family for three generations. Right now 

his trees are heavy with fruit, but a mix of 

south and north facing fields means different 

varieties can ripen late into the year. 

What’s more, the location of 

Clive’s orchards is key: 

“There’s a band between 40˚N and 50˚N that’s 

the sweet spot for apples. As we’re on the 

edge of this, our fruit develops better flavour 

because it ripens more slowly. Further south, 

they don’t develop such flavour, further north, 

they struggle to mature.” 

continued.... 






Get 





See reverse for details

SHARE THE LOVE 

Hand these vouchers out to your family and friends for 

£15 off their first Ocado shop. It’s easy for them to get 

started – they just need to follow the simple steps on 

the back of the voucher. 

12 

MEET THE PRODUCERS 

• Simply go to ocado.com and register, then book a slot 

for delivery before 13/11/11 – it’ll only take 30 seconds. 

• Enter the voucher code VOU7073370 when you check 

out, spending a minimum of £75. [1] 

• Click ‘add’ and £15 will be automatically deducted from 

your bill. 



[1] This voucher cannot be used in conjunction with any other voucher offers. 

Delivery charge may apply. This voucher may not be used if you have previously 

redeemed a first time shop voucher on another account. Please see Terms and 

Conditions at ocado.com for full details. 












Conditions at ocado.com for full details. 





Introducing Paul 

A 3-hectare conservation area by Paul Mansfield’s 

farm features wild flowers and British oaks. The 

insects this supports encourage the pollination 

of his fruit trees, while the next-door reservoir 

collects rainwater for irrigation. 

With over 40 years of combined family 

experience running Paul’s orchards, the natural 

resources nearby are certainly put to good use. 

Crunch time 

Finding the right producers is important to us, 

because we care as much as you about the 

produce in your fruit bowl (not to mention your 

fridge and cupboards). 

From the quintessential British cox to the 

scrumptious comice pear, tuck into Clive and 

Paul’s produce at ocado.com now. 








Conditions at ocado.com for full details.

Discover award-winning organic produce, straight from 

our farm to your fork - and enjoy 10% off* our cheeses, 

meals, soups, milk, bread, cakes and a great range of 

larder essentials. *until October 15 th , subject to availability. 

Visit our new virtual farmshop at ocado.com/daylesford.

14 

BABY AND TODDLER 

Tickled pink 

We know that as a mum, everyone’s 

competing for your time, so let us do 

the hard work while you relax with 

the family. 

With our rapidly growing range and 

fabulous money saving offers, now’s the 

time to make us your one stop 

baby shop. 

BABY & TODDLER EVENT 

14.09.11 – 11.10.11 

Nappies and wipes 

From eco-friendly packs to big value boxes, 

we’ve got nappies in all sizes for every 

budget. Our wipes are suitable for the most 

sensitive baby skin. From 97p

15 

BABY AND TODDLERR 

Bentley Organic 

Burt’s Bees 

From £3.09 From £7.99 

Soil Association certified as environmentally 

sustainable, all Bentley Organic products contain 

only the best ingredients. Pop some baby lotion into 

your weekly shop and give it a try! 

A selection of shampoo, bubble bath and 

nourishing lotion, all made from natural ingredients 

to soften and smooth your baby’s delicate skin. 

Green People Organic Babies 

From £6.89 

Recommended by midwives, this award-winning 

range of organic, natural products includes 

shampoo, baby lotion, nappy cream and baby oil. 

ocado.com/baby

16 


BABY Love 

We offer a great range of baby food for 

every stage. From trusted favourites 

like Plum to exciting new brands, we’ve 

got something to delight even the 

fussiest babies. 

Toys 

Health and dental 

From £4 From £1 

Always read the label 

Keep your kids entertained with these fun and 

educational toys. Our range caters for babies to 

children up to eight years. 

We’ve got everything you need to keep your baby 

in the pink, from vitamins to teething gel.

17 


Range 

from 

60p 

ocado.com/baby 

Feeding accessories 

From £2.69 

Drinks and snacks 

From 46p 

Brighten up feeding time with our colourful range of 

bowls and cutlery. Plus, we’ve got loads of handy 

solutions for new mums. 

We’ve got lots of healthy ideas for keeping your little 

ones going between meals. Browse our snacks and 

thirst quenching drinks – you’ll be spoilt for choice.

18 

Back to 

school 

BACK TO SCHOOL EVENT 

ENDS 13.09.11 

For a hassle-free start to the school term, 

stock up on the essentials at Ocado. From 

lunchboxes to stationery, getting back 

into the school routine is easy when it’s all 

delivered for you.

19 

BACK TO SCHOOL 

19 

Lunchboxes 

From £1.50 

Stationery 

From 50p 

The kids are ready to go with everything from maths 

sets to colouring pencils. 

Our lunchboxes and matching water bottles feature 

cute characters like The Hungry Caterpillar or bright 

colours from Sistema. 

Packed lunches 

Snacks from 20p 

For full lunchboxes and happy tums, pack mini 

snacks and treats, juice cartons, fruit rolls and more. 

ocado.com/backtoschool

20 

HALLOWEEN 

Fright night 

Have a scream this Halloween with all 

you need for the most terrifying party 

in town. 

Spellbinding snacks 

Cadbury’s selection of spooky 

Halloween biscuits make ghoulish 

goodies for mini witches and wizards. 

Ghostly get-ups 

We’re packed to the cobwebbed 

rafters with witches’ hats and 

decorations, eerie icing and 

cupcake cases. 

Trick or treats 

Keep the werewolves from the door 

(and vampires, too) with a chock-ablock 

bucket of scary sweets

21 

HALLOWEEN 

Range 

from 

79p 

Scare yourself silly at 

ocado.com/halloween

22 

RUGBY WORLD CUP 

Try line tipples 

The Rugby World Cup is a great excuse for a get-together. Our wine, beers and 

spirits buyer has picked his favourite tipples from some of the countries taking 

part. Why not host your own party and try them out? 

Please drink responsibly 

France – Veuve Clicquot champagne, 75cl 

£34.49 

Ireland – Guinness Original, 500ml 

£1.69 

England – London Pride, 500ml 

£1.74 

Wales – Brains SA Gold, 500ml 

£1.77 

New Zealand – Montana sauvignon blanc, 75cl £9.29 

Scotland – Caledonian Deuchars IPA, 500ml 

£1.50 

For more Rugby World Cup wine and beer suggestions, go to 

ocado.com/rugbyworldcup

Chemists 

DIY / Home improvement 

Electrical 

Clothes shops Clothes shops 

We welc me 

American Express 

DIY / Home improvement 

Supermarkets 

American Express Payment Services Limited, Registered Office, Belgrave House, 76 Buckingham Palace Road, London SW1W 9TQ, United Kingdom, Registered in 

England and Wales with Company Number 06301718. American Express Payment Services Limited is authorised in the United Kingdom by the Financial Services 

Authority under the Payment Services Regulations 2009 (Ref. No. 484347) for the provision of payment services.

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