The Gambian Tourist Value Chain and Prospects for Pro-Poor Tourism

Tourism in The Gambia: International ‘Best Practice’ in Poverty Reduction & Pro-Poor Growth Through Tourism
Draft Report (Friday 22 nd December 2006)
Table 7: Potential arrival based on flight capacity from tourist destinations
Airline Origin Flights per
week
2006
Arrivals^
2005
Projected
capacity
available (seats)
2006
Projected
number of seats
filled*
Monarch UK 2 24,846 37,232 35,370
Astraeus UK 2 9,594 15,392 10,774
First Choice UK 3 9,376 13,980 13,281
Thomas Cook UK 3 11,678 14,100 13,395
Atlantic Express UK - 566 - -
Excel Air UK 2 - 9,320 8,854
My Travel Scandinavia 3 10,724 15,825 15,033
Finnish Air Scandinavia - 432 - -
Holland Excel Holland - 11,783 - -
Transavia Holland 1 9,357 9,672 9,188
Arke Fly Holland 1 - 3,660 3,477
Condor Germany 2 3,431 10,760 10,222
Span Air Spain 1 7,322 9,360 6,552
Europa Spain 1 - 3720 3,534
North American USA 2 - 28,704 20,092
SN Brussels Belgium 2 9,333 29,536 20,675
Totals 108,442 201,261 170,774
Source: Most of the data was taken from the GCAA Commerce Department’s Statistics Unit print-out on flight
schedules and capacity, except for: ^ From Gambia Immigration Annual Statistical Report
* 95% chartered, 70% scheduled
4.2 Value Chain Analysis
This examines the share of tourism expenditure reaching the local economy. On the basis of
information collected from hotel managers, inbound and international tour operators and
other sources the following ‘typical’ package value chains were generated. These examine
the flow of benefits from standard holiday packages for The Gambia purchased in the UK.
Table 8: Breakdown of Average Package Costs from UK
Low Season Breakdown
of total %
High
Season
Cost of average package to tourist¹ £530 £650
International tour operator²:
Admin, insurance & marketing
Destination support representatives
Sales commission / costs (@ 10%)
Implied gross surplus
£30
£10
£53
£31
5.6%
1.9%
10%
6%
Charter airline company plus fuel³ £285 54% £265 42%
£30
£10
£65
£43
Breakdown
of total %
4.6%
1.5%
10%
7%
Landing & passenger handling charges £17 3.2% £17 2.6%
Ground handler (inbound tour operator) £7 1.3% £15 2.3%
Accommodation £97 18% £205 32%
Notes: ¹
based upon tour operator market analysis, discounted brochure prices, user surveys and consultations
with operator for an average stay of 10.8 days in average three star standard accommodation
² based upon discussions with tour operators and reviewing their financial statements
³ based upon discussions with tour operators
Landing, handling charges and ground handler information provided by tour operator
Accommodation data based upon 10.8 nights at a daily rate of £9 low season and £19 high season
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