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WHAT AILS EUROPE? - On The Road Magazine Website. An ...

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Hospitality news ...continued<br />

Hospitality Corporate news<br />

London<br />

Following the acquisition of eight Mint<br />

Hotels across the Netherlands and the UK,<br />

renamed are the DoubleTree by Hilton<br />

London-Tower of London and DoubleTree<br />

by Hilton London-Westminster.<br />

<strong>The</strong> 583-room DoubleTree by Hilton<br />

London-Tower of London is in the heart<br />

of <strong>The</strong> City near Tower Bridge, with easy<br />

access to Barbican, <strong>The</strong> Globe <strong>The</strong>atre,<br />

<strong>The</strong> Whitechapel Art Gallery and St Paul’s<br />

Cathedral.<br />

Located adjacent to the Tate Britain<br />

museum, the 460-room DoubleTree by<br />

Hilton London-Westminster is within walking<br />

distance of the Houses of Parliament,<br />

Westminster Abbey and the London Eye.<br />

www.doubletree.com<br />

London<br />

• Diamond Jubilee<br />

London hotels are set for a Royal celebration<br />

in June as the capital plays host to the<br />

Queen’s Diamond Jubilee celebrations.<br />

At this point in the booking window, committed<br />

occupancy across the city for Sunday<br />

June 3 - the day of the Thames Diamond<br />

Jubilee Pageant - is up 115% compared to<br />

last year, according to hotel market intelligence<br />

firm TravelClick.<br />

Marrakech<br />

<strong>The</strong> Palais Namaskar opens as part of the<br />

Oetker Collection of ‘Masterpiece’ Hotels<br />

on April 6, 2012. A resort of 41 suites, villas<br />

and palaces, Palais Namaskar has been<br />

developed following Feng Shui principles<br />

and lies in a picturesque setting between<br />

the Atlas Mountains and the Djebilet Hills.<br />

Palais Namaskar – Garden and Lake<br />

<strong>The</strong> following day illustrates similar data,<br />

when Buckingham Palace is the venue for<br />

a star-studded concert. Hotel bookings on<br />

Monday June 4 are currently running 81%<br />

higher than the same date last year.<br />

• New Russian luxury restaurant<br />

Arkady Novikov, whose Novikov Restaurant<br />

Group employs 7,000 people in more than<br />

50 restaurants in Moscow and St. Petersburg,<br />

has just opened Novikov in London.<br />

<strong>The</strong> restaurant is divided into three areas:<br />

an upmarket basement bar, a pan Asian<br />

restaurant and an Italian restaurant whose<br />

chef is Carmelo Carnevale. Average prices<br />

are expected to be about £100 per person.<br />

Lübeck<br />

<strong>The</strong> former Mövenpick Hotel Lübeck/Germany<br />

trades under the new name Park Inn<br />

by Radisson Lübeck. Besides 197 spacious<br />

and modern guest rooms, the hotel features<br />

an all day dining restaurant, 1,200m2 of<br />

meeting space, and parking. <strong>The</strong> hotel<br />

underwent a room renovation in 2008<br />

and further upgrades are planned in 2012<br />

and 2013.<strong>The</strong> hotel is located next to the<br />

Old Town, on the banks of the river Trave.<br />

E-mail: info.luebeck@rezidorparkinn.com<br />

Salzburg<br />

<strong>The</strong> Motel <strong>On</strong>e Salzburg opened in 2011.<br />

Located in the southern part of the city with<br />

<strong>The</strong> architecture, which blends Oriental<br />

and contemporary developments with<br />

subtle Moorish and <strong>An</strong>dalusian touches.<br />

Palais Namaskar sits amidst 50,000<br />

square metres of scented and manicured<br />

Balinese-inspired gardens complemented<br />

by cascading waterfalls and lakes; water<br />

flows through over 1.5 hectares of Palais<br />

Namaskar’s grounds.<br />

Many of the villas have private pools;<br />

however there is also a main pool, and<br />

119 rooms, and approximately ten kilometers<br />

from the airport, the hotel is linked to<br />

Salzburg’s many attractions by a public bus<br />

line with a stop directly in front of the main<br />

entrance.<br />

All ensuite rooms have double bed, flat<br />

screen TV, WIFI, and air conditioning.<br />

<strong>The</strong> <strong>On</strong>e Lounge is lobby, cafeteria and bar<br />

in one. Rates single 59 - € / double 74<br />

salzburg@motel-one.com<br />

Stockholm<br />

Scandic Grand Central has opened. <strong>The</strong><br />

hotel has 391 rooms, conference facilities,<br />

gym, restaurant, bistro and a large hotel<br />

bar/lounge . It’s on the corner of Stockholm’s<br />

two most tourist-friendly streets<br />

– Kungsgatan and Vasagatan.<br />

Vienna<br />

Hotel Daniel Wien opened at the end<br />

of 2011. Contemporary hospitality and<br />

pared-down design is the key to this new<br />

115-room hotel which has its own bakery.<br />

Guests have four room categories to choose<br />

from in this heritage-listed 1960s building.<br />

<strong>The</strong> Upper Belvedere, the new 21er Haus<br />

in the Schweizergarten park and Vienna’s<br />

new main station (under construction) are<br />

all just a short distance away. Landstrasser<br />

Gürtel 5, 1030 Vienna, www.hoteldaniel.<br />

com/vienna<br />

spa. <strong>The</strong> hotel will offer a fine dining<br />

room, a tea lounge and two bars.<br />

Focusing on luxury, Palais Namaskar<br />

offers guests its own private jet service,<br />

which operates from Casablanca Airport<br />

to Marrakech in just 30 minutes. <strong>The</strong> private<br />

jet, can also be utilized for transfers<br />

to other Oetker Collection properties as<br />

well as any long haul destinations (nonstop<br />

from New York, Moscow or Dubai).<br />

www. palaisnamaskar.com<br />

Travelodge<br />

Claimed to be the UK’s fastest growing hotel<br />

company, Travelodge will open 41 hotels (3,610<br />

rooms) this year. <strong>The</strong>se new properties, at an<br />

investment of £246m, will boost the company’s<br />

estate to 537 hotels and over 39,000 rooms.<br />

Eleven of the 41 new Travelodges are located<br />

in London – further cementing the company’s<br />

position as the largest hotelier in the capital.<br />

Included in these openings is Travelodge’s<br />

500th hotel at Stratford which opened in February.<br />

Half of these London properties will be<br />

open before the end of July, including London<br />

Greenwich and London Excel Centre.<br />

Guy Parsons, Travelodge Chief Executive, said<br />

“we are in a very strong position to achieve our<br />

growth target of having 1,000 hotels by 2020.”<br />

www.travelodge.co.uk<br />

Accor<br />

Accor will rebrand its budget brands shortly .<br />

Ibis remains Ibis, but All Seasons becomes Ibis<br />

Styles, while the Etap-Hotels will become Ibis<br />

Budget. <strong>The</strong> aim is facilitate customer’s choice<br />

between the three brands and will affect more<br />

than 1,500 properties on four continents.<br />

• Ibis Budget with “basic comfort” price from €29<br />

• Ibis with “cosy comfort” at best price” from €49<br />

• Ibis Style with “design & comfort” from €59<br />

Ibis considers the re-branding as the beginning<br />

for the new company strategy “Open New<br />

Frontiers in Hospitality. We will offer our customers<br />

a totally new sensation in hotel experiences,”<br />

Accor’s Head of Marketing Grègoire Champetier<br />

said at ITB 2012.<br />

World’s 6 big hotel<br />

groups launch direct<br />

booking web site<br />

Six of the world’s largest hotel companies have<br />

collaborated to create a Web site that allows<br />

travellers to search listings and then book<br />

rooms directly on hotel sites, effectively cutting<br />

out sites like Expedia.<br />

<strong>The</strong> new site, Roomkey.com, is owned by<br />

Choice Hotels International, Hilton Worldwide,<br />

Hyatt Hotels, Inter-Continental Hotels, Marriott<br />

International and Wyndham Hotel Group, part<br />

of Wyndham Worldwide Corp.<br />

Between them the companies own more<br />

than 50 hotel brands. <strong>The</strong> site will also include<br />

results from other hotels as well. Best Western<br />

International was the first commercial partner<br />

to sign up since the site was introduced recently.<br />

Roomkey, or at least its beta testing site, offers<br />

a clean search page, employing adjustable<br />

graphics to filter searches by priority: price<br />

range, star rating, distance and so on.<br />

<strong>On</strong> the <strong>Road</strong> issue 201 Page 11<br />

Stephany Verstraete, Room Key’s Chief Marketing<br />

Officer said, “<strong>The</strong>re is not a lot of clutter. Our<br />

goal is really only to present the relevant information<br />

someone needs to make a purchase.”

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