06.05.2014 Views

WHAT AILS EUROPE? - On The Road Magazine Website. An ...

WHAT AILS EUROPE? - On The Road Magazine Website. An ...

WHAT AILS EUROPE? - On The Road Magazine Website. An ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Travel Industry news<br />

ECM 2nd edition launch<br />

Targeting travel operators and intermediaries,<br />

this digital brochure presents you<br />

with what you need to know about 36 city<br />

cards from 22 countries. <strong>The</strong> guide has<br />

been assembled by a collaboration of 36<br />

city tourism organisations working under<br />

the auspices of the European City Cards<br />

Knowledge Group.<br />

As well as offering a succinct overview of<br />

how the cards can work for operators and<br />

intermediaries, the e-brochure provides<br />

practical information, including details of<br />

commissions and contact details for each<br />

and every city.<br />

<strong>The</strong> travel trade will be able to make optimum<br />

use of city cards so as to create new<br />

business and at the same time enhance the<br />

customer experience.<br />

<strong>The</strong> cards offer free and/or discounted<br />

admission to leading visitor attractions,<br />

combined in many cases with public<br />

transport options, as well as discounts at<br />

shops, bars and restaurants.<br />

<strong>The</strong> cities and City Cards you can find out in<br />

the e-brochure are: Amsterdam, <strong>An</strong>twerp,<br />

Barcelona, Belfast, Berlin, Bruges, Brussels,<br />

Copenhagen, Dijon, Dublin, Dubrovnik,<br />

Geneva, Gijon, Gothenburg, Helsinki,<br />

Innsbruck, Krakow, Lisbon, Ljubljana,<br />

London, Lyon, Nantes, Nice, Nuremberg,<br />

Oslo, Prague, Reykjavik, Split, Stockholm,<br />

Tallinn, Turku, Valencia, Vienna, Vilnius,<br />

Zagreb, Zaragoza.<br />

<strong>The</strong> e-brochure is available for free here,<br />

on www.europeancitiesmarketing.com or<br />

by directly contacting individual cities. City<br />

Cards are also available on www.europeancitycards.com,<br />

and their mobile phone<br />

applications are downloadable for free at<br />

the Appstore and at the <strong>An</strong>droid Market.<br />

ECM digital brochure<br />

Groupon hits<br />

back<br />

<strong>The</strong> head of Groupon in the UK<br />

has rejected claims that major<br />

companies risk “trashing their<br />

brands” by working with the<br />

discount-deals site. MD Roy<br />

Blanga said: “Our model offers<br />

incremental sales to existing<br />

business - 50% of offers come<br />

from existing partners, so it is<br />

working for them.”<br />

Blanga’s retaliation came following<br />

comments from BA UK<br />

Head of Sales Richard Tams said:<br />

“Evidence of repeat purchases<br />

through Groupon is appalling.” Tui Travel<br />

specialist and activity sector Managing<br />

Director John Wimbleton said: “<strong>The</strong> danger<br />

with Groupon is you allow someone to trash<br />

your brand.”<br />

Blanga said: “Our offers are limited and<br />

unannounced. We target people who are<br />

not necessarily thinking of going, say, to<br />

Barcelona - so they think ‘if the price is right,<br />

why not? Companies are not cannibalising<br />

their own sales. It is incremental to existing<br />

business.” Blanga conceded: “<strong>The</strong> model<br />

could be brand damaging. You need to<br />

structure the offer right to make it work.”<br />

Groupon users sign up for daily offers<br />

according to where they live or work and<br />

subject areas such as food, beauty, travel<br />

and leisure. Offers consist of discount<br />

vouchers on the price of a product or<br />

service. <strong>The</strong>se may be for purchase on a<br />

set date or over a period, but the offers are<br />

available for just 24 hours.<strong>The</strong> deals site<br />

developed in the US and launched in the<br />

UK in 2010. It set up Groupon Travel and<br />

launched Groupon Getaways last year.<br />

Welcome Days<br />

for Greatdays<br />

UNWTO results 2011<br />

Greatdays Travel Group, the Cheshire based<br />

travel wholesaler and tour operator, in<br />

late 2011 acquired the day trips business<br />

“Welcome Days Out” from Bob and<br />

<strong>An</strong>ne Sanderson. Welcome Days Out was<br />

established in 1995 and operates a large<br />

programme of day trips around the North<br />

West of England and a Christmas event<br />

programme for groups offering clients a<br />

festive lunch with live entertainment.<br />

<strong>The</strong> Sandersons are continuing with<br />

Greatdays acting as consultants in the<br />

development of Greatdays UK day trip<br />

market. In addition Greatdays are currently<br />

strengthening their Day Trips team by<br />

recruiting a dedicated Day Trips Manager<br />

to be based at their Altrincham Head Office.<br />

Paul Beaumont Executive Director said<br />

“there are a couple of other interesting<br />

acquisition opportunities on the horizon for<br />

the future and hopefully these will bring<br />

International tourist arrivals grew by over 4% in 2011 to 980 million, according<br />

to the latest UNWTO World Tourism Barometer. With growth expected to<br />

continue in 2012, at a somewhat slower rate, international tourist arrivals are on<br />

track to reach the milestone one billion mark later this year.<br />

International tourist arrivals grew by 4.4% in 2011 to a total 980 million, up<br />

from 939 million in 2010, in a year characterised by a stalled global economic<br />

recovery, major political changes in the Middle East and North Africa and natural<br />

disasters in Japan. By region, Europe (+6%) was the best performer, while<br />

by subregion South-America (+10%) topped the ranking. Contrary to previous<br />

years, growth was higher in advanced economies (+5.0%) than in emerging<br />

ones (+3.8%), due largely to the strong results in Europe, and the setbacks in<br />

the Middle East and North Africa. http://mkt.unwto.org/en/barometer<br />

John Beaumont, Bob Sanderson, Paul Beaumont, <strong>An</strong>ne Sanderson, <strong>An</strong>dy Beard<br />

further diversity and strength to our product<br />

range for the benefit of our clients”.<br />

Tour Providers has moved<br />

Coach tour wholesaler Tour Providers have<br />

moved to larger premises in Worcester.<br />

Tour Providers have now set up tours for<br />

over 120 coach operators to 13 countries.<br />

Additional help has been given with copywriting,<br />

itinerary planning, market research<br />

and brochure printing. Tel: 01905 312385<br />

Fax: 01905 501177<br />

E-mail: tourproviders@tiscali.co.uk<br />

National Trust of Scotland<br />

NTS are holding their 2011 group rates at<br />

85% of their historic visitor attractions until<br />

31 December 2013. Group rates can save<br />

you up to 40% on standard admission<br />

prices. For more information email<br />

traveltrade@nts.org.uk<br />

Windsor Castle by Bike<br />

Mind <strong>The</strong> Gap Tours are offering a new<br />

Windsor Castle by Bike day tour.<br />

<strong>The</strong> ride is suitable for all ages and ability,<br />

offering guaranteed departures and small<br />

groups. Groups will meet in central London<br />

before taking a short train ride to the heart of<br />

the English countryside. Using easy-to-ride<br />

vintage-style bikes with bells and optional<br />

baskets, the morning ride is traffic-free and<br />

gentle (under 12km), allowing visitors to<br />

enjoy the gourmet & historic sites en-route.<br />

After a traditional English pub lunch, the<br />

afternoon is spent inside the amazing Windsor<br />

Castle. <strong>The</strong> £69 ticket includes return train<br />

transport from central London, an English<br />

speaking guide, bike hire, entrance to Windsor<br />

Castle and a complimentary audio guide.<br />

For more information<br />

email info@mindthegaptours.com<br />

<strong>On</strong> the <strong>Road</strong> issue 201 Page 15

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!