WHAT AILS EUROPE? - On The Road Magazine Website. An ...
WHAT AILS EUROPE? - On The Road Magazine Website. An ...
WHAT AILS EUROPE? - On The Road Magazine Website. An ...
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Travel Industry news<br />
ECM 2nd edition launch<br />
Targeting travel operators and intermediaries,<br />
this digital brochure presents you<br />
with what you need to know about 36 city<br />
cards from 22 countries. <strong>The</strong> guide has<br />
been assembled by a collaboration of 36<br />
city tourism organisations working under<br />
the auspices of the European City Cards<br />
Knowledge Group.<br />
As well as offering a succinct overview of<br />
how the cards can work for operators and<br />
intermediaries, the e-brochure provides<br />
practical information, including details of<br />
commissions and contact details for each<br />
and every city.<br />
<strong>The</strong> travel trade will be able to make optimum<br />
use of city cards so as to create new<br />
business and at the same time enhance the<br />
customer experience.<br />
<strong>The</strong> cards offer free and/or discounted<br />
admission to leading visitor attractions,<br />
combined in many cases with public<br />
transport options, as well as discounts at<br />
shops, bars and restaurants.<br />
<strong>The</strong> cities and City Cards you can find out in<br />
the e-brochure are: Amsterdam, <strong>An</strong>twerp,<br />
Barcelona, Belfast, Berlin, Bruges, Brussels,<br />
Copenhagen, Dijon, Dublin, Dubrovnik,<br />
Geneva, Gijon, Gothenburg, Helsinki,<br />
Innsbruck, Krakow, Lisbon, Ljubljana,<br />
London, Lyon, Nantes, Nice, Nuremberg,<br />
Oslo, Prague, Reykjavik, Split, Stockholm,<br />
Tallinn, Turku, Valencia, Vienna, Vilnius,<br />
Zagreb, Zaragoza.<br />
<strong>The</strong> e-brochure is available for free here,<br />
on www.europeancitiesmarketing.com or<br />
by directly contacting individual cities. City<br />
Cards are also available on www.europeancitycards.com,<br />
and their mobile phone<br />
applications are downloadable for free at<br />
the Appstore and at the <strong>An</strong>droid Market.<br />
ECM digital brochure<br />
Groupon hits<br />
back<br />
<strong>The</strong> head of Groupon in the UK<br />
has rejected claims that major<br />
companies risk “trashing their<br />
brands” by working with the<br />
discount-deals site. MD Roy<br />
Blanga said: “Our model offers<br />
incremental sales to existing<br />
business - 50% of offers come<br />
from existing partners, so it is<br />
working for them.”<br />
Blanga’s retaliation came following<br />
comments from BA UK<br />
Head of Sales Richard Tams said:<br />
“Evidence of repeat purchases<br />
through Groupon is appalling.” Tui Travel<br />
specialist and activity sector Managing<br />
Director John Wimbleton said: “<strong>The</strong> danger<br />
with Groupon is you allow someone to trash<br />
your brand.”<br />
Blanga said: “Our offers are limited and<br />
unannounced. We target people who are<br />
not necessarily thinking of going, say, to<br />
Barcelona - so they think ‘if the price is right,<br />
why not? Companies are not cannibalising<br />
their own sales. It is incremental to existing<br />
business.” Blanga conceded: “<strong>The</strong> model<br />
could be brand damaging. You need to<br />
structure the offer right to make it work.”<br />
Groupon users sign up for daily offers<br />
according to where they live or work and<br />
subject areas such as food, beauty, travel<br />
and leisure. Offers consist of discount<br />
vouchers on the price of a product or<br />
service. <strong>The</strong>se may be for purchase on a<br />
set date or over a period, but the offers are<br />
available for just 24 hours.<strong>The</strong> deals site<br />
developed in the US and launched in the<br />
UK in 2010. It set up Groupon Travel and<br />
launched Groupon Getaways last year.<br />
Welcome Days<br />
for Greatdays<br />
UNWTO results 2011<br />
Greatdays Travel Group, the Cheshire based<br />
travel wholesaler and tour operator, in<br />
late 2011 acquired the day trips business<br />
“Welcome Days Out” from Bob and<br />
<strong>An</strong>ne Sanderson. Welcome Days Out was<br />
established in 1995 and operates a large<br />
programme of day trips around the North<br />
West of England and a Christmas event<br />
programme for groups offering clients a<br />
festive lunch with live entertainment.<br />
<strong>The</strong> Sandersons are continuing with<br />
Greatdays acting as consultants in the<br />
development of Greatdays UK day trip<br />
market. In addition Greatdays are currently<br />
strengthening their Day Trips team by<br />
recruiting a dedicated Day Trips Manager<br />
to be based at their Altrincham Head Office.<br />
Paul Beaumont Executive Director said<br />
“there are a couple of other interesting<br />
acquisition opportunities on the horizon for<br />
the future and hopefully these will bring<br />
International tourist arrivals grew by over 4% in 2011 to 980 million, according<br />
to the latest UNWTO World Tourism Barometer. With growth expected to<br />
continue in 2012, at a somewhat slower rate, international tourist arrivals are on<br />
track to reach the milestone one billion mark later this year.<br />
International tourist arrivals grew by 4.4% in 2011 to a total 980 million, up<br />
from 939 million in 2010, in a year characterised by a stalled global economic<br />
recovery, major political changes in the Middle East and North Africa and natural<br />
disasters in Japan. By region, Europe (+6%) was the best performer, while<br />
by subregion South-America (+10%) topped the ranking. Contrary to previous<br />
years, growth was higher in advanced economies (+5.0%) than in emerging<br />
ones (+3.8%), due largely to the strong results in Europe, and the setbacks in<br />
the Middle East and North Africa. http://mkt.unwto.org/en/barometer<br />
John Beaumont, Bob Sanderson, Paul Beaumont, <strong>An</strong>ne Sanderson, <strong>An</strong>dy Beard<br />
further diversity and strength to our product<br />
range for the benefit of our clients”.<br />
Tour Providers has moved<br />
Coach tour wholesaler Tour Providers have<br />
moved to larger premises in Worcester.<br />
Tour Providers have now set up tours for<br />
over 120 coach operators to 13 countries.<br />
Additional help has been given with copywriting,<br />
itinerary planning, market research<br />
and brochure printing. Tel: 01905 312385<br />
Fax: 01905 501177<br />
E-mail: tourproviders@tiscali.co.uk<br />
National Trust of Scotland<br />
NTS are holding their 2011 group rates at<br />
85% of their historic visitor attractions until<br />
31 December 2013. Group rates can save<br />
you up to 40% on standard admission<br />
prices. For more information email<br />
traveltrade@nts.org.uk<br />
Windsor Castle by Bike<br />
Mind <strong>The</strong> Gap Tours are offering a new<br />
Windsor Castle by Bike day tour.<br />
<strong>The</strong> ride is suitable for all ages and ability,<br />
offering guaranteed departures and small<br />
groups. Groups will meet in central London<br />
before taking a short train ride to the heart of<br />
the English countryside. Using easy-to-ride<br />
vintage-style bikes with bells and optional<br />
baskets, the morning ride is traffic-free and<br />
gentle (under 12km), allowing visitors to<br />
enjoy the gourmet & historic sites en-route.<br />
After a traditional English pub lunch, the<br />
afternoon is spent inside the amazing Windsor<br />
Castle. <strong>The</strong> £69 ticket includes return train<br />
transport from central London, an English<br />
speaking guide, bike hire, entrance to Windsor<br />
Castle and a complimentary audio guide.<br />
For more information<br />
email info@mindthegaptours.com<br />
<strong>On</strong> the <strong>Road</strong> issue 201 Page 15