Opera Mini co-branding
Opera Mini co-branding
Opera Mini co-branding
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<strong>Opera</strong> <strong>Mini</strong> <strong>co</strong>-<strong>branding</strong><br />
The <strong>Opera</strong> <strong>Mini</strong> <strong>co</strong>-brand opportunity<br />
<strong>Opera</strong> Software offers mobile operators a unique ability to engage<br />
the fast-growing <strong>Opera</strong> <strong>Mini</strong> user base.
What is <strong>Opera</strong> <strong>Mini</strong>?<br />
<strong>Opera</strong> <strong>Mini</strong>, the world’s most popular cloud-assisted browser, used<br />
by over 200 million users wordwide, enables operators to provide a<br />
high-quality browsing experience across their device portfolio, while<br />
managing data delivery <strong>co</strong>sts.<br />
Why <strong>co</strong>-brand with <strong>Opera</strong> <strong>Mini</strong>?<br />
<strong>Opera</strong> <strong>Mini</strong> <strong>co</strong>-<strong>branding</strong> has already helped over 150 of the leading<br />
operators worldwide to launch mass-market, mobile internet<br />
propositions to attract new users and retain current ones. The <strong>co</strong>branded<br />
version of <strong>Opera</strong> <strong>Mini</strong> gives operators the opportunity to<br />
promote their brand and services as an integrated part of the user<br />
experience.<br />
Thanks to <strong>Opera</strong> <strong>Mini</strong>´s data <strong>co</strong>mpression, operators can offer<br />
unique and <strong>co</strong>mpelling data plans, while minimizing the risk of<br />
<strong>co</strong>ngestion in their networks as a result of high new-user uptake<br />
and increased data usage. <strong>Opera</strong>tors are empowered to deliver<br />
<strong>co</strong>ntinually a fast, smooth mobile browsing experience that will keep<br />
users <strong>co</strong>ming back.<br />
<strong>Opera</strong> <strong>Mini</strong> <strong>co</strong>-<strong>branding</strong> value drivers<br />
• Competitive pricing on mobile-internet access, including<br />
<strong>Opera</strong>-<strong>Mini</strong>-specific data plans and promotions<br />
• Integrated promotional capabilities<br />
• Content distribution and billing<br />
• Flexible platform for zero-rating and premium rating<br />
• Preinstallation of <strong>Opera</strong> <strong>Mini</strong> on operator handsets<br />
• Joint marketing and distribution efforts<br />
Benefits Co-branded vs. Public<br />
Data traffic via network<br />
<strong>Opera</strong>tor <strong>branding</strong><br />
Control of Speed Dial & services<br />
toolbar<br />
✔<br />
✔<br />
✔<br />
✔<br />
Promotion of operator portal<br />
& <strong>co</strong>ntent<br />
Content billing<br />
Zero-/premium rating of websites<br />
<strong>Opera</strong>-<strong>Mini</strong>-specific data pricing<br />
enabled<br />
Analytical support for marketing<br />
campaigns<br />
Support and maintenance<br />
✔<br />
✔<br />
✔<br />
✔<br />
✔<br />
✔
Co-<strong>branding</strong> on <strong>Opera</strong> <strong>Mini</strong><br />
<strong>Opera</strong>tor <strong>branding</strong> and promotional opportunities<br />
<strong>Opera</strong> <strong>Mini</strong>’s Speed Dial and Smart Page provide hyper-targeted, real-time advertising and <strong>co</strong>-<strong>branding</strong> opportunities for operators to<br />
<strong>co</strong>nnect with their users on a more personal level.<br />
Speed Dial Smart Page Leading global operators deploying <strong>co</strong>-branded <strong>Opera</strong> <strong>Mini</strong><br />
Drive traffic to your own or<br />
partners’ properties with one-click<br />
access via Speed Dial entries.<br />
Increase brand awareness or<br />
promote specific <strong>co</strong>ntent/services<br />
as an integrated experience.
Business/Product inquiries<br />
Phone: +47 2369 2400 (GMT +1)<br />
Email: <strong>co</strong>ntact-us@opera.<strong>co</strong>m<br />
Press inquiries<br />
Phone: +47 2369 2550 (GMT +1)<br />
Email: pr-team@opera.<strong>co</strong>m<br />
<strong>Opera</strong>, <strong>Opera</strong> Software, <strong>Opera</strong> <strong>Mini</strong>, and the O logo are trademarks of <strong>Opera</strong> Software ASA. All other marks are the property of their respective owners. © 2013 <strong>Opera</strong> Software ASA.
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