Thanksgiving RaffleSM is Back And Better Than Ever! - Oregon Lottery
Thanksgiving RaffleSM is Back And Better Than Ever! - Oregon Lottery
Thanksgiving RaffleSM is Back And Better Than Ever! - Oregon Lottery
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LOTTERY<br />
c o n n e c t i o n<br />
S e p t e m b e r 2 0 1 0 V o l u m e 2 0 I s s u e 9<br />
<strong><strong>Than</strong>ksgiving</strong><br />
<strong>RaffleSM</strong><br />
<strong>is</strong> <strong>Back</strong><br />
<strong>And</strong> <strong>Better</strong> <strong>Than</strong> <strong>Ever</strong>!<br />
Th<strong>is</strong> fall, <strong><strong>Than</strong>ksgiving</strong> Raffle SM<br />
<strong>is</strong>n’t just back…it’s better than ever!<br />
For the first time, we are offering<br />
double the amount of prizes! That<br />
means two prizes of $1 million, 20<br />
prizes of $20,000 and 2,000 prizes<br />
of $100. The cost of Raffle tickets<br />
will remain the same, at $10 each.<br />
However, tickets are still limited,<br />
so remind your customers that only<br />
500,000 will be sold.<br />
Even though we are offering more<br />
tickets and more prizes, players still<br />
have the same great odds of winning a<br />
prize (odds are 1 in 250,000)!<br />
Tickets go on sale September 26 at 5 AM.<br />
As you know, every Raffle has sold out<br />
in two weeks or less, so encourage<br />
your customers to get their tickets early!<br />
We’ll help get your customers excited<br />
about Raffle tickets and in the spirit of<br />
the season with a fun campaign on TV,<br />
radio, Internet, POP and more.<br />
The <strong><strong>Than</strong>ksgiving</strong> Raffle winner<br />
announcement will take place<br />
November 23, so stay tuned for<br />
more information!<br />
Celebrate<br />
Halloween<br />
With Jack O’ Lantern Loot!<br />
Jack O’ Lantern Loot <strong>is</strong><br />
the perfect Halloween treat<br />
for your customers! Th<strong>is</strong><br />
$1 Scratch-it SM features<br />
a spooky pumpkin, and<br />
offers a top prize of $3,100.<br />
If players uncover two like<br />
amounts and a ghost symbol,<br />
they win double their<br />
prize amount.<br />
Keep an eye out for more<br />
holiday-themed tickets,<br />
coming your way soon!<br />
Four New Holiday Games<br />
Coming Soon!<br />
The holidays will be here before we know it! Th<strong>is</strong> year, we have four new holidaythemed<br />
Scratch-its SM that are the perfect solution for gift giving: Snow Cash ($1),<br />
Holiday Crossword ($2), What’s in Santa’s Beard? ($2), and Winter Magic ($10).<br />
Be on the lookout for th<strong>is</strong> festive series of games, beginning October 19!
Director’s<br />
Corner<br />
Prior to launching our first Raffle SM<br />
game, the St. Patrick’s Day Raffle<br />
in January 2009, we looked<br />
closely at how other state lotteries<br />
positioned their raffle games. We<br />
applied those lessons to our own<br />
Raffle game and after careful consideration,<br />
decided that offering<br />
250,000 tickets at $10 each with<br />
a $1 million top prize would work<br />
best in <strong>Oregon</strong>.<br />
Raffle game #1 sold out in 12<br />
days, while our second offering<br />
went in 11 days. Raffle #3<br />
exhausted all 250,000 tickets in<br />
only 10 days. <strong>And</strong> the recent 4th<br />
of July Raffle saw its entire allotment<br />
of tickets get into players’<br />
hands in 14 days!<br />
With the repeated fast sell outs,<br />
many <strong>Oregon</strong>ians were waiting<br />
too long to buy tickets and were<br />
not able to get in on the Raffle<br />
fun. A recent survey on our Web<br />
site told us that 53 percent of the<br />
responding core players were not<br />
able to buy Raffle tickets before<br />
they all sold out.<br />
With that in mind, the <strong><strong>Than</strong>ksgiving</strong><br />
Raffle launching Sept. 26<br />
will be twice as big! <strong>Ever</strong>y aspect of<br />
the new <strong><strong>Than</strong>ksgiving</strong> Raffle will<br />
be doubled - 500,000 tickets, two<br />
$1 million top prizes, 20 prizes of<br />
$20,000 and 2,000 prizes of $100.<br />
The great news for your players<br />
<strong>is</strong> that the ticket cost remains the<br />
same - $10! Even though 500,000<br />
tickets will be available, don’t forget<br />
to remind your players that tickets<br />
are still limited.<br />
Whether we adopt th<strong>is</strong> new Raffle<br />
configuration for future Raffle<br />
games <strong>is</strong> yet to be seen. Each<br />
of our Raffle games have been<br />
evaluated, and we will also evaluate<br />
the success of our upcoming<br />
<strong><strong>Than</strong>ksgiving</strong> Raffle, in its twiceas-big<br />
form. In the meantime, be<br />
sure to remind your customers<br />
to get their <strong><strong>Than</strong>ksgiving</strong> Raffle<br />
tickets while they can! Two winners<br />
will get their $1 million<br />
<strong><strong>Than</strong>ksgiving</strong> w<strong>is</strong>h!<br />
Successful Sales Tactics<br />
At the Beachcomber Pub in Florence<br />
The Beachcomber Pub in “Old<br />
Town” Florence, <strong>Oregon</strong>, was<br />
establ<strong>is</strong>hed in 1936. Considered to<br />
be the local hangout, th<strong>is</strong> location<br />
offers a wide variety of great food,<br />
games and excellent customer service.<br />
Scott Wa<strong>is</strong>s has owned th<strong>is</strong> location<br />
for over five and a half years. Th<strong>is</strong><br />
establ<strong>is</strong>hment offers players a wide<br />
variety of games including Scratchits<br />
SM , Video <strong>Lottery</strong> SM , Keno and draw<br />
games. They have also creatively<br />
arranged their Video <strong>Lottery</strong> terminals<br />
to attract attention, and allow<br />
plenty of room for player enjoyment.<br />
With the current state of the economy,<br />
th<strong>is</strong> location continually strives<br />
to offer something new to their<br />
customers. For over a year and a<br />
half, th<strong>is</strong> location has run a successful<br />
promotion called Keno Burger<br />
Monday. Any customer who orders<br />
Featured left to right: Scott Wa<strong>is</strong>s, Mel<strong>is</strong>sa Wa<strong>is</strong>s and Crystal LaFrance.<br />
a burger from the menu on Monday<br />
will receive a free Keno 5-spot Quick<br />
Pick ticket. Players love th<strong>is</strong> offer,<br />
which has helped increase business<br />
on Monday nights. Scott and h<strong>is</strong><br />
staff find that Scratch-its also provide<br />
great entertainment to customers<br />
enjoying a meal. Keeping players<br />
engaged in <strong>Lottery</strong> games ass<strong>is</strong>ts in<br />
keeping the Video <strong>Lottery</strong> area busy.<br />
The area <strong>is</strong> well-maintained by the<br />
staff, who are also very knowledgeable<br />
about the games.<br />
Scott says, “The staff always has a<br />
friendly smile and they make sure<br />
that customers receive prompt service.<br />
They always strive to learn<br />
customers’ names to give that added<br />
personal touch.” With all of these<br />
great sales techniques, it <strong>is</strong> no wonder<br />
th<strong>is</strong> location remains a favored<br />
location for both tour<strong>is</strong>ts and locals.<br />
Draw Dates and Draw Breaks<br />
With the addition of Mega Millions ® , drawings for big jackpots happen<br />
five days a week, giving your customers more chances to win!<br />
Please see the chart below for the days when drawings occur, along with<br />
draw break times. As a reminder, tickets cannot be purchased or validated<br />
during draw breaks for each game.<br />
Note: New draw break times (l<strong>is</strong>ted below) will take effect on 9/26/10.<br />
Draw Game Draw Date Draw Break Time<br />
Megabucks SM Monday, Wednesday 7:29-7:30 PM<br />
& Saturday at 7:29 PM<br />
Powerball ® Wednesday 7:00-8:15 PM<br />
& Saturday, 7:59 PM (previously 6:30-8:15 PM)<br />
Win for Life SM Monday, Wednesday 7:30-7:31 PM<br />
& Saturday, 7:30 PM<br />
Mega Millions ® Tuesday & Friday, 7:00-8:15 PM<br />
7:59 PM (previously 6:30-8:15 PM)<br />
*All times l<strong>is</strong>ted are Pacific Time.
Retailer Survey Results<br />
<strong>Than</strong>ks to your responsiveness, the<br />
<strong>Oregon</strong> <strong>Lottery</strong> ®<br />
has just completed its<br />
2010 Retailer Survey process.<br />
In March 2010, survey packets were<br />
mailed to 3,899 retailers to be completed<br />
and returned by April 5, with a new<br />
option for retailers to complete the survey<br />
on the Internet. Th<strong>is</strong> year 1,457 surveys<br />
were returned, resulting in a return<br />
rate of 37.4 percent. Th<strong>is</strong> <strong>is</strong> a slight<br />
decrease from 2009, but remains at one<br />
of its highest levels. Of all the returned<br />
surveys, 11.7 percent were completed<br />
using the Internet. Th<strong>is</strong> year was also<br />
the second year we offered an incentive<br />
of a $100 drawing for each of the six<br />
sales areas. Th<strong>is</strong> year’s six winners for<br />
the $100 drawing are:<br />
Area A - Rodeo Lanes<br />
Area B - Melrose Country Store<br />
Area C - Markum Inn<br />
Area D - Snug Harbor Bar & Grill<br />
Area E - Carly’s<br />
Area F - Hoot Owl Market<br />
Overall Measures<br />
Please see the Combined Excellent<br />
and Good Responses chart for more<br />
information on overall measures.<br />
<strong>Oregon</strong> <strong>Lottery</strong> Web Site<br />
A new question about Web site v<strong>is</strong>itation<br />
and player referral was also asked th<strong>is</strong> year.<br />
Twenty five percent indicated that they<br />
v<strong>is</strong>it the <strong>Oregon</strong> <strong>Lottery</strong> ® Web site, and<br />
35 percent indicated that they refer players<br />
to the <strong>Oregon</strong> <strong>Lottery</strong> Web site. Our<br />
recently redesigned Web site offers valuable<br />
information on the good things the <strong>Lottery</strong><br />
does for <strong>Oregon</strong>. Both players and retailers<br />
have access to easy-to-navigate pages for<br />
winning numbers, current jackpots, game<br />
demos, winners and information about<br />
<strong>Lottery</strong> promotions and contests. It <strong>is</strong> a<br />
good resource for you and your players.<br />
Future Online<br />
Communications<br />
Another new question was added<br />
th<strong>is</strong> year to understand retailer interest<br />
in future online communications.<br />
Seventy-three percent<br />
of retailers mentioned<br />
they would<br />
prefer to complete<br />
the Retailer Survey<br />
on the Internet next<br />
year, and 75 percent<br />
responded that they<br />
would prefer to<br />
receive communications<br />
via e-mail. For<br />
those retailers who<br />
are interested in completing<br />
the survey<br />
over the Internet next<br />
year, the <strong>Oregon</strong><br />
<strong>Lottery</strong> will continue<br />
to provide the option for the 2011 survey,<br />
by including the appropriate link in the<br />
survey packets that will be mailed out to<br />
all retailers in early March 2011.<br />
A Big <strong>Than</strong>k You<br />
The <strong>Oregon</strong> <strong>Lottery</strong> would like to thank<br />
all of you who participated in th<strong>is</strong> year’s<br />
Retailer Survey. We would also like to<br />
thank the retailers who have participated<br />
in other forms of <strong>Oregon</strong> <strong>Lottery</strong><br />
research over the years. By continuing to<br />
participate in <strong>Oregon</strong> <strong>Lottery</strong> research<br />
projects such as these, we are able to<br />
better understand your changing needs.<br />
These projects also help us improve the<br />
services we provide you, and better meet<br />
the needs of your players.<br />
Customer Service<br />
Combined Excellent and Good Responses<br />
5%<br />
Overall <strong>Oregon</strong> <strong>Lottery</strong> ®<br />
Service Quality<br />
Timeliness<br />
of Service<br />
6% 6%<br />
Provide Services<br />
Correctly the First Time<br />
5%<br />
91% 96% 89% 95% 89% 95% 87% 92%<br />
Availability of<br />
Information<br />
2009 2010 Difference<br />
(2010-2009)<br />
Contract<br />
Reminder<br />
Please make sure you notify the<br />
<strong>Lottery</strong> at least 14 days before a<br />
change in ownership or form of<br />
business occurs at your location.<br />
For more information on contractual<br />
reporting requirements<br />
due to change of ownership or<br />
form of business, v<strong>is</strong>it the <strong>Oregon</strong><br />
<strong>Lottery</strong> ® Web site at oregonlottery.org,<br />
click on About Your<br />
<strong>Lottery</strong>, Become a Retailer,<br />
and Retailer FAQs. Then scroll<br />
down to “What are the<br />
rules?,” and click on<br />
Retailer Contracts.<br />
SOLV’s Beach &<br />
Riverside Cleanup<br />
An <strong>Oregon</strong> <strong>Lottery</strong> ® Sponsorship Event<br />
Th<strong>is</strong> month, the <strong>Oregon</strong> <strong>Lottery</strong> ® will be<br />
a presenting sponsor of SOLV’s Beach<br />
& Riverside Cleanup, an event where<br />
volunteers gather together to clean local<br />
waterways. Th<strong>is</strong> year, over 200 project<br />
sites will be v<strong>is</strong>ited by thousands of<br />
volunteers, with the m<strong>is</strong>sion of<br />
keeping <strong>Oregon</strong> the green and<br />
clean state it <strong>is</strong> known to be.<br />
As a presenting sponsor, the<br />
<strong>Oregon</strong> <strong>Lottery</strong> will be giving<br />
away 7,000 reusable grocery<br />
bags and gloves to volunteers<br />
at the event. The event will<br />
take place on Saturday, September 25,<br />
from 10:00 a.m. - 1:00 p.m.<br />
We’re proud to support th<strong>is</strong> SOLV<br />
event, which also helps our ecosystems<br />
(over $370 million in <strong>Lottery</strong> profits<br />
has gone to support improving<br />
<strong>Oregon</strong>’s water quality).<br />
Encourage your customers<br />
to volunteer for th<strong>is</strong><br />
great cause!
Video <strong>Lottery</strong> SM<br />
As the seasons begin to change from<br />
summer to fall and more customers<br />
begin to come back to your retail establ<strong>is</strong>hment,<br />
please keep the following<br />
Video <strong>Lottery</strong> SM selling tips in mind:<br />
• Offer players a wide variety of<br />
gaming options. Players enjoy<br />
having the option to play a wide<br />
variety of games like Keno and<br />
other draw games, especially<br />
when having a bite to eat or<br />
waiting for their turn to spin the<br />
reels. H<strong>is</strong>torical data also shows<br />
that retailers who add Keno<br />
enjoy a higher average of Video<br />
<strong>Lottery</strong> sales.<br />
• Be sure your staff <strong>is</strong><br />
knowledgeable about new and<br />
ex<strong>is</strong>ting Video <strong>Lottery</strong> games.<br />
The more knowledge your staff<br />
has, the more comfortable they<br />
will be to answer questions<br />
about each of the games. Game<br />
information can also be found<br />
at oregonlottery.org.<br />
• Promote your business using <strong>Lottery</strong><br />
products. There are many ways<br />
that <strong>Lottery</strong> branding or products<br />
can be incorporated into your<br />
advert<strong>is</strong>ing or promotions. Contact<br />
your sales representative today if<br />
you have any questions about<br />
<strong>Lottery</strong> promotional opportunities.<br />
• Provide comfortable chairs for<br />
your Video <strong>Lottery</strong> customers’<br />
comfort. A comfortable player<br />
will be more sat<strong>is</strong>fied and will<br />
play longer.<br />
• Prominently d<strong>is</strong>play Video<br />
<strong>Lottery</strong> point of sale materials.<br />
Integrating <strong>Lottery</strong> marketing<br />
campaigns into your business<br />
attracts your customers’ attention.<br />
UNEXPECTED FUN<br />
Selling Tips<br />
• Keep machines free of dust and<br />
grime that build up over time. A<br />
clean player environment keeps<br />
customers staying longer and<br />
coming back.<br />
• Pay prizes promptly. Make sure<br />
your establ<strong>is</strong>hment <strong>is</strong> known<br />
for great customer service in<br />
selling <strong>Lottery</strong> products.<br />
Security Tips<br />
What Are Gray Machines?<br />
If you have an electronic gaming<br />
device other than an <strong>Oregon</strong> <strong>Lottery</strong> ®<br />
machine, please remember to check<br />
that it does not have any casinostyle<br />
games, as possession of a Gray<br />
Machine <strong>is</strong> illegal in the state of<br />
<strong>Oregon</strong>. A casino game refers to any of<br />
the traditional gambling-based games<br />
commonly known as dice, roulette,<br />
blackjack, or Texas hold-’em, or any<br />
other gambling-based game that plays,<br />
emulates, or simulates a casino game.<br />
The Jade Monkey® Returns!<br />
D<strong>is</strong>cover the Mysteries of the Orient<br />
Due to popular demand, The Jade Monkey ®<br />
Video <strong>Lottery</strong> game <strong>is</strong> back th<strong>is</strong> fall! The Jade<br />
Monkey ® was originally released on the WMS<br />
3601 terminal, and will now be installed on<br />
the WMS Bluebird ® Video <strong>Lottery</strong> terminal.<br />
Players old and new will love the<br />
mystery of The Jade Monkey ® , a 5¢<br />
exotic-themed line game, which<br />
features 5 reels and 25 paylines.<br />
To reach the bonus round,<br />
players receive three bonus<br />
symbols. The bonus round<br />
features a free spin and build-a-bonus. The<br />
build-a-bonus allows players to choose tile<br />
images that reveal free spins and multiplier<br />
bonus awards. The Jade Monkey ® bonus offers<br />
players additional picks, wild symbols, multipliers<br />
to be used during free<br />
spins, additional free spins<br />
and bonus prizes!<br />
Tell your<br />
players that<br />
The Jade<br />
Monkey ® <strong>is</strong><br />
back!
SCRATCH-ITSSM<br />
Amazing Race TM<br />
Game #828<br />
• Ticket size - 4” x 8”<br />
• Ticket price - $3<br />
• Theme - Licensed Property<br />
• Top instant prize -<br />
$25,000<br />
• Prize payout - 67.55%<br />
• Prizes available -<br />
Over $1.3 million<br />
• Odds - 1 in 3.83<br />
• Tickets available - 675,000<br />
• Number of packs - 13,500<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $150<br />
Jack O’ Lantern Loot<br />
Game #846<br />
• Ticket size - 4” x 2.5”<br />
• Ticket price - $1<br />
• Theme - Seasonal<br />
• Top instant prize -<br />
$3,100<br />
• Prize payout - 63.16%<br />
• Prizes available -<br />
Over $884,000<br />
• Odds - 1 in 3.87<br />
• Tickets available -<br />
1,400,000<br />
• Number of packs - 7,000<br />
• Pack size - 200 tickets<br />
• Retail pack cost - $200<br />
Quarterback Cash<br />
Game #857<br />
• Ticket size - 4” x 6”<br />
• Ticket price - $2<br />
• Theme - Sports<br />
• Top instant prize -<br />
$10,000<br />
• Prize payout - 65.04%<br />
• Prizes available -<br />
Over $1 million<br />
• Odds - 1 in 3.50<br />
• Tickets available - 840,000<br />
• Number of packs - 16,800<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $100<br />
Crabby Crossword<br />
Game #814<br />
• Ticket size - 4” x 8”<br />
• Ticket price - $3<br />
• Theme - Crossword<br />
• Top instant prize -<br />
$25,000<br />
• Prize payout - 67.05%<br />
• Prizes available -<br />
Over $1.4 million<br />
• Odds - 1 in 3.53<br />
• Tickets available - 720,000<br />
• Number of packs - 14,400<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $150<br />
Vegas Nights<br />
Game #825<br />
• Ticket size - 4” x 8”<br />
• Ticket price - $5<br />
• Theme - Gaming<br />
• Top instant prize -<br />
$50,000<br />
• Prize payout - 70%<br />
• Prizes available -<br />
Over $1.6 million<br />
• Odds - 1 in 3.80<br />
• Tickets available - 480,000<br />
• Number of packs - 9,600<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $250<br />
KO<br />
4 Times the Money<br />
Game #856<br />
• Ticket size - 4” x 6”<br />
• Ticket price - $2<br />
• Theme - Money<br />
• Top instant prize - $8,000<br />
• Prize payout - 64.53%<br />
• Prizes available -<br />
Over $1.3 million<br />
• Odds - 1 in 3.56<br />
• Tickets available -<br />
1,080,000<br />
• Number of packs - 21,600<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $100<br />
KO<br />
TM Amazing Race Productions, Inc. © 2010 Amazing Race Productions, Inc. and ABC Studios inc.<br />
AMAZING RACE and related marks are trademarks of Amazing Race Productions, LLC. All Rights Reserved.
September Highlights<br />
September 6<br />
<strong>Lottery</strong> office closed in<br />
observance of Labor Day<br />
September 7-11; Amazing Race TM TV & Radio<br />
14-18; & 21-25<br />
September 8 Scratch-its TM Available:<br />
#828 Amazing Race TM<br />
#846 Jack O’ Lantern Loot<br />
#857 Quarterback Cash<br />
September 8 Validations End:<br />
#764 Ringo<br />
September 9 Validations End:<br />
#762 Professional Bull Riders TM<br />
September 11<br />
September 17<br />
September 21<br />
Validations End:<br />
#756 Crime Scene Investigation TM<br />
Mandatory Furlough Day,<br />
<strong>Lottery</strong> Office Closed<br />
Scratch-its TM Available:<br />
#814 Crabby Crossword<br />
#825 Vegas Nights<br />
September 30<br />
Scratch-its TM Available (Cont.):<br />
#856 4 Times the Money<br />
Validations End:<br />
#673 Bingo<br />
#677 Lucky Slingo ® Doubler<br />
#689 Royal Bingo<br />
#691 Money to Burn x10<br />
#693 Pieces of Eight<br />
#696 Cash Reward<br />
#730 Golden Goose<br />
#736 Shamrock 7’s<br />
#741 Blazin’ Hot Bucks<br />
#744 Wheel & Deal<br />
Furlough Day Reminder<br />
Due to state budget cuts, the <strong>Oregon</strong> <strong>Lottery</strong> ®<br />
will be closed for mandatory unpaid furlough<br />
days on the following dates:<br />
Friday, September 17, 2010<br />
Monday, February 21, 2010<br />
Friday, March 18, 2011<br />
Friday, May 20, 2011<br />
September 2010<br />
Sun Mon Tue Wed Thur Fri Sat<br />
1 2 3 4<br />
5 6 7 8 9 10 11<br />
Labor Day<br />
<strong>Lottery</strong> Closed<br />
Available Scratch-its:<br />
#828, #846 & #857<br />
Validations End:<br />
#764<br />
Sept. 7-11 Amazing Race TM TV & Radio<br />
12 13 14 15 16 17 18<br />
Sept. 14-18 Amazing Race TM TV & Radio<br />
19 20 21 22 23 24 25<br />
Available Scratch-its:<br />
#814, #825 & #856<br />
Sept. 21-25 Amazing Race TM TV & Radio<br />
26 27 28 29 30<br />
Validations End:<br />
#762<br />
www.oregonlottery.org<br />
Mandatory Unpaid<br />
Furlough Day<br />
<strong>Lottery</strong> Closed<br />
Validations End: #673, #677, #689,<br />
#691, #693, #696, #730, #736,<br />
#741 & #744<br />
Official Licensed Product of PBR © 2010. All rights reserved. PBR <strong>is</strong> a trademark of Professional Bull Riders, Inc. • TM CBS Broadcasting Inc. © 2009 CBS Broadcasting Inc. and Entertainment AB Funding LLC.<br />
CSI: CRIME SCENE INVESTIGATION and related marks are reg<strong>is</strong>tered trademarks of CBS Broadcasting Inc. and Entertainment AB Funding LLC. All Rights Reserved.<br />
Validations End:<br />
#756
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