Olympus America, Inc. Chris Sluka, senior public relations manager

Company Contact:
Olympus America, Inc.
Chris Sluka, senior public relations manager
(631) 844-5321
chris.sluka@olympus.com
Agency Contact:
Mullen Public Relations
Michael Bourne, account supervisor
(650) 210-9857
michael.bourne@mullen.com
OLYMPUS ANNOUNCES REBATE FOR ZUIKO DIGITAL SPECIFIC LENSES FOR THE
E-SYSTEM AND NEW PRICE FOR E-1 DIGITAL SLR BODY
Rebate Offer on Lenses Valid From May 1 to July 31, 2004
Melville, New York, May 1, 2004 – Olympus America today announced a rebate on five
Zuiko Digital Specific Lenses for the E-1 Digital SLR System. Starting May 1 and
continuing through to July 31, 2004, purchase one of the select Zuiko Digital Specific
Lenses from an authorized E-Professional System Dealer and get cash back from Olympus.
The company also announced today a new estimated street price for the E-1 Digital SLR
body of $1499.00, down from $1799.00.
A rebate form for this special offer is available from an authorized E-Professional dealer, or
online at www.olympusamerica.com/rebate.
The rebate offer applies to the following lenses: 11-22mm F2.8-3.5 Wide-Angle zoom, 14-
54mm F2.8-3.5, 50-200mm F2.8-3.5, 50mm f2.0 1:2 Macro, and EC-14 1.4X Teleconverter.
This chart illustrates the value of the rebates for these lenses, and the estimated street
prices following the rebates.
Lenses
Product Estimated
Street Price Pre-
Rebate
Rebate
Amount
11-22mm F2.8-3.5 $799.95 $80 $719.95
wide-angle zoom
14-54mm F2.8-3.5 $499.95 $50 $449.95
50-200mm F2.8-3.5 $999.95 $100 $899.95
50mm f2.0 1:2 $499.95 $50 $449.95
Macro
EC-14 1.4X
Teleconverter
$439.95 $45 $394.95
Estimated Street
Price After Rebate
ABOUT OLYMPUS
Olympus is a precision technology leader, designing and delivering innovative solutions in
healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based
Olympus Corporation, to leverage R&D investment in precision technology and
manufacturing processes across diverse business lines. These include:
• Digital and film cameras, and digital voice recorders.
• Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
• Advanced clinical and research microscopes; and
• Lab automation systems, chemistry-immuno and blood bank analyzers and
reagents.
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory
markets with integrated product solutions and financial, educational and consulting
services that help customers efficiently, reliably, safely, and easily achieve superior results.
Olympus is the leader in gastrointestinal endoscopy and clinical and educational
microscopes. The company’s market-leading consumer electronics business spans North
and South America. For more information, visit www.olympusamerica.com.
For more information contact Michael Bourne, Mullen Public Relations, 650-210-9857 or
michael.bourne@mullen.com, or Chris Sluka, senior public relations manager, Olympus
America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-
3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262 or the Olympus Web Site:
http://www.olympusamerica.com.
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