Delegates Program - Alberta Centre for Injury Control & Research

What outcomes did you observe?
Phase 1
o 1/3 of surveyed parents were aware of the Parents Connect campaign
o Those who were aware of the program identified the following as areas they
learned more about as a result of the campaign: communication with my
children (41%); time with family (37%); and parental monitoring (30%)
o 78% of those who were aware of the campaign believed it made a difference in
supporting their parental role
Phase 2 Social norms survey results
o Nine out of 10 students say: “When I’m not home my parents know where I am
and who I am with”
o Nine out of 10 students say: “My parents want me to call if I’m going to be late”
o Nine out of 10 students report their family “has clear rules about alcohol and
drug use”
o Nine out of 10 students say their family “has clear rules about school attendance”
o Eight out of 10 students say their family “has clear rules about household chores”
Note: The evaluation plan for phase two, the social norms campaign, was not finalized as half of
the committee members moved from the area reducing the manpower of the project significantly.
However, the evaluation plan as it was intended can be shared.
How might other Alberta communities use this information?
Alberta communities seeking ideas to prevent substance use through a positive family
and community relationships based approach, and consequently reduce
intentional/unintentional injuries associated with their use, could adapt and adopt the
materials developed by the Parents Connect project. This could include but is not is not
limited to, background research, marketing materials, social norms questions, place mat
design and resources. Two of the committee members remain in Stettler and could
provide information upon request
Contact: Stacie Pederson
403-740-7315
Stacie.Pederson@albertahealthservices.ca
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