Delegates Program - Alberta Centre for Injury Control & Research

November 8-9, 2012 

Delta Edmonton South Hotel & Conference Centre 

Edmonton, Alberta, Canada

Forum Agenda 

Forum Registration: 

November 8 

November 9 

7:00 – 9:00 AM 

7:30 – 9:00 AM 

November 8 

7:30 - 8:30 Breakfast 

8:30 - 8:45 Welcome address - Kathy Belton, Associate Director, Alberta Centre for 

Injury Control & Research (ACICR) 

8:45 - 10:00 

Alcohol Use and Injury in Alberta 

Keynote speaker, Dr. Don Voaklander will focus on what we know about alcohol and injury in 

Alberta discussing both intentional violence and unintentional injury. His presentation will focus 

on data derived from the Office of the Provincial Medical Examiner and the Alberta Trauma 

Registry. Keynote speaker, Dr. Cam Wild will present his research on alcohol-related behaviours 

and attitudes. Intervention opportunities in a variety of Alberta populations will also be presented. 

10:00 - 10:15 Break 

10:15 - 11:15 

The Ecology of Alcohol Use: Individual Choices and Community Safety 

Keynote speaker, Dr. James Talbot will highlight how alcohol use affects individuals by 

increasing their risk of injury and will examine the conflict between an individual's right to 

choose to over consume alcohol and the right of communities to be safe and free of injury. 

11:15 - 11:45 

Research to reality: how alcohol impacts Albertans 

Participants’ stories will illustrate the relationship between alcohol and injury/ safety and how 

harmful alcohol use affects a wide variety of Albertans in many settings. 

Trauma nurse 

Paramedic 

Firefighter 

Police officer 

Sexual assault counsellor 

Liquor store clerk 

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Liquor server 

Survivor 

11:45 - 12:45 Lunch 

12:45 - 4:15 

Alberta Initiatives Showcase 

Panelists from urban and rural communities will showcase their initiative that addresses various 

alcohol-related issues utilizing education, policy and/or enforcement methods. 

Limited time will be provided for forum delegates to ask questions about the initiatives presented. 

The delegates’ program includes a summary of each initiative along with contact information for 

future follow-up. 

12:45 - 1:30 

Youth/Young Adult Initiatives 

Don’t Be That Guy Campaign: A poster campaign which addresses alcohol-facilitated 

sexual assault without victim-blaming is presented 

Check Yourself: This presentation summarizes the experience of a University of Alberta 

coalition that implemented a brief, personalized normative feedback tool designed to 

reduce alcohol consumption among problem drinkers 

Parents Connect: This project used a positive norms approach to facilitate parental 

monitoring, family connections and clear rules and expectations to prevent harmful use of 

substances and associated risk taking behaviour 

1:30 - 2:45 

Municipal Initiatives 

Public Safety Compliance Team: Utilizing a multidisciplinary regulatory team that works 

with licensed establishments to increase safety, best practices and compliance with 

municipal, provincial and federal legislation 

Business Hours Bylaw in Wetaskiwin: RCMP and hospital records are presented and 

compared to a control community to determine the impact of a bylaw which reduces local 

liquor vendors’ operation hours 

Night Ride: Piloting a late-night bus, using public transit, to provide a quick and safe late 

night transportation option and reduce taxi wait times for employees and patrons in the 

area 

1=What?: Educating consumers and merchants about standard drink equivalencies and 

associated risks in high alcohol content and volume beverages 

2:45 - 3:00 Break 

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3:00 - 4:15 

Organizational Initiatives 

BRIEF Interventions: Developing a frontline approach to increase admitted trauma 

patients’ awareness of risky drinking or drug use and explore options to change 

behaviour 

In-Roads Project: A description is provided of a mentorship project where addictions 

counsellors work with crisis services staff to more effectively screen and address highrisk 

alcohol use with their clients 

Best Bar None: An owner of clubs/bars will present policies and procedures that reduce 

alcohol-related harms in and around his licensed premises 

Shifting to Wellness: utilizing an educational tool focusing on shiftwork and wellness 

in the workplace to address alcohol use 

DrinkSMARTS: Promoting Canada’s Low Risk Drinking Guidelines with young adults in 

workplaces and in the community to address high risk drinking 

4:15 - 4:30 Closing Remarks – Dr. Don Voaklander, Director, ACICR 

4:30 - 5:30 

Meet and Greet (mocktail, soft drinks, cash bar and cheese service) 

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November 9 

7:30 - 8:30 Breakfast 

8:30 - 8:45 

Day 2 opening remarks – Don Voaklander, Director, ACICR 

8:45 - 9:45 

Alberta Alcohol Strategy – Shannon McInnes, Alberta Health and Shiela Bradley , Alberta 

Health Services 

Why was it developed 

Process of development 

Description of the strategy - outcomes, key themes, strategic priorities and recommended 

actions 

Current status 

Kim Ghostkeeper, Alberta Culture Community Services 

How does the Alberta Alcohol Strategy support alcohol-related injury prevention? 

9:45 - 10:00 Break 

10:00 - 12:00 

Identifying actions to reduce alcohol-related injury – Part I 


You will play a part in reducing alcohol-related injuries. You and other forum participants will 

guide future work on this important issue. Take an active role in the professionally facilitated 

working groups as the knowledge, expertise and experiences of all forum attendees are brought 

together to answer: 

What do we need to do together to move the work of alcohol-related injury prevention 

forward in Alberta over the next 1-3 years? 

12:00 - 12:45 Lunch 

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12:45 - 3:00 

Identifying actions to reduce alcohol-related injury and move injury-related components of 

the Alberta Alcohol Strategy forward – Part II 


 

 

 

Who will lead? 

Resources required? 

What does success look like in the: 

Short term? 

Long term ? 

3:00 - 3:15 Closing Remarks – Kathy Belton, Associate Director, ACICR 

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Alberta Initiatives Showcase 

Don’t Be That Guy Campaign: 

A poster campaign which addresses alcohol-facilitated sexual assault without victim-blaming is 

presented. 

Speaker: 

Karen Smith, Executive Director 

Sexual Assault Centre of Edmonton 

What was the actual and/or potential alcohol-related injury issue(s) you identified in your 

community? 

Significant increase in the number of alcohol-facilitated sexual assaults reported to 

Edmonton Police Service 

Offenders were almost exclusively young men between 18 and 25 years of age 

Victims were young women of a similar age 

Recognition that “tips” provided to young women are not only useless – they actually 

reinforce the myths in our communities about sexual violence 

What did you do to address the identified issue(s)? 

Community collaboration to develop a poster campaign addressing this issue targeted at 

offenders NOT victims 

What outcomes did you observe? 

World-wide attention shows that this is a significant problem 

Over 50% of young men believe that if a young woman has passed out from intoxication, 

it is acceptable to sexually assault her 

Lack of awareness of Canadian legislation regarding consent laws and sexual assault 

Young men understood the message we were conveying in posters 

How might other Alberta communities use this information? 

Camera ready posters are available FREE of charge to anyone in the world who requests 

them 

Recognition that this is a real and significant problem in ALL Alberta communities 

Contact: 

Karen Smith 

780-423-4102 

smith.karen@sace.ab.ca 

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Check Yourself: 

This presentation summarizes the experience of a University of Alberta coalition that 

implemented a brief, personalized normative feedback tool designed to reduce alcohol 

consumption among problem drinkers. 

Speaker: 

Dr. Cam Wild, Professor and Associate Dean 

School of Public Health, University of Alberta 


community? 

Problem drinking among young adults is associated with an increased risk of a variety of 

acute intoxication-related injuries and harms, including alcohol poisoning, minor or 

major bodily trauma, injuries resulting from interpersonal violence, and vehicular 

accidents as a result of driving while intoxicated 


A brief online personalized assessment-feedback intervention tool was customized for the 

University of Alberta student population. A coalition of representatives of University 

units concerned about the harms associated with problem drinking among students 

worked together to offer the tool marketed as Check Yourself. It was made available 

using a variety of marketing strategies as a universal population-level intervention as well 

as in targeted situations to students demonstrating signs of problem drinking 


As expected, and consistent with studies evaluating the efficacy of this intervention, the 

Check Yourself tool tended to be appeal to students who showed signs of problem 

drinking. Use of the tool was highest when sending personalized email invitations to 

students and offering a small monetary incentive 


This research demonstrates the utility of a population-based brief intervention for 

reducing problem drinking and offers insight into the relative effectiveness of low cost 

methods of marketing and disseminating the tool 

Contact: 

Cam Wild 

780-492-6752 

cam.wild@ualberta.ca 

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Parents Connect: 

This project used a positive norms approach to facilitate parental monitoring, family connections 

and clear rules and expectations to prevent harmful use of substances and associated risk taking 

behavior. 

Speaker: 

Stacie Pederson, Health Promotion 

Alberta Health Services, Central Zone 


community? 

Substance use is a concern among Stettler residents as shown through many discussions 

among professionals, media reports and parental enquiries 

The AADAC Alberta Youth Experience Survey (2005) shows that binge drinking 

increases significantly with age: 3.0% of students in grade 7 and 47.5% of students in 

grade 12 

The AADAC Alberta Youth Experience Survey (2005) shows that hazardous drinking 

increases by age: 5.9% of grade 7 students and 39.9% of grade 12 students 

Potential alcohol-related injuries include impaired driving, violence, poisoning and falls 


Parents Connect was developed in light of research where youth identified parental 

monitoring and supervision as the most important protective factor in keeping them drug 

and alcohol free. Reducing risk taking and subsequent injuries through parental 

monitoring was also factored into the project due to the correlation between substance 

use and injuries 

Parents Connect began by focusing on a social marketing campaign aimed at parents of 

middle and high school youth. Three main messages were developed and marketed along 

Hwy 12 at venues where families gathered and through local media outlets. Marketing 

consisted of restaurant place mats (information and activities included), community tool 

kits, posters, press releases, displays and local newspaper and school newsletter articles. 

The messages included: “I have friends. Only you can be my parent”; “Connected 

parents. The real superheroes in the fight to stop drugs”; “Your kids don’t have to go 

behind your back when you do stuff side by side.” All three messages were supported by 

the tagline, “ Parents Ask. Parents Care. Parents Connect.” 

Phase two of Parents Connect focused on a social norms campaign focusing on 

promoting positive peer pressure to both youth and parents that parental monitoring and 

supervision is the norm and that youth do want to spend time with their family. A social 

norms survey was conducted and marketing materials and weekly articles were used to 

promote the findings and messages 

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Phase 1 

o 1/3 of surveyed parents were aware of the Parents Connect campaign 

o Those who were aware of the program identified the following as areas they 

learned more about as a result of the campaign: communication with my 

children (41%); time with family (37%); and parental monitoring (30%) 

o 78% of those who were aware of the campaign believed it made a difference in 

supporting their parental role 

Phase 2 Social norms survey results 

o Nine out of 10 students say: “When I’m not home my parents know where I am 

and who I am with” 

o Nine out of 10 students say: “My parents want me to call if I’m going to be late” 

o Nine out of 10 students report their family “has clear rules about alcohol and 

drug use” 

o Nine out of 10 students say their family “has clear rules about school attendance” 

o Eight out of 10 students say their family “has clear rules about household chores” 

Note: The evaluation plan for phase two, the social norms campaign, was not finalized as half of 

the committee members moved from the area reducing the manpower of the project significantly. 

However, the evaluation plan as it was intended can be shared. 


Alberta communities seeking ideas to prevent substance use through a positive family 

and community relationships based approach, and consequently reduce 

intentional/unintentional injuries associated with their use, could adapt and adopt the 

materials developed by the Parents Connect project. This could include but is not is not 

limited to, background research, marketing materials, social norms questions, place mat 

design and resources. Two of the committee members remain in Stettler and could 

provide information upon request 

Contact: Stacie Pederson 

403-740-7315 

Stacie.Pederson@albertahealthservices.ca 

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Public Safety Compliance Team: 

Utilizing a multidisciplinary regulatory team that works with licensed establishments to increase 

safety, best practices and compliance with municipal, provincial and federal legislation 

Speaker: 

Sgt. Nicole Chapdelaine 

Past Public Safety Compliance Team Coordinator (P.S.C.T.) 

D.E.O.P.S. / Responsible Hospitality Edmonton 


community? 

Violence in and around licensed establishments 


The PSCT is the regulatory and enforcement arm of the City of Edmonton's Responsible 

Hospitality Edmonton initiative. It consists of support and participation by the Edmonton 

Police Service, Edmonton Fire Safety, City of Edmonton Community Standards Branch, 

and the Alberta Gaming and Liquor Commission 

The PSCT was established to improve the City of Edmonton’s commitment in dealing 

with premises, venues and events that exist to cater to the demands of the hospitality 

industry; commonly known as bars, nightclubs, venues, events and after-hours clubs 

The PSCT utilizes education, prevention and enforcement specific to existing municipal, 

provincial and federal legislation as well as industry best practices to increase compliance 


A decrease in violence in and around licensed establishments 

An increase in compliance on existing legislation from licensed establishments 

Eventual closure, sale or re-brand of non-compliant licensed establishments 

Change to the City of Edmonton's Business License Bylaw to allow for better 

consultation on the appropriateness of the issuance of business license to an Alcohol 

Sales [Consumption on Premises/Minors Prohibited] within the City of Edmonton 

The use of scanning systems within liquor licensed establishments within the City to 

Edmonton to assist in the reduction of alcohol related harms 

A Guide to Community Hall Rentals, a resource to assist Community Halls with 

information to improve rental practices and reduce the risk of a bad rental. 


Creation of similar multi-disciplinary team approach to work with licensed 

establishments in their community 

Contact: 

Jacob Montgomery or Nicole Chapdelaine 

780-421-2832 PSCT Coordinator Desk 

jacob.montgomery@edmontonpolice.ca or nicole.chapdelaine@edmontonpolice.ca 

Page 10 of 37

Business Hours Bylaw in Wetaskiwin: 

RCMP and hospital records are presented and compared to a control community to determine the 

impact of a bylaw which reduces local liquor vendors’ operation hours 

Speaker: 

Dr. Don Voaklander, Director 

Alberta Centre for Injury Control & Research 


community? 

City Council in Wetaskiwin, with public and enforcement support felt that the availability 

of liquor was negatively affecting the quality of life in Wetaskiwin 


On January 1, 2009 a bylaw came in to force where liquor stores and alcohol off sales 

would not be allowed after 10:00 P.M. in the evening 


Data from RCMP records examining trends in enforcement statistics before and after the 

bylaw was instituted did not exhibit any significant effect of the bylaw. An examination 

of Emergency Department (ED) records revealed a reduction in injury presentations postlegislation. 

This included a reduction in the proportion of injuries reported as assaults 

and self-harm 


Other communities where there is a problem with drinking related injury may use similar 

legislation to control alcohol problems in their community 

Contact: 

Don Voaklander 

780 492 0454 

don.voaklander@ualberta.ca 

Page 11 of 37

Night Ride: 

Piloting a late-night bus, using public transit, to provide a quick and safe late night transportation 

option and reduce taxi wait times for employees and patrons in the area. 

Speaker: 

Cindy Davies, Street-as-a-Venue Coordinator 

Whyte Avenue, Responsible Hospitality Edmonton, Sustainable Development City 

of Edmonton 


community? 

As noted in many cities, there is a lack of late night transportation options at closing time 

of licensed venues, particularly on weekends. This creates a competitive environment 

where impatience, frustration and discomfort can lead to anti-social behaviour; 

congestion on sidewalks can lead to aggression and violence, and patrons are exposed to 

increased risk for pedestrian-vehicle collisions in efforts to secure a ride. Community 

neighbours are disturbed 


Trialed a late night public transit project that had buses run every 12 minutes on a circular 

route through the Whyte Avenue entertainment district, to University residences, through 

student populated communities and to a Taxi Stand from which patrons could take a cab 

to further destinations 


Late night patrons want to go home - the major complaint was the trial should have been 

more extensive to include more areas of the city 

Bus riders were pleased with an option of a warm, safe, low-cost ride that allowed them 

to leave the area. 70% of riders disembarked along the route. Those who used the Taxi 

stand stated the bus ride was preferable to competing for a cab on Whyte, as cabs were 

available within minutes 

There were no incidents of note at bus stops, on the bus, at the Taxi stand, in taxis or in 

communities along the route. There was only one “sick bus”. Numbers were not high 

enough to ascribe any definitive reductions in Police activity 

Taxi drivers used the taxi stand as it reduced their unpaid return time by 30 blocks and 

they avoided the risks of pedestrian collisions created by people wanting a cab running 

into the street on Whyte 


By identifying the magnitude of the gap between available transportation and the 

numbers of patrons who have chosen to not drink and drive, communities begin to 

understand the impacts created by this gap (litter, noise, public urination, vandalism and 

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violence) and can explore a variety of program/infrastructure and transportation options. 

Use of a bus would be an acceptable option 

Contact: 

Cindy Davies 

780 495-0388 or 780 914-6657 

cindy.davies@edmonton.ca 

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1=What?: 

Educating consumers and merchants about standard drink equivalencies and associated risks in 

high alcohol content and volume beverages 

Speaker: 

Kris Andreychuk, Social Work Supervisor 

City of Edmonton, Community Services 

Neighbourhood Empowerment Team (NET) 


community? 

Violence and social disorder 

High percentage, large volume single serve products contribute to violence (primarily 

victimization) 


Engaged in face-to-face interviews and interactions with over 160 McCauley community 

members consuming alcohol in public and found that inexpensive, high alcohol and large 

servings alcohol products posed a significant problem 

An education campaign was developed to increase awareness of alcohol content in single 

serve products. ‘1 = What?’ campaign informs vendors and consumers about standard 

drink content using posters, window clings and handbills displayed in neighbourhood 

liquor stores. An example of a message is: a 40oz bottle at 10.1% alcohol is equivalent to 

7 standard drinks or ‘1=7’ 


Information is available to merchants, consumers and the public at large to make better 

informed decisions concerning what they’re selling and consuming 

Three of the four liquor stores in McCauley are voluntarily participating in the campaign. 

The merchants recognize the issues associated with over-service/consumption and have 

stated that they want to work with NET to make McCauley a safer neighbourhood 

This project will be evaluated through Edmonton Police Service statistics and overservice 

enforcement in 2012 


The conversion to ‘Standard Units of Alcohol’ is universally applicable and can be 

applied in many other communities and businesses 

Contact: 

Kris Andreychuk 

780-944-8402 

kris.andreychuk@edmontonpolice.ca 

http://www.transformingedmonton.ca/index.php/author/kris-andreychuk/ 

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BRIEF Interventions: 

Developing a frontline approach to increase admitted trauma patients’ awareness of risky 

drinking or drug use and explore options to change behaviour. 

Speaker: 

Christine Vis, BSN, RN, Manager 

Trauma Services and Unit 44 Trauma/Surgery 

Foothills Medical Centre 

Alberta Health Services 


community? 

Statistics show that approximately 50% of all trauma patients admitted to Trauma Centers 

have positive blood alcohol levels (BAL). Most of the alcohol-related injuries do not 

involve alcohol dependant people but moderate or at-risk drinkers who may not know 

how much they can safely drink 

As an accredited Level 1 trauma centre and an inpatient trauma unit, front line workers 

care for patients who have had alcohol-related injury. In 2011-2012, of the 565 admitted 

patients tested for blood alcohol, 32.4% tested positive (above 0.08% blood alcohol 

concentration) 


The Trauma Association of Canada Accreditation guidelines recommend that Level I and 

II Trauma Centres should screen for problem drinking and substance abuse and offer a 

brief intervention. The guidelines also recommend that appropriate interventions be 

available to minimize recidivistic high-risk behavior 

Through the Patient Care Information System (SCM), blood alcohol screening and urine 

drug screening has become a part of the trauma admission panel. Screening on admission 

to the unit will also take place 

A front line approach is being developed where nurses will deliver BRIEF Interventions 

to patients. A team of nurses and allied health professionals who work on the unit have 

volunteered to receive training and deliver the BRIEF Intervention to patients. Additional 

referral and follow-up will be offered to patients upon request 

Material for patient and family information has been developed 

Tracking intervention numbers and measuring patients’ perceptions of the BRIEF 

Interventions are also part of the initial phase of the project 


This project is currently in the initiation phase of policy and program development. 

Implementation is just occurring 

Future plans for screening through site specific trauma registry indicators are in the 

works so public reporting of our intervention strategy and its impact will be done 

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Screening and Brief Intervention raises patients’ awareness of at-risk drinking or drug use 

and provides patients with an opportunity to explore options to change their risk 

behaviour 

Other research shows that approaching patients and offering Brief Intervention during the 

“teachable moment” of their trauma admission helps reduce future admissions by as 

much as 50% 


This unit policy has been developed with the intent of sharing with any other AHS 

inpatient units/programs interested in implementing a frontline approach to this public 

health concern 

Contact: 

Christine Vis 

403-944-4339 

chris.vis@albertahealthservices.ca 

Carol Willoughby 

carol.willoughby@albertahealthservices.ca 

Page 16 of 37

In-Roads Project: 

A description is provided of a mentorship project where addictions counsellors work with crisis 

services staff to more effectively screen and address high-risk alcohol use with their clients. 

Speakers: 

Nancy McCalder, Executive Director 

The Support Network 

Denise Salanski, Program Consultant 

In-Roads Program, Addiction and Mental Health 


Programs Description: 

In-Roads is designed to improve access to screening, assessment, referral and early 

intervention treatment services for youth and young adults that are at risk for substance 

abuse problems. It is delivered in partnership with community organizations with the 

outcome that youth and young adults receive, at minimum, an initial addiction assessment 

and intervention at youth and young adult serving facilities or programs that they utilize. 

The Support Network offers telephone, on-line and in-person support to people requiring 

information and referral, crisis support and short term solution focussed counselling. 

Services include: 211 Edmonton- Information and Referral, Distress Line, On-Line Crisis 

Chat, Suicide Bereavement and Caregiver Support, Educations Services, and Walk-In 

Counselling. 


community? 

Alberta Health Services - Addiction and Mental Health identified a need for at-risk youth 

and young adults aged 12 to 24 years age. Clients encountered difficulties navigating 

through the complicated and diverse systems to receive addiction treatment. This 

decreased the likelihood of their follow-through and engagement in the treatment process. 

The need for an increased collaborative and multi-sector approach to treatment to ensure 

a full continuum of accessible and available services was developed 

In 2011, over 750 callers to the Distress Line identified addictions as their main reason 

for reaching out for mental health and suicide prevention support. Training staff and 

volunteers to screen and intervene with clients who identify or present with substance 

abuse issues was needed. In-Roads was seen as an opportunity to raise the knowledge 

and skill level in substance abuse issues of staff in order to address the complexity of 

calls or client cases that are seeking support from The Support Network 


AHS-In-Roads and The Support Network entered into a contractual agreement to 

enhance the substance abuse related competencies of service providers who serve at-risk 

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youth and young adults. An intensive mentoring program provides service providers an 

opportunity to increase their knowledge and skills on substance abuse screening, 

assessment, referral and early intervention 


Increased collaboration between AHS Addiction and Mental Health and The Support 

Network 

Service providers increased their knowledge and skills regarding substance abuse, 

awareness of early intervention and treatment options for clients, engagement and referral 

of at-risk youth and young adults who experience substance abuse problems 

Development and use of agency friendly tools to screen for substance abuse related issues 


Utilizing a mentoring and curriculum based training model, other communities can begin 

to meet the needs of clients who are at-risk of or entrenched in a life of substance abuse 

Contact: 

Nancy McCalder 

780-732-6635 

nmccalder@thesupportnetwork.com 

Denise Salanski 

780-638-4170 

denise.salanski@albertahealthservices.ca 

Page 18 of 37

Best Bar None: 

An owner of clubs/bars will present policies and procedures that reduce alcohol-related harms in 

and around his licensed premises. 

Speaker: 

Jesse Kupina, Owner 

Two 12 Social Co. (Union Hall, The Ranch, Edmonton Pub Crawls, Whiskey Rock) 


community? 

Violence in and around the sites 

Falls 

Cuts due to broken glass 

Impaired driving 


Participated in Best Bar None program enacting best practices and policies that address: 

o staff policies 

o fire safety and emergency planning 

o first aid 

o responsible liquor service 

o community involvement 

o patron safety 


Best Bar None Winner - 2012 

Reduced alcohol-related harm and associated costs 

More customers 

Improved employee morale and better staff retention 

Savings on insurance-related expenses 


The Best Bar None best practice check list, logs, forms and other tools can be printed and 

used "as is" or used as a guide for businesses to build their own documents. 

Contact: 

Best Bar None 

Alberta Gaming and Liquor Commission 

c/o 50 Corriveau Avenue 

St. Albert, AB T8N 3T5 

780-577-6944 

1-855-577-6944 

FAX: 780-401-3504 

http://bestbarnone.ab.ca/homepage.aspx 

Page 19 of 37

Shifting to Wellness: 

Utilizing an educational tool focusing on shiftwork and wellness in the workplace to address 

alcohol use 

Speaker: 

Deb Landon, RN 

Canadian Occupational Health Nurse (Certified) 


community? 

Health and safety is one of the many challenges of the workplace particularly for shift 

workers. In conjunction with workday stresses and schedules, issues arising at home 

become more stressful and emotional 

One of the coping mechanisms for these people can become a reliance on alcohol. This 

reliance poses a distinct health and safety issue to the workplace as well as the 

surrounding communities 


The Shifting to Wellness program was developed to teach employees, family members 

and supervisors how to make working shift work easier, healthier and safer. It is easily 

adapted to any workplace and focuses on balancing work and home obligations, general 

health issues, emotional issues, issues affected by sleeping routines and issues of 

spirituality 

The Shifting to Wellness program was utilized to open discussion and address alcohol 

use in a non-threatening and inviting manner 


The program was well received by participants. With concepts presented in the 

curriculum, participants were able to recognize problematic alcohol use and contributing 

factors. Participants could also identify and address their stresses and problems with 

healthier alternatives using the practical methods provided 


Shifting to Wellness can be implemented at other worksites to open discussion around 

alcohol 

Contact: 

Keyano College 

780-791-4800 

1-800-251-1408 

www.shiftingtowellness.ca 

Page 20 of 37

DrinkSMARTS: 

Promoting Canada’s Low-Risk Alcohol Drinking Guidelines with young adults in workplaces 

and in the community to address high-risk drinking 

Speaker: 

Sarah Heath, Addiction Counsellor 

Addiction Services Hinton, Alberta Health Services 


community? 

In counselling sessions, staff noticed that over drinking in clients was common and that 

there was a relationship between over drinking and use of other drugs. In 2010 staff 

collaborated and created the Drink SMARTS campaign 

Low risk drinking standards were not being promoted, and there was a lack of education 

for clients as well as the general public as to what “low-risk” or “healthy” drinking 

actually meant. Canada’s Low-Risk Alcohol Drinking Guidelines promotes zero 

tolerance to avoid a variety of injury issues and zero tolerance in situations where one is 

responsible for the safety of others 


Staff members in Hinton created the Drink SMARTS program, wanting to come up with 

an idea that would be easily remembered 

Displays were created as well as a business card with information about healthy, low risk 

drinking standards and what a standard drink looks like. This was utilized with clients as 

well as within the community and region 


The Drink SMARTS display was kept at the front of the Hinton Addictions office. It 

brought up questions as well as people interested in learning more, from clients as well as 

family members and staff from other agencies 

The Drink SMARTS program opened up discussions that otherwise may not have 

occurred – Launched at Family Health & Safety Night in 2010 

The program created an opportunity for education and as a result there were a number of 

clients that attended counselling specifically for information and support with controlled 

or “low-risk” drinking 


Camrose and St. Paul have utilized this program on college campuses to educate young 

adults 

There is always a need for more education on alcohol since it is the most widely used 

drug. Since it is a “legal” drug for those over the age of 18 the dangers and effects of 

high-risk drinking are sometimes minimized. Coming up with this idea allowed 

Page 21 of 37

communication and education around alcohol in general and the program is a great tool 

for anyone who wants to do harm reduction work in their community 

Contact: 

Sarah Heath, Addictions Counsellor 

Addiction and Mental Health 

Alberta Health Services - Hinton 

780-865-8263 

Sarah.Heath@albertahealthservices.ca 

Page 22 of 37

Mr. Bruce Adams 

Regional Traffic Safety Consultant 

Ministry of Transportation 

3-11 Bellerose Drive AMB 354 

St. Albert, AB T8N 2V1 

Email: bruce.adams@gov.ab.ca 

Phone: 780-920-8441 

Mr. Phil Anderson 

Constable - Alcohol Unit - Traffic Section 

Calgary Police Service 

5117 - 47 St. NE 

Calgary, AB T3J 3R2 

Email: Pol2832@calgarypolice.ca 

Phone: 403-567-4000 

FAX: 403-567-4099 

Mr. Barry Andres 

Senior Director 


5th Floor, 10909 Jasper Ave. 

Edmonton, AB T5J 3M9 

Email: barry.andres@albertahealth 

services.ca 

Phone: 780-451-0374 

FAX: 780-427-7042 

Mr. Kris Andreychuk 

Social Work Supervisor 

City of Edmonton 

11348 - 66 Street 

Edmonton, AB T5B 1H6 

Email: kris.andreychuk@edmonton.ca 

Phone: 780-908-3186 

Ms. Kathy Belton 

Co-Director 

Alberta Centre for Injury Control & 

Research (ACICR) 

4075 RTF 8308 - 114 Street 

Edmonton, AB T6G 2E1 

Email: kathy.belton@ualberta.ca 

Phone: 780-492-9762 

FAX: 780-492-7154 

Mr. Don Black 

Brain Injury Program Manager 

Accredited Supportive Living Services Ltd. 

Box 5006 9804 - 96th Street 

Grande Prairie, AB T8S 1R7 

Email: donb@aslslimited.org 

Phone: 780-625-4324 

FAX: 780-624-3036 

Ms. Sheila Bradley 

Manager 

AMH - Addiction Prevention 

10101 Southport Rd. SW 

Calgary, AB T2W 3N2 

Phone: 403-943-2332 

FAX: 403-943-1794 

Ms. Renita Bremner 

Brighter Futures Coordinator 

O'Chiese Health Centre 

Box 2348 

Rocky Mountain House, AB T4T 1B7 

Email: renita.bremner@yahoo.ca 

Phone: 403-989-3900 

FAX: 403-989-3905 

Page 23 of 37

Sgt. Nicole Chapdelaine 

Past Public Safety Compliance Team 

Coordinator 

Edmonton Police Service 

9620 - 103 A Ave. 

Edmonton, AB T5H 0H7 

Email: nicole.chapdelaine@edmonton 

police.ca 

Phone: 780-421-2832 

FAX: 780-421-3369 

Ms. Laurel Christensen 

Brain Injury Program Manager 

Accredited Supportive Living Services 

#205, 10006 - 101 Ave. 

Grande Prairie, AB T8V 0Y1 

Email: lauren.christensen@aslslimited.org 

Phone: 780-539-0433 

FAX: 780-538-2946 

Mrs. Ella Clarke 

RN, Trauma Surgery 

University of Alberta Hospital 

15723 - 83 Street 

Edmonton, AB T5Z 2P6 

Email: ella_victor@yahoo.com 

Phone: 780-469-5245 

Ms. Kim Cochrane 

Provincial Injury Prevention Coordinator 




Email: kim.cochrane@albertahealthservices 

Phone: 403-943-6754 

FAX: 403-943-0302 

Ms. Cindy Davies 

Street as a Venue Coordinator - Whyte Ave. 

City of Edmonton 

#700, Tower 1 Scotia Place 10060 Jasper 

Ave. 

Edmonton, AB T5J 3R8 

Email: cindy.davies@edmonton.ca 

Phone: 780-495-0388 

FAX: 780-944-0308 

Mr. Sanjaya Dhakal 

Graduate Student 

School of Public Health, University of 

Alberta 

3-300 ECHA 11405 - 87 Ave. 

Edmonton, AB T6G 1C9 

Email: sanjaya@ualberta.ca 

Phone: 780-394-9047 

Ms. Joyce Fersovitch 

Aboriginal Liaison Coordinator 

ACICR 

4075 RTF 8308 - 114 Street 


Email: joyce.fersovitch@ualberta.ca 

Phone: 780-492-9758 

FAX: 780-492-7154 

Ms. Mandy Fisher 

Grant Program Coordinator 

ACICR 

4075 RTF 8308 - 114 Street 


Email: mandy.fisher@ualberta.ca 

Phone: 780-492-0887 

FAX: 780-492-7154 

Page 24 of 37

Mrs. Terri Flemmer 

Health Promotion Facilitator 


6203 - 49 Street 

Barrhead, AB T7N 1A1 

Email: terri.flemmer@albertahealthservices.ca 

Phone: 780-674-3408 

FAX: 780-674-3941 

Mr. Tom Fowler 

Director, Community Mobilization 

Office of Traffic Safety, Alberta 

Transportation 

Twin Atria Building 4999 - 98 Ave. 

Edmonton, AB T6B 2X3 

Email: tom.fowler@gov.ab.ca 

Phone: 780-415-0619 

FAX: 780-422-3682 

Mr. Dale Friedel 

Regional Traffic Safety 

Consultant/President MADD Parkland 

Chapter, Achieve Safety Consulting/MADD 

Parkland Chapter 

Box 3592 

Spruce Grove, AB T7X 3A8 

Email: dale.friedel@gov.ab.ca 

Phone: 780-292-0898 

Mrs. Karen Gariepy 

Crime Prevention Program Manager 

City of Grande Prairie 

9910 - 99 Ave. 

Grande Prairie, AB T8V 0R5 

Email: kgariepy@cityofgp.com 

Phone: 780-830-7078 

FAX: 780-357-7513 

Sergeant Ian Gillan 

RCMP 

120, 410 King Street 

Spruce Grove, AB T7X 2Z1 

Email: ian.gillan@rcmp-grc.gc.ca 

Phone: 780-968-7200 

Ms. Jolene Goodrunning 

Health Promoter 


P.O. Box 2348 

Rocky Mountain House, AB 

Email: jolenelite@yahoo.ca 

Phone: 403-989-3900 

FAX: 403-989-3905 

T4T 1B7 

Ms. Laura Grantham 

Project Manager 

Alberta Health, Government of Alberta 

24th Floor Telus Plaza Tower North 10025 

Jasper Ave. 

Edmonton, AB T5J 1S6 

Email: laura.grantham@gov.ab.ca 

Phone: 780-643-1161 

Mr. Matthew Gresiuk 

Account Manager 

Sticks & Stones Communications 

Suite 200, 10306 - 112 Street 

Edmonton, AB T5K 1N1 

Email: g@andstones.ca 

Phone: 780-801-0906 

Ms. Debbie Hammond 

Program Manager 

Alberta Motor Association 

P.O. Box 8180, Station South 

Edmonton, AB T6H 5X9 

Email: debbie.hammond@ama.ab.ca 

Phone: 780-430-2422 

FAX: 780-430-4861 

Page 25 of 37

Mrs. Z'Anne Harvey-Jansen 

Prevention Counsellor 

Alberta Health Services, Addictions and 

Mental Health 

12803 - 116 Ave. 

Edmonton, AB T5M 3C8 

Email: zanne.harveyjansen@albertahealthservices.ca 

Phone: 780-644-3633 

Ms. Sarah Heath 

Addictions Counsellor 


#102, 131 Civic Centre Rd. 

Hinton, AB T7V 2E8 

Email: sarah.heath@albertahealth 

services.ca 

Phone: 780-865-8263 Ext. 3770 

FAX: 780-865-8314 

Ms. Carrie Herrick-Fitzgerald 

Program Coordinator 

Alberta Motor Association 

10310 G.A. MacDonald (39 A) Ave. 

Edmonton, AB T6J 6R7 

Email: carrie.herrick@ama.ab.ca 

Phone: 780-430-5744 

FAX: 780-430-4861 

Mr. Kelly Holmes 

Director, Program Services 


50 Corriveau Ave. 


Email: kelly.holmes@aglc.ca 

Phone: 780-447-8601 

FAX: 780-447-7550 

Mr. Richard Hornby 

Executive Director 

Safe Communities Central Alberta 

6519 - 67 Street 

Red Deer, AB T4P 1A3 

Email: sccca@telus.net 

Phone: 403-304-9655 

Ms. Lacey Hoyland 

Injury Prevention Consultant 

Alberta Health Services - Edmonton Zone 

300, 10216 - 124 Street 

Edmonton, AB T5N 4A3 

Email: lhoyland@albertahealthservices.ca 

Phone: 780-735-3010 

FAX: 780-482-4203 

Ms. Darlene James 

Program Consultant 


#212, 10909 Jasper Avenue 

Edmonton, AB T5J 3M9 

Email: darlene.james@albertahealth 

services.ca 

Phone: 780-422-1213 

FAX: 780-427-2352 

Ms. Jan Kowalyk 

Manager, Industry Programs 




Email: jan.kowalyk@aglc.ca 

Phone: 780-447-7457 

FAX: 780-401-3504 

Page 26 of 37

Mr. Jesse Kupina 

Owner 

212 Social Co. 

6107 - 104 Street 

Edmonton, AB T6H 2K8 

Email: jesse@212social.co 

Phone: 780-660-0424 

FAX: 780-756-1438 

Ms. Kathy La Forge 

Program Officer 

Health Canada 

730, 9700 Jasper Ave. 

Edmonton, AB T5J 4C3 

Email: kathy.laforge@hc-sc.gc.ca 

Phone: 780-495-4579 

FAX: 780-495-4490 

Mr. Orrin Lyseng 


Alberta Alliance on Mental Illness & Mental 

Health 

#320 Capital Place 9707 - 110 Street NW 

Edmonton, AB T5K 2L9 

Email: executivedirector@aamimh.ca 

Phone: 780-480-4993 

FAX: 780-482-6348 

Ms. Tracy MacLoed 

Trauma Counsellor 

Solutions and New Beginnings 

35 Dufferin St. 

St. Albert, AB T8N 5R6 

Email: sanbcs@shaw.ca 

Phone: 780-981-4282 

Ms. Joyce McBean 

AORP Coordinator 

ACICR 

8308 - 114 Street 


Email: joyce.mcbean@ualberta.ca 

Phone: 780-492-7458 

FAX: 780-492-7154 

Ms. Sue McBeath 

RN 

Addictions and Mental Health, PARTY 

Program 

Alberta Health Services 37 Springfield Ave. 

Red Deer, AB T4N 0C8 

Email: sue.mcbeath@albertahealthservices.ca 

Phone: 403-318-9123 

Ms. Nancy McCalder 


The Support Network 

#400, 10025 - 106 Street 

Edmonton, AB T5J 1G4 

Email: nmccalder@thesupportnetwork.com 

Phone: 780-732-6635 

FAX: 780-488-1495 

Ms. Debbie McCoy 

Public Health Nurse, Health Promotion 


Provincial Building 10003 - 100 Street 

Westlock, AB T7P 2E8 

Email: debbie.mccoy@albertahealth 

services.ca 

Phone: 780-350-3077 

FAX: 780-349-7055 

Page 27 of 37

Ms. Shannon McInnes 

Senior Policy Analyst 

Alberta Health 

24th Floor, Telus Plaza N. 10025 Jasper 

Ave. 


Email: shannon.mcinnes@gov.ab.ca 

Phone: 780-422-1361 

Ms. Jessica McKee 

Trauma Data Analyst 

Alberta Centre for Injury Control & 

Research 

4075 RTF 8308 - 114 Street 


Email: jessica.mckee@ualberta.ca 

Phone: 780-492-6014 

FAX: 780-492-7154 

Ms. Jo-Ann Nelson 

Manager, Provincial Injury Prevention Pro. 


#260, 11044 - 82 Ave. 

Edmonton, AB T6G 0T2 

Email: joann.nelson@albertahealthservices.ca 

Phone: 780-407-7775 

FAX: 780-407-1521 

Ms. Tammy Ortman 

Mental Health Promotion - Facilitator 


Box 719 

Killam, AB T0B 2L0 

Email: tammy.ortman@albertahealth 

services.ca 

Phone: 780-385-7193 

Ms. Mariam Osman 

Student 

University of Alberta 

13909 - 36 Street 

Edmonton, AB T5Y 2J8 

Email: maosman@ualberta.ca 

Phone: 780-938-1226 

Mr. Dejan Ozegovic 

Effective Practices Specialist 

Human Services - Government of Alberta 

8th Floor, 10808 - 99 Ave. 

Edmonton, AB T5K 0G5 

Email: dejan.ozegovic@gov.ab.ca 

Phone: 780-644-3021 

FAX: 780-422-0014 

Ms. Naomi Parker 

Addiction Prevention Consultant 




Email: naomi.parker@albertahealth 

services.ca 

Phone: 403-943-2333 

Ms. Stacie Pederson 

Health Promotion 


Box 550 5911 - 50 Ave. 

Stettler, AB T0C 2L0 

Email: stacie.pederson@alberta 

healthservices.ca 

Phone: 403-740-7315 

FAX: 403-742-1353 

Page 28 of 37

Ms. Bindu Pillai 

Student 


1516 Malone Close 

Edmonton, AB T6R 0H3 

Email: bpillai@ualberta.ca 

Phone: 780-439-9482 

Ms. Jayda Pinkoski 

Research Assistant, Office of Traffic Safety 

Alberta Transportation 

# 102, Twin Atria Building 4999 - 98 Ave. 


Email: jayda.pinkoski@gov.ab.ca 

Phone: 780-427-6690 

FAX: 780-422-3682 

Ms Ann Pudwell 

Recreational Therapist 


2948 Dunmore Road SE 

Medicine Hat, AB T1A 8E3 

Email: ann.pudwell@albertahealth 

services.ca 

Phone: 403-502-8302 

FAX: 403-528-2250 

Ms. Rosemarie Radke 

Manager, Impaired Driving Admin. Unit 

Alberta Transportation 

4999 - 98 Ave. 


Email: rosemarie.radke@gov.ab.ca 

Phone: 780-638-4605 

FAX: 780-643-9418 

Ms. Shandy Reed 

APCCP Policy Analyst 

AB Policy Coalition for Chronic Disease 

Prevention 

4-343 ECHA 11405 - 87 Ave. 


Email: shandy.reed@ualberta.ca 

Phone: 780-492-0493 

Ms. Patti Restoule 

Director, Health Promotion & 

Disease/Injury Prevention, Alberta Health 

Services 



Email: patti.restoule@albertahealth 

services.ca 

Phone: 403-943-62736 

Mr. Mark Rice 

Safety Specialist 

Human Services - Government of Alberta 

8th Floor, 10808 - 99 Ave. 

Edmonton, AB T5K 0G5 

Email: mark.rice@gov.ab.ca 

Phone: 780-644-3021 

Ms. Tammy Richard 

Addictions Counsellor 

Alberta Health Services - Addictions and 

Mental Health 

4814 - 50 Ave. 

Camrose, AB T4V 0R9 

Email: tammy.richard@albertahealth 

services.ca 

Phone: 780-672-1181 

FAX: 780-679-1737 

Page 29 of 37

Ms. Denise Salanski 

Program Consultant, In-Roads 


12813 - 116 Ave. 

Edmonton, AB T5M 3C8 

Email: denise.salanski@albertahealth 

services.ca 

Phone: 780-638-4170 

Ms. Sarah Saulteaux 

NNADAP Director 


Box 2348 

Rocky Mountain House, AB T4T 1J6 

Email: ssaulteaux@onehealth.ca 

Phone: 403-989-3900 

FAX: 403-989-3905 

Ms. Sharon Schooler 

Projects Coordinator, Knowledge 

Translation & Communications 

ACICR 

8308 - 114 Street 


Email: sharon.schooler@ualberta.ca 

Phone: 780-492-9222 

FAX: 780-492-7154 

Dr. Christopher Sikora 

Lead Medical Officer of Health 


Suite 104, West Tower, Coronation Plaza 

14310 - 111 Ave. 

Edmonton, AB T5M 3Z7 

Email: christopher.sikor@albertahealth 

services.ca 

Phone: 780-342-0202 

FAX: 780-342-0248 

Ms. Karen Smith 


Sexual Assault Centre of Edmonton 

#205, 14964 - 121 A Avenue 

Edmonton, AB T5V 1A3 

Email: smith.karen@sace.ab.ca 

Phone: 780-423-4102 

FAX: 780-421-8734 

Ms. Nancy Stammers 


Office of Traffic Safety 

Box 354 

New Sarepta, AB T0B 3M0 

Email: nancy.stammers@gov.ab.ca 

Phone: 780-717-4265 

FAX: 780-941-3888 

Ms. Patti Stark 

Injury Control Coordinator 

ACICR 

4075 RTF 8308 - 114 St. 


Email: patti.stark@ualberta.ca 

Phone: 780-492-2330 

FAX: 780-492-7154 

Ms. Liza Sunley 

Communications Coordinator 

ACICR 

4075 RTF 8308 - 114 Street 


Email: liza.sunley@ualberta.ca 

Phone: 780-492-9759 

FAX: 780-492-7154 

Page 30 of 37

Ms. Janice Tait 

Director, Public Health Policy Team 

Wellness Branch, Alberta Health 

24th Floor Telus Plaza North Tower, 10025 

Jasper Ave. 


Email: janice.tait@gov.ab.ca 

Phone: 780-644-2976 

Dr. James Talbot 

Chief Medical Officer of Health 

Alberta Health, Government of Alberta 

24th Floor, Telus Plaza North Tower 10025 

Jasper Ave. 


Email: james.talbot@gov.ab.ca 

Phone: 780-415-2809 

FAX: 780-427-7683 

Ms. June Trevoy 

Nurse Practitioner 

Glenrose Rehabilitation Hospital 

Room 2503, 10230 - 111 Ave. 

Edmonton, AB T5G 0B7 

Email: 

june.trevoy@albertahealthservices.ca 

Phone: 780-735-6144 

Ms. Terri Vaive 

Projects Coordinator/Technical Support 

ACICR 

4075 RTF 8308 - 114 St. 


Email: terri.vaive@ualberta.ca 

Phone: 780-492-9769 

FAX: 780-492-7154 

Deputy Chief Tim Vandenbrink 

City of Spruce Grove 

120, 410 King Street 

Spruce Grove, AB T7X 2Z1 

Email: tvandenbrink@sprucegrove.org 

Phone: 780-962-7606 

FAX: 780-960-3658 

Mr. Kent Verlik 

Executive Director, Corp. Strategy & Social 

Responsibility 




Email: kent.verlik@aglc.ca 

Phone: 780-447-8813 

FAX: 780-447-7550 

Ms. Christine Vis 

Manager Trauma Services & Unit 44 

Trauma/Surgery, Foothills Medical Centre 


1403 - 29th Street SW 

Calgary, AB T2N 2T9 

Email: chris.vis@albertahealthservices.ca 

Phone: 403-944-4339 

FAX: 403-944-8799 

Dr. Don Voaklander 

Associate Professor 


4075 RTF 8308 - 114 St. 


Email: don.voaklander@ualbarta.ca 

Phone: 780-492-0454 

FAX: 780-492-7154 

Page 31 of 37

Mr. Len Wagner 


Wildrose Traffic Safety Consulting 

4202 - 64 Street 

Stettler, AB T0C 2L1 

Email: len.wagner@gov.ab.ca 

Phone: 403-740-6741 

Mr. Michael Watterston 

Acting Inspector - Traffic Section 

Calgary Police Service 

5117 - 47 St. NE 

Calgary, AB T3J 3R2 

Email: Pol2832@calgarypolice.ca 

Phone: 403-567-4000 

FAX: 403-567-4099 

Ms. Tabitha White 

Manager, FCSS 

City of Leduc 

#1 Alexandra Park 

Leduc, AB T9C 4C4 

Email: twhite@leduc.ca 

Phone: 780-980-7174 

FAX: 780-980-2528 

Ms. Carol Willoughby 

RN 

Foothills Medical Centre 

Trauma Unit U44 3134 Hospital Dr. NW 

Calgary, AB T2N 5A1 

Email: carol.willoughby@albertahealth 

services.ca 

Phone: 403-944-6644 

FAX: 403-944-6477 

Ms. Brenda Yellowface 

NNADAP Worker 

O’Chiese Health Centre 

P.O. Box 2367 

Rocky Mountain House, AB 

Phone: 403-0573 

T4T 1L7 

Ms. Saher Zohreh 

Research Assistant 

Alberta Urban Municipalities Association 

#300, 8616 - 51 Ave. 

Edmonton, AB T6E 6E6 

Email: zsaher@auma.ca 

Phone: 780-989-7407 

FAX: 780-433-4454 

Cam Wild 

School of Public Health 

Universty of Alberta 

11405 - 87 Ave. 


Email: cam.wild@ualberta.ca 

Phone: 780 492-6752 

Page 32 of 37

The Alberta Centre for Injury Control & Research would like to thank the following 

organizations for their contributions planning and participating in Alcolibrium: 2012 Provincial 

Alcohol Injury Forum: 

 

 

 

 

 

 

 

Alberta Alcohol Strategy Leadership Committee 

o Alberta Health Services, Addictions and Mental Health 

o Alberta Gaming and Liquor Commission 

o Alberta Health 

o Alberta Health Services, Addiction, Prevention Health Promotion, Disease and 

Injury Prevention Population & Public Health 

Alberta Health Services, Addiction and Mental Health - Community Youth Services 

Alberta Policy Coalition for Chronic Disease Prevention 

Alberta Transportation, Office of Traffic Safety 

Alberta Urban Municipalities Association 

City of Edmonton, Responsible Hospitality 

School of Public Health, University of Alberta 

Page 33 of 37

Alberta Alcohol Strategy 

Purpose 

To prevent and reduce alcohol-related harm by 

developing a culture of moderation. 

Outcomes 

• Reduce intoxication, heavy drinking and other risky 

patterns of alcohol consumption. 

• Improve community safety by reducing alcohol-related 

harm. 

• Increase public awareness of the risks associated 

with alcohol consumption. 

• Increase understanding among Albertans that social 

norms do not support a culture of intoxication. 

• Delay the onset of alcohol use. 

• Decrease the social and economic costs related 

to alcohol consumption. 

• Ensure effective policies and measures are in place 

to control the physical, social and economic availability 

of alcohol. 

• Communities have the capacity to respond to individual 

and family problems related to alcohol use. 

What we heard from Albertans: 

Key Themes 

The issue is complex – alcohol-related problems need 

to be addressed in conjunction with a host of other issues, 

including poverty, homelessness, unemployment and 

family violence. 

Build on what works – a broad range of community-based 

and government programs designed to reduce alcoholrelated 

harm currently exist but they are not consistently 

available throughout Alberta. 

Have a long-term vision – outline a comprehensive 

plan with clear and measurable results. 

Recognize diversity – programs must be culturally 

sensitive, age and gender-specific and developmentally 

appropriate. 

Respect the values of Albertans – for healthy and 

safe communities and the best quality of life possible. 

Strategic priorities and recommended 

actions 

1. Promote healthy perceptions, attitudes and 

behaviours toward alcohol use. 

• Incorporate the new national low-risk drinking guidelines 

(LRDG) in health promotion, education, workplace and 

alcohol treatment settings so that Albertans are informed 

about their alcohol consumption. 

• Develop a sustained social marketing campaign to raise 

awareness about drinking patterns that cause alcoholrelated 

harm. The campaign should present clear, 

balanced and credible messages that are linked to similar 

communications at the national, regional and community 

levels, including the National Alcohol Strategy. 

• Develop educational resources to improve the health 

and safety of high-risk groups, such as underage drinkers 

and their parents, young adults who over-drink, women 

who are pregnant or plan to become pregnant, and 

seniors. 

• Ensure that information about alcohol use is consistently 

included in policies and programs focused on preventing 

and treating chronic disease. 

2. Ensure social responsibility in the production, 

distribution, regulation and service of beverage 

alcohol. 

• Routinely review and report on Alberta’s alcohol 

regulatory system to identify and implement changes 

that promote moderate and responsible alcohol 

consumption. This includes review of licensing, pricing, 

mark-up system, promotional activities, server training 

programs and regulatory enforcement practices. 

• Encourage industry to establish, implement, enforce 

and evaluate formal standards and codes of practice 

that support responsible alcohol consumption. 

• Work with provincial partners to review advertising 

standards to ensure that these comply with a social 

responsibility mandate. 

• Educate the public about liquor licensing, liability 

concerns and hosting responsibilities. 

Page 1

Alberta Alcohol Strategy 

3. Foster the development of context-specific alcohol 

policies. 

• Work with employers and other groups such as the 

Drug and Alcohol Council for Safe Alberta Workplaces 

(DACSAW) to develop evidence-based workplace alcohol 

policies, prevention and employee assistance programs. 

• Assist local governments in making decisions related to 

liquor licensing by developing a tool kit that includes best 

practice guidelines for the management of alcohol-related 

issues in public places and at public events, and the 

effective use of bylaws and fines to manage local 

concerns related to location, density or operation of 

licensed premises. 

• Support community mobilization programs designed 

to reduce the social acceptability of harmful drinking, 

increase parental supervision and restrict access to 

alcohol. 

• Develop alcohol-free contexts for youth through local 

sports, recreation and cultural activities and give youth 

the opportunity to benefit from volunteer and mentorship 

to increase social and employment skills. 

• Work with post-secondary institutions to develop a 

common understanding of alcohol issues, policies and 

programs. 

4. Enhance the province-wide continuum of alcohol 

treatment services. 

• Further establish clinical and non-clinical healthcare 

settings as accessible and non-stigmatizing options 

for information, early intervention and treatment of 

alcohol problems. 

• Work with primary health care providers to improve 

screening, implement brief interventions and enhance 

referral systems to reach Albertans who otherwise 

would not seek traditional treatment services for 

alcohol-related problems. 

• Support provincial FASD networks to improve prevention, 

screening and assessment, and increase understanding 

of the support services required for parents whose 

children are affected by FASD. 

• Establish an effective continuum of care for First Nations, 

Métis and Inuit Albertans living on and off reserve, 

ensuring that Aboriginal people are involved in 

developing, implementing and monitoring programs 

and services for their communities. 

• Examine the use of non-traditional treatment approaches 

such as Internet counselling, home detoxification and 

interactive self-help materials to expand the range of 

treatment options for Albertans, particularly those living 

in rural or remote areas. 

5. Expand harm reduction programs for alcohol. 

• Review local transportation options for bar patrons, 

including taxi, shuttle and bus service, volunteer and 

commercial designated driver programs. 

• Work with the insurance industry to develop strategies 

to minimize the risk associated with alcohol use. 

• Revise, develop (where necessary) and disseminate best 

practice guidelines related to the physical design, social 

environment and management of licensed premises to 

reduce the incidence of violence, public disorder and 

other alcohol-related crime on the premises and in the 

neighbourhood. 

• Increase programs and initiatives that reduce harm to 

health and safety for current drinkers including youth, 

seniors and marginalized populations. 

6. Support enforcement efforts to reduce 

alcohol-related crime. 

• Develop a monitoring system that tracks serious harm 

associated with drinking at particular licensed premises. 

This could include data on the “last place of drinking” 

for all incidents of alcohol-related crime and disorder. 

• Maintain a focus on impaired driving using a mix of 

effective countermeasures such as ignition interlock, 

roadside sobriety checks, graduated licensing, 

administrative license suspension and remedial 

treatment for those convicted of drunk-driving offences. 

• Pursue approaches that focus on high-risk or alcoholdependant 

drivers (i.e. with BACs of 0.15 percent or 

higher) to better deter and rehabilitate repeat offenders. 

This would include: (a) technology-based solutions, 

(b) improved assessment protocols, (c) improved 

treatment programs and (d) targeted enforcement 

using the Justice Online Information Network (JOIN). 

• Provide information and education to better co-ordinate 

the response to alcohol-related crime. 

Page 2

Safer drinking tips 

• Set limits for yourself and stick 

to them. 

• Drink slowly. Have no more than 

2 drinks in any 3 hours. 

• For every drink of alcohol, 

have one non-alcoholic drink. 

• Eat before and while you 

are drinking. 

• Always consider your age, body 

weight and health problems that 

might suggest lower limits. 

• 

While drinking may provide health 

benefits for certain groups of 

people, do not start to drink or 

increase your drinking for health 

benefits. 

Low-risk drinking helps to 

promote a culture 

of moderation. 

Low-risk drinking 

supports healthy 

lifestyles. 

Organizations officially supporting Canada’s 

Low-Risk Alcohol Drinking Guidelines: 

Association of Canadian Distillers 

Association of Local Public Health Agencies 

Brewers Association of Canada 

Canadian Association of Chiefs of Police 

Canadian Centre on Substance Abuse 

Canadian Medical Association 

Canadian Paediatric Society 

Canadian Public Health Association 

Canadian Vintners Association 

Centre for Addiction Research of British Columbia 

Centre for Addiction and Mental Health 

College of Family Physicians of Canada 

Council of Chief Medical Officers of Health 

Educ’alcool 

MADD Canada 

Nova Scotia Department of Health and Wellness 

Society of Obstetricians and 

Gynaecologists of Canada 

Reference: 

Butt, P., Beirness, D., Gliksman, L., Paradis, C., & Stockwell, T. 

(2011). Alcohol and health in Canada: A summary of evidence 

and guidelines for low-risk drinking. Ottawa, ON: Canadian 

Centre on Substance Abuse. 

Have feedback? Email alcohol@ccsa.ca 

www.ccsa.ca 

Developed on behalf of the National Alcohol Strategy Advisory Committee. 

© Canadian Centre on Substance Abuse 2012 

Date of publication: March 2012 

ISBN 978-1-926705-99-6 

Canada’s 

Low-Risk 

Alcohol 

Drinking 

Guidelines 

Drinking is a personal 

choice. If you choose to drink, 

these guidelines can help you 

decide when, where, 

why and how.

For these 

341 ml (12 oz.) glass of 5% alcohol content (beer, cider or cooler) 

142 ml (5 oz.) glass of wine with 12% alcohol content 

43 ml (1.5 oz.) serving of 40% distilled 

alcohol content (rye, gin, rum, etc.) 

Your limits 

Reduce your long-term health risks by 

drinking no more than: 

• 

10 drinks a week for women, with no 

more than 2 drinks a day most days 

• 15 drinks a week for men, with no 

more than 3 drinks a day most days 

Plan non-drinking days every week to 

avoid developing a habit. 

Special occasions 

Reduce your risk of injury and harm 

by drinking no more than 3 drinks (for 

women) or 4 drinks (for men) on any 

single occasion. 

Plan to drink in a safe environment. Stay 

within the weekly limits outlined above 

in Your limits. 

When zero’s the limit 

Do not drink when you are: 

• driving a vehicle or using 

is safest 

If you are pregnant or planning to become 

pregnant, or about to breastfeed, the 

safest choice is to drink no alcohol at all. 

Pregnant? Zero 

machinery and tools 

• taking medicine or other drugs 

that interact with alcohol 

• doing any kind of dangerous 

physical activity 

• living with mental or physical 

health problems 

• living with alcohol dependence 

• pregnant or planning to 

be pregnant 

• responsible for the safety 

of others 

• making important decisions 

Delay your drinking 

Alcohol can harm the way the body 

and brain develop. Teens should speak 

with their parents about drinking. If they 

choose to drink, they should do so under 

parental guidance; never more than 1–2 

drinks at a time, and never more than 1–2 

times per week. They should plan ahead, 

follow local alcohol laws and consider the 

Safer drinking tips listed in this brochure. 

Youth in their late teens to age 24 years 

should never exceed the daily and weekly 

limits outlined in Your limits.

Delegates Program - Alberta Centre for Injury Control & Research

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