0710 August 2010.pdf - Pacific San Diego Magazine
0710 August 2010.pdf - Pacific San Diego Magazine
0710 August 2010.pdf - Pacific San Diego Magazine
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{groove} bartender showtime spin cycle<br />
Bubble<br />
Boys<br />
WITH THEIR UNIQUE FLAVOR, THESE TWO DJS ARE PUTTING<br />
SAN DIEGO ELECTRO ON THE NATIONAL MAP<br />
DJ Groundfloor and Anthony Ross<br />
By SETH COMBS / photo by jeff “turbo” corrigan<br />
Earlier this year, they were just two producers/DJs who started a<br />
little passion project to make dance-floor-ready electro remixes of<br />
some of their favorite songs. So, when DJ Anthony Ross and DJ<br />
Groundfloor (working together under the name Bubblegum Sci-<br />
Fi) posted their remix of “The Reeling” from Massachusetts synth-poppers<br />
Passion Pit online, they had no idea how big the song would get. But the<br />
day after its debut, the song was everywhere—it climbed to the number one<br />
spot on the HypeM.com charts (a website that tracks a song’s popularity on<br />
thousands of music blogs, something like a Google for music) and the guys<br />
were suddenly inundated with calls from promoters and advertising execs.<br />
“The blog world passed it on to every corner of the Internet,” says Ross.<br />
“The best part was when Sony contacted us to use it on commercials to<br />
market the UK TV show, The Skins.”<br />
“A big ego booster was looking at the comments people posted on<br />
YouTube about the song,” adds Groundfloor, whose real name is Lee<br />
Schneider. “Thousands of people said nice things. One guy said he<br />
conceived while listening to it!”<br />
Despite their now being considered a super-group on the local club<br />
scene, both Groundfloor and Ross already had a lot going on individually,<br />
even before the new collaboration. Between them, they have more than<br />
a decade of club experience–Ross plays almost every other weekend at<br />
Voyeur, while Groundfloor spins everywhere from Hard Rock to U-31. But<br />
together, Ross says, they produce a gritty, bass-heavy take on electro they<br />
couldn’t have made individually.<br />
“I just think, as an artist, it’s impossible to stay in one spot for too long,” he<br />
says. “If the niche you’re in doesn’t expand, it’s just a black hole of talent. The<br />
music doesn’t go anywhere but to the same ears, and the scene doesn’t grow.”<br />
While the guys seem content at the prospect of representing the <strong>San</strong><br />
<strong>Diego</strong> scene (which Ross claims could be “the fastest growing electro scene<br />
in the country”), they remain selective on the shows they’ll play. An album<br />
of original material is in the works, and Groundfloor claims it will be filled<br />
with what is already the group’s signature sound.<br />
“A blogger on a popular dance music blog described our Passion Pit<br />
remix as a ‘fist-pumping sing-a-long.’ I think that’s what we strive for,” he<br />
says, “minus the Jersey Shore connotation.”<br />
myspace.com/bubblegumscifi<br />
52 pacificsandiego.com | AUGUST 2010