JSB Market Research - Greece's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
The "Greece's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" report provides top-level market analysis, information and insights into Greece's cards and payments industry.
The "Greece's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" report provides top-level market analysis, information and insights into Greece's cards and payments industry.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
control. The crisis also affected the entire banking system; most banks faced liquidity problems<br />
<strong>and</strong> loan defaults, which had a direct impact on the card payments channel.<br />
In terms of the number of cards in circulation, the prepaid <strong>and</strong> debit card categories registered<br />
healthy growth at compound annual growth rates (CAGRs) of 15.44% <strong>and</strong> 3.29% respectively<br />
during the review period (20092013). With the Greek economy anticipated to recover slowly<br />
over the forecast period (20142018), the prepaid <strong>and</strong> debit card categories are expected to<br />
grow at a healthy pace <strong>and</strong> register CAGRs of 21.80% <strong>and</strong> 4.62% respectively, while the credit<br />
<strong>and</strong> charge card categories continue to decline, albeit more slowly than during the review<br />
period.<br />
A well-developed mobile market <strong>and</strong> the growing popularity of smartphones have led to robust<br />
growth in mobile payments (m-payments), which posted a review-period CAGR of 41.55%,<br />
increasing from EUR26.2 million (US$36.3 million) in 2009 to EUR105.0 million (US$139.2<br />
million) in 2013. Over the forecast period, the value of m-payments is anticipated to further<br />
increase from EUR149.2 million (US$201.2 million) in 2014 to EUR803.0 million (US$1.1 billion)<br />
in 2018, at a CAGR of 52.32%.<br />
Banks such as National Bank of Greece (NGB), Alpha Bank <strong>and</strong> Eurobank Ergasias are partnering<br />
with merchants <strong>and</strong> online retailers to offer secure payment facilities, enabling customers pay<br />
online or via mobile phones linked to bank accounts. As a result, e-commerce recorded a<br />
review-period CAGR of 43.75% <strong>and</strong> grew from EUR962.3 million (US$1.3 billion) in 2009 to<br />
EUR4.1 billion (US$5.4 billion) in 2013. It is anticipated to post a forecast-period CAGR of<br />
32.94% to reach EUR18.0 billion (US$25.4 billion) by the end of 2018.<br />
Scope<br />
This report provides a comprehensive analysis of <strong>Greece's</strong> cards <strong>and</strong> payments industry.<br />
<br />
<br />
<br />
<br />
<br />
It provides current values for <strong>Greece's</strong> cards <strong>and</strong> payments industry for 2013, <strong>and</strong><br />
forecast figures for 2018.<br />
It details the different economic, infrastructural <strong>and</strong> business drivers affecting <strong>Greece's</strong><br />
cards <strong>and</strong> payments industry.<br />
It outlines the current regulatory framework in the industry.<br />
It details the marketing strategies used by various banks <strong>and</strong> other institutions.<br />
It profiles the major banks in <strong>Greece's</strong> cards <strong>and</strong> payments industry.<br />
Email ID- contact@jsbmarketresearch.com<br />
Tel No- 91 2241236650<br />
Published by- http:/www.jsbmarketresearch.com/
Change language