JSB Market Research - Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
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<strong>Consumer</strong> <strong>Trends</strong> <strong>Analysis</strong>: <strong>Underst<strong>and</strong><strong>in</strong>g</strong> <strong>Consumer</strong> <strong>Trends</strong><br />
<strong>and</strong> <strong>Drivers</strong> <strong>of</strong> <strong>Behavior</strong> <strong>in</strong> <strong>the</strong> <strong>Brazilian</strong> <strong>Bakery</strong> & <strong>Cereals</strong> <strong>Food</strong><br />
<strong>Market</strong><br />
On 31 st May 2014<br />
Summary<br />
<strong>Underst<strong>and</strong><strong>in</strong>g</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>and</strong> <strong>Drivers</strong> <strong>of</strong> <strong>Behavior</strong> <strong>in</strong> <strong>the</strong> <strong>Brazilian</strong> <strong>Bakery</strong> & <strong>Cereals</strong> <strong>Food</strong><br />
<strong>Market</strong> provides an overview <strong>of</strong> <strong>the</strong> market, analyz<strong>in</strong>g market data, demographic consumption<br />
patterns with<strong>in</strong> <strong>the</strong> category, <strong>and</strong> <strong>the</strong> key consumer trends driv<strong>in</strong>g consumption. The report<br />
highlights <strong>in</strong>novative new product developments that effectively target <strong>the</strong> most pert<strong>in</strong>ent<br />
consumer need states, <strong>and</strong> <strong>of</strong>fers strategic recommendations to capitalize on evolv<strong>in</strong>g<br />
consumer l<strong>and</strong>scapes.<br />
Key F<strong>in</strong>d<strong>in</strong>gs<br />
The Better Value for Money mega-trend: Value seek<strong>in</strong>g consumers are <strong>the</strong> primary driver <strong>of</strong> <strong>the</strong><br />
<strong>Brazilian</strong> <strong>Bakery</strong> & <strong>Cereals</strong> market.<br />
Brazils rapidly shift<strong>in</strong>g population pr<strong>of</strong>ile is lead<strong>in</strong>g to dem<strong>and</strong> for products meet<strong>in</strong>g age-specific<br />
needs, with Older <strong>Consumer</strong>s <strong>and</strong> Mid-Lifers preferr<strong>in</strong>g whole cereals ra<strong>the</strong>r than ref<strong>in</strong>ed or<br />
processed alternatives.<br />
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Brazils grow<strong>in</strong>g number <strong>of</strong> work<strong>in</strong>g women is driv<strong>in</strong>g dem<strong>and</strong> for on-<strong>the</strong>-go products as snacks<br />
<strong>and</strong> meal replacements.<br />
With <strong>in</strong>ternet penetration ris<strong>in</strong>g quickly <strong>in</strong> Brazil, marketers should have a robust onl<strong>in</strong>e <strong>and</strong><br />
social media strategy <strong>in</strong> place.<br />
Synopsis<br />
<strong>Underst<strong>and</strong><strong>in</strong>g</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>and</strong> <strong>Drivers</strong> <strong>of</strong> <strong>Behavior</strong> <strong>in</strong> <strong>the</strong> <strong>Brazilian</strong> <strong>Bakery</strong> & <strong>Cereals</strong> <strong>Food</strong><br />
<strong>Market</strong> identifies <strong>the</strong> key demographic groups driv<strong>in</strong>g consumption, <strong>and</strong> what motivates <strong>the</strong>ir<br />
consumption. The report uses a unique method <strong>of</strong> quantify<strong>in</strong>g consumer trends to highlight <strong>the</strong><br />
degree <strong>of</strong> <strong>in</strong>fluence <strong>the</strong>y have on consumption with<strong>in</strong> <strong>the</strong> category. The report also identifies<br />
<strong>the</strong> most important trends with<strong>in</strong> <strong>the</strong> market <strong>and</strong> shows whe<strong>the</strong>r beliefs over what <strong>in</strong>fluences<br />
consumer behavior with<strong>in</strong> <strong>the</strong> category are accurate.<br />
Get access to:<br />
Key consumer demographic groups driv<strong>in</strong>g consumption with<strong>in</strong> <strong>the</strong> <strong>Brazilian</strong> market. The<br />
figures showcase <strong>the</strong> number <strong>of</strong> times consumers <strong>of</strong> specific ages <strong>and</strong> gender consume <strong>Bakery</strong><br />
& <strong>Cereals</strong>, as well as identify<strong>in</strong>g whe<strong>the</strong>r <strong>the</strong>se demographic groups "over" consume <strong>in</strong> <strong>the</strong><br />
category (i.e. <strong>the</strong>y account for a higher proportion <strong>of</strong> occasions than <strong>the</strong> proportion <strong>of</strong> society<br />
<strong>the</strong>y represent overall)<br />
<strong>Market</strong> value <strong>and</strong> volumes over 20082018 for Brazil <strong>and</strong> n<strong>in</strong>e o<strong>the</strong>r countries to give a global<br />
context.<br />
The degree <strong>of</strong> <strong>in</strong>fluence that <strong>the</strong> 20 key consumer trends identified by Canadean have on<br />
<strong>Bakery</strong> & <strong>Cereals</strong> consumption volumes, with granular analysis on <strong>the</strong> extent that degree <strong>of</strong><br />
<strong>in</strong>fluences varies between gender <strong>and</strong> age group<br />
Insight <strong>in</strong>to <strong>the</strong> implications beh<strong>in</strong>d <strong>the</strong> data, <strong>and</strong> analysis <strong>of</strong> how <strong>the</strong> needs <strong>of</strong> will evolve <strong>in</strong> <strong>the</strong><br />
short-to-medium term future<br />
Examples <strong>of</strong> <strong>in</strong>ternational <strong>and</strong> <strong>Brazilian</strong>-specific product <strong>in</strong>novation target<strong>in</strong>g key consumer<br />
needs.<br />
Email ID- contact@jsbmarketresearch.com<br />
Tel No- 91 2241236650<br />
Published by- http:/www.jsbmarketresearch.com/
Reasons To Buy<br />
This report br<strong>in</strong>gs toge<strong>the</strong>r consumer analysis <strong>and</strong> market data to provide actionable <strong>in</strong>sight<br />
<strong>in</strong>to <strong>the</strong> behavior <strong>of</strong> <strong>Brazilian</strong> <strong>Bakery</strong> & <strong>Cereals</strong> consumers. This is based on Canadeans unique<br />
consumer data, developed from extensive consumption surveys <strong>and</strong> consumer group track<strong>in</strong>g,<br />
which quantifies <strong>the</strong> <strong>in</strong>fluence <strong>of</strong> 20 consumption motivations <strong>in</strong> <strong>the</strong> <strong>Bakery</strong> & <strong>Cereals</strong> sector.<br />
This allows product <strong>and</strong> market<strong>in</strong>g strategies to be better aligned with <strong>the</strong> lead<strong>in</strong>g trends <strong>in</strong> <strong>the</strong><br />
market.<br />
O<strong>the</strong>r <strong>in</strong>dustries we cover:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Advertis<strong>in</strong>g <strong>and</strong> Media<br />
Automotive <strong>and</strong> Parts<br />
<strong>Consumer</strong> Goods<br />
Healthcare <strong>and</strong> Medical<br />
F<strong>in</strong>ance <strong>and</strong> Bank<strong>in</strong>g<br />
<strong>Food</strong> <strong>and</strong> Beverages<br />
Travel <strong>and</strong> Tourism<br />
Textiles <strong>and</strong> Cloth<strong>in</strong>g<br />
SWOT <strong>Analysis</strong><br />
Table <strong>of</strong> Content<br />
<strong>Market</strong> context<br />
Health <strong>and</strong> Freshness are <strong>the</strong> key drivers <strong>of</strong> <strong>Bakery</strong> & Cereal consumption <strong>in</strong> Brazil<br />
The <strong>Bakery</strong> & <strong>Cereals</strong> market is grow<strong>in</strong>g rapidly <strong>and</strong> is forecast to reach BRL111.5 mn <strong>in</strong> 2018<br />
The Bread & Rolls category leads <strong>the</strong> <strong>Brazilian</strong> <strong>Bakery</strong> & <strong>Cereals</strong> market <strong>in</strong> volume consumption<br />
terms<br />
There were 105.5 billion <strong>Bakery</strong> & <strong>Cereals</strong> occasions <strong>in</strong> Brazil <strong>in</strong> 2012, with <strong>the</strong> highest occasions<br />
witnessed amongst Older <strong>Consumer</strong>s<br />
High value growth <strong>of</strong> <strong>the</strong> <strong>Bakery</strong> & <strong>Cereals</strong> <strong>in</strong> Brazil is driven by ris<strong>in</strong>g consumption volumes<br />
Brazil has <strong>the</strong> second highest volume consumption <strong>of</strong> <strong>Bakery</strong> & <strong>Cereals</strong> globally<br />
Email ID- contact@jsbmarketresearch.com<br />
Tel No- 91 2241236650<br />
Published by- http:/www.jsbmarketresearch.com/
Demographic cohort consumption patterns<br />
Men marg<strong>in</strong>ally over-consume <strong>Bakery</strong> & Cereal products than Females <strong>in</strong> Brazil<br />
Older <strong>Consumer</strong>s over-consume <strong>Bakery</strong> & Cereal products <strong>in</strong> Brazil<br />
Men <strong>and</strong> women exhibit similar <strong>Bakery</strong> & <strong>Cereals</strong> consumption frequency patterns<br />
<strong>Brazilian</strong>s are heavy frequency consumers <strong>of</strong> <strong>Bakery</strong> & Cereal products<br />
<strong>Consumer</strong> trend analysis<br />
Search for better value for money <strong>in</strong>fluence product choices <strong>in</strong> <strong>Bakery</strong> & <strong>Cereals</strong> market <strong>in</strong><br />
Brazil<br />
Compar<strong>in</strong>g consumer trends <strong>in</strong>fluence on consumption <strong>of</strong> <strong>Bakery</strong> & Cereal products across<br />
major markets<br />
The Chang<strong>in</strong>g Lifestyle mega-trend: <strong>Brazilian</strong> consumers seek <strong>Bakery</strong> & <strong>Cereals</strong> products to<br />
meet <strong>the</strong> dietary <strong>and</strong> nutritional needs <strong>of</strong> families<br />
The Connectivity mega-trend: Consumption <strong>of</strong> <strong>Bakery</strong> & <strong>Cereals</strong> is heavily <strong>in</strong>fluenced by Social<br />
Media <strong>in</strong> Brazil<br />
The Convenience mega-trend: The Busy Lives <strong>of</strong> consumers is an important motivation while<br />
choos<strong>in</strong>g on-<strong>the</strong>-go bakery products<br />
The Ethics mega-trend: Ethical & Environmental issues alone cannot motivate consumers <strong>in</strong><br />
choos<strong>in</strong>g <strong>Bakery</strong> & Cereal products<br />
The Experience & Enjoyment mega-trend: Premiumization <strong>and</strong> product <strong>in</strong>novation <strong>and</strong> will<br />
cont<strong>in</strong>ue to drive consumption <strong>of</strong> <strong>Bakery</strong> & <strong>Cereals</strong><br />
The Health & Wellness mega-trend : Media coverage around healthy eat<strong>in</strong>g is driv<strong>in</strong>g some<br />
consumers to seek healthier <strong>Bakery</strong> & <strong>Cereals</strong> products<br />
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Tel No- 91 2241236650<br />
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The Individuality mega-trend: <strong>Consumer</strong>s will seek a range <strong>of</strong> choices to reflect <strong>the</strong>ir taste<br />
preferences<br />
The Trust mega-trend: <strong>Brazilian</strong> consumers have moderate concerns over product Safety <strong>and</strong><br />
Trust associated with <strong>Bakery</strong> & <strong>Cereals</strong> products<br />
The Value mega-trend: Better Value for Money is <strong>the</strong> lead<strong>in</strong>g trend <strong>in</strong>fluenc<strong>in</strong>g <strong>Bakery</strong> &<br />
<strong>Cereals</strong> consumption <strong>in</strong> Brazil<br />
Innovation examples<br />
Manufacturers are <strong>in</strong>novat<strong>in</strong>g across categories to target <strong>the</strong> grow<strong>in</strong>g needs <strong>of</strong> <strong>Brazilian</strong><br />
consumers<br />
Manufacturers are focus<strong>in</strong>g on <strong>in</strong>novative formulation, position<strong>in</strong>g, <strong>and</strong> packag<strong>in</strong>g<br />
Recommended actions<br />
Manufacturers, marketers <strong>and</strong> retailers should develop products to appeal to Brazils value<br />
seek<strong>in</strong>g consumers<br />
Manufacturers, marketers <strong>and</strong> retailers need to highlight Experience & Enjoyment <strong>and</strong> address<br />
<strong>in</strong>creas<strong>in</strong>g ethical concerns<br />
Appendix<br />
An explanation <strong>of</strong> <strong>the</strong> sub-trends<br />
Detailed methodology<br />
About Canadean<br />
Email ID- contact@jsbmarketresearch.com<br />
Tel No- 91 2241236650<br />
Published by- http:/www.jsbmarketresearch.com/
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