JSB Market Research - Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
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Demographic cohort consumption patterns<br />
Men marg<strong>in</strong>ally over-consume <strong>Bakery</strong> & Cereal products than Females <strong>in</strong> Brazil<br />
Older <strong>Consumer</strong>s over-consume <strong>Bakery</strong> & Cereal products <strong>in</strong> Brazil<br />
Men <strong>and</strong> women exhibit similar <strong>Bakery</strong> & <strong>Cereals</strong> consumption frequency patterns<br />
<strong>Brazilian</strong>s are heavy frequency consumers <strong>of</strong> <strong>Bakery</strong> & Cereal products<br />
<strong>Consumer</strong> trend analysis<br />
Search for better value for money <strong>in</strong>fluence product choices <strong>in</strong> <strong>Bakery</strong> & <strong>Cereals</strong> market <strong>in</strong><br />
Brazil<br />
Compar<strong>in</strong>g consumer trends <strong>in</strong>fluence on consumption <strong>of</strong> <strong>Bakery</strong> & Cereal products across<br />
major markets<br />
The Chang<strong>in</strong>g Lifestyle mega-trend: <strong>Brazilian</strong> consumers seek <strong>Bakery</strong> & <strong>Cereals</strong> products to<br />
meet <strong>the</strong> dietary <strong>and</strong> nutritional needs <strong>of</strong> families<br />
The Connectivity mega-trend: Consumption <strong>of</strong> <strong>Bakery</strong> & <strong>Cereals</strong> is heavily <strong>in</strong>fluenced by Social<br />
Media <strong>in</strong> Brazil<br />
The Convenience mega-trend: The Busy Lives <strong>of</strong> consumers is an important motivation while<br />
choos<strong>in</strong>g on-<strong>the</strong>-go bakery products<br />
The Ethics mega-trend: Ethical & Environmental issues alone cannot motivate consumers <strong>in</strong><br />
choos<strong>in</strong>g <strong>Bakery</strong> & Cereal products<br />
The Experience & Enjoyment mega-trend: Premiumization <strong>and</strong> product <strong>in</strong>novation <strong>and</strong> will<br />
cont<strong>in</strong>ue to drive consumption <strong>of</strong> <strong>Bakery</strong> & <strong>Cereals</strong><br />
The Health & Wellness mega-trend : Media coverage around healthy eat<strong>in</strong>g is driv<strong>in</strong>g some<br />
consumers to seek healthier <strong>Bakery</strong> & <strong>Cereals</strong> products<br />
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