JSB Market Research - Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
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The Individuality mega-trend: <strong>Consumer</strong>s will seek a range <strong>of</strong> choices to reflect <strong>the</strong>ir taste<br />
preferences<br />
The Trust mega-trend: <strong>Brazilian</strong> consumers have moderate concerns over product Safety <strong>and</strong><br />
Trust associated with <strong>Bakery</strong> & <strong>Cereals</strong> products<br />
The Value mega-trend: Better Value for Money is <strong>the</strong> lead<strong>in</strong>g trend <strong>in</strong>fluenc<strong>in</strong>g <strong>Bakery</strong> &<br />
<strong>Cereals</strong> consumption <strong>in</strong> Brazil<br />
Innovation examples<br />
Manufacturers are <strong>in</strong>novat<strong>in</strong>g across categories to target <strong>the</strong> grow<strong>in</strong>g needs <strong>of</strong> <strong>Brazilian</strong><br />
consumers<br />
Manufacturers are focus<strong>in</strong>g on <strong>in</strong>novative formulation, position<strong>in</strong>g, <strong>and</strong> packag<strong>in</strong>g<br />
Recommended actions<br />
Manufacturers, marketers <strong>and</strong> retailers should develop products to appeal to Brazils value<br />
seek<strong>in</strong>g consumers<br />
Manufacturers, marketers <strong>and</strong> retailers need to highlight Experience & Enjoyment <strong>and</strong> address<br />
<strong>in</strong>creas<strong>in</strong>g ethical concerns<br />
Appendix<br />
An explanation <strong>of</strong> <strong>the</strong> sub-trends<br />
Detailed methodology<br />
About Canadean<br />
Email ID- contact@jsbmarketresearch.com<br />
Tel No- 91 2241236650<br />
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