JSB Market Research - Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market

Brazils growing number of working women is driving demand for on-the-go products as snacks
and meal replacements.
With internet penetration rising quickly in Brazil, marketers should have a robust online and
social media strategy in place.
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food
Market identifies the key demographic groups driving consumption, and what motivates their
consumption. The report uses a unique method of quantifying consumer trends to highlight the
degree of influence they have on consumption within the category. The report also identifies
the most important trends within the market and shows whether beliefs over what influences
consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the Brazilian market. The
figures showcase the number of times consumers of specific ages and gender consume Bakery
& Cereals, as well as identifying whether these demographic groups "over" consume in the
category (i.e. they account for a higher proportion of occasions than the proportion of society
they represent overall)
Market value and volumes over 20082018 for Brazil and nine other countries to give a global
context.
The degree of influence that the 20 key consumer trends identified by Canadean have on
Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of
influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs of will evolve in the
short-to-medium term future
Examples of international and Brazilian-specific product innovation targeting key consumer
needs.
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